-33
NPS
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Smith's Food and Drug
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About Smith's Food and Drug's Brand
A leading regional supermarket chain operating in the Southwest, Among its major competitors, Smith's Food and Drug is ranked in 5th place for NPS while Albertsons Companies is 1st, and Kroger is 2nd.Their current valuation is $25.90B
Brand at a Glance
87%
Customer Loyalty
2.6/5
Product Quality
2.7/5
Pricing
2.4/5
Customer Service
Smith's Food and Drug Ranking
- #4 / 4 of its competitors
Smith's Food and Drug NPS
Smith's Food and Drug's Net Promoter Score (NPS) is a -33 with 27% Promoters, 13% Passives, and 60% Detractors. Net Promoter Score tracks whether Smith's Food and Drug's customers would recommend using the product based on a scale of -100 to 100.
Smith's Food and Drug Overall NPS
| 27% | Promoters |
|---|---|
| 13% | Passives |
| 60% | Detractors |
Smith's Food and Drug NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2024 -27 | Jun 2024 | -27 |
Jul 2024 -30 | Jul 2024 | -30 |
Aug 2024 -30 | Aug 2024 | -30 |
Sep 2024 -31 | Sep 2024 | -31 |
Oct 2024 -32 | Oct 2024 | -32 |
Jan 2025 -31 | Jan 2025 | -31 |
Feb 2025 -31 | Feb 2025 | -31 |
Mar 2025 -29 | Mar 2025 | -29 |
May 2025 -30 | May 2025 | -30 |
Oct 2025 -30 | Oct 2025 | -30 |
Dec 2025 -30 | Dec 2025 | -30 |
Jan 2026 -32 | Jan 2026 | -32 |
How Other Brands Compare
Smith's Food and Drug is ranked #4 for NPS among its competitors. Albertsons Companies and Kroger come in first and second, with Fred Meyer coming in at third. Among those competitors, it is the lowest valued company behind Fred Meyer.
Smith's Food and Drug |  Kroger |  Albertsons Companies |  Fred Meyer | |
| Global Ranking | #- | #151 | #197 | #532 |
| NPS | -33 | 0 | 3 | -19 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | $25.90B | $27.03B | - | $33.18B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Smith's Food and Drug NPS by Gender
Female customers rated Smith's Food and Drug's NPS 28 points higher than Male customers.
Male
-67
Smith's Food and Drug's NPS was rated -67 by Male customers on Comparably.
13%
Promoters
7%
Passives
80%
Detractors
Female
-39
Smith's Food and Drug's NPS was rated -39 by Female customers on Comparably.
23%
Promoters
15%
Passives
62%
Detractors
Smith's Food and Drug NPS by Ethnicity
Smith's Food and Drug's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -41 | Caucasian | -41 |
Hispanic or Latino -50 | Hispanic or Latino | -50 |
Other -100 | Other | -100 |
Smith's Food and Drug NPS by Age
Smith's Food and Drug's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.
Smith's Food and Drug NPS by Usage
Smith's Food and Drug's NPS was rated the highest by customers who have used Smith's Food and Drug's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years -51 | 2 to 5 Years | -51 |
5 to 10 Years -51 | 5 to 10 Years | -51 |
Over 10 Years -48 | Over 10 Years | -48 |
Smith's Food and Drug NPS vs. Competitors
Compared to its competitors, Smith's Food and Drug's NPS is rated right below Ralphs.
| COMPANY | NPS Score | |
|---|---|---|
| Albertsons Companies | 3 |
| Kroger | 0 |
 | Quality Food Centers | N/A |
| Fred Meyer | -19 |
 | Ralphs | -28 |
| Smith's Food and Drug | -33 |
Smith's Food and Drug Customer Reviews
Out of the 7 Smith's Food and Drug customer reviews 4 were positive and 3 were constructive. Smith's Food and Drug customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Smith's Food and Drug Customer Loyalty
87%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
87% of Smith's Food and Drug users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Smith's Food and Drug Customer Loyalty Score by Gender
Female customers rated Smith's Food and Drug's Customer Loyalty score 8% higher than Male customers.
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Male
82%
Yes
Female
90%
Yes
Smith's Food and Drug Customer Loyalty Score by Ethnicity
Smith's Food and Drug's Customer Loyalty score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Smith's Food and Drug.
84
out of 100
Caucasian
78
out of 100
Hispanic or Latino
100
out of 100
Other
Smith's Food and Drug Customer Loyalty Score by Age
Smith's Food and Drug's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 78% | 31-35 | 78% |
46-50 100% | 46-50 | 100% |
51-55 100% | 51-55 | 100% |
56-60 89% | 56-60 | 89% |
61-65 100% | 61-65 | 100% |
66+ 73% | 66+ | 73% |
Smith's Food and Drug Customer Loyalty Score by Usage
Smith's Food and Drug's Customer Loyalty score was rated the highest by customers who have used Smith's Food and Drug's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Smith's Food and Drug Customer Loyalty Score by Industry
Smith's Food and Drug's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Smith's Food and Drug Customer Loyalty vs. Competitors
Compared to its competitors, Smith's Food and Drug's Customer Loyalty score is rated right above Fred Meyer.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Smith's Food and Drug | 87% |
| Fred Meyer | 82% |
| Kroger | 79% |
| Albertsons Companies | 72% |
| Ralphs | 59% |
| Quality Food Centers | N/A |
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Smith's Food and Drug Product Quality
2.6/5
Smith's Food and Drug has an overall Product Quality score of 2.6 out of 5 stars rated by its users and customers.
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Smith's Food and Drug Product Information
Smith's Food and Drug’s product quality score is a 2.6 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Smith's Food and Drug's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Smith's Food and Drug the lowest at 1.5.
- Website
- http://smithsfoodanddrug.com
- Company Size
- 10,000+ Employees
Industry
Food and Beverages
Quick Insights into Smith's Food and Drug Product Quality
Smith's Food and Drug's Product Quality score was rated highest by customers ages 51-55, and rated lowest by Other customers.
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Ranked Smith's Food and Drug Product Quality the Highest
Ranked Smith's Food and Drug Product Quality the Lowest
Smith's Food and Drug Product Quality Score by Gender
Female customers rated Smith's Food and Drug's Product Quality score 0.5 stars higher than Male customers.
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Male
1.8/5
Female
2.3/5
Smith's Food and Drug Product Quality Score by Ethnicity
Smith's Food and Drug's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Hispanic or Latino 2.4 | Hispanic or Latino | 2.4 |
Other 1.5 | Other | 1.5 |
Smith's Food and Drug Product Quality Score by Age
Smith's Food and Drug's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 2.5 | 31-35 | 2.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 4.1 | 51-55 | 4.1 |
56-60 2 | 56-60 | 2 |
61-65 2.7 | 61-65 | 2.7 |
66+ 1.7 | 66+ | 1.7 |
Smith's Food and Drug Product Quality Score by Usage
Smith's Food and Drug's Product Quality score was rated the highest by customers who have used Smith's Food and Drug's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Smith's Food and Drug Product Quality Score by Industry
Smith's Food and Drug's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Smith's Food and Drug Product Quality vs. Competitors
Compared to its competitors, Smith's Food and Drug's Product Quality score is rated right above Quality Food Centers, and is preceded by Ralphs.
| COMPANY | Product Quality Score | |
|---|---|---|
| Albertsons Companies | 3.6/5 |
| Kroger | 3.4/5 |
| Fred Meyer | 3.1/5 |
| Ralphs | 2.6/5 |
| Smith's Food and Drug | 2.6/5 |
| Quality Food Centers | N/A |
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Smith's Food and Drug Pricing
Smith's Food and Drug ROI & Value For Money
2.7/5
Smith's Food and Drug has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
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Smith's Food and Drug Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Education industry think that they had the lowest ROI from Smith's Food and Drug.
Quick Insights into Smith's Food and Drug ROI
Smith's Food and Drug's ROI score was rated highest by customers ages 51-55, and rated lowest by Other customers.
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Ranked Smith's Food and Drug ROI the Highest
Ranked Smith's Food and Drug ROI the Lowest
Smith's Food and Drug ROI Score by Gender
Female customers rated Smith's Food and Drug's ROI score 0.3 stars higher than Male customers.
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Male
2.3/5
Female
2.6/5
Smith's Food and Drug ROI Score by Ethnicity
Smith's Food and Drug's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Hispanic or Latino 2.9 | Hispanic or Latino | 2.9 |
Other 1.6 | Other | 1.6 |
Smith's Food and Drug ROI Score by Age
Smith's Food and Drug's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 2 | 31-35 | 2 |
46-50 2 | 46-50 | 2 |
51-55 4.4 | 51-55 | 4.4 |
56-60 2.2 | 56-60 | 2.2 |
61-65 2.6 | 61-65 | 2.6 |
66+ 2.2 | 66+ | 2.2 |
Smith's Food and Drug ROI Score by Usage
Smith's Food and Drug's ROI score was rated the highest by customers who have used Smith's Food and Drug's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Smith's Food and Drug ROI Score by Industry
Smith's Food and Drug's ROI score was rated the highest by Accounting industry customers, and the lowest by Education industry customers.
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Smith's Food and Drug Pricing vs. Competitors
Compared to its competitors, Smith's Food and Drug's ROI score is rated right above Ralphs, and is preceded by Fred Meyer.
| COMPANY | Pricing Score | |
|---|---|---|
| Albertsons Companies | 3.3/5 |
| Kroger | 3.2/5 |
| Fred Meyer | 2.9/5 |
| Smith's Food and Drug | 2.7/5 |
| Ralphs | 2.5/5 |
| Quality Food Centers | N/A |
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Smith's Food and Drug Customer Satisfaction (CSAT)
Smith's Food and Drug Customer Satisfaction (CSAT) Score
39 / 100
Smith's Food and Drug has an overall Customer Satisfaction score of 39 rated by its users and customers.
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Very Satisfied
18%
Satisfied
21%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
11%
Very Dissatisfied
43%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Smith's Food and Drug Customer Satisfaction
Smith's Food and Drug's Customer Satisfaction score was rated highest by customers ages 51-55, and rated lowest by Other customers.
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Ranked Smith's Food and Drug Customer Satisfaction the Highest
Ranked Smith's Food and Drug Customer Satisfaction the Lowest
Smith's Food and Drug Customer Satisfaction Score by Gender
Female customers rated Smith's Food and Drug's Customer Satisfaction score 5 points higher than Male customers.
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26 / 100
MaleVery Satisfied | 17% | |
|---|---|---|
Satisfied | 9% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 8% | |
Very Dissatisfied | 58% |
31 / 100
FemaleVery Satisfied | 13% | |
|---|---|---|
Satisfied | 18% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 17% | |
Very Dissatisfied | 52% |
Smith's Food and Drug Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Smith's Food and Drug's Customer Satisfaction (CSAT) score was rated 27% according to Caucasian users and customers.
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27 / 100
Very Satisfied
16%
Satisfied
11%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
21%
Very Dissatisfied
47%
CSAT according to Hispanic or Latino
Smith's Food and Drug's Customer Satisfaction (CSAT) score was rated 50% according to Hispanic or Latino users and customers.
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50 / 100
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
CSAT according to Other
Smith's Food and Drug's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
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0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
Smith's Food and Drug Customer Satisfaction Score by Age
Smith's Food and Drug's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 33% | |||||||||||||||
| 46-50 | 25% | |||||||||||||||
| 51-55 | 75% | |||||||||||||||
| 56-60 | 50% | |||||||||||||||
| 61-65 | 25% | |||||||||||||||
| 66+ | 10% |
Smith's Food and Drug Customer Satisfaction Score by Usage
Smith's Food and Drug's Customer Satisfaction score was rated the highest by customers who have used Smith's Food and Drug's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Smith's Food and Drug Customer Satisfaction Score by Industry
Smith's Food and Drug's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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}Smith's Food and Drug Customer Satisfaction vs. Competitors
Compared to its competitors, Smith's Food and Drug's Customer Satisfaction score is rated right above Ralphs, and is preceded by Fred Meyer.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Albertsons Companies | 65% |
| Kroger | 59% |
| Fred Meyer | 47% |
| Smith's Food and Drug | 39% |
| Ralphs | 31% |
| Quality Food Centers | 0% |
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Smith's Food and Drug Customer Service
2.4/5
Smith's Food and Drug has an overall Customer Service score of 2.4 out of 5 stars rated by its users and customers.
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About Smith's Food and Drug's Customer Service
Address
Salt Lake City, UT
Website
http://smithsfoodanddrug.com
Quick Insights into Smith's Food and Drug Customer Service
Smith's Food and Drug's Customer Service score was rated highest by customers ages 51-55, and rated lowest by Other customers.
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Ranked Smith's Food and Drug Customer Service the Highest
Ranked Smith's Food and Drug Customer Service the Lowest
Smith's Food and Drug Customer Service Score by Gender
Female customers rated Smith's Food and Drug's Customer Service score 0.9 stars higher than Male customers.
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Male
1.5/5
Female
2.4/5
Smith's Food and Drug Customer Service Score by Ethnicity
Smith's Food and Drug's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Hispanic or Latino 2.4 | Hispanic or Latino | 2.4 |
Other 1.5 | Other | 1.5 |
Smith's Food and Drug Customer Service Score by Age
Smith's Food and Drug's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 2.4 | 31-35 | 2.4 |
46-50 1.5 | 46-50 | 1.5 |
51-55 3.7 | 51-55 | 3.7 |
56-60 1.9 | 56-60 | 1.9 |
61-65 3.1 | 61-65 | 3.1 |
66+ 1.5 | 66+ | 1.5 |
Smith's Food and Drug Customer Service Score by Usage
Smith's Food and Drug's Customer Service score was rated the highest by customers who have used Smith's Food and Drug's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Smith's Food and Drug Customer Service Score by Industry
Smith's Food and Drug's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Smith's Food and Drug Customer Service vs. Competitors
Compared to its competitors, Smith's Food and Drug's Customer Service score is rated right above Quality Food Centers, and is preceded by Ralphs.
| COMPANY | Customer Service Score | |
|---|---|---|
| Albertsons Companies | 3.6/5 |
| Kroger | 3.2/5 |
| Fred Meyer | 3/5 |
| Ralphs | 2.8/5 |
| Smith's Food and Drug | 2.4/5 |
| Quality Food Centers | N/A |
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Smith's Food and Drug as an Employer
2.3/5
Smith's Food and Drug has a 2.3/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
Smith's Food and Drug scored a -33 for Net Promoter Score and a -52 for Employee Net Promoter Score. NPS gauges how likely a customer of Smith's Food and Drug would recommend the brand to a friend. ENPS measures how likely Smith's Food and Drug employees would recommend working at Smith's Food and Drug to a friend.
Net Promoter Score
-33
NPS Score
| 27% | Promoters |
|---|---|
| 13% | Passive |
| 60% | Detractors |
Employee Net Promoter Score
-52
eNPS Score
| 15% | Promoters |
|---|---|
| 18% | Passive |
| 67% | Detractors |
