

The email marketing platform for Shopify & Wix stores that need the tools & coaching to grow from $0 to $1 million in sales. Used by 500,000+ small ecommerce brands around the world. Among its major competitors, Privy is ranked in 2nd place for NPS while MailerLite is 1st, and Justuno.com is 3rd.
Privy's Net Promoter Score (NPS) is a 55 with 70% Promoters, 15% Passives, and 15% Detractors. Net Promoter Score tracks whether Privy's customers would recommend using the product based on a scale of -100 to 100.
| 70% | Promoters |
|---|---|
| 15% | Passives |
| 15% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2020 54 | Aug 2020 | 54 |
Nov 2020 55 | Nov 2020 | 55 |
Privy is ranked second for NPS among its competitors. MailerLite and Justuno.com come in first and third, with Klaviyo coming in at #4.
![]() Privy | ![]() Klaviyo | ![]() MailerLite | ![]() Justuno.com | |
| Global Ranking | #- | #942 | #- | #- |
| NPS | 55 | 47 | 65 | 50 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Privy's NPS was rated the highest by customers who have used Privy's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 11 | Less than 1 Year | 11 |
2 to 5 Years 70 | 2 to 5 Years | 70 |
5 to 10 Years 80 | 5 to 10 Years | 80 |
Compared to its competitors, Privy's NPS is rated right above Justuno.com, and is preceded by MailerLite.
| COMPANY | NPS Score | |
|---|---|---|
![]() | MailerLite | 65 |
![]() | Privy | 55 |
![]() | Justuno.com | 50 |
![]() | Klaviyo | 47 |
![]() | AWeber Communications | 23 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of Privy users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, Privy's Customer Loyalty score is rated right above Justuno.com.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Privy | 100% |
![]() | Justuno.com | 100% |
![]() | MailerLite | 92% |
![]() | AWeber Communications | 83% |
![]() | Klaviyo | 76% |
Privy has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
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Privy serves markets in the United States. Privy supports Web devices and offers products for small, medium, and large sized businesses.
Privy’s product quality score is a 4.3 out of 5 as rated by its users and customers.
Compared to its competitors, Privy's Product Quality score is rated right above MailerLite, and is preceded by Justuno.com.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Justuno.com | 4.4/5 |
![]() | Privy | 4.3/5 |
![]() | MailerLite | 4.3/5 |
![]() | AWeber Communications | 4.2/5 |
![]() | Klaviyo | 4.1/5 |
Privy has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
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Privy has a pricing structure that accommodates small, medium, and large businesses. Starting from $20/month, Privy uses a subscription model.
Compared to its competitors, Privy's ROI score is rated right above AWeber Communications, and is preceded by Justuno.com.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | MailerLite | 4.3/5 |
![]() | Klaviyo | 4.3/5 |
![]() | Justuno.com | 4.2/5 |
![]() | Privy | 4.1/5 |
![]() | AWeber Communications | 3.8/5 |
Privy has an overall Customer Service score of 5 out of 5 stars rated by its users and customers.
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201 South Street, 2nd floor, Boston, MA 02111
https://www.privy.com/
857-263-7371
Compared to its competitors, Privy's Customer Service score is rated right above Justuno.com.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Privy | 5/5 |
![]() | Justuno.com | 5/5 |
![]() | MailerLite | 3.9/5 |
![]() | Klaviyo | 3.9/5 |
![]() | AWeber Communications | 3.7/5 |
Privy has a 4.5/5 stars for its overall company culture rated by their employees






Privy scored a 55 for Net Promoter Score and a 86 for Employee Net Promoter Score. NPS gauges how likely a customer of Privy would recommend the brand to a friend. ENPS measures how likely Privy employees would recommend working at Privy to a friend.
| 70% | Promoters |
|---|---|
| 15% | Passive |
| 15% | Detractors |
| 89% | Promoters |
|---|---|
| 8% | Passive |
| 3% | Detractors |