

"Tractor Supply is a retailer for home improvement, agriculture, lawn and garden maintenance and livestock, equine and pet care products." Among its major competitors, Tractor Supply Company is ranked in 5th place for NPS while Sherwin-Williams is 1st, and The Home Depot is 2nd. Overall, Tractor Supply Company has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $19.93B
Tractor Supply Company's Net Promoter Score (NPS) is a -3 with 43% Promoters, 11% Passives, and 46% Detractors. Net Promoter Score tracks whether Tractor Supply Company's customers would recommend using the product based on a scale of -100 to 100.
| 43% | Promoters |
|---|---|
| 11% | Passives |
| 46% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2024 -5 | Dec 2024 | -5 |
Jan 2025 -5 | Jan 2025 | -5 |
Feb 2025 -5 | Feb 2025 | -5 |
Mar 2025 -5 | Mar 2025 | -5 |
May 2025 -5 | May 2025 | -5 |
Jun 2025 -5 | Jun 2025 | -5 |
Jul 2025 -5 | Jul 2025 | -5 |
Aug 2025 -5 | Aug 2025 | -5 |
Sep 2025 -5 | Sep 2025 | -5 |
Oct 2025 -5 | Oct 2025 | -5 |
Nov 2025 -5 | Nov 2025 | -5 |
Dec 2025 -5 | Dec 2025 | -5 |
Tractor Supply Company is ranked third for NPS among its competitors. Sherwin-Williams and The Home Depot come in first and second, with Lowe's Home Improvement coming in at #4. Among those competitors, it is the lowest valued company behind The Home Depot.
![]() Tractor Supply Company | ![]() The Home Depot | ![]() Lowe's Home Improvement | ![]() Sherwin-Williams | |
| Global Ranking | #- | #86 | #128 | #201 |
| NPS | -3 | 21 | -5 | 38 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $19.93B | $301.06B | $136.70B | $65.11B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Tractor Supply Company's NPS 18 points higher than Male customers.
Tractor Supply Company's NPS was rated -14 by Male customers on Comparably.
Tractor Supply Company's NPS was rated 4 by Female customers on Comparably.
Tractor Supply Company's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -6 | Caucasian | -6 |
Hispanic or Latino -1 | Hispanic or Latino | -1 |
African American/Black -26 | African American/Black | -26 |
Asian or Pacific Islander 34 | Asian or Pacific Islander | 34 |
Native American -23 | Native American | -23 |
Other -12 | Other | -12 |
Tractor Supply Company's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Tractor Supply Company's NPS was rated the highest by customers who have used Tractor Supply Company's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 21 | Less than 1 Year | 21 |
1 to 2 Years -5 | 1 to 2 Years | -5 |
2 to 5 Years -13 | 2 to 5 Years | -13 |
5 to 10 Years -12 | 5 to 10 Years | -12 |
Over 10 Years -5 | Over 10 Years | -5 |
Compared to its competitors, Tractor Supply Company's NPS is rated right above Lowe's Home Improvement, and is preceded by Harbor Freight Tools.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Sherwin-Williams | 38 |
![]() | The Home Depot | 21 |
![]() | Ace Hardware | 20 |
![]() | Harbor Freight Tools | 14 |
![]() | Tractor Supply Company | -3 |
![]() | Lowe's Home Improvement | -5 |
![]() | LL Flooring | -54 |
Out of the 47 Tractor Supply Company customer reviews 32 were positive and 15 were constructive. Tractor Supply Company customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Tractor Supply Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated Tractor Supply Company's Customer Loyalty score 11% higher than Male customers.
Tractor Supply Company's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
% who answered "Yes"
Tractor Supply Company's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 71% | 18-25 | 71% |
26-30 82% | 26-30 | 82% |
31-35 74% | 31-35 | 74% |
36-40 88% | 36-40 | 88% |
41-45 87% | 41-45 | 87% |
46-50 78% | 46-50 | 78% |
51-55 80% | 51-55 | 80% |
56-60 90% | 56-60 | 90% |
61-65 75% | 61-65 | 75% |
66+ 76% | 66+ | 76% |
Tractor Supply Company's Customer Loyalty score was rated the highest by customers who have used Tractor Supply Company's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Tractor Supply Company's Customer Loyalty score was rated the highest by Beverage, Wine and Spirits industry customers, and the lowest by Energy and Manufacturing industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, Tractor Supply Company's Customer Loyalty score is rated right above LL Flooring, and is preceded by Lowe's Home Improvement.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Sherwin-Williams | 82% |
![]() | Harbor Freight Tools | 82% |
![]() | The Home Depot | 81% |
![]() | Ace Hardware | 80% |
![]() | Lowe's Home Improvement | 77% |
![]() | Tractor Supply Company | 76% |
![]() | LL Flooring | 62% |
Tractor Supply Company has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Tractor Supply Company's overall Product Quality score rated by its users and customers.
Tractor Supply Company’s product quality score is a 3.2 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated Tractor Supply Company's product the highest. Reviewers from the Hospitality industry rated Tractor Supply Company the lowest at 3.6.
Tractor Supply Company's Product Quality score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Government and Public Policy industry.
Female customers rated Tractor Supply Company's Product Quality score 0.3 stars higher than Male customers.
Tractor Supply Company's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 2.5 | African American/Black | 2.5 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Native American 2.8 | Native American | 2.8 |
Other 2.7 | Other | 2.7 |
Tractor Supply Company's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.3 | 26-30 | 3.3 |
31-35 2.3 | 31-35 | 2.3 |
36-40 3.1 | 36-40 | 3.1 |
41-45 3 | 41-45 | 3 |
46-50 3.4 | 46-50 | 3.4 |
51-55 3 | 51-55 | 3 |
56-60 2.8 | 56-60 | 2.8 |
61-65 3 | 61-65 | 3 |
66+ 3 | 66+ | 3 |
Tractor Supply Company's Product Quality score was rated the highest by customers who have used Tractor Supply Company's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Tractor Supply Company's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Government and Public Policy industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, Tractor Supply Company's Product Quality score is rated right above Lowe's Home Improvement, and is preceded by Harbor Freight Tools.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Sherwin-Williams | 4.1/5 |
![]() | Ace Hardware | 3.7/5 |
![]() | The Home Depot | 3.6/5 |
![]() | Harbor Freight Tools | 3.3/5 |
![]() | Tractor Supply Company | 3.2/5 |
![]() | Lowe's Home Improvement | 3.1/5 |
![]() | LL Flooring | 2/5 |
Tractor Supply Company has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Tractor Supply Company's overall ROI score rated by its users and customers.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Beverage, Wine and Spirits industry. The users from the Biotech and Pharmaceuticals industry think that they had the lowest ROI from Tractor Supply Company.
Tractor Supply Company's ROI score was rated highest by customers from the Beverage, Wine and Spirits industry, and rated lowest by African American/Black customers.
Female customers rated Tractor Supply Company's ROI score 0.2 stars higher than Male customers.
Tractor Supply Company's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 3.4 | Hispanic or Latino | 3.4 |
African American/Black 1.9 | African American/Black | 1.9 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Native American 2.7 | Native American | 2.7 |
Other 2.9 | Other | 2.9 |
Tractor Supply Company's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 2.8 | 26-30 | 2.8 |
31-35 2.4 | 31-35 | 2.4 |
36-40 3.2 | 36-40 | 3.2 |
41-45 3.4 | 41-45 | 3.4 |
46-50 3.2 | 46-50 | 3.2 |
51-55 2.7 | 51-55 | 2.7 |
56-60 3 | 56-60 | 3 |
61-65 2.8 | 61-65 | 2.8 |
66+ 2.9 | 66+ | 2.9 |
Tractor Supply Company's ROI score was rated the highest by customers who have used Tractor Supply Company's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Tractor Supply Company's ROI score was rated the highest by Beverage, Wine and Spirits industry customers, and the lowest by Education industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Tractor Supply Company's ROI score is rated right above Lowe's Home Improvement, and is preceded by Harbor Freight Tools.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Sherwin-Williams | 3.9/5 |
![]() | The Home Depot | 3.6/5 |
![]() | Ace Hardware | 3.5/5 |
![]() | Harbor Freight Tools | 3.5/5 |
![]() | Tractor Supply Company | 3.2/5 |
![]() | Lowe's Home Improvement | 3/5 |
![]() | LL Flooring | 2/5 |
Tractor Supply Company has an overall Customer Satisfaction score of 54 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Tractor Supply Company's Customer Satisfaction score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Government and Public Policy industry.
Female customers rated Tractor Supply Company's Customer Satisfaction score 10 points higher than Male customers.
Very Satisfied | 33% | |
|---|---|---|
Satisfied | 21% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 5% | |
Very Dissatisfied | 28% |
Very Satisfied | 41% | |
|---|---|---|
Satisfied | 23% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 6% | |
Very Dissatisfied | 24% |
Tractor Supply Company's Customer Satisfaction (CSAT) score was rated 59% according to Caucasian users and customers.
Tractor Supply Company's Customer Satisfaction (CSAT) score was rated 62% according to Hispanic or Latino users and customers.
Tractor Supply Company's Customer Satisfaction (CSAT) score was rated 29% according to African American/Black users and customers.
Tractor Supply Company's Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.
Tractor Supply Company's Customer Satisfaction (CSAT) score was rated 38% according to Native American users and customers.
Tractor Supply Company's Customer Satisfaction (CSAT) score was rated 48% according to Other users and customers.
Tractor Supply Company's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 65% | |||||||||||||||
| 26-30 | 69% | |||||||||||||||
| 31-35 | 50% | |||||||||||||||
| 36-40 | 70% | |||||||||||||||
| 41-45 | 67% | |||||||||||||||
| 46-50 | 63% | |||||||||||||||
| 51-55 | 48% | |||||||||||||||
| 56-60 | 50% | |||||||||||||||
| 61-65 | 52% | |||||||||||||||
| 66+ | 50% |
Tractor Supply Company's Customer Satisfaction score was rated the highest by customers who have used Tractor Supply Company's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Tractor Supply Company's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Government and Public Policy industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Tractor Supply Company Customer Satisfaction Score by Industry",
"text": "Tractor Supply Company's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Government and Public Policy industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 65,
"stars": 0,
"csatScore": 65,
"text": "Tractor Supply Company's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 65
},
{
"label": "Aerospace and Aviation",
"groupId": 496,
"score": 60,
"stars": 0,
"csatScore": 60,
"text": "Tractor Supply Company's Customer Satisfaction score is rated by Aerospace and Aviation customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 60
},
{
"label": "Architecture and Planning",
"groupId": 498,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "Tractor Supply Company's Customer Satisfaction score is rated by Architecture and Planning customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 80,
"stars": 0,
"csatScore": 80,
"text": "Tractor Supply Company's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 80
},
{
"label": "Automotive and Transportation",
"groupId": 500,
"score": 34,
"stars": 0,
"csatScore": 34,
"text": "Tractor Supply Company's Customer Satisfaction score is rated by Automotive and Transportation customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 34
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 75,
"stars": 0,
"csatScore": 75,
"text": "Tractor Supply Company's Customer Satisfaction score is rated by Banking and Financial Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 75
},
{
"label": "Beverage, Wine and Spirits",
"groupId": 502,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Tractor Supply Company's Customer Satisfaction score is rated by Beverage, Wine and Spirits customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Biotech and Pharmaceuticals",
"groupId": 503,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Tractor Supply Company's Customer Satisfaction score is rated by Biotech and Pharmaceuticals customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Business and Consumer Services",
"groupId": 504,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Tractor Supply Company's Customer Satisfaction score is rated by Business and Consumer Services customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Construction",
"groupId": 510,
"score": 60,
"stars": 0,
"csatScore": 60,
"text": "Tractor Supply Company's Customer Satisfaction score is rated by Construction customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 60
},
{
"label": "Consumer Services",
"groupId": 514,
"score": 34,
"stars": 0,
"csatScore": 34,
"text": "Tractor Supply Company's Customer Satisfaction score is rated by Consumer Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 34
},
{
"label": "Education",
"groupId": 515,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "Tractor Supply Company's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Fishing and Farming",
"groupId": 519,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "Tractor Supply Company's Customer Satisfaction score is rated by Fishing and Farming customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Government and Public Policy",
"groupId": 521,
"score": 25,
"stars": 0,
"csatScore": 25,
"text": "Tractor Supply Company's Customer Satisfaction score is rated by Government and Public Policy customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 25
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 63,
"stars": 0,
"csatScore": 63,
"text": "Tractor Supply Company's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 63
},
{
"label": "Hospitality",
"groupId": 523,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "Tractor Supply Company's Customer Satisfaction score is rated by Hospitality customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Manufacturing and Machinery",
"groupId": 533,
"score": 88,
"stars": 0,
"csatScore": 88,
"text": "Tractor Supply Company's Customer Satisfaction score is rated by Manufacturing and Machinery customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 88
},
{
"label": "Energy and Manufacturing",
"groupId": 541,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Tractor Supply Company's Customer Satisfaction score is rated by Energy and Manufacturing customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Ranching",
"groupId": 553,
"score": 36,
"stars": 0,
"csatScore": 36,
"text": "Tractor Supply Company's Customer Satisfaction score is rated by Ranching customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 36
},
{
"label": "Retail",
"groupId": 559,
"score": 56,
"stars": 0,
"csatScore": 56,
"text": "Tractor Supply Company's Customer Satisfaction score is rated by Retail customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 56
}
]
}Compared to its competitors, Tractor Supply Company's Customer Satisfaction score is rated right above Lowe's Home Improvement, and is preceded by Harbor Freight Tools.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Sherwin-Williams | 78% |
![]() | Ace Hardware | 69% |
![]() | The Home Depot | 68% |
![]() | Harbor Freight Tools | 64% |
![]() | Tractor Supply Company | 54% |
![]() | Lowe's Home Improvement | 39% |
![]() | LL Flooring | 22% |
Tractor Supply Company has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
Sign Up to unlock Tractor Supply Company's overall Customer Service score rated by its users and customers.
Brentwood, TN 37027
http://www.tractorsupply.com/
Tractor Supply Company's Customer Service score was rated highest by customers from the Beverage, Wine and Spirits industry, and rated lowest by customers from the Government and Public Policy industry.
Female customers rated Tractor Supply Company's Customer Service score 0.2 stars higher than Male customers.
Tractor Supply Company's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 2.5 | African American/Black | 2.5 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Native American 2.6 | Native American | 2.6 |
Other 2.7 | Other | 2.7 |
Tractor Supply Company's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.1 | 26-30 | 3.1 |
31-35 2.7 | 31-35 | 2.7 |
36-40 2.8 | 36-40 | 2.8 |
41-45 2.9 | 41-45 | 2.9 |
46-50 3.1 | 46-50 | 3.1 |
51-55 2.9 | 51-55 | 2.9 |
56-60 2.8 | 56-60 | 2.8 |
61-65 2.9 | 61-65 | 2.9 |
66+ 3 | 66+ | 3 |
Tractor Supply Company's Customer Service score was rated the highest by customers who have used Tractor Supply Company's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Tractor Supply Company's Customer Service score was rated the highest by Beverage, Wine and Spirits industry customers, and the lowest by Government and Public Policy industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Tractor Supply Company's Customer Service score is rated right above Lowe's Home Improvement, and is preceded by Harbor Freight Tools.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Sherwin-Williams | 4/5 |
![]() | The Home Depot | 3.6/5 |
![]() | Ace Hardware | 3.6/5 |
![]() | Harbor Freight Tools | 3.3/5 |
![]() | Tractor Supply Company | 3.1/5 |
![]() | Lowe's Home Improvement | 2.9/5 |
![]() | LL Flooring | 1.8/5 |
Tractor Supply Company has a 3.1/5 stars for its overall company culture rated by their employees

In the Bottom 40% of Similar Sized Companies on Comparably.
Tractor Supply Company scored a -3 for Net Promoter Score and a -20 for Employee Net Promoter Score. NPS gauges how likely a customer of Tractor Supply Company would recommend the brand to a friend. ENPS measures how likely Tractor Supply Company employees would recommend working at Tractor Supply Company to a friend.
| 43% | Promoters |
|---|---|
| 11% | Passive |
| 46% | Detractors |
| 33% | Promoters |
|---|---|
| 14% | Passive |
| 53% | Detractors |