Smashburger NPS & Customer Reviews | Comparably
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Smashburger
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About Smashburger's Brand

Smashburger is an American chain of fast casual restaurants selling burgers. Among its major competitors, Smashburger is ranked in 4th place for NPS while In-N-Out Burger is 1st, and Freddy's Frozen Custard is 2nd.Their current valuation is $4.06B

Brand at a Glance

67%
Customer Loyalty
2.7/5
Product Quality
2.4/5
Pricing
2.4/5
Customer Service

Smashburger Ranking

Smashburger NPS

Smashburger's Net Promoter Score (NPS) is a -44 with 25% Promoters, 6% Passives, and 69% Detractors. Net Promoter Score tracks whether Smashburger's customers would recommend using the product based on a scale of -100 to 100.

Smashburger Overall NPS

-44
NPS
25%Promoters
6%Passives
69%Detractors
Smashburger Overall NPS

Smashburger NPS Trend

-100
-50
0
50
100
Oct 2023
-51
Oct 2023-51
Dec 2023
-49
Dec 2023-49
Feb 2024
-51
Feb 2024-51
Mar 2024
-48
Mar 2024-48
Apr 2024
-48
Apr 2024-48
May 2024
-49
May 2024-49
Jul 2024
-47
Jul 2024-47
Aug 2024
-45
Aug 2024-45
Feb 2025
-43
Feb 2025-43
Sep 2025
-43
Sep 2025-43
Oct 2025
-43
Oct 2025-43
Dec 2025
-45
Dec 2025-45

How Other Brands Compare

Smashburger is ranked third for NPS among its competitors. In-N-Out Burger and Steak n Shake come in first and second, with Good Times Restaurants coming in at #4. Among those competitors, it is the second most valued company.

Smashburger's Logo
Smashburger
In-N-Out Burger's Logo
In-N-Out Burger
Steak n Shake's Logo
Steak n Shake
Good Times Restaurants' Logo
Good Times Restaurants
Global Ranking#-#15#-#-
NPS-4463-37-100
Social Sentiment Calculated by analyzing social media and other online mentions-NeutralNeutral-
Valuation Updated every 24 hours for public companies$4.06B-$614.97M$46.34M

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Smashburger NPS by Gender

Male customers rated Smashburger's NPS 30 points higher than Female customers.

Male

-42

Smashburger's NPS was rated -42 by Male customers on Comparably.

21%
Promoters
16%
Passives
63%
Detractors

Female

-72

Smashburger's NPS was rated -72 by Female customers on Comparably.

14%
Promoters
0%
Passives
86%
Detractors

Smashburger NPS by Ethnicity

Smashburger's NPS was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.

-100
-50
0
50
100
Caucasian
-60
Caucasian-60
Hispanic or Latino
-100
Hispanic or Latino-100
African American/Black
-50
African American/Black-50
Asian or Pacific Islander
-100
Asian or Pacific Islander-100
Other
0
Other0

Smashburger NPS by Age

Smashburger's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.

0
20
40
60
80
100
Promoters
14%
Passives
15%
Detractors
71%
18-2514%15%71%
Promoters
25%
Passives
0%
Detractors
75%
26-3025%0%75%
Promoters
50%
Passives
0%
Detractors
50%
31-3550%0%50%
Promoters
17%
Passives
0%
Detractors
83%
36-4017%0%83%
Promoters
33%
Passives
0%
Detractors
67%
51-5533%0%67%
Promoters
0%
Passives
0%
Detractors
100%
61-650%0%100%

Smashburger NPS by Usage

Smashburger's NPS was rated the highest by customers who have used Smashburger's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

-100
-50
0
50
100
Less than 1 Year
-37
Less than 1 Year-37
1 to 2 Years
-86
1 to 2 Years-86
2 to 5 Years
-58
2 to 5 Years-58
5 to 10 Years
-50
5 to 10 Years-50

Smashburger NPS vs. Competitors

Compared to its competitors, Smashburger's NPS is rated right above Good Times Restaurants, and is preceded by Steak n Shake.

Smashburger Customer Reviews

Out of the 2 Smashburger customer reviews 0 were positive and 2 were constructive. Smashburger customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
Not have gm who are nasty to staff and customers
What can this brand most improve?
More professional cooks in the building

Smashburger Customer Loyalty

67%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

67% of Smashburger users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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67
67%
33
33%
Smashburger Customer Loyalty

Smashburger Customer Loyalty Score by Gender

Male customers rated Smashburger's Customer Loyalty score 7% higher than Female customers.

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Male
81%
Yes
Female
74%
Yes

Smashburger Customer Loyalty Score by Ethnicity

Smashburger's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.

% who answered "Yes"

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82
out of 100
Caucasian
78
out of 100
Hispanic or Latino
78
out of 100
African American/Black
70
out of 100
Asian or Pacific Islander
55
out of 100
Other

Smashburger Customer Loyalty Score by Age

Smashburger's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.

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0
20%
40%
60%
80%
100%
18-25
74%
18-2574%
26-30
100%
26-30100%
31-35
55%
31-3555%
36-40
85%
36-4085%
51-55
70%
51-5570%
61-65
55%
61-6555%

Smashburger Customer Loyalty Score by Usage

Smashburger's Customer Loyalty score was rated the highest by customers who have used Smashburger's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
51%
1 to 2 Years
87%
2 to 5 Years
85%
5 to 10 Years
100%

Smashburger Customer Loyalty Score by Industry

Smashburger's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.

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Tech
40%
Accounting
70%
Arts and Entertainment
100%
Education
40%

Smashburger Customer Loyalty vs. Competitors

Compared to its competitors, Smashburger's Customer Loyalty score is rated right above Umami, and is preceded by Steak n Shake.

Unlock Smashburger Customer Loyalty vs. Competitors Data

Smashburger's Logo
VS
Good Times Restaurants' Logo
In-N-Out Burger's Logo
Freddy's Frozen Custard's Logo
Steak n Shake's Logo
Umami's Logo

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Smashburger Product Quality

2.7/5

Smashburger has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.

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Smashburger Product Information

Smashburger’s product quality score is a 2.7 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated Smashburger's product the highest. Reviewers from the Tech industry rated Smashburger the lowest at 1.5.

Website
http://smashburger.com
Company Size
1,001-5,000 Employees

Industry

Consumer Services
Food and Beverages

Quick Insights into Smashburger Product Quality

Smashburger's Product Quality score was rated highest by customers ages 51-55, and rated lowest by customers from the Tech industry.

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Ranked Smashburger Product Quality the Highest

51-55
3.5
Other
3.4
Arts and Entertainment
3.1

Ranked Smashburger Product Quality the Lowest

18-25
1.9
Asian or Pacific Islander
1.5
Tech
1.5

Smashburger Product Quality Score by Gender

Male customers rated Smashburger's Product Quality score 0.9 stars higher than Female customers.

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Male

3/5

Female

2.1/5

Smashburger Product Quality Score by Ethnicity

Smashburger's Product Quality score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.

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0
1
2
3
4
5
Caucasian
2.7
Caucasian2.7
Hispanic or Latino
2.4
Hispanic or Latino2.4
African American/Black
2.7
African American/Black2.7
Asian or Pacific Islander
1.5
Asian or Pacific Islander1.5
Other
3.4
Other3.4

Smashburger Product Quality Score by Age

Smashburger's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.

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0
1
2
3
4
5
18-25
1.9
18-251.9
26-30
2.5
26-302.5
31-35
2.5
31-352.5
36-40
2.3
36-402.3
51-55
3.5
51-553.5
61-65
2.5
61-652.5

Smashburger Product Quality Score by Usage

Smashburger's Product Quality score was rated the highest by customers who have used Smashburger's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
2.2
1 to 2 Years
2.6
2 to 5 Years
2.7
5 to 10 Years
2.7

Smashburger Product Quality Score by Industry

Smashburger's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.

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Tech
1.5
Accounting
2
Arts and Entertainment
3.1
Education
2

Smashburger Product Quality vs. Competitors

Compared to its competitors, Smashburger's Product Quality score is rated right above Steak n Shake, and is preceded by Freddy's Frozen Custard.

Unlock Smashburger Product Quality vs. Competitors Data

Smashburger's Logo
VS
In-N-Out Burger's Logo
Freddy's Frozen Custard's Logo
Steak n Shake's Logo
Good Times Restaurants' Logo
Umami's Logo

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Smashburger Pricing

Smashburger ROI & Value For Money

2.4/5

Smashburger has a value for money and ROI score of 2.4 out of 5 stars rated by its users and customers.

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Smashburger Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Tech industry think that they had the lowest ROI from Smashburger.

Quick Insights into Smashburger ROI

Smashburger's ROI score was rated highest by customers ages 51-55, and rated lowest by customers from the Tech industry.

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Ranked Smashburger ROI the Highest

51-55
3.5
Other
3.1
Male
2.7

Ranked Smashburger ROI the Lowest

18-25
1.6
Asian or Pacific Islander
1.5
Tech
1.5

Smashburger ROI Score by Gender

Male customers rated Smashburger's ROI score 1 stars higher than Female customers.

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Male

2.7/5

Female

1.7/5

Smashburger ROI Score by Ethnicity

Smashburger's ROI score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.

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0
1
2
3
4
5
Caucasian
2.2
Caucasian2.2
Hispanic or Latino
2.4
Hispanic or Latino2.4
African American/Black
2.5
African American/Black2.5
Asian or Pacific Islander
1.5
Asian or Pacific Islander1.5
Other
3.1
Other3.1

Smashburger ROI Score by Age

Smashburger's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.

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0
1
2
3
4
5
18-25
1.6
18-251.6
26-30
2.1
26-302.1
31-35
2.5
31-352.5
36-40
2.4
36-402.4
51-55
3.5
51-553.5
61-65
2
61-652

Smashburger ROI Score by Usage

Smashburger's ROI score was rated the highest by customers who have used Smashburger's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
1.9
1 to 2 Years
2.4
2 to 5 Years
2.6
5 to 10 Years
2

Smashburger ROI Score by Industry

Smashburger's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.

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Tech
1.5
Accounting
2
Arts and Entertainment
2.6
Education
1.6

Smashburger Pricing vs. Competitors

Compared to its competitors, Smashburger's ROI score is rated right above Good Times Restaurants, and is preceded by Steak n Shake.

Unlock Smashburger ROI vs. Competitors Data

Smashburger's Logo
VS
In-N-Out Burger's Logo
Freddy's Frozen Custard's Logo
Steak n Shake's Logo
Good Times Restaurants' Logo
Umami's Logo

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Smashburger Customer Satisfaction (CSAT)

Smashburger Customer Satisfaction (CSAT) Score

38 / 100

Smashburger has an overall Customer Satisfaction score of 38 rated by its users and customers.

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Very Satisfied23%
Satisfied15%
Neither Satisfied nor Dissatisfied2%
Dissatisfied13%
Very Dissatisfied47%
Very Satisfied
23%
Satisfied
15%
Neither Satisfied nor Dissatisfied
2%
Dissatisfied
13%
Very Dissatisfied
47%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Smashburger Customer Satisfaction

Smashburger's Customer Satisfaction score was rated highest by Other customers, and rated lowest by Hispanic or Latino customers.

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Ranked Smashburger Customer Satisfaction the Highest

Other
75%
51-55
67%
Arts and Entertainment
67%

Ranked Smashburger Customer Satisfaction the Lowest

36-40
17%
Accounting
0%
Hispanic or Latino
0%

Smashburger Customer Satisfaction Score by Gender

Male customers rated Smashburger's Customer Satisfaction score 24 points higher than Female customers.

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47 / 100
Male
Very Satisfied
18%
Satisfied
29%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
12%
Very Dissatisfied
41%
23 / 100
Female
Very Satisfied
15%
Satisfied
8%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
23%
Very Dissatisfied
54%

Smashburger Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Smashburger's Customer Satisfaction (CSAT) score was rated 46% according to Caucasian users and customers.

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46 / 100
Very Satisfied13%
Satisfied33%
Neither Satisfied nor Dissatisfied0%
Dissatisfied14%
Very Dissatisfied40%
Very Satisfied
13%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
14%
Very Dissatisfied
40%

CSAT according to Hispanic or Latino

Smashburger's Customer Satisfaction (CSAT) score was rated 0% according to Hispanic or Latino users and customers.

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0 / 100
Very Satisfied0%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied50%
Very Dissatisfied50%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
50%
Very Dissatisfied
50%

CSAT according to African American/Black

Smashburger's Customer Satisfaction (CSAT) score was rated 25% according to African American/Black users and customers.

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25 / 100
Very Satisfied25%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied75%
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
75%

CSAT according to Asian or Pacific Islander

Smashburger's Customer Satisfaction (CSAT) score was rated 0% according to Asian or Pacific Islander users and customers.

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0 / 100
Very Satisfied0%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied33%
Very Dissatisfied67%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
67%

CSAT according to Other

Smashburger's Customer Satisfaction (CSAT) score was rated 75% according to Other users and customers.

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75 / 100
Very Satisfied50%
Satisfied25%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied25%
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%

Smashburger Customer Satisfaction Score by Age

Smashburger's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 36-40.

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0
20
40
60
80
100
18-25 CSAT Score
28%
Very Satisfied
14%
Satisfied
14%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
15%
Very Dissatisfied
57%
18-2528%
31-35 CSAT Score
50%
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
31-3550%
36-40 CSAT Score
17%
Very Satisfied
17%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
17%
Very Dissatisfied
66%
36-4017%
51-55 CSAT Score
67%
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
0%
51-5567%
61-65 CSAT Score
25%
Very Satisfied
0%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
75%
61-6525%

Smashburger Customer Satisfaction Score by Usage

Smashburger's Customer Satisfaction score was rated the highest by customers who have used Smashburger's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
30
1 to 2 Years
43
2 to 5 Years
44
5 to 10 Years
25

Smashburger Customer Satisfaction Score by Industry

Smashburger's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Accounting industry customers.

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Accounting
0
Arts and Entertainment
67
Education
33

Smashburger Customer Satisfaction vs. Competitors

Compared to its competitors, Smashburger's Customer Satisfaction score is rated right above Good Times Restaurants, and is preceded by Steak n Shake.

Unlock Smashburger Customer Satisfaction vs. Competitors Data

Smashburger's Logo
VS
In-N-Out Burger's Logo
Freddy's Frozen Custard's Logo
Steak n Shake's Logo
Good Times Restaurants' Logo
Umami's Logo

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Smashburger Customer Service

2.4/5

Smashburger has an overall Customer Service score of 2.4 out of 5 stars rated by its users and customers.

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About Smashburger's Customer Service

Address

1618 Pleasonton Road, Suite K-123, El Paso, TX


Website

http://smashburger.com


Phone Number

915-565-9464

Quick Insights into Smashburger Customer Service

Smashburger's Customer Service score was rated highest by Other customers, and rated lowest by customers from the Education industry.

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Ranked Smashburger Customer Service the Highest

Other
3.2
26-30
3
5 to 10 Years
2.9

Ranked Smashburger Customer Service the Lowest

61-65
1.5
Asian or Pacific Islander
1.5
Education
1.5

Smashburger Customer Service Score by Gender

Male customers rated Smashburger's Customer Service score 0.7 stars higher than Female customers.

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Male

2.5/5

Female

1.8/5

Smashburger Customer Service Score by Ethnicity

Smashburger's Customer Service score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.

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0
20
40
60
80
100
Caucasian
2.2
Caucasian2.2
Hispanic or Latino
1.6
Hispanic or Latino1.6
African American/Black
1.6
African American/Black1.6
Asian or Pacific Islander
1.5
Asian or Pacific Islander1.5
Other
3.2
Other3.2

Smashburger Customer Service Score by Age

Smashburger's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.

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0
20
40
60
80
100
18-25
1.5
18-251.5
26-30
3
26-303
31-35
2.6
31-352.6
36-40
2.1
36-402.1
51-55
3
51-553
61-65
1.5
61-651.5

Smashburger Customer Service Score by Usage

Smashburger's Customer Service score was rated the highest by customers who have used Smashburger's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
1.9
1 to 2 Years
1.9
2 to 5 Years
2.4
5 to 10 Years
2.9

Smashburger Customer Service Score by Industry

Smashburger's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Education industry customers.

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Tech
1.8
Accounting
1.5
Arts and Entertainment
2.6
Education
1.5

Smashburger Customer Service vs. Competitors

Compared to its competitors, Smashburger's Customer Service score is rated right above Steak n Shake, and is preceded by Freddy's Frozen Custard.

Unlock Smashburger Customer Service vs. Competitors Data

Smashburger's Logo
VS
In-N-Out Burger's Logo
Freddy's Frozen Custard's Logo
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Smashburger as an Employer

2.4/5

Smashburger has a 2.4/5 stars for its overall company culture rated by their employees

  Smashburger CEO
bottom
10%
CEO of Smashburger

In the Bottom 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Smashburger scored a -44 for Net Promoter Score and a -50 for Employee Net Promoter Score. NPS gauges how likely a customer of Smashburger would recommend the brand to a friend. ENPS measures how likely Smashburger employees would recommend working at Smashburger to a friend.

Net Promoter Score

-44
NPS Score
25%Promoters
6%Passive
69%Detractors

Employee Net Promoter Score

-50
eNPS Score
19%Promoters
12%Passive
69%Detractors

Global Ranking Snapshot

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