

Santander Consumer USA is a public, full-service, consumer finance company focused on vehicle finance and third-party servicing. Among its major competitors, Santander Consumer USA is ranked in 7th place for NPS while Fannie Mae is 1st, and Wells Fargo is 2nd.Their current market cap is $8.33B
Santander Consumer USA's Net Promoter Score (NPS) is a -54 with 21% Promoters, 4% Passives, and 75% Detractors. Net Promoter Score tracks whether Santander Consumer USA's customers would recommend using the product based on a scale of -100 to 100.
| 21% | Promoters |
|---|---|
| 4% | Passives |
| 75% | Detractors |
| Summary | Date | Score |
|---|---|---|
Sep 2023 -56 | Sep 2023 | -56 |
Nov 2023 -56 | Nov 2023 | -56 |
Feb 2024 -59 | Feb 2024 | -59 |
Mar 2024 -57 | Mar 2024 | -57 |
May 2024 -57 | May 2024 | -57 |
Sep 2024 -58 | Sep 2024 | -58 |
Jan 2025 -58 | Jan 2025 | -58 |
Mar 2025 -58 | Mar 2025 | -58 |
May 2025 -56 | May 2025 | -56 |
Aug 2025 -56 | Aug 2025 | -56 |
Nov 2025 -56 | Nov 2025 | -56 |
Jan 2026 -54 | Jan 2026 | -54 |
Santander Consumer USA is ranked #4 for NPS among its competitors. Fannie Mae and Wells Fargo come in first and second, with Bank of America coming in at third. Among those competitors, it is the third most valued company behind Bank of America.
![]() Santander Consumer USA | ![]() Wells Fargo | ![]() Bank of America | ![]() Fannie Mae | |
| Global Ranking | #- | #139 | #152 | #295 |
| NPS | -54 | 7 | 2 | 28 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | $8.33B | $156.41B | $298.80B | $2.36B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Santander Consumer USA's NPS 24 points higher than Female customers.
Santander Consumer USA's NPS was rated -68 by Male customers on Comparably.
Santander Consumer USA's NPS was rated -92 by Female customers on Comparably.
Santander Consumer USA's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -80 | Caucasian | -80 |
Hispanic or Latino -66 | Hispanic or Latino | -66 |
African American/Black -80 | African American/Black | -80 |
Other -82 | Other | -82 |
Santander Consumer USA's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
Santander Consumer USA's NPS was rated the highest by customers who have used Santander Consumer USA's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -72 | Less than 1 Year | -72 |
1 to 2 Years -70 | 1 to 2 Years | -70 |
2 to 5 Years -84 | 2 to 5 Years | -84 |
5 to 10 Years -100 | 5 to 10 Years | -100 |
Over 10 Years -34 | Over 10 Years | -34 |
Compared to its competitors, Santander Consumer USA's NPS is rated right below Capital One.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Fannie Mae | 28 |
![]() | Wells Fargo | 7 |
![]() | Bank of America | 2 |
![]() | Santander Bank | -12 |
![]() | Ally Financial Inc. | -40 |
![]() | Capital One | -41 |
![]() | Santander Consumer USA | -54 |
Out of the 13 Santander Consumer USA customer reviews 1 was positive and 12 were constructive. Santander Consumer USA customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
67% of Santander Consumer USA users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Santander Consumer USA's Customer Loyalty score 10% higher than Male customers.
Santander Consumer USA's Customer Loyalty score was rated the highest by Other customers, and the lowest by African American/Black customers.
% who answered "Yes"
Santander Consumer USA's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
26-30 64% | 26-30 | 64% |
31-35 82% | 31-35 | 82% |
36-40 59% | 36-40 | 59% |
41-45 100% | 41-45 | 100% |
46-50 78% | 46-50 | 78% |
51-55 89% | 51-55 | 89% |
56-60 78% | 56-60 | 78% |
61-65 70% | 61-65 | 70% |
66+ 70% | 66+ | 70% |
Santander Consumer USA's Customer Loyalty score was rated the highest by customers who have used Santander Consumer USA's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Santander Consumer USA's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Santander Consumer USA's Customer Loyalty score is rated right below Wells Fargo.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Fannie Mae | 82% |
![]() | Bank of America | 80% |
![]() | Capital One | 79% |
![]() | Santander Bank | 76% |
![]() | Ally Financial Inc. | 74% |
![]() | Wells Fargo | 71% |
![]() | Santander Consumer USA | 67% |
Santander Consumer USA has an overall Product Quality score of 1.8 out of 5 stars rated by its users and customers.
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Santander Consumer USA’s product quality score is a 1.8 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Santander Consumer USA's product the highest. Reviewers from the Accounting industry rated Santander Consumer USA the lowest at 1.5.
Santander Consumer USA's Product Quality score was rated highest by customers who have used Santander Consumer USA's products/services for Over 10 Years, and rated lowest by Male customers.
Santander Consumer USA's Product Quality score was rated 1.5 by both Female and Male customers on Comparably.
Santander Consumer USA's Product Quality score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 1.5 | African American/Black | 1.5 |
Other 1.6 | Other | 1.6 |
Santander Consumer USA's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
26-30 1.5 | 26-30 | 1.5 |
31-35 2.7 | 31-35 | 2.7 |
36-40 1.5 | 36-40 | 1.5 |
41-45 2 | 41-45 | 2 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 2.1 | 56-60 | 2.1 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.6 | 66+ | 1.6 |
Santander Consumer USA's Product Quality score was rated the highest by customers who have used Santander Consumer USA's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Santander Consumer USA's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Santander Consumer USA's Product Quality score is rated right below Ally Financial Inc..
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Fannie Mae | 3.8/5 |
![]() | Bank of America | 3.5/5 |
![]() | Wells Fargo | 3.4/5 |
![]() | Santander Bank | 3/5 |
![]() | Capital One | 2.3/5 |
![]() | Ally Financial Inc. | 2.1/5 |
![]() | Santander Consumer USA | 1.8/5 |
Santander Consumer USA has a value for money and ROI score of 1.8 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry.
Santander Consumer USA's ROI score was rated highest by customers who have used Santander Consumer USA's products/services for Over 10 Years, and rated lowest by Other customers.
Santander Consumer USA's ROI score was rated 1.5 by both Female and Male customers on Comparably.
Santander Consumer USA's ROI score was rated 1.5 stars by both African American/Black and Other customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 1.5 | African American/Black | 1.5 |
Other 1.5 | Other | 1.5 |
Santander Consumer USA's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
26-30 1.5 | 26-30 | 1.5 |
31-35 2 | 31-35 | 2 |
36-40 1.5 | 36-40 | 1.5 |
41-45 2.1 | 41-45 | 2.1 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 2 | 56-60 | 2 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.6 | 66+ | 1.6 |
Santander Consumer USA's ROI score was rated the highest by customers who have used Santander Consumer USA's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Santander Consumer USA's ROI score was rated 1.5 stars by both Accounting and Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Santander Consumer USA's ROI score is rated right below Capital One.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Fannie Mae | 3.7/5 |
![]() | Wells Fargo | 3.4/5 |
![]() | Bank of America | 3.3/5 |
![]() | Santander Bank | 2.9/5 |
![]() | Ally Financial Inc. | 2.2/5 |
![]() | Capital One | 2.1/5 |
![]() | Santander Consumer USA | 1.8/5 |
Santander Consumer USA has an overall Customer Satisfaction score of 27 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Santander Consumer USA's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by Hispanic or Latino customers.
Male customers rated Santander Consumer USA's Customer Satisfaction score 4 points higher than Female customers.
Very Satisfied | 6% | |
|---|---|---|
Satisfied | 6% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 5% | |
Very Dissatisfied | 71% |
Very Satisfied | 4% | |
|---|---|---|
Satisfied | 4% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 8% | |
Very Dissatisfied | 80% |
Santander Consumer USA's Customer Satisfaction (CSAT) score was rated 10% according to Caucasian users and customers.
Santander Consumer USA's Customer Satisfaction (CSAT) score was rated 0% according to Hispanic or Latino users and customers.
Santander Consumer USA's Customer Satisfaction (CSAT) score was rated 0% according to African American/Black users and customers.
Santander Consumer USA's Customer Satisfaction (CSAT) score was rated 22% according to Other users and customers.
Santander Consumer USA's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 40% | |||||||||||||||
| 36-40 | 12% | |||||||||||||||
| 41-45 | 33% | |||||||||||||||
| 46-50 | 0% | |||||||||||||||
| 51-55 | 0% | |||||||||||||||
| 56-60 | 25% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 0% |
Santander Consumer USA's Customer Satisfaction score was rated the highest by customers who have used Santander Consumer USA's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Santander Consumer USA's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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}Compared to its competitors, Santander Consumer USA's Customer Satisfaction score is rated right above Capital One, and is preceded by Ally Financial Inc..
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Fannie Mae | 84% |
![]() | Bank of America | 70% |
![]() | Wells Fargo | 60% |
![]() | Santander Bank | 51% |
![]() | Ally Financial Inc. | 32% |
![]() | Santander Consumer USA | 27% |
![]() | Capital One | 14% |
Santander Consumer USA has an overall Customer Service score of 1.8 out of 5 stars rated by its users and customers.
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1601 Elm Street, Dallas, TX 75201
https://santanderconsumerusa.com
(888) 222-4227
Santander Consumer USA's Customer Service score was rated highest by customers who have used Santander Consumer USA's products/services for Over 10 Years, and rated lowest by Male customers.
Santander Consumer USA's Customer Service score was rated 1.5 by both Female and Male customers on Comparably.
Santander Consumer USA's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.6 | Hispanic or Latino | 1.6 |
African American/Black 1.5 | African American/Black | 1.5 |
Other 1.7 | Other | 1.7 |
Santander Consumer USA's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 1.5 | 26-30 | 1.5 |
31-35 2.7 | 31-35 | 2.7 |
36-40 1.5 | 36-40 | 1.5 |
41-45 2 | 41-45 | 2 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 2.5 | 56-60 | 2.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.8 | 66+ | 1.8 |
Santander Consumer USA's Customer Service score was rated the highest by customers who have used Santander Consumer USA's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Santander Consumer USA's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Santander Consumer USA's Customer Service score is rated right below Capital One.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Fannie Mae | 3.9/5 |
![]() | Wells Fargo | 3.5/5 |
![]() | Bank of America | 3.4/5 |
![]() | Santander Bank | 3/5 |
![]() | Ally Financial Inc. | 2.1/5 |
![]() | Capital One | 2/5 |
![]() | Santander Consumer USA | 1.8/5 |
Santander Consumer USA has a 3.6/5 stars for its overall company culture rated by their employees

Santander Consumer USA scored a -54 for Net Promoter Score and a 4 for Employee Net Promoter Score. NPS gauges how likely a customer of Santander Consumer USA would recommend the brand to a friend. ENPS measures how likely Santander Consumer USA employees would recommend working at Santander Consumer USA to a friend.
| 21% | Promoters |
|---|---|
| 4% | Passive |
| 75% | Detractors |
| 45% | Promoters |
|---|---|
| 14% | Passive |
| 41% | Detractors |