30
NPS
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Siteimprove
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About Siteimprove's Brand
We’re a people-centric software company driven by the desire to show businesses that making the internet a more inclusive place is good for their users, their business outcomes, and the future of the internet. That’s why Siteimprove is the go-to solution for organizations who want to grow their business with purpose. Among its major competitors, Siteimprove is ranked in 2nd place for NPS while Semrush is 1st, and Optimizely is 3rd.
Brand at a Glance
63%
Customer Loyalty
4/5
Product Quality
3.9/5
Pricing
3.5/5
Customer Service
Siteimprove Ranking
- #1 / 4 of its competitors
Siteimprove NPS
Siteimprove's Net Promoter Score (NPS) is a 30 with 58% Promoters, 14% Passives, and 28% Detractors. Net Promoter Score tracks whether Siteimprove's customers would recommend using the product based on a scale of -100 to 100.
Siteimprove Overall NPS
| 58% | Promoters |
|---|---|
| 14% | Passives |
| 28% | Detractors |
Siteimprove NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2020 62 | Aug 2020 | 62 |
Mar 2022 55 | Mar 2022 | 55 |
May 2022 57 | May 2022 | 57 |
Jul 2022 50 | Jul 2022 | 50 |
Nov 2022 44 | Nov 2022 | 44 |
Sep 2023 41 | Sep 2023 | 41 |
Oct 2023 36 | Oct 2023 | 36 |
May 2024 38 | May 2024 | 38 |
Apr 2025 39 | Apr 2025 | 39 |
Oct 2025 35 | Oct 2025 | 35 |
Jan 2026 30 | Jan 2026 | 30 |
How Other Brands Compare
Siteimprove is ranked first for NPS among its competitors. Optimizely and Adobe come in second and third, with Sitecore coming in at #4.
Siteimprove |  Adobe |  Sitecore |  Optimizely | |
| Global Ranking | #- | #66 | #- | #- |
| NPS | 30 | 24 | 3 | 27 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $228.04B | $228.04B | $600.00M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Siteimprove NPS by Gender
Siteimprove's NPS was rated 100 by Male customers on Comparably.
Male
100
Siteimprove's NPS was rated 100 by Male customers on Comparably.
100%
Promoters
0%
Passives
0%
Detractors
Female
N/A
Siteimprove's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Siteimprove NPS by Usage
Siteimprove's NPS was rated the highest by customers who have used Siteimprove's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 75 | 1 to 2 Years | 75 |
2 to 5 Years 57 | 2 to 5 Years | 57 |
Siteimprove NPS vs. Competitors
Compared to its competitors, Siteimprove's NPS is rated right above Optimizely, and is preceded by Semrush.
| COMPANY | NPS Score | |
|---|---|---|
 | Semrush | 46 |
| Siteimprove | 30 |
| Optimizely | 27 |
| Adobe | 24 |
| Sitecore | 3 |
Siteimprove Customer Loyalty
63%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
63% of Siteimprove users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Siteimprove Customer Loyalty Score by Gender
Siteimprove's Customer Loyalty score was rated 100 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Siteimprove.
Male
100%
Yes
Female
N/A
Yes
Siteimprove Customer Loyalty vs. Competitors
Compared to its competitors, Siteimprove's Customer Loyalty score is rated right above Sitecore, and is preceded by Adobe.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Semrush | 81% |
| Optimizely | 78% |
| Adobe | 75% |
| Siteimprove | 63% |
| Sitecore | 46% |
Unlock Siteimprove Customer Loyalty vs. Competitors Data
VS
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Siteimprove Product Quality
4/5
Siteimprove has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Siteimprove Product Information
Siteimprove serves markets in the United States, Asia, Europe, Australia, and Canada. Siteimprove supports Web devices and offers products for small, medium, and large sized businesses.
Siteimprove’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Siteimprove's product the highest.
- Website
- http://siteimprove.com
- Company Size
- 201-500 Employees
Industry
Tech
SaaS
Languages Supported
English
Dutch
French
German
Portuguese
Spanish
Japanese
Italian
Swedish
Danish
Finnish
Norwegian
Product Type
Content Management System (CMS) Software
Website Monitoring Software
Content Marketing Software
Analytics Software
Web Analytics Software
Governance, Risk & Compliance (GRC) Software
GDPR Compliance Software
Quick Insights into Siteimprove Product Quality
Siteimprove's Product Quality score was rated highest by Male customers, and rated lowest by customers who have used Siteimprove's products/services for 1 to 2 Years.
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Ranked Siteimprove Product Quality the Highest
Ranked Siteimprove Product Quality the Lowest
Siteimprove Product Quality Score by Gender
Siteimprove's Product Quality score was rated 5 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Siteimprove.
Male
5/5
Female
N/A
Siteimprove Product Quality Score by Usage
Siteimprove's Product Quality score was rated the highest by customers who have used Siteimprove's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Siteimprove Product Quality Score by Industry
Siteimprove's Product Quality score was rated 4.8 stars by Tech industry customers.
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Siteimprove Product Quality vs. Competitors
Compared to its competitors, Siteimprove's Product Quality score is rated right above Adobe, and is preceded by Semrush.
| COMPANY | Product Quality Score | |
|---|---|---|
| Semrush | 4.1/5 |
| Siteimprove | 4/5 |
| Adobe | 3.9/5 |
| Optimizely | 3.9/5 |
| Sitecore | 3.9/5 |
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Siteimprove Pricing
Siteimprove ROI & Value For Money
3.9/5
Siteimprove has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Siteimprove Pricing Plans
Siteimprove has a pricing structure that accommodates small, medium, and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Siteimprove.
Who Uses Siteimprove?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into Siteimprove ROI
Siteimprove's ROI score was rated highest by customers from the Tech industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked Siteimprove ROI the Highest
Ranked Siteimprove ROI the Lowest
Siteimprove ROI Score by Gender
Siteimprove's ROI score was rated 4.3 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Siteimprove.
Male
4.3/5
Female
N/A
Siteimprove ROI Score by Industry
Siteimprove's ROI score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Siteimprove Pricing vs. Competitors
Compared to its competitors, Siteimprove's ROI score is rated right above Adobe, and is preceded by Semrush.
| COMPANY | Pricing Score | |
|---|---|---|
| Semrush | 4/5 |
| Siteimprove | 3.9/5 |
| Adobe | 3.6/5 |
| Optimizely | 3.6/5 |
| Sitecore | 3.5/5 |
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Siteimprove Customer Satisfaction (CSAT)
Siteimprove Customer Satisfaction (CSAT) Score
63 / 100
Siteimprove has an overall Customer Satisfaction score of 63 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
25%
Satisfied
38%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
0%
Very Dissatisfied
25%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Siteimprove Customer Satisfaction
Siteimprove's Customer Satisfaction score was rated highest by Male customers.
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Ranked Siteimprove Customer Satisfaction the Highest
Siteimprove Customer Satisfaction Score by Gender
Siteimprove's Customer Satisfaction score was rated 100 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Siteimprove.
100 / 100
MaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Siteimprove Customer Satisfaction vs. Competitors
Compared to its competitors, Siteimprove's Customer Satisfaction score is rated right above Adobe, and is preceded by Semrush.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Optimizely | 73% |
| Semrush | 71% |
| Siteimprove | 63% |
| Adobe | 57% |
| Sitecore | 50% |
Unlock Siteimprove Customer Satisfaction vs. Competitors Data
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Siteimprove Customer Service
3.5/5
Siteimprove has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About Siteimprove's Customer Service
Address
28 Sankt Annæ Pl., 1250 Denmark
Website
http://siteimprove.com
Siteimprove's Social Links
Quick Insights into Siteimprove Customer Service
Siteimprove's Customer Service score was rated highest by Male customers.
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Ranked Siteimprove Customer Service the Highest
Siteimprove Customer Service Score by Gender
Siteimprove's Customer Service score was rated 4.3 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Siteimprove.
Male
4.3/5
Female
N/A
Siteimprove Customer Service vs. Competitors
Compared to its competitors, Siteimprove's Customer Service score is rated right above Optimizely, and is preceded by Adobe.
| COMPANY | Customer Service Score | |
|---|---|---|
| Semrush | 3.9/5 |
| Adobe | 3.6/5 |
| Siteimprove | 3.5/5 |
| Optimizely | 3.4/5 |
| Sitecore | 3/5 |
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Siteimprove as an Employer
2.3/5
Siteimprove has a 2.3/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
Siteimprove scored a 30 for Net Promoter Score and a -80 for Employee Net Promoter Score. NPS gauges how likely a customer of Siteimprove would recommend the brand to a friend. ENPS measures how likely Siteimprove employees would recommend working at Siteimprove to a friend.
Net Promoter Score
30
NPS Score
| 58% | Promoters |
|---|---|
| 14% | Passive |
| 28% | Detractors |
Employee Net Promoter Score
-80
eNPS Score
| 7% | Promoters |
|---|---|
| 6% | Passive |
| 87% | Detractors |
