Flexsteel Industries NPS & Customer Reviews

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Flexsteel Industries

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Flexsteel Industries

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About Flexsteel Industries' Brand

Flexsteel Industries, inc. is one of the largest manufacturers, importers, and exporters of furniture in the United States. Among its major competitors, Flexsteel Industries is ranked in 3rd place for NPS while Natuzzi is 1st, and La-Z-Boy is 2nd.Their current market cap is $96.84M

Brand at a Glance

47%

Customer Loyalty

2.6/5

Product Quality

2.5/5

Pricing

2.5/5

Customer Service

Flexsteel Industries Ranking

^#2 / 4 of its competitors

Flexsteel Industries NPS

Flexsteel Industries's Net Promoter Score (NPS) is a -28 with 29% Promoters, 14% Passives, and 57% Detractors. Net Promoter Score tracks whether Flexsteel Industries's customers would recommend using the product based on a scale of -100 to 100.

Flexsteel Industries Overall NPS

-28

NPS

29%	Promoters
14%	Passives
57%	Detractors

Flexsteel Industries NPS Trend

-100

-50

100

Summary	Date	Score
Jun 2020 0	Jun 2020	0
May 2022 50	May 2022	50
Jun 2023 0	Jun 2023	0
Jul 2023 -25	Jul 2023	-25
Jan 2025 -40	Jan 2025	-40
Feb 2025 -51	Feb 2025	-51
Sep 2025 -29	Sep 2025	-29

How Other Brands Compare

Flexsteel Industries is ranked second for NPS among its competitors. La-Z-Boy and Bassett Furniture come in first and third, with Pottery Barn coming in at #4. Among those competitors, it is the lowest valued company behind Pottery Barn.

	Flexsteel Industries	La-Z-Boy	Pottery Barn	Bassett Furniture
Global Ranking	#-	#354	#-	#-
NPS	-28	-19	-79	-52
Valuation Updated every 24 hours for public companies	$96.84M	$1.80B	$9.94B	$240.57M

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Flexsteel Industries NPS vs. Competitors

Compared to its competitors, Flexsteel Industries's NPS is rated right above Bassett Furniture, and is preceded by La-Z-Boy.

COMPANY		NPS Score
	Platt	N/A
	Natuzzi	-15
	La-Z-Boy	-19
	Flexsteel Industries	-28
	Bassett Furniture	-52
	Joybird	-69
	Pottery Barn	-79

Flexsteel Industries Customer Loyalty

47%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

47% of Flexsteel Industries users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

47%

53%

Flexsteel Industries Customer Loyalty vs. Competitors

Compared to its competitors, Flexsteel Industries's Customer Loyalty score is rated right above Joybird, and is preceded by Bassett Furniture.

COMPANY		Customer Loyalty Score
	Natuzzi	70%
	Pottery Barn	70%
	La-Z-Boy	63%
	Bassett Furniture	54%
	Flexsteel Industries	47%
	Joybird	38%
	Platt	N/A

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Flexsteel Industries Product Quality

2.6/5

Flexsteel Industries has an overall Product Quality score of 2.6 out of 5 stars rated by its users and customers.

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Flexsteel Industries Product Information

Flexsteel Industries’s product quality score is a 2.6 out of 5 as rated by its users and customers.

Website: http://www.flexsteel.com/

Company Size: 1,001-5,000 Employees

Industry

Furniture

Flexsteel Industries Product Quality vs. Competitors

Compared to its competitors, Flexsteel Industries's Product Quality score is rated right above Bassett Furniture, and is preceded by Natuzzi.

COMPANY		Product Quality Score
	La-Z-Boy	2.8/5
	Natuzzi	2.6/5
	Flexsteel Industries	2.6/5
	Bassett Furniture	2.1/5
	Joybird	1.7/5
	Pottery Barn	1.6/5
	Platt	N/A

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Flexsteel Industries Pricing

Flexsteel Industries ROI & Value For Money

2.5/5

Flexsteel Industries has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.

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Flexsteel Industries Pricing vs. Competitors

Compared to its competitors, Flexsteel Industries's ROI score is rated right above Bassett Furniture, and is preceded by La-Z-Boy.

COMPANY		Pricing Score
	Natuzzi	2.9/5
	La-Z-Boy	2.6/5
	Flexsteel Industries	2.5/5
	Bassett Furniture	2/5
	Pottery Barn	1.6/5
	Joybird	1.5/5
	Platt	N/A

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Flexsteel Industries Customer Satisfaction (CSAT)

Very Satisfied	0%
Satisfied	0%
Neither Satisfied nor Dissatisfied	50%
Dissatisfied	25%
Very Dissatisfied	25%

Very Satisfied

Satisfied

Neither Satisfied nor Dissatisfied

50%

Dissatisfied

25%

Very Dissatisfied

25%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Flexsteel Industries Customer Satisfaction vs. Competitors

Compared to its competitors, Flexsteel Industries's Customer Satisfaction score is rated right above Platt, and is preceded by Pottery Barn.

COMPANY		Customer Satisfaction (CSAT) Score
	La-Z-Boy	43%
	Natuzzi	42%
	Bassett Furniture	21%
	Joybird	15%
	Pottery Barn	8%
	Flexsteel Industries	0%
	Platt	0%

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Flexsteel Industries Customer Service

2.5/5

Flexsteel Industries has an overall Customer Service score of 2.5 out of 5 stars rated by its users and customers.

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About Flexsteel Industries's Customer Service

Address

385 Bell Street, Dubuque, IA 52001

Website

http://www.flexsteel.com/

Phone Number

5635567730

Flexsteel Industries's Social Links

Flexsteel Industries Customer Service vs. Competitors

Compared to its competitors, Flexsteel Industries's Customer Service score is rated right above Bassett Furniture, and is preceded by Natuzzi.

COMPANY		Customer Service Score
	La-Z-Boy	2.7/5
	Natuzzi	2.5/5
	Flexsteel Industries	2.5/5
	Bassett Furniture	1.8/5
	Joybird	1.5/5
	Pottery Barn	1.5/5
	Platt	N/A

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Flexsteel Industries as an Employer

4.6/5

Flexsteel Industries has a 4.6/5 stars for its overall company culture rated by their employees

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CEO of Flexsteel Industries

Jeff Burtsch

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Flexsteel Industries scored a -28 for Net Promoter Score and a 66 for Employee Net Promoter Score. NPS gauges how likely a customer of Flexsteel Industries would recommend the brand to a friend. ENPS measures how likely Flexsteel Industries employees would recommend working at Flexsteel Industries to a friend.

Net Promoter Score

-28

NPS Score

29%	Promoters
14%	Passive
57%	Detractors

Employee Net Promoter Score

eNPS Score

83%	Promoters
0%	Passive
17%	Detractors

Global Ranking Snapshot

RANK			INDUSTRY
1	Costco	W. Craig Jelinek	Retail
2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail