

Northwestern University offers undergraduate and postgraduate courses. Among its major competitors, NorthWestern Corporation is ranked in 1st place for NPS while Otter Tail Corporation is 2nd, and Avista is 3rd.
NorthWestern Corporation's Net Promoter Score (NPS) is a 100 with 100% Promoters, 0% Passives, and 0% Detractors. Net Promoter Score tracks whether NorthWestern Corporation's customers would recommend using the product based on a scale of -100 to 100.
| 100% | Promoters |
|---|---|
| 0% | Passives |
| 0% | Detractors |
| Summary | Date | Score |
|---|---|---|
Mar 2020 100 | Mar 2020 | 100 |
NorthWestern Corporation is ranked first for NPS among its competitors. Otter Tail Corporation and Avista come in second and third, with Xcel Energy coming in at #4.
![]() NorthWestern Corporation | ![]() Xcel Energy | ![]() Otter Tail Corporation | ![]() Avista | |
| Global Ranking | #- | #702 | #- | #- |
| NPS | 100 | -42 | 50 | 0 |
| Valuation Updated every 24 hours for public companies | - | $35.91B | $1.72B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, NorthWestern Corporation's NPS is rated right above Otter Tail Corporation.
| COMPANY | NPS Score | |
|---|---|---|
![]() | NorthWestern Corporation | 100 |
![]() | Otter Tail Corporation | 50 |
![]() | Avista | 0 |
![]() | MidAmerican Energy Company | -6 |
![]() | Xcel Energy | -42 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of NorthWestern Corporation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, NorthWestern Corporation's Customer Loyalty score is rated right above Avista.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | NorthWestern Corporation | 100% |
![]() | Avista | 90% |
![]() | Otter Tail Corporation | 83% |
![]() | MidAmerican Energy Company | 76% |
![]() | Xcel Energy | 74% |
NorthWestern Corporation has an overall Product Quality score of 5 out of 5 stars rated by its users and customers.
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NorthWestern Corporation’s product quality score is a 5 out of 5 as rated by its users and customers.
Compared to its competitors, NorthWestern Corporation's Product Quality score is rated right above Avista.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | NorthWestern Corporation | 5/5 |
![]() | Avista | 3.8/5 |
![]() | Otter Tail Corporation | 3.7/5 |
![]() | MidAmerican Energy Company | 3.4/5 |
![]() | Xcel Energy | 2.6/5 |
NorthWestern Corporation has a value for money and ROI score of 5 out of 5 stars rated by its users and customers.
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Compared to its competitors, NorthWestern Corporation's ROI score is rated right above Otter Tail Corporation.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | NorthWestern Corporation | 5/5 |
![]() | Otter Tail Corporation | 3.5/5 |
![]() | Avista | 3/5 |
![]() | MidAmerican Energy Company | 3/5 |
![]() | Xcel Energy | 2.2/5 |
NorthWestern Corporation has an overall Customer Service score of 5 out of 5 stars rated by its users and customers.
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Evanston, IL
www.northwestern.edu
Compared to its competitors, NorthWestern Corporation's Customer Service score is rated right above Otter Tail Corporation.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | NorthWestern Corporation | 5/5 |
![]() | Otter Tail Corporation | 3.7/5 |
![]() | Avista | 3.4/5 |
![]() | MidAmerican Energy Company | 3.3/5 |
![]() | Xcel Energy | 2.4/5 |