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Micro Star International - MSI
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About Micro Star International - MSI's Brand

Micro-Star International designs, manufactures, and sells information technology products worldwide. Among its major competitors, Micro Star International - MSI is ranked in 3rd place for NPS while NVIDIA is 1st, and AMD is 2nd.

Brand at a Glance

87%
Customer Loyalty
4.1/5
Product Quality
3.8/5
Pricing
3.6/5
Customer Service

Micro Star International - MSI Ranking

Micro Star International - MSI NPS

Micro Star International - MSI's Net Promoter Score (NPS) is a 37 with 56% Promoters, 25% Passives, and 19% Detractors. Net Promoter Score tracks whether Micro Star International - MSI's customers would recommend using the product based on a scale of -100 to 100.

Micro Star International - MSI Overall NPS

37
NPS
56%Promoters
25%Passives
19%Detractors
Micro Star International - MSI Overall NPS

Micro Star International - MSI NPS Trend

-100
-50
0
50
100
Oct 2021
50
Oct 202150
Jan 2022
25
Jan 202225
Apr 2022
0
Apr 20220
Jul 2022
17
Jul 202217
Oct 2022
29
Oct 202229
Nov 2022
25
Nov 202225
Dec 2022
22
Dec 202222
Mar 2023
30
Mar 202330
May 2023
34
May 202334
Jun 2023
43
Jun 202343
Sep 2023
33
Sep 202333
Feb 2024
38
Feb 202438

How Other Brands Compare

Micro Star International - MSI is ranked third for NPS among its competitors. NVIDIA and AMD come in first and second, with Intel Corporation coming in at #4.

Micro Star International - MSI's Logo
Micro Star International - MSI
NVIDIA's Logo
NVIDIA
AMD's Logo
AMD
Intel Corporation's Logo
Intel Corporation
Global Ranking#-#34#53#110
NPS37474427
Social Sentiment Calculated by analyzing social media and other online mentions-NeutralNeutral-
Valuation Updated every 24 hours for public companies-$369.58B$98.91B$256.01B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Micro Star International - MSI NPS by Gender

Micro Star International - MSI's NPS was rated 13 by Male customers on Comparably.

Male

13

Micro Star International - MSI's NPS was rated 13 by Male customers on Comparably.

42%
Promoters
29%
Passives
29%
Detractors

Female

N/A

Micro Star International - MSI's NPS is not yet rated by Female customers.

0%
Promoters
0%
Passives
0%
Detractors

Micro Star International - MSI NPS by Ethnicity

Micro Star International - MSI's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.

-100
-50
0
50
100
Caucasian
0
Caucasian0
Other
25
Other25

Micro Star International - MSI NPS by Age

Micro Star International - MSI's NPS was rated 25 points by customers ages 18-25 on Comparably.

0
20
40
60
80
100
Promoters
50%
Passives
25%
Detractors
25%
18-2550%25%25%

Micro Star International - MSI NPS by Usage

Micro Star International - MSI's NPS was rated the highest by customers who have used Micro Star International - MSI's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

-100
-50
0
50
100
1 to 2 Years
34
1 to 2 Years34
2 to 5 Years
67
2 to 5 Years67

Micro Star International - MSI NPS vs. Competitors

Compared to its competitors, Micro Star International - MSI's NPS is rated right above Intel Corporation, and is preceded by AMD.

Micro Star International - MSI Customer Reviews

Out of the 2 Micro Star International - MSI customer reviews 2 were positive and 0 were constructive. Micro Star International - MSI customer reviews reflect that all customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
how their products are so innovational, they are so set on the subject of gaming and its so good. their products are so good for gaming and meet all of my needs for when doing it
What do you value most about this brand?
I want to sell this products in africa but MSI france won't let us

Micro Star International - MSI Customer Loyalty

87%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

87% of Micro Star International - MSI users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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87
87%
13
13%
Micro Star International - MSI Customer Loyalty

Micro Star International - MSI Customer Loyalty Score by Gender

Micro Star International - MSI's Customer Loyalty score was rated 87 by Male customers on Comparably.

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Male
87%
Yes
Female
N/A
Yes

Micro Star International - MSI Customer Loyalty Score by Ethnicity

Micro Star International - MSI's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.

% who answered "Yes"

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100
out of 100
Caucasian
78
out of 100
Other

Micro Star International - MSI Customer Loyalty Score by Age

Micro Star International - MSI's Customer Loyalty score was rated 78% by customers ages 18-25 on Comparably.

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0
20%
40%
60%
80%
100%
18-25
78%
18-2578%

Micro Star International - MSI Customer Loyalty Score by Usage

Micro Star International - MSI's Customer Loyalty score was rated the highest by customers who have used Micro Star International - MSI's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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1 to 2 Years
70%
2 to 5 Years
100%

Micro Star International - MSI Customer Loyalty Score by Industry

Micro Star International - MSI's Customer Loyalty score was rated 70% by Tech industry customers.

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Tech
70%

Micro Star International - MSI Customer Loyalty vs. Competitors

Compared to its competitors, Micro Star International - MSI's Customer Loyalty score is rated right above NVIDIA.

COMPANYCustomer Loyalty Score
Micro Star International - MSI87%
NVIDIA83%
ASUS80%
AMD79%
Intel Corporation78%

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Micro Star International - MSI's Logo
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AMD's Logo
Intel Corporation's Logo

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Micro Star International - MSI Product Quality

4.1/5

Micro Star International - MSI has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

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Micro Star International - MSI Product Information

Micro Star International - MSI’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Micro Star International - MSI's product the highest.

Website
http://www.msi.com/
Company Size
10,000+ Employees

Industry

Tech
Hardware and Devices

Quick Insights into Micro Star International - MSI Product Quality

Micro Star International - MSI's Product Quality score was rated highest by customers who have used Micro Star International - MSI's products/services for 1 to 2 Years, and rated lowest by Caucasian customers.

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Ranked Micro Star International - MSI Product Quality the Highest

1 to 2 Years
4.6
18-25
4.5
Other
4.5

Ranked Micro Star International - MSI Product Quality the Lowest

2 to 5 Years
4.6
Caucasian
3.1

Micro Star International - MSI Product Quality Score by Gender

Micro Star International - MSI's Product Quality score was rated 3.9 by Male customers on Comparably.

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Male

3.9/5

Female

N/A

Micro Star International - MSI Product Quality Score by Ethnicity

Micro Star International - MSI's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
3.1
Caucasian3.1
Other
4.5
Other4.5

Micro Star International - MSI Product Quality Score by Age

Micro Star International - MSI's Product Quality score was rated 4.5 stars by customers ages 18-25 on Comparably.

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0
1
2
3
4
5
18-25
4.5
18-254.5

Micro Star International - MSI Product Quality Score by Usage

Micro Star International - MSI's Product Quality score was rated 4.6 stars by customers who have used Micro Star International - MSI's products/services for 1 to 2 Years, and by customers with 2 to 5 Years of usage.

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1 to 2 Years
4.6
2 to 5 Years
4.6

Micro Star International - MSI Product Quality Score by Industry

Micro Star International - MSI's Product Quality score was rated 3.1 stars by Tech industry customers.

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Tech
3.1

Micro Star International - MSI Product Quality vs. Competitors

Compared to its competitors, Micro Star International - MSI's Product Quality score is rated right above Intel Corporation, and is preceded by AMD.

COMPANYProduct Quality Score
NVIDIA4.2/5
AMD4.1/5
Micro Star International - MSI4.1/5
Intel Corporation4/5
ASUS3.7/5

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Micro Star International - MSI Pricing

Micro Star International - MSI ROI & Value For Money

3.8/5

Micro Star International - MSI has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.

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Micro Star International - MSI Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into Micro Star International - MSI ROI

Micro Star International - MSI's ROI score was rated highest by customers who have used Micro Star International - MSI's products/services for 2 to 5 Years, and rated lowest by Caucasian customers.

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Ranked Micro Star International - MSI ROI the Highest

2 to 5 Years
4.3
18-25
4.1
Other
3.9

Ranked Micro Star International - MSI ROI the Lowest

1 to 2 Years
4.1
Caucasian
3.1

Micro Star International - MSI ROI Score by Gender

Micro Star International - MSI's ROI score was rated 3.5 by Male customers on Comparably.

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Male

3.5/5

Female

N/A

Micro Star International - MSI ROI Score by Ethnicity

Micro Star International - MSI's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
3.1
Caucasian3.1
Other
3.9
Other3.9

Micro Star International - MSI ROI Score by Age

Micro Star International - MSI's ROI score was rated 4.1 stars by customers ages 18-25 on Comparably.

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0
1
2
3
4
5
18-25
4.1
18-254.1

Micro Star International - MSI ROI Score by Usage

Micro Star International - MSI's ROI score was rated the highest by customers who have used Micro Star International - MSI's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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1 to 2 Years
4.1
2 to 5 Years
4.3

Micro Star International - MSI ROI Score by Industry

Micro Star International - MSI's ROI score was rated 2.6 stars by Tech industry customers.

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Tech
2.6

Micro Star International - MSI Pricing vs. Competitors

Compared to its competitors, Micro Star International - MSI's ROI score is rated right above ASUS, and is preceded by Intel Corporation.

COMPANYPricing Score
AMD4.1/5
NVIDIA4/5
Intel Corporation3.9/5
Micro Star International - MSI3.8/5
ASUS3.6/5

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Micro Star International - MSI Customer Satisfaction (CSAT)

Micro Star International - MSI Customer Satisfaction (CSAT) Score

86 / 100

Micro Star International - MSI has an overall Customer Satisfaction score of 86 rated by its users and customers.

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Very Satisfied43%
Satisfied43%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied14%
Very Satisfied
43%
Satisfied
43%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
14%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Micro Star International - MSI Customer Satisfaction

Micro Star International - MSI's Customer Satisfaction score was rated highest by customers who have used Micro Star International - MSI's products/services for 1 to 2 Years, and rated lowest by Caucasian customers.

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Ranked Micro Star International - MSI Customer Satisfaction the Highest

1 to 2 Years
100%
18-25
100%
Other
75%

Ranked Micro Star International - MSI Customer Satisfaction the Lowest

2 to 5 Years
67%
Caucasian
67%

Micro Star International - MSI Customer Satisfaction Score by Gender

Micro Star International - MSI's Customer Satisfaction score was rated 72 by Male customers on Comparably.

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72 / 100
Male
Very Satisfied
29%
Satisfied
43%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
28%

Micro Star International - MSI Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Micro Star International - MSI's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.

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67 / 100
Very Satisfied34%
Satisfied33%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied33%
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%

CSAT according to Other

Micro Star International - MSI's Customer Satisfaction (CSAT) score was rated 75% according to Other users and customers.

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75 / 100
Very Satisfied25%
Satisfied50%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied25%
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%

Micro Star International - MSI Customer Satisfaction Score by Age

Micro Star International - MSI's Customer Satisfaction score was rated 100 points by customers ages 18-25 on Comparably.

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0
20
40
60
80
100
18-25 CSAT Score
100%
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
18-25100%

Micro Star International - MSI Customer Satisfaction Score by Usage

Micro Star International - MSI's Customer Satisfaction score was rated the highest by customers who have used Micro Star International - MSI's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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1 to 2 Years
100
2 to 5 Years
67

Micro Star International - MSI Customer Satisfaction Score by Industry

Micro Star International - MSI's Customer Satisfaction score was rated 67 points by Tech industry customers.

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Tech
67

Micro Star International - MSI Customer Satisfaction vs. Competitors

Compared to its competitors, Micro Star International - MSI's Customer Satisfaction score is rated right above NVIDIA.

COMPANYCustomer Satisfaction (CSAT) Score
Micro Star International - MSI86%
NVIDIA82%
AMD81%
Intel Corporation81%
ASUS64%

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Micro Star International - MSI Customer Service

3.6/5

Micro Star International - MSI has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.

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About Micro Star International - MSI's Customer Service

Address

361 Alden Road, L3R 3L4 Canada


Website

http://www.msi.com/

Quick Insights into Micro Star International - MSI Customer Service

Micro Star International - MSI's Customer Service score was rated highest by customers who have used Micro Star International - MSI's products/services for 1 to 2 Years, and rated lowest by Other customers.

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Ranked Micro Star International - MSI Customer Service the Highest

1 to 2 Years
4.3
18-25
4.2
Caucasian
3.1

Ranked Micro Star International - MSI Customer Service the Lowest

2 to 5 Years
3.1
Other
3.1

Micro Star International - MSI Customer Service Score by Gender

Micro Star International - MSI's Customer Service score was rated 3.1 by Male customers on Comparably.

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Male

3.1/5

Female

N/A

Micro Star International - MSI Customer Service Score by Ethnicity

Micro Star International - MSI's Customer Service score was rated 3.1 stars by both Caucasian and Other customers on Comparably.

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0
20
40
60
80
100
Caucasian
3.1
Caucasian3.1
Other
3.1
Other3.1

Micro Star International - MSI Customer Service Score by Age

Micro Star International - MSI's Customer Service score was rated 4.2 stars by customers ages 18-25 on Comparably.

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0
20
40
60
80
100
18-25
4.2
18-254.2

Micro Star International - MSI Customer Service Score by Usage

Micro Star International - MSI's Customer Service score was rated the highest by customers who have used Micro Star International - MSI's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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1 to 2 Years
4.3
2 to 5 Years
3.1

Micro Star International - MSI Customer Service Score by Industry

Micro Star International - MSI's Customer Service score was rated 2.8 stars by Tech industry customers.

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Tech
2.8

Micro Star International - MSI Customer Service vs. Competitors

Compared to its competitors, Micro Star International - MSI's Customer Service score is rated right above ASUS, and is preceded by Intel Corporation.

COMPANYCustomer Service Score
AMD4.1/5
NVIDIA4/5
Intel Corporation3.9/5
Micro Star International - MSI3.6/5
ASUS3.4/5

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Micro Star International - MSI as an Employer

3.2/5

Micro Star International - MSI has a 3.2/5 stars for its overall company culture rated by their employees

  Micro Star International - MSI CEO
bottom
35%
CEO of Micro Star International - MSI

In the Bottom 35% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Micro Star International - MSI scored a 37 for Net Promoter Score and a -40 for Employee Net Promoter Score. NPS gauges how likely a customer of Micro Star International - MSI would recommend the brand to a friend. ENPS measures how likely Micro Star International - MSI employees would recommend working at Micro Star International - MSI to a friend.

Net Promoter Score

37
NPS Score
56%Promoters
25%Passive
19%Detractors

Employee Net Promoter Score

-40
eNPS Score
20%Promoters
20%Passive
60%Detractors

Global Ranking Snapshot

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