7
NPS
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Rokt
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About Rokt's Brand
Rokt is the global leader in e-commerce marketing technology. We unlock the hidden potential in every single Transaction Moment™. Among its major competitors, Rokt is ranked in 4th place for NPS while Klaviyo is 1st, and Atlassian is 2nd.
Brand at a Glance
66%
Customer Loyalty
3.9/5
Product Quality
3.6/5
Pricing
3.9/5
Customer Service
Rokt Ranking
- #4 / 4 of its competitors
Rokt NPS
Rokt's Net Promoter Score (NPS) is a 7 with 47% Promoters, 13% Passives, and 40% Detractors. Net Promoter Score tracks whether Rokt's customers would recommend using the product based on a scale of -100 to 100.
Rokt Overall NPS
| 47% | Promoters |
|---|---|
| 13% | Passives |
| 40% | Detractors |
Rokt NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2023 38 | Jan 2023 | 38 |
Feb 2023 23 | Feb 2023 | 23 |
Mar 2023 26 | Mar 2023 | 26 |
May 2023 25 | May 2023 | 25 |
Aug 2023 22 | Aug 2023 | 22 |
Sep 2023 20 | Sep 2023 | 20 |
Oct 2023 16 | Oct 2023 | 16 |
Apr 2024 15 | Apr 2024 | 15 |
Jun 2024 13 | Jun 2024 | 13 |
Aug 2024 12 | Aug 2024 | 12 |
Oct 2024 6 | Oct 2024 | 6 |
Jan 2025 6 | Jan 2025 | 6 |
How Other Brands Compare
Rokt is ranked #4 for NPS among its competitors. Klaviyo and Atlassian come in first and second, with Criteo coming in at third.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Rokt NPS by Gender
Female customers rated Rokt's NPS 90 points higher than Male customers.
Male
-40
Rokt's NPS was rated -40 by Male customers on Comparably.
20%
Promoters
20%
Passives
60%
Detractors
Female
50
Rokt's NPS was rated 50 by Female customers on Comparably.
50%
Promoters
50%
Passives
0%
Detractors
Rokt NPS by Ethnicity
Rokt's NPS was rated -75 points by Asian or Pacific Islander customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander -75 | Asian or Pacific Islander | -75 |
Rokt NPS by Age
Rokt's NPS was rated -67 points by customers ages 26-30 on Comparably.
Rokt NPS by Usage
Rokt's NPS was rated the highest by customers who have used Rokt's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -20 | Less than 1 Year | -20 |
1 to 2 Years 25 | 1 to 2 Years | 25 |
Rokt Customer Loyalty
66%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
66% of Rokt users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Rokt Customer Loyalty Score by Gender
Male customers rated Rokt's Customer Loyalty score 4% higher than Female customers.
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Male
82%
Yes
Female
78%
Yes
Rokt Customer Loyalty Score by Ethnicity
Rokt's Customer Loyalty score was rated 78% by Asian or Pacific Islander customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Rokt.
78
out of 100
Asian or Pacific Islander
Rokt Customer Loyalty Score by Age
Rokt's Customer Loyalty score was rated 70% by customers ages 26-30 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 70% | 26-30 | 70% |
Rokt Customer Loyalty Score by Usage
Rokt's Customer Loyalty score was rated the highest by customers who have used Rokt's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Rokt Customer Loyalty Score by Industry
Rokt's Customer Loyalty score was rated 74% by Tech industry customers.
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Rokt Customer Loyalty vs. Competitors
Compared to its competitors, Rokt's Customer Loyalty score is rated right above Dovetail Systems, and is preceded by Criteo.
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Rokt Product Quality
3.9/5
Rokt has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Rokt Product Information
Rokt’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Rokt's product the highest.
- Website
- http://www.rokt.com
- Company Size
- 501-1,000 Employees
Industry
Tech
AI, Big Data and Analytics
Analytics
Ecommerce and Marketplaces
Quick Insights into Rokt Product Quality
Rokt's Product Quality score was rated highest by customers who have used Rokt's products/services for 1 to 2 Years, and rated lowest by customers who have used Rokt's products/services for Less than 1 Year.
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Ranked Rokt Product Quality the Highest
Ranked Rokt Product Quality the Lowest
Rokt Product Quality Score by Gender
Female customers rated Rokt's Product Quality score 0.5 stars higher than Male customers.
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Male
3.6/5
Female
4.1/5
Rokt Product Quality Score by Ethnicity
Rokt's Product Quality score was rated 3.2 stars by Asian or Pacific Islander customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 3.2 | Asian or Pacific Islander | 3.2 |
Rokt Product Quality Score by Age
Rokt's Product Quality score was rated 3 stars by customers ages 26-30 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3 | 26-30 | 3 |
Rokt Product Quality Score by Usage
Rokt's Product Quality score was rated the highest by customers who have used Rokt's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Rokt Product Quality Score by Industry
Rokt's Product Quality score was rated 3.5 stars by Tech industry customers.
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Rokt Product Quality vs. Competitors
Compared to its competitors, Rokt's Product Quality score is rated right above NextRoll, and is preceded by Atlassian.
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Rokt Pricing
Rokt ROI & Value For Money
3.6/5
Rokt has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Rokt Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Rokt ROI
Rokt's ROI score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked Rokt ROI the Highest
Ranked Rokt ROI the Lowest
Rokt ROI Score by Gender
Female customers rated Rokt's ROI score 1.3 stars higher than Male customers.
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Male
2.9/5
Female
4.2/5
Rokt ROI Score by Ethnicity
Rokt's ROI score was rated 2.4 stars by Asian or Pacific Islander customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 2.4 | Asian or Pacific Islander | 2.4 |
Rokt ROI Score by Age
Rokt's ROI score was rated 3 stars by customers ages 26-30 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3 | 26-30 | 3 |
Rokt ROI Score by Usage
Rokt's ROI score was rated the highest by customers who have used Rokt's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Rokt ROI Score by Industry
Rokt's ROI score was rated 3.2 stars by Tech industry customers.
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Rokt Pricing vs. Competitors
Compared to its competitors, Rokt's ROI score is rated right above Dovetail Systems, and is preceded by Criteo.
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Rokt Customer Satisfaction (CSAT)
Rokt Customer Satisfaction (CSAT) Score
64 / 100
Rokt has an overall Customer Satisfaction score of 64 rated by its users and customers.
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Very Satisfied
43%
Satisfied
21%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
4%
Very Dissatisfied
7%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Rokt Customer Satisfaction
Rokt's Customer Satisfaction score was rated highest by customers who have used Rokt's products/services for 1 to 2 Years, and rated lowest by Male customers.
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Ranked Rokt Customer Satisfaction the Highest
Ranked Rokt Customer Satisfaction the Lowest
Rokt Customer Satisfaction Score by Gender
Female customers rated Rokt's Customer Satisfaction score 40 points higher than Male customers.
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60 / 100
MaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 40% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
100 / 100
FemaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 67% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Rokt Customer Satisfaction Score by Ethnicity
CSAT according to Asian or Pacific Islander
Rokt's Customer Satisfaction (CSAT) score was rated 50% according to Asian or Pacific Islander users and customers.
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50 / 100
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
50%
Dissatisfied
0%
Very Dissatisfied
0%
Rokt Customer Satisfaction Score by Age
Rokt's Customer Satisfaction score was rated 33 points by customers ages 26-30 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 33% |
Rokt Customer Satisfaction Score by Usage
Rokt's Customer Satisfaction score was rated the highest by customers who have used Rokt's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Rokt Customer Satisfaction Score by Industry
Rokt's Customer Satisfaction score was rated 71 points by Tech industry customers.
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}Rokt Customer Satisfaction vs. Competitors
Compared to its competitors, Rokt's Customer Satisfaction score is rated right above Criteo, and is preceded by Atlassian.
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Rokt Customer Service
3.9/5
Rokt has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Rokt's Customer Service
Address
175 Varick St, York, NY 10014
Website
http://www.rokt.com
Rokt's Social Links
Quick Insights into Rokt Customer Service
Rokt's Customer Service score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked Rokt Customer Service the Highest
Ranked Rokt Customer Service the Lowest
Rokt Customer Service Score by Gender
Female customers rated Rokt's Customer Service score 0.8 stars higher than Male customers.
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Male
3.4/5
Female
4.2/5
Rokt Customer Service Score by Ethnicity
Rokt's Customer Service score was rated 3 stars by Asian or Pacific Islander customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Rokt Customer Service Score by Age
Rokt's Customer Service score was rated 3.8 stars by customers ages 26-30 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 3.8 | 26-30 | 3.8 |
Rokt Customer Service Score by Usage
Rokt's Customer Service score was rated the highest by customers who have used Rokt's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Rokt Customer Service Score by Industry
Rokt's Customer Service score was rated 3.5 stars by Tech industry customers.
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Rokt Customer Service vs. Competitors
Compared to its competitors, Rokt's Customer Service score is rated right above Criteo, and is preceded by Klaviyo.
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Rokt as an Employer
4.7/5
Rokt has a 4.7/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Rokt scored a 7 for Net Promoter Score and a 63 for Employee Net Promoter Score. NPS gauges how likely a customer of Rokt would recommend the brand to a friend. ENPS measures how likely Rokt employees would recommend working at Rokt to a friend.
Net Promoter Score
7
NPS Score
| 47% | Promoters |
|---|---|
| 13% | Passive |
| 40% | Detractors |
Employee Net Promoter Score
63
eNPS Score
| 67% | Promoters |
|---|---|
| 29% | Passive |
| 4% | Detractors |
