Tractor Supply Company NPS & Customer Reviews | Comparably
Brand Page
Tractor Supply Company
Marketing or Exec? Claim Your Free Account

About Tractor Supply Company's Brand

"Tractor Supply is a retailer for home improvement, agriculture, lawn and garden maintenance and livestock, equine and pet care products." Among its major competitors, Tractor Supply Company is ranked in 5th place for NPS while Sherwin-Williams is 1st, and The Home Depot is 2nd. Overall, Tractor Supply Company has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $19.93B

Brand at a Glance

76%
Customer Loyalty
3.2/5
Product Quality
3.2/5
Pricing
3.1/5
Customer Service

Tractor Supply Company Ranking

Tractor Supply Company NPS

Tractor Supply Company's Net Promoter Score (NPS) is a -3 with 43% Promoters, 11% Passives, and 46% Detractors. Net Promoter Score tracks whether Tractor Supply Company's customers would recommend using the product based on a scale of -100 to 100.

Tractor Supply Company Overall NPS

-3
NPS
43%Promoters
11%Passives
46%Detractors
Tractor Supply Company Overall NPS

Tractor Supply Company NPS Trend

-100
-50
0
50
100
Dec 2024
-5
Dec 2024-5
Jan 2025
-5
Jan 2025-5
Feb 2025
-5
Feb 2025-5
Mar 2025
-5
Mar 2025-5
May 2025
-5
May 2025-5
Jun 2025
-5
Jun 2025-5
Jul 2025
-5
Jul 2025-5
Aug 2025
-5
Aug 2025-5
Sep 2025
-5
Sep 2025-5
Oct 2025
-5
Oct 2025-5
Nov 2025
-5
Nov 2025-5
Dec 2025
-5
Dec 2025-5

How Other Brands Compare

Tractor Supply Company is ranked third for NPS among its competitors. Sherwin-Williams and The Home Depot come in first and second, with Lowe's Home Improvement coming in at #4. Among those competitors, it is the lowest valued company behind The Home Depot.

Tractor Supply Company's Logo
Tractor Supply Company
The Home Depot's Logo
The Home Depot
Lowe's Home Improvement's Logo
Lowe's Home Improvement
Sherwin-Williams' Logo
Sherwin-Williams
Global Ranking#-#86#128#201
NPS-321-538
Social Sentiment Calculated by analyzing social media and other online mentionsNeutralNeutralNeutralNeutral
Valuation Updated every 24 hours for public companies$19.93B$301.06B$136.70B$65.11B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Tractor Supply Company NPS by Gender

Female customers rated Tractor Supply Company's NPS 18 points higher than Male customers.

Male

-14

Tractor Supply Company's NPS was rated -14 by Male customers on Comparably.

37%
Promoters
12%
Passives
51%
Detractors

Female

4

Tractor Supply Company's NPS was rated 4 by Female customers on Comparably.

47%
Promoters
10%
Passives
43%
Detractors

Tractor Supply Company NPS by Ethnicity

Tractor Supply Company's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.

-100
-50
0
50
100
Caucasian
-6
Caucasian-6
Hispanic or Latino
-1
Hispanic or Latino-1
African American/Black
-26
African American/Black-26
Asian or Pacific Islander
34
Asian or Pacific Islander34
Native American
-23
Native American-23
Other
-12
Other-12

Tractor Supply Company NPS by Age

Tractor Supply Company's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

0
20
40
60
80
100
Promoters
54%
Passives
23%
Detractors
23%
18-2554%23%23%
Promoters
40%
Passives
20%
Detractors
40%
26-3040%20%40%
Promoters
36%
Passives
7%
Detractors
57%
31-3536%7%57%
Promoters
40%
Passives
13%
Detractors
47%
36-4040%13%47%
Promoters
41%
Passives
11%
Detractors
48%
41-4541%11%48%
Promoters
41%
Passives
18%
Detractors
41%
46-5041%18%41%
Promoters
43%
Passives
9%
Detractors
48%
51-5543%9%48%
Promoters
26%
Passives
16%
Detractors
58%
56-6026%16%58%
Promoters
44%
Passives
9%
Detractors
47%
61-6544%9%47%
Promoters
38%
Passives
2%
Detractors
60%
66+38%2%60%

Tractor Supply Company NPS by Usage

Tractor Supply Company's NPS was rated the highest by customers who have used Tractor Supply Company's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.

-100
-50
0
50
100
Less than 1 Year
21
Less than 1 Year21
1 to 2 Years
-5
1 to 2 Years-5
2 to 5 Years
-13
2 to 5 Years-13
5 to 10 Years
-12
5 to 10 Years-12
Over 10 Years
-5
Over 10 Years-5

Tractor Supply Company NPS vs. Competitors

Compared to its competitors, Tractor Supply Company's NPS is rated right above Lowe's Home Improvement, and is preceded by Harbor Freight Tools.

Tractor Supply Company Customer Reviews

Out of the 47 Tractor Supply Company customer reviews 32 were positive and 15 were constructive. Tractor Supply Company customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
i don't know so much about value, i am in a rural area and they are convenient. and did have a good selection until recently
What do you value most about this brand?
Prices, customer service, animal and pet wellness
What do you value most about this brand?
They're always reliable, knowledgable, and fairly priced.
What do you value most about this brand?
service with a smile, there when you need something
What do you value most about this brand?
Excellent product at competitive pricing

Tractor Supply Company Customer Loyalty

76%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

76% of Tractor Supply Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

76
76%
24
24%
Tractor Supply Company Customer Loyalty

Tractor Supply Company Customer Loyalty Score by Gender

Female customers rated Tractor Supply Company's Customer Loyalty score 11% higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Tractor Supply Company.
Male
76%
Yes
Female
87%
Yes

Tractor Supply Company Customer Loyalty Score by Ethnicity

Tractor Supply Company's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Tractor Supply Company.
80
out of 100
Caucasian
100
out of 100
Hispanic or Latino
66
out of 100
African American/Black
70
out of 100
Asian or Pacific Islander
100
out of 100
Native American
82
out of 100
Other

Tractor Supply Company Customer Loyalty Score by Age

Tractor Supply Company's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 18-25.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Tractor Supply Company.
0
20%
40%
60%
80%
100%
18-25
71%
18-2571%
26-30
82%
26-3082%
31-35
74%
31-3574%
36-40
88%
36-4088%
41-45
87%
41-4587%
46-50
78%
46-5078%
51-55
80%
51-5580%
56-60
90%
56-6090%
61-65
75%
61-6575%
66+
76%
66+76%

Tractor Supply Company Customer Loyalty Score by Usage

Tractor Supply Company's Customer Loyalty score was rated the highest by customers who have used Tractor Supply Company's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year
61%
1 to 2 Years
78%
2 to 5 Years
71%
5 to 10 Years
86%
Over 10 Years
82%

Tractor Supply Company Customer Loyalty Score by Industry

Tractor Supply Company's Customer Loyalty score was rated the highest by Beverage, Wine and Spirits industry customers, and the lowest by Energy and Manufacturing industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech
80%
Accounting
64%
Aerospace and Aviation
70%
Architecture and Planning
75%
Arts and Entertainment
82%
Automotive and Transportation
85%
Banking and Financial Services
55%
Beverage, Wine and Spirits
100%
Biotech and Pharmaceuticals
70%
Business and Consumer Services
100%
Construction
83%
Consumer Services
78%
Education
89%
Facilities Services
100%
Fishing and Farming
85%
Government and Public Policy
78%
Healthcare, Hospitals and Medicine
81%
Hospitality
100%
Manufacturing and Machinery
78%
Marketing, Advertising and Research
70%
Energy and Manufacturing
40%
Ranching
81%
Retail
65%

Tractor Supply Company Customer Loyalty vs. Competitors

Compared to its competitors, Tractor Supply Company's Customer Loyalty score is rated right above LL Flooring, and is preceded by Lowe's Home Improvement.

Unlock Tractor Supply Company Customer Loyalty vs. Competitors Data

Tractor Supply Company's Logo
VS
Sherwin-Williams' Logo
Harbor Freight Tools' Logo
The Home Depot's Logo
Ace Hardware's Logo
Lowe's Home Improvement's Logo
LL Flooring's Logo

Sign Up for Brand Profile PRO to get the full Tractor Supply Company Customer Loyalty vs. Competitors data and gain insights into your customers today.

Tractor Supply Company Product Quality

3.2/5

Tractor Supply Company has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.

Sign Up to unlock Tractor Supply Company's overall Product Quality score rated by its users and customers.

Tractor Supply Company Product Information

Tractor Supply Company’s product quality score is a 3.2 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated Tractor Supply Company's product the highest. Reviewers from the Hospitality industry rated Tractor Supply Company the lowest at 3.6.

Website
http://www.tractorsupply.com/
Company Size
10,000+ Employees

Industry

Consumer Goods

Quick Insights into Tractor Supply Company Product Quality

Tractor Supply Company's Product Quality score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Government and Public Policy industry.

Sign Up to unlock insights into how customers have ranked Tractor Supply Company's Product Quality.

Ranked Tractor Supply Company Product Quality the Highest

Business and Consumer Services
5
18-25
4.1
Less than 1 Year
3.9

Ranked Tractor Supply Company Product Quality the Lowest

African American/Black
2.5
31-35
2.3
Government and Public Policy
1.5

Tractor Supply Company Product Quality Score by Gender

Female customers rated Tractor Supply Company's Product Quality score 0.3 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Tractor Supply Company.

Male

3/5

Female

3.3/5

Tractor Supply Company Product Quality Score by Ethnicity

Tractor Supply Company's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Tractor Supply Company.
0
1
2
3
4
5
Caucasian
3.2
Caucasian3.2
Hispanic or Latino
3.5
Hispanic or Latino3.5
African American/Black
2.5
African American/Black2.5
Asian or Pacific Islander
3.8
Asian or Pacific Islander3.8
Native American
2.8
Native American2.8
Other
2.7
Other2.7

Tractor Supply Company Product Quality Score by Age

Tractor Supply Company's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Tractor Supply Company.
0
1
2
3
4
5
18-25
4.1
18-254.1
26-30
3.3
26-303.3
31-35
2.3
31-352.3
36-40
3.1
36-403.1
41-45
3
41-453
46-50
3.4
46-503.4
51-55
3
51-553
56-60
2.8
56-602.8
61-65
3
61-653
66+
3
66+3

Tractor Supply Company Product Quality Score by Usage

Tractor Supply Company's Product Quality score was rated the highest by customers who have used Tractor Supply Company's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

Less than 1 Year
3.9
1 to 2 Years
3.6
2 to 5 Years
3
5 to 10 Years
3
Over 10 Years
3

Tractor Supply Company Product Quality Score by Industry

Tractor Supply Company's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Government and Public Policy industry customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.

Tech
3.8
Accounting
2.7
Aerospace and Aviation
3.3
Architecture and Planning
2.8
Arts and Entertainment
4.3
Automotive and Transportation
3.1
Banking and Financial Services
3.4
Beverage, Wine and Spirits
4.1
Biotech and Pharmaceuticals
1.6
Business and Consumer Services
5
Construction
3.5
Consumer Services
3.9
Education
2.4
Facilities Services
3.5
Fishing and Farming
2.6
Government and Public Policy
1.5
Healthcare, Hospitals and Medicine
3.2
Hospitality
3.6
Manufacturing and Machinery
4.3
Marketing, Advertising and Research
2.3
Energy and Manufacturing
4.1
Ranching
2.2
Retail
2.8

Tractor Supply Company Product Quality vs. Competitors

Compared to its competitors, Tractor Supply Company's Product Quality score is rated right above Lowe's Home Improvement, and is preceded by Harbor Freight Tools.

Unlock Tractor Supply Company Product Quality vs. Competitors Data

Tractor Supply Company's Logo
VS
Sherwin-Williams' Logo
Ace Hardware's Logo
The Home Depot's Logo
Harbor Freight Tools' Logo
Lowe's Home Improvement's Logo
LL Flooring's Logo

Sign Up for Brand Profile PRO to get the full Tractor Supply Company Product Quality vs. Competitors data and gain insights into your customers today.

Tractor Supply Company Pricing

Tractor Supply Company ROI & Value For Money

3.2/5

Tractor Supply Company has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.

Sign Up to unlock Tractor Supply Company's overall ROI score rated by its users and customers.

Tractor Supply Company Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Beverage, Wine and Spirits industry. The users from the Biotech and Pharmaceuticals industry think that they had the lowest ROI from Tractor Supply Company.

Quick Insights into Tractor Supply Company ROI

Tractor Supply Company's ROI score was rated highest by customers from the Beverage, Wine and Spirits industry, and rated lowest by African American/Black customers.

Sign Up to unlock insights into how customers have ranked Tractor Supply Company's ROI score.

Ranked Tractor Supply Company ROI the Highest

Beverage, Wine and Spirits
4.6
Asian or Pacific Islander
4.5
18-25
4

Ranked Tractor Supply Company ROI the Lowest

31-35
2.4
Education
2
African American/Black
1.9

Tractor Supply Company ROI Score by Gender

Female customers rated Tractor Supply Company's ROI score 0.2 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of Tractor Supply Company.

Male

3/5

Female

3.2/5

Tractor Supply Company ROI Score by Ethnicity

Tractor Supply Company's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Tractor Supply Company.
0
1
2
3
4
5
Caucasian
3.1
Caucasian3.1
Hispanic or Latino
3.4
Hispanic or Latino3.4
African American/Black
1.9
African American/Black1.9
Asian or Pacific Islander
4.5
Asian or Pacific Islander4.5
Native American
2.7
Native American2.7
Other
2.9
Other2.9

Tractor Supply Company ROI Score by Age

Tractor Supply Company's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

Sign Up for Brand Profile PRO to get the full ROI by Age data of Tractor Supply Company.
0
1
2
3
4
5
18-25
4
18-254
26-30
2.8
26-302.8
31-35
2.4
31-352.4
36-40
3.2
36-403.2
41-45
3.4
41-453.4
46-50
3.2
46-503.2
51-55
2.7
51-552.7
56-60
3
56-603
61-65
2.8
61-652.8
66+
2.9
66+2.9

Tractor Supply Company ROI Score by Usage

Tractor Supply Company's ROI score was rated the highest by customers who have used Tractor Supply Company's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.

Sign Up for Brand Profile PRO to get the full ROI by Usage data.

Less than 1 Year
3.8
1 to 2 Years
3.4
2 to 5 Years
2.7
5 to 10 Years
3
Over 10 Years
3.1

Tractor Supply Company ROI Score by Industry

Tractor Supply Company's ROI score was rated the highest by Beverage, Wine and Spirits industry customers, and the lowest by Education industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Tech
3.3
Accounting
2.9
Aerospace and Aviation
3.2
Architecture and Planning
3.2
Arts and Entertainment
3.8
Automotive and Transportation
2.2
Banking and Financial Services
3.1
Beverage, Wine and Spirits
4.6
Biotech and Pharmaceuticals
2
Business and Consumer Services
4.6
Construction
3
Consumer Services
3.5
Education
2
Facilities Services
4
Fishing and Farming
3
Government and Public Policy
2.2
Healthcare, Hospitals and Medicine
3.1
Hospitality
3.7
Manufacturing and Machinery
4.1
Marketing, Advertising and Research
2.6
Energy and Manufacturing
3.3
Ranching
2.3
Retail
2.7

Tractor Supply Company Pricing vs. Competitors

Compared to its competitors, Tractor Supply Company's ROI score is rated right above Lowe's Home Improvement, and is preceded by Harbor Freight Tools.

Unlock Tractor Supply Company ROI vs. Competitors Data

Tractor Supply Company's Logo
VS
Sherwin-Williams' Logo
The Home Depot's Logo
Ace Hardware's Logo
Harbor Freight Tools' Logo
Lowe's Home Improvement's Logo
LL Flooring's Logo

Sign Up for Brand Profile PRO to get the full Tractor Supply Company ROI vs. Competitors data and gain insights into your customers today.

Tractor Supply Company Customer Satisfaction (CSAT)

Tractor Supply Company Customer Satisfaction (CSAT) Score

54 / 100

Tractor Supply Company has an overall Customer Satisfaction score of 54 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied34%
Satisfied20%
Neither Satisfied nor Dissatisfied13%
Dissatisfied8%
Very Dissatisfied25%
Very Satisfied
34%
Satisfied
20%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
8%
Very Dissatisfied
25%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Tractor Supply Company Customer Satisfaction

Tractor Supply Company's Customer Satisfaction score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Government and Public Policy industry.

Sign Up to unlock insights into how customers have ranked Tractor Supply Company's Customer Satisfaction.

Ranked Tractor Supply Company Customer Satisfaction the Highest

Business and Consumer Services
100%
Less than 1 Year
87%
36-40
70%

Ranked Tractor Supply Company Customer Satisfaction the Lowest

51-55
48%
African American/Black
29%
Government and Public Policy
25%

Tractor Supply Company Customer Satisfaction Score by Gender

Female customers rated Tractor Supply Company's Customer Satisfaction score 10 points higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Tractor Supply Company.
54 / 100
Male
Very Satisfied
33%
Satisfied
21%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
5%
Very Dissatisfied
28%
64 / 100
Female
Very Satisfied
41%
Satisfied
23%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
6%
Very Dissatisfied
24%

Tractor Supply Company Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Tractor Supply Company's Customer Satisfaction (CSAT) score was rated 59% according to Caucasian users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Tractor Supply Company.
59 / 100
Very Satisfied37%
Satisfied22%
Neither Satisfied nor Dissatisfied12%
Dissatisfied3%
Very Dissatisfied26%
Very Satisfied
37%
Satisfied
22%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
3%
Very Dissatisfied
26%

CSAT according to Hispanic or Latino

Tractor Supply Company's Customer Satisfaction (CSAT) score was rated 62% according to Hispanic or Latino users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Tractor Supply Company.
62 / 100
Very Satisfied38%
Satisfied24%
Neither Satisfied nor Dissatisfied0%
Dissatisfied13%
Very Dissatisfied25%
Very Satisfied
38%
Satisfied
24%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
13%
Very Dissatisfied
25%

CSAT according to African American/Black

Tractor Supply Company's Customer Satisfaction (CSAT) score was rated 29% according to African American/Black users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Tractor Supply Company.
29 / 100
Very Satisfied29%
Satisfied0%
Neither Satisfied nor Dissatisfied14%
Dissatisfied14%
Very Dissatisfied43%
Very Satisfied
29%
Satisfied
0%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
14%
Very Dissatisfied
43%

CSAT according to Asian or Pacific Islander

Tractor Supply Company's Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Tractor Supply Company.
67 / 100
Very Satisfied34%
Satisfied33%
Neither Satisfied nor Dissatisfied0%
Dissatisfied33%
Very Dissatisfied0%
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
0%

CSAT according to Native American

Tractor Supply Company's Customer Satisfaction (CSAT) score was rated 38% according to Native American users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Tractor Supply Company.
38 / 100
Very Satisfied13%
Satisfied25%
Neither Satisfied nor Dissatisfied12%
Dissatisfied25%
Very Dissatisfied25%
Very Satisfied
13%
Satisfied
25%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
25%
Very Dissatisfied
25%

CSAT according to Other

Tractor Supply Company's Customer Satisfaction (CSAT) score was rated 48% according to Other users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Tractor Supply Company.
48 / 100
Very Satisfied31%
Satisfied17%
Neither Satisfied nor Dissatisfied4%
Dissatisfied9%
Very Dissatisfied39%
Very Satisfied
31%
Satisfied
17%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
9%
Very Dissatisfied
39%

Tractor Supply Company Customer Satisfaction Score by Age

Tractor Supply Company's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Tractor Supply Company.
0
20
40
60
80
100
18-25 CSAT Score
65%
Very Satisfied
44%
Satisfied
21%
Neither Satisfied nor Dissatisfied
21%
Dissatisfied
7%
Very Dissatisfied
7%
18-2565%
26-30 CSAT Score
69%
Very Satisfied
46%
Satisfied
23%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
8%
Very Dissatisfied
15%
26-3069%
31-35 CSAT Score
50%
Very Satisfied
33%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
31-3550%
36-40 CSAT Score
70%
Very Satisfied
16%
Satisfied
54%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
15%
Very Dissatisfied
15%
36-4070%
41-45 CSAT Score
67%
Very Satisfied
43%
Satisfied
24%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
10%
Very Dissatisfied
19%
41-4567%
46-50 CSAT Score
63%
Very Satisfied
37%
Satisfied
26%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
11%
Very Dissatisfied
19%
46-5063%
51-55 CSAT Score
48%
Very Satisfied
43%
Satisfied
5%
Neither Satisfied nor Dissatisfied
18%
Dissatisfied
5%
Very Dissatisfied
29%
51-5548%
56-60 CSAT Score
50%
Very Satisfied
28%
Satisfied
22%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
6%
Very Dissatisfied
28%
56-6050%
61-65 CSAT Score
52%
Very Satisfied
30%
Satisfied
22%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
37%
61-6552%
66+ CSAT Score
50%
Very Satisfied
34%
Satisfied
16%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
39%
66+50%

Tractor Supply Company Customer Satisfaction Score by Usage

Tractor Supply Company's Customer Satisfaction score was rated the highest by customers who have used Tractor Supply Company's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.

Less than 1 Year
87
1 to 2 Years
65
2 to 5 Years
58
5 to 10 Years
60
Over 10 Years
50

Tractor Supply Company Customer Satisfaction Score by Industry

Tractor Supply Company's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Government and Public Policy industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

Tech
65
Aerospace and Aviation
60
Architecture and Planning
50
Arts and Entertainment
80
Automotive and Transportation
34
Banking and Financial Services
75
Beverage, Wine and Spirits
67
Biotech and Pharmaceuticals
33
Business and Consumer Services
100
Construction
60
Consumer Services
34
Education
50
Fishing and Farming
50
Government and Public Policy
25
Healthcare, Hospitals and Medicine
63
Hospitality
50
Manufacturing and Machinery
88
Energy and Manufacturing
67
Ranching
36
Retail
56

Tractor Supply Company Customer Satisfaction vs. Competitors

Compared to its competitors, Tractor Supply Company's Customer Satisfaction score is rated right above Lowe's Home Improvement, and is preceded by Harbor Freight Tools.

Unlock Tractor Supply Company Customer Satisfaction vs. Competitors Data

Tractor Supply Company's Logo
VS
Sherwin-Williams' Logo
Ace Hardware's Logo
The Home Depot's Logo
Harbor Freight Tools' Logo
Lowe's Home Improvement's Logo
LL Flooring's Logo

Sign Up for Brand Profile PRO to get the full Tractor Supply Company Customer Satisfaction vs. Competitors data and gain insights into your customers today.

Tractor Supply Company Customer Service

3.1/5

Tractor Supply Company has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.

Sign Up to unlock Tractor Supply Company's overall Customer Service score rated by its users and customers.

About Tractor Supply Company's Customer Service

Address

Brentwood, TN 37027


Website

http://www.tractorsupply.com/

Quick Insights into Tractor Supply Company Customer Service

Tractor Supply Company's Customer Service score was rated highest by customers from the Beverage, Wine and Spirits industry, and rated lowest by customers from the Government and Public Policy industry.

Sign Up to unlock insights into how customers have ranked Tractor Supply Company's Customer Service score.

Ranked Tractor Supply Company Customer Service the Highest

Beverage, Wine and Spirits
4.8
18-25
4.1
Less than 1 Year
4

Ranked Tractor Supply Company Customer Service the Lowest

31-35
2.7
African American/Black
2.5
Government and Public Policy
1.5

Tractor Supply Company Customer Service Score by Gender

Female customers rated Tractor Supply Company's Customer Service score 0.2 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Tractor Supply Company.

Male

3/5

Female

3.2/5

Tractor Supply Company Customer Service Score by Ethnicity

Tractor Supply Company's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Tractor Supply Company.
0
20
40
60
80
100
Caucasian
3.1
Caucasian3.1
Hispanic or Latino
3.5
Hispanic or Latino3.5
African American/Black
2.5
African American/Black2.5
Asian or Pacific Islander
3.5
Asian or Pacific Islander3.5
Native American
2.6
Native American2.6
Other
2.7
Other2.7

Tractor Supply Company Customer Service Score by Age

Tractor Supply Company's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Tractor Supply Company.
0
20
40
60
80
100
18-25
4.1
18-254.1
26-30
3.1
26-303.1
31-35
2.7
31-352.7
36-40
2.8
36-402.8
41-45
2.9
41-452.9
46-50
3.1
46-503.1
51-55
2.9
51-552.9
56-60
2.8
56-602.8
61-65
2.9
61-652.9
66+
3
66+3

Tractor Supply Company Customer Service Score by Usage

Tractor Supply Company's Customer Service score was rated the highest by customers who have used Tractor Supply Company's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

Less than 1 Year
4
1 to 2 Years
3.4
2 to 5 Years
3
5 to 10 Years
2.9
Over 10 Years
2.9

Tractor Supply Company Customer Service Score by Industry

Tractor Supply Company's Customer Service score was rated the highest by Beverage, Wine and Spirits industry customers, and the lowest by Government and Public Policy industry customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.

Tech
3.6
Accounting
3
Aerospace and Aviation
3.5
Architecture and Planning
2.7
Arts and Entertainment
4
Automotive and Transportation
2.5
Banking and Financial Services
3.2
Beverage, Wine and Spirits
4.8
Biotech and Pharmaceuticals
1.8
Business and Consumer Services
4.6
Construction
3.6
Consumer Services
3.6
Education
2.4
Facilities Services
2.5
Fishing and Farming
2.7
Government and Public Policy
1.5
Healthcare, Hospitals and Medicine
3.2
Hospitality
3.9
Manufacturing and Machinery
4.2
Marketing, Advertising and Research
2.6
Energy and Manufacturing
4.1
Ranching
2.6
Retail
2.3

Tractor Supply Company Customer Service vs. Competitors

Compared to its competitors, Tractor Supply Company's Customer Service score is rated right above Lowe's Home Improvement, and is preceded by Harbor Freight Tools.

Unlock Tractor Supply Company Customer Service vs. Competitors Data

Tractor Supply Company's Logo
VS
Sherwin-Williams' Logo
The Home Depot's Logo
Ace Hardware's Logo
Harbor Freight Tools' Logo
Lowe's Home Improvement's Logo
LL Flooring's Logo

Sign Up for Brand Profile PRO to get the full Tractor Supply Company Customer Service vs. Competitors data and gain insights into your customers today.

Tractor Supply Company as an Employer

3.1/5

Tractor Supply Company has a 3.1/5 stars for its overall company culture rated by their employees

  Tractor Supply Company CEO
bottom
40%
CEO of Tractor Supply Company

In the Bottom 40% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Tractor Supply Company scored a -3 for Net Promoter Score and a -20 for Employee Net Promoter Score. NPS gauges how likely a customer of Tractor Supply Company would recommend the brand to a friend. ENPS measures how likely Tractor Supply Company employees would recommend working at Tractor Supply Company to a friend.

Net Promoter Score

-3
NPS Score
43%Promoters
11%Passive
46%Detractors

Employee Net Promoter Score

-20
eNPS Score
33%Promoters
14%Passive
53%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail