40
NPS
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Opal
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About Opal's Brand
Among its major competitors, Opal is ranked in 3rd place for NPS while Slack is 1st, and NewsCred is 2nd.Their current valuation is $75.00M
Brand at a Glance
89%
Customer Loyalty
3.5/5
Product Quality
3.7/5
Pricing
3.9/5
Customer Service
Opal Ranking
- #3 / 4 of its competitors
Opal NPS
Opal's Net Promoter Score (NPS) is a 40 with 60% Promoters, 20% Passives, and 20% Detractors. Net Promoter Score tracks whether Opal's customers would recommend using the product based on a scale of -100 to 100.
Opal Overall NPS
| 60% | Promoters |
|---|---|
| 20% | Passives |
| 20% | Detractors |
Opal NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2020 100 | Apr 2020 | 100 |
Dec 2020 100 | Dec 2020 | 100 |
Mar 2022 33 | Mar 2022 | 33 |
Sep 2022 50 | Sep 2022 | 50 |
Oct 2022 40 | Oct 2022 | 40 |
May 2023 49 | May 2023 | 49 |
Jul 2023 43 | Jul 2023 | 43 |
Oct 2023 50 | Oct 2023 | 50 |
Apr 2024 40 | Apr 2024 | 40 |
How Other Brands Compare
Opal is ranked third for NPS among its competitors. Slack and NewsCred come in first and second, with Azul coming in at #4. Among those competitors, it is the lowest valued company behind Slack.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Opal Customer Loyalty
89%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
89% of Opal users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Opal Customer Loyalty vs. Competitors
Compared to its competitors, Opal's Customer Loyalty score is rated right above Slack.
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Opal Product Quality
3.5/5
Opal has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Opal Product Information
Opal’s product quality score is a 3.5 out of 5 as rated by its users and customers.
- Website
- http://www.workwithopal.com
- Company Size
- 51-200 Employees
Industry
Tech
AdTech
Enterprise
SaaS
Opal Product Quality vs. Competitors
Compared to its competitors, Opal's Product Quality score is rated right above Brand Knew, and is preceded by Kapost.
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Opal Pricing
Opal ROI & Value For Money
3.7/5
Opal has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Opal Pricing vs. Competitors
Compared to its competitors, Opal's ROI score is rated right above Kapost, and is preceded by Slack.
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Opal Customer Satisfaction (CSAT)
Opal Customer Satisfaction (CSAT) Score
75 / 100
Opal has an overall Customer Satisfaction score of 75 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Opal Customer Satisfaction vs. Competitors
Compared to its competitors, Opal's Customer Satisfaction score is rated right above Azul, and is preceded by Slack.
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Opal Customer Service
3.9/5
Opal has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Opal's Customer Service
Address
1060 Nort West 9th Avenue, Portland, OR 97209 United States of America
Website
http://www.workwithopal.com
Phone Number
1-800-823-4973
Opal Customer Service vs. Competitors
Compared to its competitors, Opal's Customer Service score is rated right above NewsCred, and is preceded by Slack.
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Opal as an Employer
3.8/5
Opal has a 3.8/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Opal scored a 40 for Net Promoter Score and a 19 for Employee Net Promoter Score. NPS gauges how likely a customer of Opal would recommend the brand to a friend. ENPS measures how likely Opal employees would recommend working at Opal to a friend.
Net Promoter Score
40
NPS Score
| 60% | Promoters |
|---|---|
| 20% | Passive |
| 20% | Detractors |
Employee Net Promoter Score
19
eNPS Score
| 57% | Promoters |
|---|---|
| 5% | Passive |
| 38% | Detractors |
