

Preferred Bank truly believe we are The Preferred Way to Bank. Among its major competitors, Preferred Bank is ranked in 6th place for NPS while First Busey Corporation is 1st, and 1st Century Bank is 2nd.Their current market cap is $854.91M
Preferred Bank's Net Promoter Score (NPS) is a -100 with 0% Promoters, 0% Passives, and 100% Detractors. Net Promoter Score tracks whether Preferred Bank's customers would recommend using the product based on a scale of -100 to 100.
| 0% | Promoters |
|---|---|
| 0% | Passives |
| 100% | Detractors |
| Summary | Date | Score |
|---|---|---|
Mar 2020 -100 | Mar 2020 | -100 |
Preferred Bank is ranked #4 for NPS among its competitors. Hamilton and Bank OZK come in first and second, with East West Bancorp coming in at third. Among those competitors, it is the lowest valued company behind Hamilton.
![]() Preferred Bank | ![]() Bank OZK | ![]() Hamilton | ![]() East West Bancorp | |
| Global Ranking | #- | #766 | #- | #- |
| NPS | -100 | 20 | 30 | 20 |
| Valuation Updated every 24 hours for public companies | $854.91M | $4.94B | $11.25B | $7.11B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Preferred Bank's NPS is rated right below First Choice Bank.
| COMPANY | NPS Score | |
|---|---|---|
![]() | First Busey Corporation | 50 |
![]() | 1st Century Bank | 50 |
![]() | Hamilton | 30 |
![]() | Bank OZK | 20 |
![]() | East West Bancorp | 20 |
![]() | First Choice Bank | N/A |
![]() | Preferred Bank | -100 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of Preferred Bank users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, Preferred Bank's Customer Loyalty score is rated right above First Busey Corporation.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Preferred Bank | 100% |
![]() | First Busey Corporation | 89% |
![]() | Bank OZK | 80% |
![]() | Hamilton | 74% |
![]() | East West Bancorp | 72% |
![]() | 1st Century Bank | N/A |
![]() | First Choice Bank | N/A |
Preferred Bank has an overall Product Quality score of 1.5 out of 5 stars rated by its users and customers.
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Preferred Bank’s product quality score is a 1.5 out of 5 as rated by its users and customers.
Compared to its competitors, Preferred Bank's Product Quality score is rated right above 1st Century Bank, and is preceded by East West Bancorp.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Hamilton | 3.9/5 |
![]() | First Busey Corporation | 3.6/5 |
![]() | Bank OZK | 3.5/5 |
![]() | East West Bancorp | 3.5/5 |
![]() | Preferred Bank | 1.5/5 |
![]() | 1st Century Bank | N/A |
![]() | First Choice Bank | N/A |
Preferred Bank has a value for money and ROI score of 1.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Preferred Bank's overall ROI score rated by its users and customers.
Compared to its competitors, Preferred Bank's ROI score is rated right above 1st Century Bank, and is preceded by East West Bancorp.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | First Busey Corporation | 3.8/5 |
![]() | Hamilton | 3.7/5 |
![]() | Bank OZK | 3.4/5 |
![]() | East West Bancorp | 3.2/5 |
![]() | Preferred Bank | 1.5/5 |
![]() | 1st Century Bank | N/A |
![]() | First Choice Bank | N/A |
Preferred Bank has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.
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29th floor, 601 S. Figueroa St, Los Angeles, CA
http://preferredbank.com
2138911188
Compared to its competitors, Preferred Bank's Customer Service score is rated right above 1st Century Bank, and is preceded by Bank OZK.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | First Busey Corporation | 3.8/5 |
![]() | East West Bancorp | 3.6/5 |
![]() | Hamilton | 3.6/5 |
![]() | Bank OZK | 3.6/5 |
![]() | Preferred Bank | 1.5/5 |
![]() | 1st Century Bank | N/A |
![]() | First Choice Bank | N/A |
Preferred Bank scored a -100 for both Net Promoter Score and Employee Net Promoter Score. NPS gauges how likely a customer of Preferred Bank would recommend the brand to a friend. ENPS measures how likely Preferred Bank employees would recommend working at Preferred Bank to a friend.
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |