31
NPS
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Rubrik, Inc.
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About Rubrik, Inc. Brand
Rubrik is the market leader in Cloud Data Management, the world's first platform to orchestrate data for hybrid cloud enterprises anytime, anywhere. Among its major competitors, Rubrik, Inc. is ranked in 5th place for NPS while SolarCity is 1st, and Zerto is 2nd. Overall, Rubrik, Inc. has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $3.30B
Brand at a Glance
85%
Customer Loyalty
4.1/5
Product Quality
3.9/5
Pricing
3.9/5
Customer Service
Rubrik, Inc. CMO
Kara Wilson
Kara Wilson serves as the Chief Marketing Officer of Rubrik, Inc.. Kara started at Rubrik, Inc. in June of 2017. Kara is currently based in the San Francisco Bay Area.
Rubrik, Inc. Ranking
- #4 / 4 of its competitors
Rubrik, Inc. NPS
Rubrik, Inc.'s Net Promoter Score (NPS) is a 31 with 60% Promoters, 11% Passives, and 29% Detractors. Net Promoter Score tracks whether Rubrik, Inc.'s customers would recommend using the product based on a scale of -100 to 100.
Rubrik, Inc. Overall NPS
| 60% | Promoters |
|---|---|
| 11% | Passives |
| 29% | Detractors |
Rubrik, Inc. NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2023 33 | Dec 2023 | 33 |
Jan 2024 32 | Jan 2024 | 32 |
Feb 2024 31 | Feb 2024 | 31 |
Apr 2024 29 | Apr 2024 | 29 |
Jul 2024 27 | Jul 2024 | 27 |
Aug 2024 28 | Aug 2024 | 28 |
Nov 2024 28 | Nov 2024 | 28 |
Dec 2024 30 | Dec 2024 | 30 |
Feb 2025 30 | Feb 2025 | 30 |
May 2025 30 | May 2025 | 30 |
Jul 2025 30 | Jul 2025 | 30 |
Sep 2025 32 | Sep 2025 | 32 |
How Other Brands Compare
Rubrik, Inc. is ranked #4 for NPS among its competitors. SolarCity and Nutanix come in first and second, with Pure Storage coming in at third. Among those competitors, it is the third most valued company behind Pure Storage.
Rubrik, Inc. |  SolarCity |  Pure Storage |  Nutanix | |
| Global Ranking | #- | #456 | #543 | #642 |
| NPS | 31 | 57 | 41 | 42 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | - | Neutral |
| Valuation Updated every 24 hours for public companies | $3.30B | $168.75M | $11.51B | $5.27B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Rubrik, Inc. NPS by Gender
Male customers rated Rubrik, Inc.'s NPS 21 points higher than Female customers.
Male
21
Rubrik, Inc.'s NPS was rated 21 by Male customers on Comparably.
58%
Promoters
5%
Passives
37%
Detractors
Female
0
Rubrik, Inc.'s NPS was rated by Female customers on Comparably.
50%
Promoters
0%
Passives
50%
Detractors
Rubrik, Inc. NPS by Ethnicity
Rubrik, Inc.'s NPS was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 14 | Caucasian | 14 |
African American/Black 100 | African American/Black | 100 |
Asian or Pacific Islander -25 | Asian or Pacific Islander | -25 |
Other -20 | Other | -20 |
Rubrik, Inc. NPS by Age
Rubrik, Inc.'s NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
Rubrik, Inc. NPS by Usage
Rubrik, Inc.'s NPS was rated the highest by customers who have used Rubrik, Inc.'s products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -13 | Less than 1 Year | -13 |
1 to 2 Years 70 | 1 to 2 Years | 70 |
2 to 5 Years 54 | 2 to 5 Years | 54 |
5 to 10 Years 50 | 5 to 10 Years | 50 |
Rubrik, Inc. NPS vs. Competitors
Compared to its competitors, Rubrik, Inc.'s NPS is rated right above Digital Realty | Telx, and is preceded by Pure Storage.
| COMPANY | NPS Score | |
|---|---|---|
| SolarCity | 57 |
 | Zerto | 47 |
| Nutanix | 42 |
| Pure Storage | 41 |
| Rubrik, Inc. | 31 |
 | Digital Realty | Telx | N/A |
 | Fell Swoop | N/A |
 | Green Cloud Technologies | N/A |
Rubrik, Inc. Customer Loyalty
85%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of Rubrik, Inc. users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Rubrik, Inc. Customer Loyalty Score by Gender
Male customers rated Rubrik, Inc.'s Customer Loyalty score 13% higher than Female customers.
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Male
91%
Yes
Female
78%
Yes
Rubrik, Inc. Customer Loyalty Score by Ethnicity
Rubrik, Inc.'s Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Rubrik, Inc..
87
out of 100
Caucasian
78
out of 100
African American/Black
78
out of 100
Asian or Pacific Islander
82
out of 100
Other
Rubrik, Inc. Customer Loyalty Score by Age
Rubrik, Inc.'s Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Rubrik, Inc..
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 100% | 26-30 | 100% |
36-40 100% | 36-40 | 100% |
41-45 100% | 41-45 | 100% |
46-50 100% | 46-50 | 100% |
56-60 100% | 56-60 | 100% |
Rubrik, Inc. Customer Loyalty Score by Usage
Rubrik, Inc.'s Customer Loyalty score was rated the highest by customers who have used Rubrik, Inc.'s products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Rubrik, Inc. Customer Loyalty Score by Industry
Rubrik, Inc.'s Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Rubrik, Inc. Customer Loyalty vs. Competitors
Compared to its competitors, Rubrik, Inc.'s Customer Loyalty score is rated right above SolarCity, and is preceded by Pure Storage.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Nutanix | 85% |
| Pure Storage | 85% |
| Rubrik, Inc. | 85% |
| SolarCity | 82% |
| Zerto | 81% |
| Digital Realty | Telx | N/A |
| Fell Swoop | N/A |
| Green Cloud Technologies | N/A |
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Rubrik, Inc. Product Quality
4.1/5
Rubrik, Inc. has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Rubrik, Inc. Product Information
Rubrik, Inc. serves markets in the United States, Asia, Europe, Japan, Australia, and United Kingdom. Rubrik, Inc. supports Web devices and offers products for small and medium sized businesses.
Rubrik, Inc.’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Legal industry rated Rubrik, Inc.'s product the highest. Reviewers from the Accounting industry rated Rubrik, Inc. the lowest at 2.6.
- Website
- http://www.rubrik.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Big Data
Business Services
Enterprise
Government & Legal
SaaS
Languages Supported
English
Product Type
System Administration Software
Data Management Software
Cloud Integration Software
Business Continuity Software
Backup Software
Server Backup Software
IaaS Software
Quick Insights into Rubrik, Inc. Product Quality
Rubrik, Inc.'s Product Quality score was rated highest by customers who have used Rubrik, Inc.'s products/services for 5 to 10 Years, and rated lowest by customers ages 18-25.
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Ranked Rubrik, Inc. Product Quality the Highest
Ranked Rubrik, Inc. Product Quality the Lowest
Rubrik, Inc. Product Quality Score by Gender
Male customers rated Rubrik, Inc.'s Product Quality score 0.1 stars higher than Female customers.
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Male
3.8/5
Female
3.7/5
Rubrik, Inc. Product Quality Score by Ethnicity
Rubrik, Inc.'s Product Quality score was rated the highest by Other customers, and the lowest by African American/Black customers.
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0
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 3.8 | Other | 3.8 |
Rubrik, Inc. Product Quality Score by Age
Rubrik, Inc.'s Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
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1
2
3
4
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| Summary | Age | Score |
|---|---|---|
18-25 2.3 | 18-25 | 2.3 |
26-30 4.3 | 26-30 | 4.3 |
36-40 4.4 | 36-40 | 4.4 |
41-45 4.6 | 41-45 | 4.6 |
46-50 4.1 | 46-50 | 4.1 |
56-60 3.5 | 56-60 | 3.5 |
Rubrik, Inc. Product Quality Score by Usage
Rubrik, Inc.'s Product Quality score was rated the highest by customers who have used Rubrik, Inc.'s products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Rubrik, Inc. Product Quality Score by Industry
Rubrik, Inc.'s Product Quality score was rated the highest by Legal industry customers, and the lowest by Accounting industry customers.
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Rubrik, Inc. Product Quality vs. Competitors
Compared to its competitors, Rubrik, Inc.'s Product Quality score is rated right above Pure Storage, and is preceded by Nutanix.
| COMPANY | Product Quality Score | |
|---|---|---|
| Zerto | 4.4/5 |
| SolarCity | 4.2/5 |
| Nutanix | 4.1/5 |
| Rubrik, Inc. | 4.1/5 |
| Pure Storage | 4/5 |
| Digital Realty | Telx | N/A |
| Fell Swoop | N/A |
| Green Cloud Technologies | N/A |
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Rubrik, Inc. Pricing
Rubrik, Inc. ROI & Value For Money
3.9/5
Rubrik, Inc. has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Rubrik, Inc. Pricing Plans
Rubrik, Inc. has a pricing structure that accommodates small and medium businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Tech industry think that they had the lowest ROI from Rubrik, Inc..
Who Uses Rubrik, Inc.?
Small Businesses
Medium Businesses
Quick Insights into Rubrik, Inc. ROI
Rubrik, Inc.'s ROI score was rated highest by customers ages 41-45, and rated lowest by customers ages 18-25.
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Ranked Rubrik, Inc. ROI the Highest
Ranked Rubrik, Inc. ROI the Lowest
Rubrik, Inc. ROI Score by Gender
Male customers rated Rubrik, Inc.'s ROI score 0.1 stars higher than Female customers.
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Male
3.8/5
Female
3.7/5
Rubrik, Inc. ROI Score by Ethnicity
Rubrik, Inc.'s ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
African American/Black 4.7 | African American/Black | 4.7 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 3.5 | Other | 3.5 |
Rubrik, Inc. ROI Score by Age
Rubrik, Inc.'s ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.1 | 18-25 | 2.1 |
26-30 4.5 | 26-30 | 4.5 |
36-40 4.4 | 36-40 | 4.4 |
41-45 4.8 | 41-45 | 4.8 |
46-50 3.6 | 46-50 | 3.6 |
56-60 2.6 | 56-60 | 2.6 |
Rubrik, Inc. ROI Score by Usage
Rubrik, Inc.'s ROI score was rated the highest by customers who have used Rubrik, Inc.'s products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Rubrik, Inc. ROI Score by Industry
Rubrik, Inc.'s ROI score was rated the highest by Education industry customers, and the lowest by Tech industry customers.
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Rubrik, Inc. Pricing vs. Competitors
Compared to its competitors, Rubrik, Inc.'s ROI score is rated right above Pure Storage, and is preceded by Nutanix.
| COMPANY | Pricing Score | |
|---|---|---|
| Zerto | 4.2/5 |
| Nutanix | 4/5 |
| Rubrik, Inc. | 3.9/5 |
| Pure Storage | 3.8/5 |
| SolarCity | 3.7/5 |
| Digital Realty | Telx | N/A |
| Fell Swoop | N/A |
| Green Cloud Technologies | N/A |
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Rubrik, Inc. Customer Satisfaction (CSAT)
Rubrik, Inc. Customer Satisfaction (CSAT) Score
73 / 100
Rubrik, Inc. has an overall Customer Satisfaction score of 73 rated by its users and customers.
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Very Satisfied
49%
Satisfied
24%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
3%
Very Dissatisfied
10%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Rubrik, Inc. Customer Satisfaction
Rubrik, Inc.'s Customer Satisfaction score was rated highest by customers who have used Rubrik, Inc.'s products/services for 1 to 2 Years, and rated lowest by customers who have used Rubrik, Inc.'s products/services for Less than 1 Year.
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Ranked Rubrik, Inc. Customer Satisfaction the Highest
Ranked Rubrik, Inc. Customer Satisfaction the Lowest
Rubrik, Inc. Customer Satisfaction Score by Gender
Rubrik, Inc.'s Customer Satisfaction score was rated 76 by Male customers on Comparably.
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76 / 100
MaleVery Satisfied | 38% | |
|---|---|---|
Satisfied | 38% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 6% | |
Very Dissatisfied | 12% |
Rubrik, Inc. Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Rubrik, Inc. Customer Satisfaction (CSAT) score was rated 84% according to Caucasian users and customers.
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84 / 100
Very Satisfied
67%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
16%
CSAT according to African American/Black
Rubrik, Inc. Customer Satisfaction (CSAT) score was rated 75% according to African American/Black users and customers.
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75 / 100
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
CSAT according to Asian or Pacific Islander
Rubrik, Inc. Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.
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67 / 100
Very Satisfied
0%
Satisfied
67%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Rubrik, Inc. Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.
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50 / 100
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
25%
Very Dissatisfied
0%
Rubrik, Inc. Customer Satisfaction Score by Age
Rubrik, Inc.'s Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 100% | |||||||||||||||
| 36-40 | 67% | |||||||||||||||
| 46-50 | 75% |
Rubrik, Inc. Customer Satisfaction Score by Usage
Rubrik, Inc.'s Customer Satisfaction score was rated the highest by customers who have used Rubrik, Inc.'s products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Rubrik, Inc. Customer Satisfaction Score by Industry
Rubrik, Inc.'s Customer Satisfaction score was rated 78 points by Tech industry customers.
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}Rubrik, Inc. Customer Satisfaction vs. Competitors
Compared to its competitors, Rubrik, Inc.'s Customer Satisfaction score is rated right above Digital Realty | Telx, and is preceded by Pure Storage.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Zerto | 100% |
| SolarCity | 87% |
| Nutanix | 80% |
| Pure Storage | 77% |
| Rubrik, Inc. | 73% |
| Digital Realty | Telx | 0% |
| Fell Swoop | 0% |
| Green Cloud Technologies | 0% |
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Rubrik, Inc. Customer Service
3.9/5
Rubrik, Inc. has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Rubrik, Inc.'s Customer Service
Address
1001 Page Mill Road, Building 2, Palo Alto, CA 94304
Website
http://www.rubrik.com
Phone Number
(650) 300-5874
Quick Insights into Rubrik, Inc. Customer Service
Rubrik, Inc.'s Customer Service score was rated highest by customers who have used Rubrik, Inc.'s products/services for 5 to 10 Years, and rated lowest by customers ages 18-25.
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Ranked Rubrik, Inc. Customer Service the Highest
Ranked Rubrik, Inc. Customer Service the Lowest
Rubrik, Inc. Customer Service Score by Gender
Male customers rated Rubrik, Inc.'s Customer Service score 0.6 stars higher than Female customers.
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Male
4/5
Female
3.4/5
Rubrik, Inc. Customer Service Score by Ethnicity
Rubrik, Inc.'s Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 3.8 | Other | 3.8 |
Rubrik, Inc. Customer Service Score by Age
Rubrik, Inc.'s Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
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60
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.3 | 18-25 | 2.3 |
26-30 3.6 | 26-30 | 3.6 |
36-40 4.4 | 36-40 | 4.4 |
41-45 4.5 | 41-45 | 4.5 |
46-50 3.7 | 46-50 | 3.7 |
56-60 3.5 | 56-60 | 3.5 |
Rubrik, Inc. Customer Service Score by Usage
Rubrik, Inc.'s Customer Service score was rated the highest by customers who have used Rubrik, Inc.'s products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Rubrik, Inc. Customer Service Score by Industry
Rubrik, Inc.'s Customer Service score was rated 4.1 stars by both Accounting and Tech industry customers.
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Rubrik, Inc. Customer Service vs. Competitors
Compared to its competitors, Rubrik, Inc.'s Customer Service score is rated right above SolarCity, and is preceded by Pure Storage.
| COMPANY | Customer Service Score | |
|---|---|---|
| Nutanix | 4.1/5 |
| Zerto | 4/5 |
| Pure Storage | 4/5 |
| Rubrik, Inc. | 3.9/5 |
| SolarCity | 3.9/5 |
| Digital Realty | Telx | N/A |
| Fell Swoop | N/A |
| Green Cloud Technologies | N/A |
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Rubrik, Inc. as an Employer
4.1/5
Rubrik, Inc. has a 4.1/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
Rubrik, Inc. scored a 31 for Net Promoter Score and a 12 for Employee Net Promoter Score. NPS gauges how likely a customer of Rubrik, Inc. would recommend the brand to a friend. ENPS measures how likely Rubrik, Inc. employees would recommend working at Rubrik, Inc. to a friend.
Net Promoter Score
31
NPS Score
| 60% | Promoters |
|---|---|
| 11% | Passive |
| 29% | Detractors |
Employee Net Promoter Score
12
eNPS Score
| 46% | Promoters |
|---|---|
| 20% | Passive |
| 34% | Detractors |
