

We are a global SaaS company, that offers a business process management tool that empowers every "doer" to organize and control their work in a single place, streamline and automate any process, without a single line of code. Among its major competitors, Pipefy is ranked in 2nd place for NPS while Magazine Luiza is 1st, and Google is 3rd. Overall, Pipefy has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $200.00M
Pipefy's Net Promoter Score (NPS) is a 80 with 85% Promoters, 10% Passives, and 5% Detractors. Net Promoter Score tracks whether Pipefy's customers would recommend using the product based on a scale of -100 to 100.
| 85% | Promoters |
|---|---|
| 10% | Passives |
| 5% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2020 82 | Aug 2020 | 82 |
Mar 2021 78 | Mar 2021 | 78 |
Apr 2021 78 | Apr 2021 | 78 |
Nov 2022 80 | Nov 2022 | 80 |
Sep 2023 80 | Sep 2023 | 80 |
Pipefy is ranked first for NPS among its competitors. Google and Meta come in second and third, with LOFT coming in at #4. Among those competitors, it is the third most valued company behind Google.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Pipefy's NPS was rated the highest by customers who have used Pipefy's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 79 | Less than 1 Year | 79 |
1 to 2 Years 91 | 1 to 2 Years | 91 |
2 to 5 Years 80 | 2 to 5 Years | 80 |
Compared to its competitors, Pipefy's NPS is rated right above Google, and is preceded by Magazine Luiza.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Magazine Luiza | 100 |
![]() | Pipefy | 80 |
![]() | 42 | |
![]() | Nubank | 36 |
![]() | Meta | 9 |
![]() | QuintoAndar | N/A |
![]() | LOFT | -18 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Pipefy users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, Pipefy's Customer Loyalty score is rated right above LOFT, and is preceded by Nubank.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Magazine Luiza | 100% |
![]() | 87% | |
![]() | Nubank | 84% |
![]() | Pipefy | 83% |
![]() | LOFT | 79% |
![]() | Meta | 75% |
![]() | QuintoAndar | N/A |
Pipefy has an overall Product Quality score of 4.5 out of 5 stars rated by its users and customers.
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Pipefy serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. Pipefy supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
Pipefy’s product quality score is a 4.5 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated Pipefy's product the highest. Reviewers from the Consulting industry rated Pipefy the lowest at 4.3.
Pipefy's Product Quality score was rated highest by customers who have used Pipefy's products/services for 1 to 2 Years, and rated lowest by customers from the Insurance industry.
Pipefy's Product Quality score was rated the highest by customers who have used Pipefy's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Pipefy's Product Quality score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Insurance industry customers.
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Compared to its competitors, Pipefy's Product Quality score is rated right above Google, and is preceded by Magazine Luiza.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Magazine Luiza | 5/5 |
![]() | Pipefy | 4.5/5 |
![]() | 4.1/5 | |
![]() | Nubank | 3.9/5 |
![]() | Meta | 3.6/5 |
![]() | LOFT | 2.8/5 |
![]() | QuintoAndar | N/A |
Pipefy has a value for money and ROI score of 4.5 out of 5 stars rated by its users and customers.
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Pipefy has a pricing structure that accommodates small, medium, and large businesses. Starting from $12/month, Pipefy uses a subscription model and offers the following: Professional: $12/user/month - recommended for 5 - 10 users, Business: $22/user/month - recommended for 10 - 50 users, and Enterprise: recommended for over 50 users - contact Pipefy for pricing information.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Real Estate industry think that they had the lowest ROI from Pipefy.
Pipefy's ROI score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Real Estate industry.
Pipefy's ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Real Estate industry customers.
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Compared to its competitors, Pipefy's ROI score is rated right above Google.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Pipefy | 4.5/5 |
![]() | 4/5 | |
![]() | Magazine Luiza | 4/5 |
![]() | Nubank | 3.7/5 |
![]() | Meta | 3.6/5 |
![]() | LOFT | 2.7/5 |
![]() | QuintoAndar | N/A |
Pipefy has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Pipefy's Customer Satisfaction score is rated right above Nubank.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Pipefy | 100% |
![]() | Nubank | 87% |
![]() | 81% | |
![]() | Meta | 65% |
![]() | LOFT | 45% |
![]() | Magazine Luiza | 0% |
![]() | QuintoAndar | 0% |
Pipefy has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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717 Market St, San Francisco, CA 94103
http://www.pipefy.com
(617) 832-3057
Compared to its competitors, Pipefy's Customer Service score is rated right above Meta, and is preceded by Nubank.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Magazine Luiza | 5/5 |
![]() | 4/5 | |
![]() | Nubank | 3.8/5 |
![]() | Pipefy | 3.7/5 |
![]() | Meta | 3.5/5 |
![]() | LOFT | 2.5/5 |
![]() | QuintoAndar | N/A |
Pipefy has a 4.9/5 stars for its overall company culture rated by their employees



Pipefy scored a 80 for Net Promoter Score and a 90 for Employee Net Promoter Score. NPS gauges how likely a customer of Pipefy would recommend the brand to a friend. ENPS measures how likely Pipefy employees would recommend working at Pipefy to a friend.
| 85% | Promoters |
|---|---|
| 10% | Passive |
| 5% | Detractors |
| 91% | Promoters |
|---|---|
| 8% | Passive |
| 1% | Detractors |