24
NPS
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Scotts Miracle Gro
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About Scotts Miracle Gro's Brand
ScottsMiracle-Gro is dedicated to a beautiful world with industry-leading lawn, garden and outdoor living products and services. Among its major competitors, Scotts Miracle Gro is ranked in 1st place for NPS while The Home Depot is 2nd, and Ace Hardware is 3rd.Their current market cap is $14.11B
Brand at a Glance
89%
Customer Loyalty
3.9/5
Product Quality
3.5/5
Pricing
3.8/5
Customer Service
Scotts Miracle Gro Ranking
- #1 / 4 of its competitors
Scotts Miracle Gro NPS
Scotts Miracle Gro's Net Promoter Score (NPS) is a 24 with 57% Promoters, 10% Passives, and 33% Detractors. Net Promoter Score tracks whether Scotts Miracle Gro's customers would recommend using the product based on a scale of -100 to 100.
Scotts Miracle Gro Overall NPS
| 57% | Promoters |
|---|---|
| 10% | Passives |
| 33% | Detractors |
Scotts Miracle Gro NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2023 72 | Mar 2023 | 72 |
Apr 2023 65 | Apr 2023 | 65 |
May 2023 57 | May 2023 | 57 |
Jun 2023 50 | Jun 2023 | 50 |
Jul 2023 44 | Jul 2023 | 44 |
Oct 2023 37 | Oct 2023 | 37 |
Nov 2023 32 | Nov 2023 | 32 |
Apr 2024 34 | Apr 2024 | 34 |
May 2024 30 | May 2024 | 30 |
Feb 2025 31 | Feb 2025 | 31 |
Jun 2025 27 | Jun 2025 | 27 |
Jul 2025 23 | Jul 2025 | 23 |
How Other Brands Compare
Scotts Miracle Gro is ranked first for NPS among its competitors. The Home Depot and Ace Hardware come in second and third, with Lowe's Home Improvement coming in at #4. Among those competitors, it is the third most valued company behind The Home Depot.
Scotts Miracle Gro |  The Home Depot |  Lowe's Home Improvement |  Ace Hardware | |
| Global Ranking | #- | #86 | #128 | #265 |
| NPS | 24 | 21 | -5 | 20 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $14.11B | $301.06B | $136.70B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Scotts Miracle Gro NPS by Gender
Male customers rated Scotts Miracle Gro's NPS 68 points higher than Female customers.
Male
34
Scotts Miracle Gro's NPS was rated 34 by Male customers on Comparably.
67%
Promoters
0%
Passives
33%
Detractors
Female
-34
Scotts Miracle Gro's NPS was rated -34 by Female customers on Comparably.
33%
Promoters
0%
Passives
67%
Detractors
Scotts Miracle Gro NPS by Ethnicity
Scotts Miracle Gro's NPS was rated 28 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 28 | Caucasian | 28 |
Scotts Miracle Gro NPS by Age
Scotts Miracle Gro's NPS was rated 34 points by customers ages 41-45 on Comparably.
Scotts Miracle Gro NPS by Usage
Scotts Miracle Gro's NPS was rated the highest by customers who have used Scotts Miracle Gro's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years 50 | 5 to 10 Years | 50 |
Over 10 Years -14 | Over 10 Years | -14 |
Scotts Miracle Gro NPS vs. Competitors
Compared to its competitors, Scotts Miracle Gro's NPS is rated right above The Home Depot.
| COMPANY | NPS Score | |
|---|---|---|
| Scotts Miracle Gro | 24 |
| The Home Depot | 21 |
| Ace Hardware | 20 |
 | Terracycle | N/A |
| Lowe's Home Improvement | -5 |
 | ServiceMaster | -14 |
Scotts Miracle Gro Customer Loyalty
89%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
89% of Scotts Miracle Gro users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Scotts Miracle Gro Customer Loyalty Score by Gender
Male customers rated Scotts Miracle Gro's Customer Loyalty score 30% higher than Female customers.
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Male
100%
Yes
Female
70%
Yes
Scotts Miracle Gro Customer Loyalty Score by Ethnicity
Scotts Miracle Gro's Customer Loyalty score was rated 92% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Scotts Miracle Gro.
92
out of 100
Caucasian
Scotts Miracle Gro Customer Loyalty Score by Age
Scotts Miracle Gro's Customer Loyalty score was rated 70% by customers ages 41-45 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
41-45 70% | 41-45 | 70% |
Scotts Miracle Gro Customer Loyalty Score by Usage
Scotts Miracle Gro's Customer Loyalty score was rated the highest by customers who have used Scotts Miracle Gro's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Scotts Miracle Gro Customer Loyalty Score by Industry
Scotts Miracle Gro's Customer Loyalty score was rated 100% by Tech industry customers.
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Scotts Miracle Gro Customer Loyalty vs. Competitors
Compared to its competitors, Scotts Miracle Gro's Customer Loyalty score is rated right above The Home Depot.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Scotts Miracle Gro | 89% |
| The Home Depot | 81% |
| Ace Hardware | 80% |
| Lowe's Home Improvement | 77% |
| ServiceMaster | 49% |
| Terracycle | N/A |
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Scotts Miracle Gro Product Quality
3.9/5
Scotts Miracle Gro has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Scotts Miracle Gro Product Information
Scotts Miracle Gro’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Scotts Miracle Gro's product the highest.
- Website
- http://www.scotts.com
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Consumer Services
Ecommerce and Marketplaces
Marketplaces
Quick Insights into Scotts Miracle Gro Product Quality
Scotts Miracle Gro's Product Quality score was rated highest by customers ages 41-45, and rated lowest by customers who have used Scotts Miracle Gro's products/services for Over 10 Years.
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Ranked Scotts Miracle Gro Product Quality the Highest
Ranked Scotts Miracle Gro Product Quality the Lowest
Scotts Miracle Gro Product Quality Score by Gender
Male customers rated Scotts Miracle Gro's Product Quality score 0.1 stars higher than Female customers.
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Male
3.9/5
Female
3.8/5
Scotts Miracle Gro Product Quality Score by Ethnicity
Scotts Miracle Gro's Product Quality score was rated 4 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Scotts Miracle Gro Product Quality Score by Age
Scotts Miracle Gro's Product Quality score was rated 4.3 stars by customers ages 41-45 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
41-45 4.3 | 41-45 | 4.3 |
Scotts Miracle Gro Product Quality Score by Usage
Scotts Miracle Gro's Product Quality score was rated the highest by customers who have used Scotts Miracle Gro's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Scotts Miracle Gro Product Quality Score by Industry
Scotts Miracle Gro's Product Quality score was rated 3.9 stars by Tech industry customers.
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Scotts Miracle Gro Product Quality vs. Competitors
Compared to its competitors, Scotts Miracle Gro's Product Quality score is rated right above Ace Hardware.
| COMPANY | Product Quality Score | |
|---|---|---|
| Scotts Miracle Gro | 3.9/5 |
| Ace Hardware | 3.7/5 |
| The Home Depot | 3.6/5 |
| Lowe's Home Improvement | 3.1/5 |
| ServiceMaster | 2.6/5 |
| Terracycle | N/A |
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Scotts Miracle Gro Pricing
Scotts Miracle Gro ROI & Value For Money
3.5/5
Scotts Miracle Gro has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Scotts Miracle Gro Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Scotts Miracle Gro ROI
Scotts Miracle Gro's ROI score was rated highest by customers who have used Scotts Miracle Gro's products/services for 5 to 10 Years, and rated lowest by customers who have used Scotts Miracle Gro's products/services for Over 10 Years.
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Ranked Scotts Miracle Gro ROI the Highest
Ranked Scotts Miracle Gro ROI the Lowest
Scotts Miracle Gro ROI Score by Gender
Male customers rated Scotts Miracle Gro's ROI score 0.2 stars higher than Female customers.
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Male
3.7/5
Female
3.5/5
Scotts Miracle Gro ROI Score by Ethnicity
Scotts Miracle Gro's ROI score was rated 3.6 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Scotts Miracle Gro ROI Score by Age
Scotts Miracle Gro's ROI score was rated 3.8 stars by customers ages 41-45 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
41-45 3.8 | 41-45 | 3.8 |
Scotts Miracle Gro ROI Score by Usage
Scotts Miracle Gro's ROI score was rated the highest by customers who have used Scotts Miracle Gro's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Scotts Miracle Gro ROI Score by Industry
Scotts Miracle Gro's ROI score was rated 3.5 stars by Tech industry customers.
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Scotts Miracle Gro Pricing vs. Competitors
Compared to its competitors, Scotts Miracle Gro's ROI score is rated right above Ace Hardware, and is preceded by The Home Depot.
| COMPANY | Pricing Score | |
|---|---|---|
| The Home Depot | 3.6/5 |
| Scotts Miracle Gro | 3.5/5 |
| Ace Hardware | 3.5/5 |
| Lowe's Home Improvement | 3/5 |
| ServiceMaster | 2.7/5 |
| Terracycle | N/A |
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Scotts Miracle Gro Customer Satisfaction (CSAT)
Scotts Miracle Gro Customer Satisfaction (CSAT) Score
57 / 100
Scotts Miracle Gro has an overall Customer Satisfaction score of 57 rated by its users and customers.
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Very Satisfied
47%
Satisfied
10%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
11%
Very Dissatisfied
16%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Scotts Miracle Gro Customer Satisfaction
Scotts Miracle Gro's Customer Satisfaction score was rated highest by customers who have used Scotts Miracle Gro's products/services for 5 to 10 Years, and rated lowest by Female customers.
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Ranked Scotts Miracle Gro Customer Satisfaction the Highest
Ranked Scotts Miracle Gro Customer Satisfaction the Lowest
Scotts Miracle Gro Customer Satisfaction Score by Gender
Male customers rated Scotts Miracle Gro's Customer Satisfaction score 29 points higher than Female customers.
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63 / 100
MaleVery Satisfied | 63% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 13% | |
Very Dissatisfied | 13% |
34 / 100
FemaleVery Satisfied | 34% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 33% | |
Dissatisfied | 33% | |
Very Dissatisfied | 0% |
Scotts Miracle Gro Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Scotts Miracle Gro's Customer Satisfaction (CSAT) score was rated 60% according to Caucasian users and customers.
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60 / 100
Very Satisfied
60%
Satisfied
0%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
20%
Very Dissatisfied
10%
Scotts Miracle Gro Customer Satisfaction Score by Age
Scotts Miracle Gro's Customer Satisfaction score was rated 67 points by customers ages 41-45 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 41-45 | 67% |
Scotts Miracle Gro Customer Satisfaction Score by Usage
Scotts Miracle Gro's Customer Satisfaction score was rated the highest by customers who have used Scotts Miracle Gro's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Scotts Miracle Gro Customer Satisfaction Score by Industry
Scotts Miracle Gro's Customer Satisfaction score was rated 75 points by Tech industry customers.
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"label": "Tech",
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}Scotts Miracle Gro Customer Satisfaction vs. Competitors
Compared to its competitors, Scotts Miracle Gro's Customer Satisfaction score is rated right above ServiceMaster, and is preceded by The Home Depot.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Ace Hardware | 69% |
| The Home Depot | 68% |
| Scotts Miracle Gro | 57% |
| ServiceMaster | 47% |
| Lowe's Home Improvement | 39% |
| Terracycle | 0% |
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Scotts Miracle Gro Customer Service
3.8/5
Scotts Miracle Gro has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Scotts Miracle Gro's Customer Service
Address
14111 Scottslawn Road, Marysville, OH 43041
Website
http://www.scotts.com
Phone Number
937-644-0011
Quick Insights into Scotts Miracle Gro Customer Service
Scotts Miracle Gro's Customer Service score was rated highest by customers who have used Scotts Miracle Gro's products/services for 5 to 10 Years, and rated lowest by customers who have used Scotts Miracle Gro's products/services for Over 10 Years.
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Ranked Scotts Miracle Gro Customer Service the Highest
Ranked Scotts Miracle Gro Customer Service the Lowest
Scotts Miracle Gro Customer Service Score by Gender
Scotts Miracle Gro's Customer Service score was rated 4 by both Female and Male customers on Comparably.
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Male
4/5
Female
4/5
Scotts Miracle Gro Customer Service Score by Ethnicity
Scotts Miracle Gro's Customer Service score was rated 4 stars by Caucasian customers on Comparably.
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0
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80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Scotts Miracle Gro Customer Service Score by Age
Scotts Miracle Gro's Customer Service score was rated 4.1 stars by customers ages 41-45 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
41-45 4.1 | 41-45 | 4.1 |
Scotts Miracle Gro Customer Service Score by Usage
Scotts Miracle Gro's Customer Service score was rated the highest by customers who have used Scotts Miracle Gro's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Scotts Miracle Gro Customer Service Score by Industry
Scotts Miracle Gro's Customer Service score was rated 3.6 stars by Tech industry customers.
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Scotts Miracle Gro Customer Service vs. Competitors
Compared to its competitors, Scotts Miracle Gro's Customer Service score is rated right above The Home Depot.
| COMPANY | Customer Service Score | |
|---|---|---|
| Scotts Miracle Gro | 3.8/5 |
| The Home Depot | 3.6/5 |
| Ace Hardware | 3.6/5 |
| Lowe's Home Improvement | 2.9/5 |
| ServiceMaster | 2.6/5 |
| Terracycle | N/A |
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Scotts Miracle Gro as an Employer
3.2/5
Scotts Miracle Gro has a 3.2/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Scotts Miracle Gro scored a 24 for Net Promoter Score and a -9 for Employee Net Promoter Score. NPS gauges how likely a customer of Scotts Miracle Gro would recommend the brand to a friend. ENPS measures how likely Scotts Miracle Gro employees would recommend working at Scotts Miracle Gro to a friend.
Net Promoter Score
24
NPS Score
| 57% | Promoters |
|---|---|
| 10% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
-9
eNPS Score
| 35% | Promoters |
|---|---|
| 21% | Passive |
| 44% | Detractors |
