-54
NPS
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LL Flooring
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About LL Flooring's Brand
Lumber Liquidators is a hardwood floor seller that also installs the floor if needed. Among its major competitors, LL Flooring is ranked in 5th place for NPS while Floor and Decor is 1st, and The Home Depot is 2nd.Their current market cap is $817.15M
Brand at a Glance
62%
Customer Loyalty
2/5
Product Quality
2/5
Pricing
1.8/5
Customer Service
LL Flooring CMO
LL Flooring Ranking
- #3 / 4 of its competitors
LL Flooring NPS
LL Flooring's Net Promoter Score (NPS) is a -54 with 18% Promoters, 10% Passives, and 72% Detractors. Net Promoter Score tracks whether LL Flooring's customers would recommend using the product based on a scale of -100 to 100.
LL Flooring Overall NPS
| 18% | Promoters |
|---|---|
| 10% | Passives |
| 72% | Detractors |
LL Flooring NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2024 -63 | Feb 2024 | -63 |
Mar 2024 -61 | Mar 2024 | -61 |
Apr 2024 -59 | Apr 2024 | -59 |
Jun 2024 -58 | Jun 2024 | -58 |
Jul 2024 -56 | Jul 2024 | -56 |
Aug 2024 -55 | Aug 2024 | -55 |
Sep 2024 -53 | Sep 2024 | -53 |
Oct 2024 -55 | Oct 2024 | -55 |
Nov 2024 -55 | Nov 2024 | -55 |
Apr 2025 -53 | Apr 2025 | -53 |
Aug 2025 -54 | Aug 2025 | -54 |
Sep 2025 -54 | Sep 2025 | -54 |
How Other Brands Compare
LL Flooring is ranked third for NPS among its competitors. The Home Depot and Lowe's Home Improvement come in first and second, with BuildDirect coming in at #4. Among those competitors, it is the lowest valued company behind The Home Depot.
LL Flooring |  The Home Depot |  Lowe's Home Improvement |  BuildDirect | |
| Global Ranking | #- | #86 | #128 | #- |
| NPS | -54 | 21 | -5 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $817.15M | $301.06B | $136.70B | $301.06B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
LL Flooring NPS by Gender
Male customers rated LL Flooring's NPS 45 points higher than Female customers.
Male
-41
LL Flooring's NPS was rated -41 by Male customers on Comparably.
26%
Promoters
7%
Passives
67%
Detractors
Female
-86
LL Flooring's NPS was rated -86 by Female customers on Comparably.
7%
Promoters
0%
Passives
93%
Detractors
LL Flooring NPS by Ethnicity
LL Flooring's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -56 | Caucasian | -56 |
Hispanic or Latino -34 | Hispanic or Latino | -34 |
Other -100 | Other | -100 |
LL Flooring NPS by Age
LL Flooring's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
LL Flooring NPS by Usage
LL Flooring's NPS was rated the highest by customers who have used LL Flooring's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -78 | Less than 1 Year | -78 |
1 to 2 Years -66 | 1 to 2 Years | -66 |
2 to 5 Years -66 | 2 to 5 Years | -66 |
5 to 10 Years -60 | 5 to 10 Years | -60 |
Over 10 Years 17 | Over 10 Years | 17 |
LL Flooring NPS vs. Competitors
Compared to its competitors, LL Flooring's NPS is rated right above HHGregg, and is preceded by Lowe's Home Improvement.
| COMPANY | NPS Score | |
|---|---|---|
 | Floor and Decor | 34 |
| The Home Depot | 21 |
 | Tractor Supply Company | -3 |
| Lowe's Home Improvement | -5 |
| LL Flooring | -54 |
 | HHGregg | -56 |
LL Flooring Customer Reviews
Out of the 6 LL Flooring customer reviews 2 were positive and 4 were constructive. LL Flooring customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
LL Flooring Customer Loyalty
62%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
62% of LL Flooring users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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LL Flooring Customer Loyalty Score by Gender
Male customers rated LL Flooring's Customer Loyalty score 18% higher than Female customers.
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Male
70%
Yes
Female
52%
Yes
LL Flooring Customer Loyalty Score by Ethnicity
LL Flooring's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of LL Flooring.
63
out of 100
Caucasian
70
out of 100
Hispanic or Latino
66
out of 100
Other
LL Flooring Customer Loyalty Score by Age
LL Flooring's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
41-45 64% | 41-45 | 64% |
46-50 100% | 46-50 | 100% |
51-55 70% | 51-55 | 70% |
56-60 33% | 56-60 | 33% |
61-65 61% | 61-65 | 61% |
66+ 50% | 66+ | 50% |
LL Flooring Customer Loyalty Score by Usage
LL Flooring's Customer Loyalty score was rated the highest by customers who have used LL Flooring's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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LL Flooring Customer Loyalty Score by Industry
LL Flooring's Customer Loyalty score was rated the highest by Legal industry customers, and the lowest by Retail industry customers.
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LL Flooring Customer Loyalty vs. Competitors
Compared to its competitors, LL Flooring's Customer Loyalty score is rated right below Tractor Supply Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| The Home Depot | 81% |
| HHGregg | 79% |
| Lowe's Home Improvement | 77% |
| Floor and Decor | 76% |
| Tractor Supply Company | 76% |
| LL Flooring | 62% |
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LL Flooring Product Quality
2/5
LL Flooring has an overall Product Quality score of 2 out of 5 stars rated by its users and customers.
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LL Flooring Product Information
LL Flooring’s product quality score is a 2 out of 5 as rated by its users and customers. Reviewers from the Construction industry rated LL Flooring's product the highest. Reviewers from the Legal industry rated LL Flooring the lowest at 1.5.
- Company Size
- 1,001-5,000 Employees
Industry
Real Estate
Construction
Quick Insights into LL Flooring Product Quality
LL Flooring's Product Quality score was rated highest by customers who have used LL Flooring's products/services for Over 10 Years, and rated lowest by Other customers.
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Ranked LL Flooring Product Quality the Highest
Ranked LL Flooring Product Quality the Lowest
LL Flooring Product Quality Score by Gender
Male customers rated LL Flooring's Product Quality score 0.7 stars higher than Female customers.
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Male
2.2/5
Female
1.5/5
LL Flooring Product Quality Score by Ethnicity
LL Flooring's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
Hispanic or Latino 3.1 | Hispanic or Latino | 3.1 |
Other 1.5 | Other | 1.5 |
LL Flooring Product Quality Score by Age
LL Flooring's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
41-45 3.2 | 41-45 | 3.2 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.9 | 56-60 | 1.9 |
61-65 2 | 61-65 | 2 |
66+ 1.5 | 66+ | 1.5 |
LL Flooring Product Quality Score by Usage
LL Flooring's Product Quality score was rated the highest by customers who have used LL Flooring's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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LL Flooring Product Quality Score by Industry
LL Flooring's Product Quality score was rated the highest by Construction industry customers, and the lowest by Legal industry customers.
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LL Flooring Product Quality vs. Competitors
Compared to its competitors, LL Flooring's Product Quality score is rated right below HHGregg.
| COMPANY | Product Quality Score | |
|---|---|---|
| Floor and Decor | 3.7/5 |
| The Home Depot | 3.6/5 |
| Tractor Supply Company | 3.2/5 |
| Lowe's Home Improvement | 3.1/5 |
| HHGregg | 2.7/5 |
| LL Flooring | 2/5 |
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LL Flooring Pricing
LL Flooring ROI & Value For Money
2/5
LL Flooring has a value for money and ROI score of 2 out of 5 stars rated by its users and customers.
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LL Flooring Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Retail industry. The users from the Legal industry think that they had the lowest ROI from LL Flooring.
Quick Insights into LL Flooring ROI
LL Flooring's ROI score was rated highest by customers from the Retail industry, and rated lowest by Other customers.
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Ranked LL Flooring ROI the Highest
Ranked LL Flooring ROI the Lowest
LL Flooring ROI Score by Gender
Male customers rated LL Flooring's ROI score 0.7 stars higher than Female customers.
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Male
2.2/5
Female
1.5/5
LL Flooring ROI Score by Ethnicity
LL Flooring's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
Hispanic or Latino 3 | Hispanic or Latino | 3 |
Other 1.5 | Other | 1.5 |
LL Flooring ROI Score by Age
LL Flooring's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.1 | 18-25 | 2.1 |
41-45 3.1 | 41-45 | 3.1 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.6 | 56-60 | 1.6 |
61-65 2.3 | 61-65 | 2.3 |
66+ 1.5 | 66+ | 1.5 |
LL Flooring ROI Score by Usage
LL Flooring's ROI score was rated the highest by customers who have used LL Flooring's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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LL Flooring ROI Score by Industry
LL Flooring's ROI score was rated the highest by Retail industry customers, and the lowest by Military and Defense industry customers.
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LL Flooring Pricing vs. Competitors
Compared to its competitors, LL Flooring's ROI score is rated right below HHGregg.
| COMPANY | Pricing Score | |
|---|---|---|
| Floor and Decor | 3.7/5 |
| The Home Depot | 3.6/5 |
| Tractor Supply Company | 3.2/5 |
| Lowe's Home Improvement | 3/5 |
| HHGregg | 2.9/5 |
| LL Flooring | 2/5 |
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LL Flooring Customer Satisfaction (CSAT)
LL Flooring Customer Satisfaction (CSAT) Score
22 / 100
LL Flooring has an overall Customer Satisfaction score of 22 rated by its users and customers.
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Very Satisfied
10%
Satisfied
12%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
10%
Very Dissatisfied
62%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into LL Flooring Customer Satisfaction
LL Flooring's Customer Satisfaction score was rated highest by customers ages 41-45, and rated lowest by Other customers.
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Ranked LL Flooring Customer Satisfaction the Highest
Ranked LL Flooring Customer Satisfaction the Lowest
LL Flooring Customer Satisfaction Score by Gender
Male customers rated LL Flooring's Customer Satisfaction score 10 points higher than Female customers.
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17 / 100
MaleVery Satisfied | 17% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 13% | |
Very Dissatisfied | 63% |
7 / 100
FemaleVery Satisfied | 7% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 93% |
LL Flooring Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
LL Flooring's Customer Satisfaction (CSAT) score was rated 12% according to Caucasian users and customers.
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12 / 100
Very Satisfied
12%
Satisfied
0%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
8%
Very Dissatisfied
76%
CSAT according to Hispanic or Latino
LL Flooring's Customer Satisfaction (CSAT) score was rated 33% according to Hispanic or Latino users and customers.
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33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
CSAT according to Other
LL Flooring's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
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0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
12%
Very Dissatisfied
88%
LL Flooring Customer Satisfaction Score by Age
LL Flooring's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 41-45 | 40% | |||||||||||||||
| 46-50 | 0% | |||||||||||||||
| 51-55 | 0% | |||||||||||||||
| 56-60 | 25% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 0% |
LL Flooring Customer Satisfaction Score by Usage
LL Flooring's Customer Satisfaction score was rated the highest by customers who have used LL Flooring's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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LL Flooring Customer Satisfaction Score by Industry
LL Flooring's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Military and Defense industry customers.
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}LL Flooring Customer Satisfaction vs. Competitors
Compared to its competitors, LL Flooring's Customer Satisfaction score is rated right below Lowe's Home Improvement.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Floor and Decor | 74% |
| The Home Depot | 68% |
| HHGregg | 57% |
| Tractor Supply Company | 54% |
| Lowe's Home Improvement | 39% |
| LL Flooring | 22% |
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LL Flooring Customer Service
1.8/5
LL Flooring has an overall Customer Service score of 1.8 out of 5 stars rated by its users and customers.
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About LL Flooring's Customer Service
Address
Toano, VA 23168
Website
https://www.lumberliquidators.com
Phone Number
757-259-4280
Quick Insights into LL Flooring Customer Service
LL Flooring's Customer Service score was rated highest by customers who have used LL Flooring's products/services for Over 10 Years, and rated lowest by Other customers.
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Ranked LL Flooring Customer Service the Highest
Ranked LL Flooring Customer Service the Lowest
LL Flooring Customer Service Score by Gender
Male customers rated LL Flooring's Customer Service score 0.4 stars higher than Female customers.
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Male
1.9/5
Female
1.5/5
LL Flooring Customer Service Score by Ethnicity
LL Flooring's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.8 | Hispanic or Latino | 1.8 |
Other 1.5 | Other | 1.5 |
LL Flooring Customer Service Score by Age
LL Flooring's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.3 | 18-25 | 2.3 |
41-45 3.1 | 41-45 | 3.1 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.6 | 56-60 | 1.6 |
61-65 1.6 | 61-65 | 1.6 |
66+ 1.5 | 66+ | 1.5 |
LL Flooring Customer Service Score by Usage
LL Flooring's Customer Service score was rated the highest by customers who have used LL Flooring's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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LL Flooring Customer Service Score by Industry
LL Flooring's Customer Service score was rated the highest by Retail industry customers, and the lowest by Military and Defense industry customers.
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LL Flooring Customer Service vs. Competitors
Compared to its competitors, LL Flooring's Customer Service score is rated right below Lowe's Home Improvement.
| COMPANY | Customer Service Score | |
|---|---|---|
| Floor and Decor | 3.7/5 |
| The Home Depot | 3.6/5 |
| Tractor Supply Company | 3.1/5 |
| HHGregg | 3/5 |
| Lowe's Home Improvement | 2.9/5 |
| LL Flooring | 1.8/5 |
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LL Flooring as an Employer
2.3/5
LL Flooring has a 2.3/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
LL Flooring scored a -54 for Net Promoter Score and a -47 for Employee Net Promoter Score. NPS gauges how likely a customer of LL Flooring would recommend the brand to a friend. ENPS measures how likely LL Flooring employees would recommend working at LL Flooring to a friend.
Net Promoter Score
-54
NPS Score
| 18% | Promoters |
|---|---|
| 10% | Passive |
| 72% | Detractors |
Employee Net Promoter Score
-47
eNPS Score
| 22% | Promoters |
|---|---|
| 9% | Passive |
| 69% | Detractors |
