

Among its major competitors, Shelter Insurance is ranked in 4th place for NPS while Allstate is 1st, and State Farm Insurance is 2nd.
Shelter Insurance's Net Promoter Score (NPS) is a -50 with 20% Promoters, 10% Passives, and 70% Detractors. Net Promoter Score tracks whether Shelter Insurance's customers would recommend using the product based on a scale of -100 to 100.
| 20% | Promoters |
|---|---|
| 10% | Passives |
| 70% | Detractors |
| Summary | Date | Score |
|---|---|---|
Nov 2022 100 | Nov 2022 | 100 |
Jun 2023 0 | Jun 2023 | 0 |
Jul 2024 33 | Jul 2024 | 33 |
Aug 2024 0 | Aug 2024 | 0 |
Sep 2024 -20 | Sep 2024 | -20 |
Oct 2024 -33 | Oct 2024 | -33 |
Nov 2024 -29 | Nov 2024 | -29 |
Feb 2025 -37 | Feb 2025 | -37 |
Aug 2025 -50 | Aug 2025 | -50 |
Shelter Insurance is ranked third for NPS among its competitors. Allstate and American Family Insurance come in first and second, with GEICO coming in at #4.
![]() Shelter Insurance | ![]() Allstate | ![]() GEICO | ![]() American Family Insurance | |
| Global Ranking | #- | #122 | #- | #- |
| NPS | -50 | -31 | -64 | -48 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $31.46B | $587.82B | $9.33B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Shelter Insurance's NPS was rated -80 by Male customers on Comparably.
Shelter Insurance's NPS was rated -80 by Male customers on Comparably.
Shelter Insurance's NPS is not yet rated by Female customers.
Shelter Insurance's NPS was rated -75 points by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -75 | Caucasian | -75 |
Shelter Insurance's NPS was rated -75 points by customers who have used Shelter Insurance's products/services for Over 10 Years.
| Summary | Usage | Score |
|---|---|---|
Over 10 Years -75 | Over 10 Years | -75 |
Compared to its competitors, Shelter Insurance's NPS is rated right above GEICO, and is preceded by American Family Insurance.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Allstate | -31 |
![]() | State Farm Insurance | -39 |
![]() | American Family Insurance | -48 |
![]() | Shelter Insurance | -50 |
![]() | GEICO | -64 |
![]() | Safeco Insurance | -93 |
Out of the 3 Shelter Insurance customer reviews 1 was positive and 2 were constructive. Shelter Insurance customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Shelter Insurance users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Shelter Insurance's Customer Loyalty score was rated 82 by Male customers on Comparably.
Shelter Insurance's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
Shelter Insurance's Customer Loyalty score was rated 78% by customers who have used Shelter Insurance's products/services for Over 10 Years.
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Compared to its competitors, Shelter Insurance's Customer Loyalty score is rated right above American Family Insurance, and is preceded by State Farm Insurance.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | State Farm Insurance | 82% |
![]() | Shelter Insurance | 81% |
![]() | American Family Insurance | 75% |
![]() | Allstate | 74% |
![]() | GEICO | 71% |
![]() | Safeco Insurance | 69% |
Shelter Insurance has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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Shelter Insurance’s product quality score is a 3.2 out of 5 as rated by its users and customers.
Shelter Insurance's Product Quality score was rated highest by Caucasian customers.
Shelter Insurance's Product Quality score was rated 2.7 by Male customers on Comparably.
Shelter Insurance's Product Quality score was rated 3.2 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Shelter Insurance's Product Quality score was rated 3 stars by customers who have used Shelter Insurance's products/services for Over 10 Years.
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Compared to its competitors, Shelter Insurance's Product Quality score is rated right above Allstate.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Shelter Insurance | 3.2/5 |
![]() | Allstate | 2.3/5 |
![]() | State Farm Insurance | 2.3/5 |
![]() | American Family Insurance | 2.3/5 |
![]() | GEICO | 1.8/5 |
![]() | Safeco Insurance | 1.5/5 |
Shelter Insurance has a value for money and ROI score of 2.1 out of 5 stars rated by its users and customers.
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Shelter Insurance's ROI score was rated highest by Caucasian customers.
Shelter Insurance's ROI score was rated 1.5 by Male customers on Comparably.
Shelter Insurance's ROI score was rated 1.6 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Shelter Insurance's ROI score was rated 1.6 stars by customers who have used Shelter Insurance's products/services for Over 10 Years.
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Compared to its competitors, Shelter Insurance's ROI score is rated right above American Family Insurance, and is preceded by State Farm Insurance.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Allstate | 2.3/5 |
![]() | State Farm Insurance | 2.2/5 |
![]() | Shelter Insurance | 2.1/5 |
![]() | American Family Insurance | 2/5 |
![]() | GEICO | 1.7/5 |
![]() | Safeco Insurance | 1.5/5 |
Shelter Insurance has an overall Customer Satisfaction score of 45 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Shelter Insurance's Customer Satisfaction score was rated highest by Caucasian customers.
Shelter Insurance's Customer Satisfaction score was rated 40 by Male customers on Comparably.
Very Satisfied | 40% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 60% |
Shelter Insurance's Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
Shelter Insurance's Customer Satisfaction score was rated 25 points by customers who have used Shelter Insurance's products/services for Over 10 Years.
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Compared to its competitors, Shelter Insurance's Customer Satisfaction score is rated right above Allstate.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Shelter Insurance | 44% |
![]() | Allstate | 32% |
![]() | State Farm Insurance | 31% |
![]() | American Family Insurance | 25% |
![]() | GEICO | 7% |
![]() | Safeco Insurance | 5% |
Shelter Insurance has an overall Customer Service score of 2.7 out of 5 stars rated by its users and customers.
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http://www.shelterinsurance.com
Shelter Insurance's Customer Service score was rated highest by Caucasian customers.
Shelter Insurance's Customer Service score was rated 2.2 by Male customers on Comparably.
Shelter Insurance's Customer Service score was rated 2.6 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Shelter Insurance's Customer Service score was rated 2.5 stars by customers who have used Shelter Insurance's products/services for Over 10 Years.
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Compared to its competitors, Shelter Insurance's Customer Service score is rated right above Allstate.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Shelter Insurance | 2.7/5 |
![]() | Allstate | 2.4/5 |
![]() | American Family Insurance | 2.3/5 |
![]() | State Farm Insurance | 2.2/5 |
![]() | GEICO | 1.8/5 |
![]() | Safeco Insurance | 1.5/5 |
Shelter Insurance scored a -50 for Net Promoter Score and a -19 for Employee Net Promoter Score. NPS gauges how likely a customer of Shelter Insurance would recommend the brand to a friend. ENPS measures how likely Shelter Insurance employees would recommend working at Shelter Insurance to a friend.
| 20% | Promoters |
|---|---|
| 10% | Passive |
| 70% | Detractors |
| 36% | Promoters |
|---|---|
| 9% | Passive |
| 55% | Detractors |