-25
NPS
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Mills Fleet Farm
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About Mills Fleet Farm's Brand
Mills Fleet Farm has been proudly serving the Upper Midwest since 1955 with high quality merchandise you won't find anywhere else. Among its major competitors, Mills Fleet Farm is ranked in 5th place for NPS while The Home Depot is 1st, and Cabela's is 2nd.
Brand at a Glance
81%
Customer Loyalty
2.9/5
Product Quality
2.8/5
Pricing
2.7/5
Customer Service
Mills Fleet Farm Ranking
- #4 / 4 of its competitors
Mills Fleet Farm NPS
Mills Fleet Farm's Net Promoter Score (NPS) is a -25 with 30% Promoters, 15% Passives, and 55% Detractors. Net Promoter Score tracks whether Mills Fleet Farm's customers would recommend using the product based on a scale of -100 to 100.
Mills Fleet Farm Overall NPS
| 30% | Promoters |
|---|---|
| 15% | Passives |
| 55% | Detractors |
Mills Fleet Farm NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2024 -23 | Apr 2024 | -23 |
May 2024 -21 | May 2024 | -21 |
Jun 2024 -23 | Jun 2024 | -23 |
Jul 2024 -21 | Jul 2024 | -21 |
Aug 2024 -23 | Aug 2024 | -23 |
Sep 2024 -23 | Sep 2024 | -23 |
Nov 2024 -23 | Nov 2024 | -23 |
Apr 2025 -25 | Apr 2025 | -25 |
May 2025 -25 | May 2025 | -25 |
Jun 2025 -25 | Jun 2025 | -25 |
Aug 2025 -25 | Aug 2025 | -25 |
Dec 2025 -26 | Dec 2025 | -26 |
How Other Brands Compare
Mills Fleet Farm is ranked #4 for NPS among its competitors. The Home Depot and Cabela's come in first and second, with Tractor Supply Company coming in at third.
Mills Fleet Farm |  The Home Depot |  Cabela's |  Tractor Supply Company | |
| Global Ranking | #- | #86 | #428 | #- |
| NPS | -25 | 21 | 5 | -3 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $301.06B | - | $19.93B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Mills Fleet Farm NPS by Gender
Female customers rated Mills Fleet Farm's NPS 12 points higher than Male customers.
Male
-43
Mills Fleet Farm's NPS was rated -43 by Male customers on Comparably.
23%
Promoters
11%
Passives
66%
Detractors
Female
-31
Mills Fleet Farm's NPS was rated -31 by Female customers on Comparably.
32%
Promoters
5%
Passives
63%
Detractors
Mills Fleet Farm NPS by Ethnicity
Mills Fleet Farm's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -34 | Caucasian | -34 |
African American/Black -34 | African American/Black | -34 |
Other -100 | Other | -100 |
Mills Fleet Farm NPS by Age
Mills Fleet Farm's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
Mills Fleet Farm NPS by Usage
Mills Fleet Farm's NPS was rated the highest by customers who have used Mills Fleet Farm's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years -25 | 1 to 2 Years | -25 |
2 to 5 Years -100 | 2 to 5 Years | -100 |
5 to 10 Years -32 | 5 to 10 Years | -32 |
Over 10 Years -35 | Over 10 Years | -35 |
Mills Fleet Farm NPS vs. Competitors
Compared to its competitors, Mills Fleet Farm's NPS is rated right below Menards.
| COMPANY | NPS Score | |
|---|---|---|
| The Home Depot | 21 |
| Cabela's | 5 |
 | S&W Seed Company | N/A |
| Tractor Supply Company | -3 |
 | Menards | -25 |
| Mills Fleet Farm | -25 |
Mills Fleet Farm Customer Reviews
Out of the 12 Mills Fleet Farm customer reviews 7 were positive and 5 were constructive. Mills Fleet Farm customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Mills Fleet Farm Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Mills Fleet Farm users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Mills Fleet Farm Customer Loyalty Score by Gender
Male customers rated Mills Fleet Farm's Customer Loyalty score 2% higher than Female customers.
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Male
83%
Yes
Female
81%
Yes
Mills Fleet Farm Customer Loyalty Score by Ethnicity
Mills Fleet Farm's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Mills Fleet Farm.
84
out of 100
Caucasian
100
out of 100
African American/Black
100
out of 100
Other
Mills Fleet Farm Customer Loyalty Score by Age
Mills Fleet Farm's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 70% | 31-35 | 70% |
36-40 82% | 36-40 | 82% |
41-45 82% | 41-45 | 82% |
46-50 78% | 46-50 | 78% |
51-55 85% | 51-55 | 85% |
56-60 100% | 56-60 | 100% |
61-65 100% | 61-65 | 100% |
66+ 65% | 66+ | 65% |
Mills Fleet Farm Customer Loyalty Score by Usage
Mills Fleet Farm's Customer Loyalty score was rated the highest by customers who have used Mills Fleet Farm's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Mills Fleet Farm Customer Loyalty Score by Industry
Mills Fleet Farm's Customer Loyalty score was rated the highest by Education industry customers, and the lowest by Automotive and Transportation industry customers.
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Mills Fleet Farm Customer Loyalty vs. Competitors
Compared to its competitors, Mills Fleet Farm's Customer Loyalty score is rated right above Cabela's, and is preceded by The Home Depot.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| The Home Depot | 81% |
| Mills Fleet Farm | 81% |
| Cabela's | 79% |
| Menards | 77% |
| Tractor Supply Company | 76% |
| S&W Seed Company | N/A |
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Mills Fleet Farm Product Quality
2.9/5
Mills Fleet Farm has an overall Product Quality score of 2.9 out of 5 stars rated by its users and customers.
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Mills Fleet Farm Product Information
Mills Fleet Farm’s product quality score is a 2.9 out of 5 as rated by its users and customers. Reviewers from the Manufacturing and Machinery industry rated Mills Fleet Farm's product the highest. Reviewers from the Automotive and Transportation industry rated Mills Fleet Farm the lowest at 1.5.
- Website
- http://www.fleetfarm.com/
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Food and Beverages
Sports & Entertainment
Quick Insights into Mills Fleet Farm Product Quality
Mills Fleet Farm's Product Quality score was rated highest by customers from the Manufacturing and Machinery industry, and rated lowest by customers from the Automotive and Transportation industry.
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Ranked Mills Fleet Farm Product Quality the Highest
Ranked Mills Fleet Farm Product Quality the Lowest
Mills Fleet Farm Product Quality Score by Gender
Female customers rated Mills Fleet Farm's Product Quality score 0.1 stars higher than Male customers.
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Male
2.7/5
Female
2.8/5
Mills Fleet Farm Product Quality Score by Ethnicity
Mills Fleet Farm's Product Quality score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
African American/Black 2.6 | African American/Black | 2.6 |
Other 2.7 | Other | 2.7 |
Mills Fleet Farm Product Quality Score by Age
Mills Fleet Farm's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 2.6 | 31-35 | 2.6 |
36-40 3 | 36-40 | 3 |
41-45 3.9 | 41-45 | 3.9 |
46-50 2.4 | 46-50 | 2.4 |
51-55 2.7 | 51-55 | 2.7 |
56-60 2.8 | 56-60 | 2.8 |
61-65 3.4 | 61-65 | 3.4 |
66+ 2.1 | 66+ | 2.1 |
Mills Fleet Farm Product Quality Score by Usage
Mills Fleet Farm's Product Quality score was rated the highest by customers who have used Mills Fleet Farm's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Mills Fleet Farm Product Quality Score by Industry
Mills Fleet Farm's Product Quality score was rated the highest by Manufacturing and Machinery industry customers, and the lowest by Automotive and Transportation industry customers.
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Mills Fleet Farm Product Quality vs. Competitors
Compared to its competitors, Mills Fleet Farm's Product Quality score is rated right above Menards, and is preceded by Tractor Supply Company.
| COMPANY | Product Quality Score | |
|---|---|---|
| The Home Depot | 3.6/5 |
| Cabela's | 3.4/5 |
| Tractor Supply Company | 3.2/5 |
| Mills Fleet Farm | 2.9/5 |
| Menards | 2.7/5 |
| S&W Seed Company | N/A |
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Mills Fleet Farm Pricing
Mills Fleet Farm ROI & Value For Money
2.8/5
Mills Fleet Farm has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.
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Mills Fleet Farm Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Manufacturing and Machinery industry. The users from the Automotive and Transportation industry think that they had the lowest ROI from Mills Fleet Farm.
Quick Insights into Mills Fleet Farm ROI
Mills Fleet Farm's ROI score was rated highest by customers ages 61-65, and rated lowest by customers from the Automotive and Transportation industry.
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Ranked Mills Fleet Farm ROI the Highest
Ranked Mills Fleet Farm ROI the Lowest
Mills Fleet Farm ROI Score by Gender
Mills Fleet Farm's ROI score was rated 2.7 by both Female and Male customers on Comparably.
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Male
2.7/5
Female
2.7/5
Mills Fleet Farm ROI Score by Ethnicity
Mills Fleet Farm's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
African American/Black 3 | African American/Black | 3 |
Other 2.4 | Other | 2.4 |
Mills Fleet Farm ROI Score by Age
Mills Fleet Farm's ROI score was rated the highest by customers ages 61-65, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 2.5 | 31-35 | 2.5 |
36-40 2.7 | 36-40 | 2.7 |
41-45 3.4 | 41-45 | 3.4 |
46-50 2.1 | 46-50 | 2.1 |
51-55 2.8 | 51-55 | 2.8 |
56-60 2.9 | 56-60 | 2.9 |
61-65 4 | 61-65 | 4 |
66+ 2.3 | 66+ | 2.3 |
Mills Fleet Farm ROI Score by Usage
Mills Fleet Farm's ROI score was rated the highest by customers who have used Mills Fleet Farm's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Mills Fleet Farm ROI Score by Industry
Mills Fleet Farm's ROI score was rated the highest by Manufacturing and Machinery industry customers, and the lowest by Automotive and Transportation industry customers.
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Mills Fleet Farm Pricing vs. Competitors
Compared to its competitors, Mills Fleet Farm's ROI score is rated right above Menards, and is preceded by Tractor Supply Company.
| COMPANY | Pricing Score | |
|---|---|---|
| The Home Depot | 3.6/5 |
| Cabela's | 3.2/5 |
| Tractor Supply Company | 3.2/5 |
| Mills Fleet Farm | 2.8/5 |
| Menards | 2.8/5 |
| S&W Seed Company | N/A |
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Mills Fleet Farm Customer Satisfaction (CSAT)
Mills Fleet Farm Customer Satisfaction (CSAT) Score
47 / 100
Mills Fleet Farm has an overall Customer Satisfaction score of 47 rated by its users and customers.
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Very Satisfied
31%
Satisfied
16%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
9%
Very Dissatisfied
33%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Mills Fleet Farm Customer Satisfaction
Mills Fleet Farm's Customer Satisfaction score was rated highest by customers from the Manufacturing and Machinery industry, and rated lowest by Other customers.
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Ranked Mills Fleet Farm Customer Satisfaction the Highest
Ranked Mills Fleet Farm Customer Satisfaction the Lowest
Mills Fleet Farm Customer Satisfaction Score by Gender
Male customers rated Mills Fleet Farm's Customer Satisfaction score 5 points higher than Female customers.
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43 / 100
MaleVery Satisfied | 20% | |
|---|---|---|
Satisfied | 23% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 10% | |
Very Dissatisfied | 35% |
38 / 100
FemaleVery Satisfied | 38% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 6% | |
Very Dissatisfied | 31% |
Mills Fleet Farm Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Mills Fleet Farm's Customer Satisfaction (CSAT) score was rated 45% according to Caucasian users and customers.
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45 / 100
Very Satisfied
27%
Satisfied
18%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
9%
Very Dissatisfied
33%
CSAT according to African American/Black
Mills Fleet Farm's Customer Satisfaction (CSAT) score was rated 33% according to African American/Black users and customers.
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33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
34%
CSAT according to Other
Mills Fleet Farm's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Mills Fleet Farm.
0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
67%
Mills Fleet Farm Customer Satisfaction Score by Age
Mills Fleet Farm's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 40% | |||||||||||||||
| 36-40 | 66% | |||||||||||||||
| 41-45 | 60% | |||||||||||||||
| 46-50 | 43% | |||||||||||||||
| 51-55 | 66% | |||||||||||||||
| 56-60 | 36% | |||||||||||||||
| 66+ | 8% |
Mills Fleet Farm Customer Satisfaction Score by Usage
Mills Fleet Farm's Customer Satisfaction score was rated the highest by customers who have used Mills Fleet Farm's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Mills Fleet Farm Customer Satisfaction Score by Industry
Mills Fleet Farm's Customer Satisfaction score was rated the highest by Manufacturing and Machinery industry customers, and the lowest by Tech industry customers.
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{
"title": "Mills Fleet Farm Customer Satisfaction Score by Industry",
"text": "Mills Fleet Farm's Customer Satisfaction score was rated the highest by Manufacturing and Machinery industry customers, and the lowest by Tech industry customers.",
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}Mills Fleet Farm Customer Satisfaction vs. Competitors
Compared to its competitors, Mills Fleet Farm's Customer Satisfaction score is rated right above Menards, and is preceded by Tractor Supply Company.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| The Home Depot | 68% |
| Cabela's | 61% |
| Tractor Supply Company | 54% |
| Mills Fleet Farm | 46% |
| Menards | 45% |
| S&W Seed Company | 0% |
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Mills Fleet Farm Customer Service
2.7/5
Mills Fleet Farm has an overall Customer Service score of 2.7 out of 5 stars rated by its users and customers.
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About Mills Fleet Farm's Customer Service
Address
14858 Dellwood Drive Suite 200, Baxter, MN 56425
Website
http://www.fleetfarm.com/
Phone Number
218-829-1565
Quick Insights into Mills Fleet Farm Customer Service
Mills Fleet Farm's Customer Service score was rated highest by customers from the Manufacturing and Machinery industry, and rated lowest by customers from the Automotive and Transportation industry.
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Ranked Mills Fleet Farm Customer Service the Highest
Ranked Mills Fleet Farm Customer Service the Lowest
Mills Fleet Farm Customer Service Score by Gender
Female customers rated Mills Fleet Farm's Customer Service score 0.5 stars higher than Male customers.
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Male
2.5/5
Female
3/5
Mills Fleet Farm Customer Service Score by Ethnicity
Mills Fleet Farm's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Mills Fleet Farm.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
African American/Black 3 | African American/Black | 3 |
Other 2.5 | Other | 2.5 |
Mills Fleet Farm Customer Service Score by Age
Mills Fleet Farm's Customer Service score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 2.5 | 31-35 | 2.5 |
36-40 3.3 | 36-40 | 3.3 |
41-45 3.4 | 41-45 | 3.4 |
46-50 2.2 | 46-50 | 2.2 |
51-55 2.5 | 51-55 | 2.5 |
56-60 2.7 | 56-60 | 2.7 |
61-65 3.5 | 61-65 | 3.5 |
66+ 1.9 | 66+ | 1.9 |
Mills Fleet Farm Customer Service Score by Usage
Mills Fleet Farm's Customer Service score was rated the highest by customers who have used Mills Fleet Farm's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Mills Fleet Farm Customer Service Score by Industry
Mills Fleet Farm's Customer Service score was rated the highest by Manufacturing and Machinery industry customers, and the lowest by Automotive and Transportation industry customers.
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Mills Fleet Farm Customer Service vs. Competitors
Compared to its competitors, Mills Fleet Farm's Customer Service score is rated right above Menards, and is preceded by Tractor Supply Company.
| COMPANY | Customer Service Score | |
|---|---|---|
| The Home Depot | 3.6/5 |
| Cabela's | 3.3/5 |
| Tractor Supply Company | 3.1/5 |
| Mills Fleet Farm | 2.7/5 |
| Menards | 2.5/5 |
| S&W Seed Company | N/A |
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Mills Fleet Farm as an Employer
2.6/5
Mills Fleet Farm has a 2.6/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
Mills Fleet Farm scored a -25 for Net Promoter Score and a -32 for Employee Net Promoter Score. NPS gauges how likely a customer of Mills Fleet Farm would recommend the brand to a friend. ENPS measures how likely Mills Fleet Farm employees would recommend working at Mills Fleet Farm to a friend.
Net Promoter Score
-25
NPS Score
| 30% | Promoters |
|---|---|
| 15% | Passive |
| 55% | Detractors |
Employee Net Promoter Score
-32
eNPS Score
| 27% | Promoters |
|---|---|
| 14% | Passive |
| 59% | Detractors |
