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NPS
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New Chapter
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About New Chapter's Brand
At New Chapter, we believe in doing what's best for the earth and for everyone on it Among its major competitors, New Chapter is ranked in 4th place for NPS while USANA Health Sciences is 1st, and Herbalife is 2nd.
Brand at a Glance
83%
Customer Loyalty
3.6/5
Product Quality
3.5/5
Pricing
4/5
Customer Service
New Chapter Ranking
- #4 / 4 of its competitors
New Chapter NPS
New Chapter's Net Promoter Score (NPS) is a 0 with 50% Promoters, 0% Passives, and 50% Detractors. Net Promoter Score tracks whether New Chapter's customers would recommend using the product based on a scale of -100 to 100.
New Chapter Overall NPS
| 50% | Promoters |
|---|---|
| 0% | Passives |
| 50% | Detractors |
New Chapter NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2021 100 | Oct 2021 | 100 |
Feb 2023 0 | Feb 2023 | 0 |
Jun 2023 -33 | Jun 2023 | -33 |
Nov 2023 -50 | Nov 2023 | -50 |
Apr 2024 -20 | Apr 2024 | -20 |
Jun 2025 0 | Jun 2025 | 0 |
How Other Brands Compare
New Chapter is ranked #4 for NPS among its competitors. USANA Health Sciences and Herbalife come in first and second, with LifeVantage coming in at third.
New Chapter |  Herbalife |  USANA Health Sciences |  LifeVantage | |
| Global Ranking | #- | #727 | #748 | #- |
| NPS | 0 | 33 | 70 | 30 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $1.21B | $2.05B | $133.73M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
New Chapter NPS vs. Competitors
Compared to its competitors, New Chapter's NPS is rated right above Renew Life Formulas, and is preceded by LifeVantage.
| COMPANY | NPS Score | |
|---|---|---|
| USANA Health Sciences | 70 |
| Herbalife | 33 |
| LifeVantage | 30 |
| New Chapter | 0 |
 | Renew Life Formulas | N/A |
 | Sandhu Products, Inc. | N/A |
 | Gaia Herbs | -26 |
New Chapter Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of New Chapter users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
New Chapter Customer Loyalty vs. Competitors
Compared to its competitors, New Chapter's Customer Loyalty score is rated right above Gaia Herbs, and is preceded by Herbalife.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| USANA Health Sciences | 90% |
| Herbalife | 88% |
| New Chapter | 83% |
| Gaia Herbs | 76% |
| LifeVantage | 71% |
| Renew Life Formulas | N/A |
| Sandhu Products, Inc. | N/A |
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New Chapter Product Quality
3.6/5
New Chapter has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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New Chapter Product Information
New Chapter’s product quality score is a 3.6 out of 5 as rated by its users and customers.
- Website
- http://www.newchapter.com/
- Company Size
- 501-1,000 Employees
Industry
Tech
Healthcare
New Chapter Product Quality vs. Competitors
Compared to its competitors, New Chapter's Product Quality score is rated right above Gaia Herbs, and is preceded by LifeVantage.
| COMPANY | Product Quality Score | |
|---|---|---|
| USANA Health Sciences | 4.7/5 |
| Herbalife | 4.3/5 |
| LifeVantage | 4/5 |
| New Chapter | 3.6/5 |
| Gaia Herbs | 3.6/5 |
| Renew Life Formulas | N/A |
| Sandhu Products, Inc. | N/A |
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New Chapter Pricing
New Chapter ROI & Value For Money
3.5/5
New Chapter has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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New Chapter Pricing vs. Competitors
Compared to its competitors, New Chapter's ROI score is rated right above Gaia Herbs, and is preceded by LifeVantage.
| COMPANY | Pricing Score | |
|---|---|---|
| USANA Health Sciences | 4.5/5 |
| Herbalife | 3.8/5 |
| LifeVantage | 3.8/5 |
| New Chapter | 3.5/5 |
| Gaia Herbs | 3/5 |
| Renew Life Formulas | N/A |
| Sandhu Products, Inc. | N/A |
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New Chapter Customer Satisfaction (CSAT)
New Chapter Customer Satisfaction (CSAT) Score
100 / 100
New Chapter has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
New Chapter Customer Satisfaction vs. Competitors
Compared to its competitors, New Chapter's Customer Satisfaction score is rated right above USANA Health Sciences.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| New Chapter | 100% |
| USANA Health Sciences | 90% |
| Herbalife | 78% |
| Gaia Herbs | 75% |
| LifeVantage | 70% |
| Renew Life Formulas | 0% |
| Sandhu Products, Inc. | 0% |
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New Chapter Customer Service
4/5
New Chapter has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About New Chapter's Customer Service
Address
90 Technology Drive , Brattleboro, VT
Website
http://www.newchapter.com/
Phone Number
(800)543-7279
New Chapter Customer Service vs. Competitors
Compared to its competitors, New Chapter's Customer Service score is rated right above LifeVantage, and is preceded by Herbalife.
| COMPANY | Customer Service Score | |
|---|---|---|
| USANA Health Sciences | 4.6/5 |
| Herbalife | 4/5 |
| New Chapter | 4/5 |
| LifeVantage | 3.9/5 |
| Gaia Herbs | 3.2/5 |
| Renew Life Formulas | N/A |
| Sandhu Products, Inc. | N/A |
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New Chapter as an Employer
3.5/5
New Chapter has a 3.5/5 stars for its overall company culture rated by their employees
bottom
25%
Consumer vs. Employees
New Chapter scored a 0 for Net Promoter Score and a 25 for Employee Net Promoter Score. NPS gauges how likely a customer of New Chapter would recommend the brand to a friend. ENPS measures how likely New Chapter employees would recommend working at New Chapter to a friend.
Net Promoter Score
0
NPS Score
| 50% | Promoters |
|---|---|
| 0% | Passive |
| 50% | Detractors |
Employee Net Promoter Score
25
eNPS Score
| 50% | Promoters |
|---|---|
| 25% | Passive |
| 25% | Detractors |
