-70
NPS
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Red Roof Inns
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About Red Roof Inns' Brand
Among its major competitors, Red Roof Inns is ranked in 2nd place for NPS while Choice Hotels is 1st, and Extended Stay America is 3rd.
Brand at a Glance
64%
Customer Loyalty
1.5/5
Product Quality
1.5/5
Pricing
1.5/5
Customer Service
Red Roof Inns Ranking
- #2 / 4 of its competitors
Red Roof Inns NPS
Red Roof Inns's Net Promoter Score (NPS) is a -70 with 12% Promoters, 6% Passives, and 82% Detractors. Net Promoter Score tracks whether Red Roof Inns's customers would recommend using the product based on a scale of -100 to 100.
Red Roof Inns Overall NPS
| 12% | Promoters |
|---|---|
| 6% | Passives |
| 82% | Detractors |
Red Roof Inns NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2024 -71 | Feb 2024 | -71 |
Mar 2024 -71 | Mar 2024 | -71 |
Apr 2024 -69 | Apr 2024 | -69 |
May 2024 -69 | May 2024 | -69 |
Jun 2024 -69 | Jun 2024 | -69 |
Aug 2024 -71 | Aug 2024 | -71 |
Sep 2024 -72 | Sep 2024 | -72 |
Nov 2024 -72 | Nov 2024 | -72 |
Jan 2025 -71 | Jan 2025 | -71 |
May 2025 -70 | May 2025 | -70 |
Aug 2025 -70 | Aug 2025 | -70 |
Nov 2025 -70 | Nov 2025 | -70 |
How Other Brands Compare
Red Roof Inns is ranked second for NPS among its competitors. Choice Hotels and Extended Stay America come in first and third, with Days Inn coming in at #4.
Red Roof Inns |  Choice Hotels |  Days Inn |  Extended Stay America | |
| Global Ranking | #- | #461 | #- | #- |
| NPS | -70 | -29 | -93 | -74 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $6.16B | $6.70B | $3.60B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Red Roof Inns NPS by Gender
Male customers rated Red Roof Inns's NPS 4 points higher than Female customers.
Male
-90
Red Roof Inns's NPS was rated -90 by Male customers on Comparably.
3%
Promoters
4%
Passives
93%
Detractors
Female
-94
Red Roof Inns's NPS was rated -94 by Female customers on Comparably.
3%
Promoters
0%
Passives
97%
Detractors
Red Roof Inns NPS by Ethnicity
Red Roof Inns's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -86 | Caucasian | -86 |
Hispanic or Latino -100 | Hispanic or Latino | -100 |
African American/Black -100 | African American/Black | -100 |
Asian or Pacific Islander -67 | Asian or Pacific Islander | -67 |
Other -100 | Other | -100 |
Red Roof Inns NPS by Age
Red Roof Inns's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
Red Roof Inns NPS by Usage
Red Roof Inns's NPS was rated the highest by customers who have used Red Roof Inns's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -100 | Less than 1 Year | -100 |
1 to 2 Years -67 | 1 to 2 Years | -67 |
2 to 5 Years -100 | 2 to 5 Years | -100 |
5 to 10 Years -82 | 5 to 10 Years | -82 |
Over 10 Years -100 | Over 10 Years | -100 |
Red Roof Inns NPS vs. Competitors
Compared to its competitors, Red Roof Inns's NPS is rated right above Extended Stay America, and is preceded by Choice Hotels.
| COMPANY | NPS Score | |
|---|---|---|
| Choice Hotels | -29 |
| Red Roof Inns | -70 |
| Extended Stay America | -74 |
 | Motel 6 | -84 |
 | LA Quinta Inns & Suites | -91 |
| Days Inn | -93 |
Red Roof Inns Customer Reviews
Out of the 12 Red Roof Inns customer reviews 3 were positive and 9 were constructive. Red Roof Inns customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Red Roof Inns Customer Loyalty
64%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
64% of Red Roof Inns users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Red Roof Inns Customer Loyalty Score by Gender
Female customers rated Red Roof Inns's Customer Loyalty score 7% higher than Male customers.
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Male
66%
Yes
Female
73%
Yes
Red Roof Inns Customer Loyalty Score by Ethnicity
Red Roof Inns's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Red Roof Inns.
61
out of 100
Caucasian
85
out of 100
Hispanic or Latino
72
out of 100
African American/Black
70
out of 100
Asian or Pacific Islander
78
out of 100
Other
Red Roof Inns Customer Loyalty Score by Age
Red Roof Inns's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 64% | 18-25 | 64% |
26-30 50% | 26-30 | 50% |
31-35 55% | 31-35 | 55% |
36-40 87% | 36-40 | 87% |
41-45 90% | 41-45 | 90% |
46-50 78% | 46-50 | 78% |
56-60 55% | 56-60 | 55% |
66+ 75% | 66+ | 75% |
Red Roof Inns Customer Loyalty Score by Usage
Red Roof Inns's Customer Loyalty score was rated the highest by customers who have used Red Roof Inns's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Red Roof Inns Customer Loyalty Score by Industry
Red Roof Inns's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Education industry customers.
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Red Roof Inns Customer Loyalty vs. Competitors
Compared to its competitors, Red Roof Inns's Customer Loyalty score is rated right above Extended Stay America, and is preceded by Choice Hotels.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Choice Hotels | 83% |
| Red Roof Inns | 64% |
| Extended Stay America | 64% |
| Motel 6 | 60% |
| Days Inn | 57% |
| LA Quinta Inns & Suites | 56% |
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Red Roof Inns Product Quality
1.5/5
Red Roof Inns has an overall Product Quality score of 1.5 out of 5 stars rated by its users and customers.
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Red Roof Inns Product Information
Red Roof Inns’s product quality score is a 1.5 out of 5 as rated by its users and customers. Reviewers from the Hospitality industry rated Red Roof Inns's product the highest. Reviewers from the Accounting industry rated Red Roof Inns the lowest at 1.5.
- Website
- https://www.redroof.com/
- Company Size
- 5,001-10,000 Employees
Quick Insights into Red Roof Inns Product Quality
Red Roof Inns's Product Quality score was rated highest by customers from the Hospitality industry, and rated lowest by customers from the Retail industry.
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Ranked Red Roof Inns Product Quality the Highest
Ranked Red Roof Inns Product Quality the Lowest
Red Roof Inns Product Quality Score by Gender
Red Roof Inns's Product Quality score was rated 1.5 by both Female and Male customers on Comparably.
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Male
1.5/5
Female
1.5/5
Red Roof Inns Product Quality Score by Ethnicity
Red Roof Inns's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 1.6 | Asian or Pacific Islander | 1.6 |
Other 1.5 | Other | 1.5 |
Red Roof Inns Product Quality Score by Age
Red Roof Inns's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 1.5 | 18-25 | 1.5 |
26-30 1.5 | 26-30 | 1.5 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
66+ 1.7 | 66+ | 1.7 |
Red Roof Inns Product Quality Score by Usage
Red Roof Inns's Product Quality score was rated the highest by customers who have used Red Roof Inns's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Red Roof Inns Product Quality Score by Industry
Red Roof Inns's Product Quality score was rated the highest by Hospitality industry customers, and the lowest by Retail industry customers.
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Red Roof Inns Product Quality vs. Competitors
Compared to its competitors, Red Roof Inns's Product Quality score is rated right above Extended Stay America, and is preceded by Choice Hotels.
| COMPANY | Product Quality Score | |
|---|---|---|
| Choice Hotels | 2.5/5 |
| Red Roof Inns | 1.5/5 |
| Extended Stay America | 1.5/5 |
| Motel 6 | 1.5/5 |
| LA Quinta Inns & Suites | 1.5/5 |
| Days Inn | 1.5/5 |
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Red Roof Inns Pricing
Red Roof Inns ROI & Value For Money
1.5/5
Red Roof Inns has a value for money and ROI score of 1.5 out of 5 stars rated by its users and customers.
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Red Roof Inns Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Accounting industry think that they had the lowest ROI from Red Roof Inns.
Quick Insights into Red Roof Inns ROI
Red Roof Inns's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers who have used Red Roof Inns's products/services for Over 10 Years.
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Ranked Red Roof Inns ROI the Highest
Ranked Red Roof Inns ROI the Lowest
Red Roof Inns ROI Score by Gender
Male customers rated Red Roof Inns's ROI score 0.1 stars higher than Female customers.
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Male
1.6/5
Female
1.5/5
Red Roof Inns ROI Score by Ethnicity
Red Roof Inns's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 1.9 | African American/Black | 1.9 |
Asian or Pacific Islander 2.3 | Asian or Pacific Islander | 2.3 |
Other 1.5 | Other | 1.5 |
Red Roof Inns ROI Score by Age
Red Roof Inns's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 1.5 | 18-25 | 1.5 |
26-30 1.5 | 26-30 | 1.5 |
31-35 2.2 | 31-35 | 2.2 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.6 | 41-45 | 1.6 |
46-50 1.5 | 46-50 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
66+ 1.7 | 66+ | 1.7 |
Red Roof Inns ROI Score by Usage
Red Roof Inns's ROI score was rated the highest by customers who have used Red Roof Inns's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Red Roof Inns ROI Score by Industry
Red Roof Inns's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Red Roof Inns Pricing vs. Competitors
Compared to its competitors, Red Roof Inns's ROI score is rated right above Extended Stay America, and is preceded by Choice Hotels.
| COMPANY | Pricing Score | |
|---|---|---|
| Choice Hotels | 2.7/5 |
| Red Roof Inns | 1.5/5 |
| Extended Stay America | 1.5/5 |
| Motel 6 | 1.5/5 |
| LA Quinta Inns & Suites | 1.5/5 |
| Days Inn | 1.5/5 |
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Red Roof Inns Customer Satisfaction (CSAT)
Red Roof Inns Customer Satisfaction (CSAT) Score
14 / 100
Red Roof Inns has an overall Customer Satisfaction score of 14 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
9%
Satisfied
5%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
19%
Very Dissatisfied
64%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Red Roof Inns Customer Satisfaction
Red Roof Inns's Customer Satisfaction score was rated highest by customers who have used Red Roof Inns's products/services for 1 to 2 Years, and rated lowest by customers from the Retail industry.
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Ranked Red Roof Inns Customer Satisfaction the Highest
Ranked Red Roof Inns Customer Satisfaction the Lowest
Red Roof Inns Customer Satisfaction Score by Gender
Male customers rated Red Roof Inns's Customer Satisfaction score 4 points higher than Female customers.
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7 / 100
MaleVery Satisfied | 4% | |
|---|---|---|
Satisfied | 3% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 19% | |
Very Dissatisfied | 70% |
3 / 100
FemaleVery Satisfied | 3% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 24% | |
Very Dissatisfied | 73% |
Red Roof Inns Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Red Roof Inns' Customer Satisfaction (CSAT) score was rated 7% according to Caucasian users and customers.
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7 / 100
Very Satisfied
7%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
18%
Very Dissatisfied
75%
CSAT according to Hispanic or Latino
Red Roof Inns' Customer Satisfaction (CSAT) score was rated 0% according to Hispanic or Latino users and customers.
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0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
CSAT according to African American/Black
Red Roof Inns' Customer Satisfaction (CSAT) score was rated 0% according to African American/Black users and customers.
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0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
15%
Very Dissatisfied
77%
CSAT according to Other
Red Roof Inns' Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Red Roof Inns.
0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
50%
Very Dissatisfied
50%
Red Roof Inns Customer Satisfaction Score by Age
Red Roof Inns's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 0% | |||||||||||||||
| 26-30 | 0% | |||||||||||||||
| 31-35 | 17% | |||||||||||||||
| 36-40 | 0% | |||||||||||||||
| 41-45 | 0% | |||||||||||||||
| 46-50 | 0% | |||||||||||||||
| 56-60 | 0% | |||||||||||||||
| 66+ | 9% |
Red Roof Inns Customer Satisfaction Score by Usage
Red Roof Inns's Customer Satisfaction score was rated the highest by customers who have used Red Roof Inns's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Red Roof Inns Customer Satisfaction Score by Industry
Red Roof Inns's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Retail industry customers.
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{
"title": "Red Roof Inns Customer Satisfaction Score by Industry",
"text": "Red Roof Inns's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Retail industry customers.",
"bars": [
{
"label": "Accounting",
"groupId": 495,
"score": 0,
"stars": 0,
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"text": "Red Roof Inns's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
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},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 17,
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"scoreClassName": "max",
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},
{
"label": "Construction",
"groupId": 510,
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"stars": 0,
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"scoreClassName": "",
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{
"label": "Education",
"groupId": 515,
"score": 0,
"stars": 0,
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"scoreClassName": "",
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{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
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"scoreClassName": "",
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},
{
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"groupId": 523,
"score": 0,
"stars": 0,
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"text": "Red Roof Inns's Customer Satisfaction score is rated by Hospitality customers on Comparably.",
"scoreClassName": "",
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{
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"groupId": 559,
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}Red Roof Inns Customer Satisfaction vs. Competitors
Compared to its competitors, Red Roof Inns's Customer Satisfaction score is rated right above Motel 6, and is preceded by Extended Stay America.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Choice Hotels | 38% |
| Extended Stay America | 16% |
| Red Roof Inns | 14% |
| Motel 6 | 13% |
| LA Quinta Inns & Suites | 7% |
| Days Inn | 7% |
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Red Roof Inns Customer Service
1.5/5
Red Roof Inns has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.
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About Red Roof Inns's Customer Service
Website
https://www.redroof.com/
Quick Insights into Red Roof Inns Customer Service
Red Roof Inns's Customer Service score was rated highest by customers who have used Red Roof Inns's products/services for 1 to 2 Years, and rated lowest by customers from the Retail industry.
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Ranked Red Roof Inns Customer Service the Highest
Ranked Red Roof Inns Customer Service the Lowest
Red Roof Inns Customer Service Score by Gender
Red Roof Inns's Customer Service score was rated 1.5 by both Female and Male customers on Comparably.
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Male
1.5/5
Female
1.5/5
Red Roof Inns Customer Service Score by Ethnicity
Red Roof Inns's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Red Roof Inns.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 1.6 | Asian or Pacific Islander | 1.6 |
Other 1.5 | Other | 1.5 |
Red Roof Inns Customer Service Score by Age
Red Roof Inns's Customer Service score was rated 1.5 stars by customers ages 18-25 and customers ages 66+ on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 1.5 | 18-25 | 1.5 |
26-30 1.5 | 26-30 | 1.5 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Red Roof Inns Customer Service Score by Usage
Red Roof Inns's Customer Service score was rated the highest by customers who have used Red Roof Inns's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Red Roof Inns Customer Service Score by Industry
Red Roof Inns's Customer Service score was rated 1.5 stars by both Accounting and Retail industry customers.
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Red Roof Inns Customer Service vs. Competitors
Compared to its competitors, Red Roof Inns's Customer Service score is rated right above Motel 6, and is preceded by Extended Stay America.
| COMPANY | Customer Service Score | |
|---|---|---|
| Choice Hotels | 2.6/5 |
| Extended Stay America | 1.6/5 |
| Red Roof Inns | 1.5/5 |
| Motel 6 | 1.5/5 |
| LA Quinta Inns & Suites | 1.5/5 |
| Days Inn | 1.5/5 |
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Red Roof Inns as an Employer
Consumer vs. Employees
Red Roof Inns scored a -70 for Net Promoter Score and a -45 for Employee Net Promoter Score. NPS gauges how likely a customer of Red Roof Inns would recommend the brand to a friend. ENPS measures how likely Red Roof Inns employees would recommend working at Red Roof Inns to a friend.
Net Promoter Score
-70
NPS Score
| 12% | Promoters |
|---|---|
| 6% | Passive |
| 82% | Detractors |
Employee Net Promoter Score
-45
eNPS Score
| 22% | Promoters |
|---|---|
| 11% | Passive |
| 67% | Detractors |
