-13
NPS
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Flexsteel Industries
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About Flexsteel Industries' Brand
Flexsteel Industries, inc. is one of the largest manufacturers, importers, and exporters of furniture in the United States. Among its major competitors, Flexsteel Industries is ranked in 1st place for NPS while Natuzzi is 2nd, and La-Z-Boy is 3rd.Their current market cap is $96.84M
Brand at a Glance
54%
Customer Loyalty
2.7/5
Product Quality
2.8/5
Pricing
2.8/5
Customer Service
Flexsteel Industries Ranking
- #1 / 4 of its competitors
Flexsteel Industries NPS
Flexsteel Industries's Net Promoter Score (NPS) is a -13 with 37% Promoters, 13% Passives, and 50% Detractors. Net Promoter Score tracks whether Flexsteel Industries's customers would recommend using the product based on a scale of -100 to 100.
Flexsteel Industries Overall NPS
| 37% | Promoters |
|---|---|
| 13% | Passives |
| 50% | Detractors |
Flexsteel Industries NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2020 0 | Jun 2020 | 0 |
May 2022 50 | May 2022 | 50 |
Jun 2023 0 | Jun 2023 | 0 |
Jul 2023 -25 | Jul 2023 | -25 |
Jan 2025 -40 | Jan 2025 | -40 |
Feb 2025 -51 | Feb 2025 | -51 |
Sep 2025 -29 | Sep 2025 | -29 |
May 2026 -13 | May 2026 | -13 |
How Other Brands Compare
Flexsteel Industries is ranked first for NPS among its competitors. La-Z-Boy and Bassett Furniture come in second and third, with Pottery Barn coming in at #4. Among those competitors, it is the lowest valued company behind Pottery Barn.
Flexsteel Industries |  La-Z-Boy |  Pottery Barn |  Bassett Furniture | |
| Global Ranking | #- | #354 | #- | #- |
| NPS | -13 | -19 | -79 | -51 |
| Valuation Updated every 24 hours for public companies | $96.84M | $1.80B | $9.94B | $240.57M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Flexsteel Industries NPS by Ethnicity
Flexsteel Industries's NPS was rated -34 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -34 | Caucasian | -34 |
Flexsteel Industries NPS vs. Competitors
Compared to its competitors, Flexsteel Industries's NPS is rated right above Natuzzi, and is preceded by Platt.
| COMPANY | NPS Score | |
|---|---|---|
 | Platt | N/A |
| Flexsteel Industries | -13 |
 | Natuzzi | -18 |
| La-Z-Boy | -19 |
| Bassett Furniture | -51 |
 | Joybird | -69 |
| Pottery Barn | -79 |
Flexsteel Industries Customer Loyalty
54%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
54% of Flexsteel Industries users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Flexsteel Industries Customer Loyalty Score by Ethnicity
Flexsteel Industries's Customer Loyalty score was rated 40% by Caucasian customers on Comparably.
% who answered "Yes"
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40
out of 100
Caucasian
Flexsteel Industries Customer Loyalty vs. Competitors
Compared to its competitors, Flexsteel Industries's Customer Loyalty score is rated right above Bassett Furniture, and is preceded by La-Z-Boy.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Pottery Barn | 70% |
| Natuzzi | 69% |
| La-Z-Boy | 63% |
| Flexsteel Industries | 54% |
| Bassett Furniture | 54% |
| Joybird | 37% |
| Platt | N/A |
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Flexsteel Industries Product Quality
2.7/5
Flexsteel Industries has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.
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Flexsteel Industries Product Information
Flexsteel Industries’s product quality score is a 2.7 out of 5 as rated by its users and customers.
- Website
- http://www.flexsteel.com/
- Company Size
- 1,001-5,000 Employees
Industry
Furniture
Quick Insights into Flexsteel Industries Product Quality
Flexsteel Industries's Product Quality score was rated highest by Caucasian customers.
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Ranked Flexsteel Industries Product Quality the Highest
Flexsteel Industries Product Quality Score by Ethnicity
Flexsteel Industries's Product Quality score was rated 1.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Flexsteel Industries.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Flexsteel Industries Product Quality vs. Competitors
Compared to its competitors, Flexsteel Industries's Product Quality score is rated right above Natuzzi, and is preceded by La-Z-Boy.
| COMPANY | Product Quality Score | |
|---|---|---|
| La-Z-Boy | 2.8/5 |
| Flexsteel Industries | 2.7/5 |
| Natuzzi | 2.6/5 |
| Bassett Furniture | 2.1/5 |
| Joybird | 1.7/5 |
| Pottery Barn | 1.6/5 |
| Platt | N/A |
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Flexsteel Industries Pricing
Flexsteel Industries ROI & Value For Money
2.8/5
Flexsteel Industries has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.
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Quick Insights into Flexsteel Industries ROI
Flexsteel Industries's ROI score was rated highest by Caucasian customers.
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Ranked Flexsteel Industries ROI the Highest
Flexsteel Industries ROI Score by Ethnicity
Flexsteel Industries's ROI score was rated 2.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Flexsteel Industries.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Flexsteel Industries Pricing vs. Competitors
Compared to its competitors, Flexsteel Industries's ROI score is rated right above La-Z-Boy, and is preceded by Natuzzi.
| COMPANY | Pricing Score | |
|---|---|---|
| Natuzzi | 2.8/5 |
| Flexsteel Industries | 2.8/5 |
| La-Z-Boy | 2.6/5 |
| Bassett Furniture | 2/5 |
| Pottery Barn | 1.6/5 |
| Joybird | 1.5/5 |
| Platt | N/A |
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Flexsteel Industries Customer Satisfaction (CSAT)
Flexsteel Industries Customer Satisfaction (CSAT) Score
20 / 100
Flexsteel Industries has an overall Customer Satisfaction score of 20 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
20%
Satisfied
0%
Neither Satisfied nor Dissatisfied
40%
Dissatisfied
20%
Very Dissatisfied
20%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Flexsteel Industries Customer Satisfaction
Flexsteel Industries's Customer Satisfaction score was rated highest by Caucasian customers.
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Ranked Flexsteel Industries Customer Satisfaction the Highest
Flexsteel Industries Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Flexsteel Industries' Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.
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33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
34%
Very Dissatisfied
33%
Flexsteel Industries Customer Satisfaction vs. Competitors
Compared to its competitors, Flexsteel Industries's Customer Satisfaction score is rated right above Joybird, and is preceded by Bassett Furniture.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| La-Z-Boy | 44% |
| Natuzzi | 43% |
| Bassett Furniture | 21% |
| Flexsteel Industries | 20% |
| Joybird | 14% |
| Pottery Barn | 8% |
| Platt | 0% |
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Flexsteel Industries Customer Service
2.8/5
Flexsteel Industries has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
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About Flexsteel Industries's Customer Service
Address
385 Bell Street, Dubuque, IA 52001
Website
http://www.flexsteel.com/
Phone Number
5635567730
Flexsteel Industries's Social Links
Quick Insights into Flexsteel Industries Customer Service
Flexsteel Industries's Customer Service score was rated highest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked Flexsteel Industries' Customer Service score.
Ranked Flexsteel Industries Customer Service the Highest
Flexsteel Industries Customer Service Score by Ethnicity
Flexsteel Industries's Customer Service score was rated 2.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Flexsteel Industries.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Flexsteel Industries Customer Service vs. Competitors
Compared to its competitors, Flexsteel Industries's Customer Service score is rated right above La-Z-Boy.
| COMPANY | Customer Service Score | |
|---|---|---|
| Flexsteel Industries | 2.8/5 |
| La-Z-Boy | 2.7/5 |
| Natuzzi | 2.5/5 |
| Bassett Furniture | 1.8/5 |
| Joybird | 1.5/5 |
| Pottery Barn | 1.5/5 |
| Platt | N/A |
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Flexsteel Industries as an Employer
4.6/5
Flexsteel Industries has a 4.6/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Flexsteel Industries scored a -13 for Net Promoter Score and a 66 for Employee Net Promoter Score. NPS gauges how likely a customer of Flexsteel Industries would recommend the brand to a friend. ENPS measures how likely Flexsteel Industries employees would recommend working at Flexsteel Industries to a friend.
Net Promoter Score
-13
NPS Score
| 37% | Promoters |
|---|---|
| 13% | Passive |
| 50% | Detractors |
Employee Net Promoter Score
66
eNPS Score
| 83% | Promoters |
|---|---|
| 0% | Passive |
| 17% | Detractors |
