-15
NPS
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Natuzzi
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About Natuzzi's Brand
"Natuzzi designs, manufactures, and markets leather and fabric-upholstered furniture." Among its major competitors, Natuzzi is ranked in 3rd place for NPS while BoConcept is 1st, and IKEA is 2nd.Their current market cap is $137.24M
Brand at a Glance
70%
Customer Loyalty
2.6/5
Product Quality
2.9/5
Pricing
2.5/5
Customer Service
Natuzzi Ranking
- #2 / 4 of its competitors
Natuzzi NPS
Natuzzi's Net Promoter Score (NPS) is a -15 with 41% Promoters, 3% Passives, and 56% Detractors. Net Promoter Score tracks whether Natuzzi's customers would recommend using the product based on a scale of -100 to 100.
Natuzzi Overall NPS
| 41% | Promoters |
|---|---|
| 3% | Passives |
| 56% | Detractors |
Natuzzi NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2023 -18 | Sep 2023 | -18 |
Oct 2023 -25 | Oct 2023 | -25 |
Dec 2023 -19 | Dec 2023 | -19 |
Jan 2024 -27 | Jan 2024 | -27 |
Feb 2024 -21 | Feb 2024 | -21 |
Mar 2024 -20 | Mar 2024 | -20 |
Apr 2024 -22 | Apr 2024 | -22 |
May 2024 -18 | May 2024 | -18 |
Jul 2024 -22 | Jul 2024 | -22 |
Oct 2024 -16 | Oct 2024 | -16 |
Dec 2024 -20 | Dec 2024 | -20 |
Sep 2025 -16 | Sep 2025 | -16 |
How Other Brands Compare
Natuzzi is ranked second for NPS among its competitors. IKEA and La-Z-Boy come in first and third, with Flexsteel Industries coming in at #4. Among those competitors, it is the third most valued company behind La-Z-Boy.
Natuzzi |  IKEA |  La-Z-Boy |  Flexsteel Industries | |
| Global Ranking | #- | #242 | #354 | #- |
| NPS | -15 | 22 | -19 | -28 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $137.24M | - | $1.80B | $96.84M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Natuzzi NPS by Gender
Natuzzi's NPS was rated -75 by Female customers on Comparably.
Female
-75
Natuzzi's NPS was rated -75 by Female customers on Comparably.
0%
Promoters
25%
Passives
75%
Detractors
Male
N/A
Natuzzi's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Natuzzi NPS by Ethnicity
Natuzzi's NPS was rated -25 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -25 | Caucasian | -25 |
Natuzzi NPS by Usage
Natuzzi's NPS was rated -80 points by customers who have used Natuzzi's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years -80 | Over 10 Years | -80 |
Natuzzi NPS vs. Competitors
Compared to its competitors, Natuzzi's NPS is rated right above La-Z-Boy, and is preceded by IKEA.
| COMPANY | NPS Score | |
|---|---|---|
 | BoConcept | 75 |
| IKEA | 22 |
| Natuzzi | -15 |
| La-Z-Boy | -19 |
| Flexsteel Industries | -28 |
 | Roche Bobois | -100 |
Natuzzi Customer Loyalty
70%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
70% of Natuzzi users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Natuzzi Customer Loyalty Score by Gender
Natuzzi's Customer Loyalty score was rated 78 by Female customers on Comparably.
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Female
78%
Yes
Male
N/A
Yes
Natuzzi Customer Loyalty Score by Ethnicity
Natuzzi's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
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100
out of 100
Caucasian
Natuzzi Customer Loyalty Score by Usage
Natuzzi's Customer Loyalty score was rated 82% by customers who have used Natuzzi's products/services for Over 10 Years.
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Natuzzi Customer Loyalty vs. Competitors
Compared to its competitors, Natuzzi's Customer Loyalty score is rated right above BoConcept, and is preceded by IKEA.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| IKEA | 76% |
| Natuzzi | 70% |
| BoConcept | 68% |
| Roche Bobois | 68% |
| La-Z-Boy | 63% |
| Flexsteel Industries | 47% |
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Natuzzi Product Quality
2.6/5
Natuzzi has an overall Product Quality score of 2.6 out of 5 stars rated by its users and customers.
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Natuzzi Product Information
Natuzzi’s product quality score is a 2.6 out of 5 as rated by its users and customers.
- Website
- http://natuzzi.com/
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Hardware and Devices
Quick Insights into Natuzzi Product Quality
Natuzzi's Product Quality score was rated highest by Caucasian customers.
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Ranked Natuzzi Product Quality the Highest
Natuzzi Product Quality Score by Gender
Natuzzi's Product Quality score was rated 1.5 by Female customers on Comparably.
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Female
1.5/5
Male
N/A
Natuzzi Product Quality Score by Ethnicity
Natuzzi's Product Quality score was rated 2.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Natuzzi.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Natuzzi Product Quality Score by Usage
Natuzzi's Product Quality score was rated 1.5 stars by customers who have used Natuzzi's products/services for Over 10 Years.
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Natuzzi Product Quality vs. Competitors
Compared to its competitors, Natuzzi's Product Quality score is rated right above Flexsteel Industries, and is preceded by La-Z-Boy.
| COMPANY | Product Quality Score | |
|---|---|---|
| BoConcept | 4/5 |
| IKEA | 3.6/5 |
| La-Z-Boy | 2.8/5 |
| Natuzzi | 2.6/5 |
| Flexsteel Industries | 2.6/5 |
| Roche Bobois | 2.2/5 |
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Natuzzi Pricing
Natuzzi ROI & Value For Money
2.9/5
Natuzzi has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
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Quick Insights into Natuzzi ROI
Natuzzi's ROI score was rated highest by Caucasian customers.
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Ranked Natuzzi ROI the Highest
Natuzzi ROI Score by Gender
Natuzzi's ROI score was rated 1.5 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Natuzzi.
Female
1.5/5
Male
N/A
Natuzzi ROI Score by Ethnicity
Natuzzi's ROI score was rated 2.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Natuzzi.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Natuzzi ROI Score by Usage
Natuzzi's ROI score was rated 1.5 stars by customers who have used Natuzzi's products/services for Over 10 Years.
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Natuzzi Pricing vs. Competitors
Compared to its competitors, Natuzzi's ROI score is rated right above La-Z-Boy, and is preceded by IKEA.
| COMPANY | Pricing Score | |
|---|---|---|
| BoConcept | 4/5 |
| IKEA | 3.6/5 |
| Natuzzi | 2.9/5 |
| La-Z-Boy | 2.6/5 |
| Flexsteel Industries | 2.5/5 |
| Roche Bobois | 2.3/5 |
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Natuzzi Customer Satisfaction (CSAT)
Natuzzi Customer Satisfaction (CSAT) Score
41 / 100
Natuzzi has an overall Customer Satisfaction score of 41 rated by its users and customers.
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Very Satisfied
34%
Satisfied
7%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
3%
Very Dissatisfied
49%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Natuzzi Customer Satisfaction
Natuzzi's Customer Satisfaction score was rated highest by Caucasian customers.
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Ranked Natuzzi Customer Satisfaction the Highest
Natuzzi Customer Satisfaction Score by Gender
Natuzzi's Customer Satisfaction score was rated 0 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Natuzzi.
0
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 0% | |
Very Dissatisfied | 75% |
Natuzzi Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Natuzzi's Customer Satisfaction (CSAT) score was rated 25% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Natuzzi.
25 / 100
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
50%
Natuzzi Customer Satisfaction Score by Usage
Natuzzi's Customer Satisfaction score was rated 0 points by customers who have used Natuzzi's products/services for Over 10 Years.
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Natuzzi Customer Satisfaction vs. Competitors
Compared to its competitors, Natuzzi's Customer Satisfaction score is rated right above Roche Bobois, and is preceded by La-Z-Boy.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| BoConcept | 100% |
| IKEA | 71% |
| La-Z-Boy | 43% |
| Natuzzi | 42% |
| Roche Bobois | 33% |
| Flexsteel Industries | 0% |
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Natuzzi Customer Service
2.5/5
Natuzzi has an overall Customer Service score of 2.5 out of 5 stars rated by its users and customers.
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About Natuzzi's Customer Service
Address
Bart, PA
Website
http://natuzzi.com/
Quick Insights into Natuzzi Customer Service
Natuzzi's Customer Service score was rated highest by Caucasian customers.
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Ranked Natuzzi Customer Service the Highest
Natuzzi Customer Service Score by Gender
Natuzzi's Customer Service score was rated 1.5 by Female customers on Comparably.
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Female
1.5/5
Male
N/A
Natuzzi Customer Service Score by Ethnicity
Natuzzi's Customer Service score was rated 2 stars by Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Natuzzi Customer Service Score by Usage
Natuzzi's Customer Service score was rated 1.5 stars by customers who have used Natuzzi's products/services for Over 10 Years.
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Natuzzi Customer Service vs. Competitors
Compared to its competitors, Natuzzi's Customer Service score is rated right above Flexsteel Industries, and is preceded by La-Z-Boy.
| COMPANY | Customer Service Score | |
|---|---|---|
| BoConcept | 4/5 |
| IKEA | 3.5/5 |
| La-Z-Boy | 2.7/5 |
| Natuzzi | 2.5/5 |
| Flexsteel Industries | 2.5/5 |
| Roche Bobois | 2.3/5 |
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Natuzzi as an Employer
3.5/5
Natuzzi has a 3.5/5 stars for its overall company culture rated by their employees
bottom
45%
Consumer vs. Employees
Natuzzi scored a -15 for Net Promoter Score and a -27 for Employee Net Promoter Score. NPS gauges how likely a customer of Natuzzi would recommend the brand to a friend. ENPS measures how likely Natuzzi employees would recommend working at Natuzzi to a friend.
Net Promoter Score
-15
NPS Score
| 41% | Promoters |
|---|---|
| 3% | Passive |
| 56% | Detractors |
Employee Net Promoter Score
-27
eNPS Score
| 33% | Promoters |
|---|---|
| 7% | Passive |
| 60% | Detractors |
