

Smashburger is an American chain of fast casual restaurants selling burgers. Among its major competitors, Smashburger is ranked in 4th place for NPS while In-N-Out Burger is 1st, and Freddy's Frozen Custard is 2nd.Their current valuation is $4.06B
Smashburger's Net Promoter Score (NPS) is a -44 with 25% Promoters, 6% Passives, and 69% Detractors. Net Promoter Score tracks whether Smashburger's customers would recommend using the product based on a scale of -100 to 100.
| 25% | Promoters |
|---|---|
| 6% | Passives |
| 69% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2023 -51 | Oct 2023 | -51 |
Dec 2023 -49 | Dec 2023 | -49 |
Feb 2024 -51 | Feb 2024 | -51 |
Mar 2024 -48 | Mar 2024 | -48 |
Apr 2024 -48 | Apr 2024 | -48 |
May 2024 -49 | May 2024 | -49 |
Jul 2024 -47 | Jul 2024 | -47 |
Aug 2024 -45 | Aug 2024 | -45 |
Feb 2025 -43 | Feb 2025 | -43 |
Sep 2025 -43 | Sep 2025 | -43 |
Oct 2025 -43 | Oct 2025 | -43 |
Dec 2025 -45 | Dec 2025 | -45 |
Smashburger is ranked third for NPS among its competitors. In-N-Out Burger and Steak n Shake come in first and second, with Good Times Restaurants coming in at #4. Among those competitors, it is the second most valued company.
![]() Smashburger | ![]() In-N-Out Burger | ![]() Steak n Shake | ![]() Good Times Restaurants | |
| Global Ranking | #- | #15 | #- | #- |
| NPS | -44 | 63 | -37 | -100 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $4.06B | - | $614.97M | $46.34M |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Smashburger's NPS 30 points higher than Female customers.
Smashburger's NPS was rated -42 by Male customers on Comparably.
Smashburger's NPS was rated -72 by Female customers on Comparably.
Smashburger's NPS was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -60 | Caucasian | -60 |
Hispanic or Latino -100 | Hispanic or Latino | -100 |
African American/Black -50 | African American/Black | -50 |
Asian or Pacific Islander -100 | Asian or Pacific Islander | -100 |
Other 0 | Other | 0 |
Smashburger's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
Smashburger's NPS was rated the highest by customers who have used Smashburger's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -37 | Less than 1 Year | -37 |
1 to 2 Years -86 | 1 to 2 Years | -86 |
2 to 5 Years -58 | 2 to 5 Years | -58 |
5 to 10 Years -50 | 5 to 10 Years | -50 |
Compared to its competitors, Smashburger's NPS is rated right above Good Times Restaurants, and is preceded by Steak n Shake.
| COMPANY | NPS Score | |
|---|---|---|
![]() | In-N-Out Burger | 63 |
![]() | Umami | N/A |
![]() | Freddy's Frozen Custard | -4 |
![]() | Steak n Shake | -37 |
![]() | Smashburger | -44 |
![]() | Good Times Restaurants | -100 |
Out of the 2 Smashburger customer reviews 0 were positive and 2 were constructive. Smashburger customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
67% of Smashburger users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Smashburger's Customer Loyalty score 7% higher than Female customers.
Smashburger's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Smashburger's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 74% | 18-25 | 74% |
26-30 100% | 26-30 | 100% |
31-35 55% | 31-35 | 55% |
36-40 85% | 36-40 | 85% |
51-55 70% | 51-55 | 70% |
61-65 55% | 61-65 | 55% |
Smashburger's Customer Loyalty score was rated the highest by customers who have used Smashburger's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Smashburger's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Smashburger's Customer Loyalty score is rated right above Umami, and is preceded by Steak n Shake.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Good Times Restaurants | 100% |
![]() | In-N-Out Burger | 88% |
![]() | Freddy's Frozen Custard | 79% |
![]() | Steak n Shake | 69% |
![]() | Smashburger | 67% |
![]() | Umami | N/A |
Smashburger has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.
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Smashburger’s product quality score is a 2.7 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated Smashburger's product the highest. Reviewers from the Tech industry rated Smashburger the lowest at 1.5.
Smashburger's Product Quality score was rated highest by customers ages 51-55, and rated lowest by customers from the Tech industry.
Male customers rated Smashburger's Product Quality score 0.9 stars higher than Female customers.
Smashburger's Product Quality score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Hispanic or Latino 2.4 | Hispanic or Latino | 2.4 |
African American/Black 2.7 | African American/Black | 2.7 |
Asian or Pacific Islander 1.5 | Asian or Pacific Islander | 1.5 |
Other 3.4 | Other | 3.4 |
Smashburger's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 1.9 | 18-25 | 1.9 |
26-30 2.5 | 26-30 | 2.5 |
31-35 2.5 | 31-35 | 2.5 |
36-40 2.3 | 36-40 | 2.3 |
51-55 3.5 | 51-55 | 3.5 |
61-65 2.5 | 61-65 | 2.5 |
Smashburger's Product Quality score was rated the highest by customers who have used Smashburger's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Smashburger's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Smashburger's Product Quality score is rated right above Steak n Shake, and is preceded by Freddy's Frozen Custard.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | In-N-Out Burger | 4.5/5 |
![]() | Freddy's Frozen Custard | 3.2/5 |
![]() | Smashburger | 2.7/5 |
![]() | Steak n Shake | 2.4/5 |
![]() | Good Times Restaurants | 1.5/5 |
![]() | Umami | N/A |
Smashburger has a value for money and ROI score of 2.4 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Tech industry think that they had the lowest ROI from Smashburger.
Smashburger's ROI score was rated highest by customers ages 51-55, and rated lowest by customers from the Tech industry.
Male customers rated Smashburger's ROI score 1 stars higher than Female customers.
Smashburger's ROI score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Hispanic or Latino 2.4 | Hispanic or Latino | 2.4 |
African American/Black 2.5 | African American/Black | 2.5 |
Asian or Pacific Islander 1.5 | Asian or Pacific Islander | 1.5 |
Other 3.1 | Other | 3.1 |
Smashburger's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 1.6 | 18-25 | 1.6 |
26-30 2.1 | 26-30 | 2.1 |
31-35 2.5 | 31-35 | 2.5 |
36-40 2.4 | 36-40 | 2.4 |
51-55 3.5 | 51-55 | 3.5 |
61-65 2 | 61-65 | 2 |
Smashburger's ROI score was rated the highest by customers who have used Smashburger's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Smashburger's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Smashburger's ROI score is rated right above Good Times Restaurants, and is preceded by Steak n Shake.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | In-N-Out Burger | 4.4/5 |
![]() | Freddy's Frozen Custard | 3.1/5 |
![]() | Steak n Shake | 2.4/5 |
![]() | Smashburger | 2.4/5 |
![]() | Good Times Restaurants | 1.5/5 |
![]() | Umami | N/A |
Smashburger has an overall Customer Satisfaction score of 38 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Smashburger's Customer Satisfaction score was rated highest by Other customers, and rated lowest by Hispanic or Latino customers.
Male customers rated Smashburger's Customer Satisfaction score 24 points higher than Female customers.
Very Satisfied | 18% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 12% | |
Very Dissatisfied | 41% |
Very Satisfied | 15% | |
|---|---|---|
Satisfied | 8% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 23% | |
Very Dissatisfied | 54% |
Smashburger's Customer Satisfaction (CSAT) score was rated 46% according to Caucasian users and customers.
Smashburger's Customer Satisfaction (CSAT) score was rated 0% according to Hispanic or Latino users and customers.
Smashburger's Customer Satisfaction (CSAT) score was rated 25% according to African American/Black users and customers.
Smashburger's Customer Satisfaction (CSAT) score was rated 0% according to Asian or Pacific Islander users and customers.
Smashburger's Customer Satisfaction (CSAT) score was rated 75% according to Other users and customers.
Smashburger's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 36-40.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 28% | |||||||||||||||
| 31-35 | 50% | |||||||||||||||
| 36-40 | 17% | |||||||||||||||
| 51-55 | 67% | |||||||||||||||
| 61-65 | 25% |
Smashburger's Customer Satisfaction score was rated the highest by customers who have used Smashburger's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Smashburger's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Accounting industry customers.
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}Compared to its competitors, Smashburger's Customer Satisfaction score is rated right above Good Times Restaurants, and is preceded by Steak n Shake.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | In-N-Out Burger | 87% |
![]() | Freddy's Frozen Custard | 65% |
![]() | Steak n Shake | 39% |
![]() | Smashburger | 38% |
![]() | Good Times Restaurants | 0% |
![]() | Umami | 0% |
Smashburger has an overall Customer Service score of 2.4 out of 5 stars rated by its users and customers.
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1618 Pleasonton Road, Suite K-123, El Paso, TX
http://smashburger.com
915-565-9464
Smashburger's Customer Service score was rated highest by Other customers, and rated lowest by customers from the Education industry.
Male customers rated Smashburger's Customer Service score 0.7 stars higher than Female customers.
Smashburger's Customer Service score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Hispanic or Latino 1.6 | Hispanic or Latino | 1.6 |
African American/Black 1.6 | African American/Black | 1.6 |
Asian or Pacific Islander 1.5 | Asian or Pacific Islander | 1.5 |
Other 3.2 | Other | 3.2 |
Smashburger's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 1.5 | 18-25 | 1.5 |
26-30 3 | 26-30 | 3 |
31-35 2.6 | 31-35 | 2.6 |
36-40 2.1 | 36-40 | 2.1 |
51-55 3 | 51-55 | 3 |
61-65 1.5 | 61-65 | 1.5 |
Smashburger's Customer Service score was rated the highest by customers who have used Smashburger's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Smashburger's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Education industry customers.
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Compared to its competitors, Smashburger's Customer Service score is rated right above Steak n Shake, and is preceded by Freddy's Frozen Custard.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | In-N-Out Burger | 4.5/5 |
![]() | Freddy's Frozen Custard | 3.1/5 |
![]() | Smashburger | 2.4/5 |
![]() | Steak n Shake | 2.1/5 |
![]() | Good Times Restaurants | 1.5/5 |
![]() | Umami | N/A |
Smashburger has a 2.4/5 stars for its overall company culture rated by their employees

Smashburger scored a -44 for Net Promoter Score and a -50 for Employee Net Promoter Score. NPS gauges how likely a customer of Smashburger would recommend the brand to a friend. ENPS measures how likely Smashburger employees would recommend working at Smashburger to a friend.
| 25% | Promoters |
|---|---|
| 6% | Passive |
| 69% | Detractors |
| 19% | Promoters |
|---|---|
| 12% | Passive |
| 69% | Detractors |