22
NPS
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Softchoice
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About Softchoice's Brand
We are one of the largest IT solution and managed service providers in North America. We accelerate the adoption of technology, while reducing risk. Among its major competitors, Softchoice is ranked in 1st place for NPS while CDW Corporation is 2nd, and SoftwareONE is 3rd.Their current market cap is $62.67B
Brand at a Glance
72%
Customer Loyalty
3.9/5
Product Quality
3.7/5
Pricing
4/5
Customer Service
Softchoice Ranking
- #1 / 4 of its competitors
Softchoice NPS
Softchoice's Net Promoter Score (NPS) is a 22 with 56% Promoters, 10% Passives, and 34% Detractors. Net Promoter Score tracks whether Softchoice's customers would recommend using the product based on a scale of -100 to 100.
Softchoice Overall NPS
| 56% | Promoters |
|---|---|
| 10% | Passives |
| 34% | Detractors |
Softchoice NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2022 20 | Jun 2022 | 20 |
Jul 2022 27 | Jul 2022 | 27 |
Aug 2022 31 | Aug 2022 | 31 |
Sep 2022 25 | Sep 2022 | 25 |
Jan 2023 21 | Jan 2023 | 21 |
Feb 2023 18 | Feb 2023 | 18 |
Aug 2023 22 | Aug 2023 | 22 |
Sep 2023 22 | Sep 2023 | 22 |
Dec 2023 23 | Dec 2023 | 23 |
Feb 2024 19 | Feb 2024 | 19 |
Oct 2024 23 | Oct 2024 | 23 |
Dec 2024 22 | Dec 2024 | 22 |
How Other Brands Compare
Softchoice is ranked first for NPS among its competitors. CDW Corporation and SHI International come in second and third, with Zones coming in at #4. Among those competitors, it is the second most valued company behind Zones.
Softchoice |  CDW Corporation |  Zones |  SHI International | |
| Global Ranking | #- | #956 | #- | #- |
| NPS | 22 | 20 | -20 | -7 |
| Valuation Updated every 24 hours for public companies | $62.67B | $23.37B | $237.20B | $98.61M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Softchoice NPS by Gender
Male customers rated Softchoice's NPS 34 points higher than Female customers.
Male
0
Softchoice's NPS was rated by Male customers on Comparably.
50%
Promoters
0%
Passives
50%
Detractors
Female
-34
Softchoice's NPS was rated -34 by Female customers on Comparably.
33%
Promoters
0%
Passives
67%
Detractors
Softchoice NPS by Ethnicity
Softchoice's NPS was rated 0 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Softchoice NPS by Age
Softchoice's NPS was rated 34 points by customers ages 36-40 on Comparably.
Softchoice NPS by Usage
Softchoice's NPS was rated 100 points by customers who have used Softchoice's products/services for 2 to 5 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 100 | 2 to 5 Years | 100 |
Softchoice NPS vs. Competitors
Compared to its competitors, Softchoice's NPS is rated right above CDW Corporation.
| COMPANY | NPS Score | |
|---|---|---|
| Softchoice | 22 |
| CDW Corporation | 20 |
 | SoftwareONE | 15 |
 | Advanced Solutions International | N/A |
 | Softmart | N/A |
| SHI International | -7 |
| Zones | -20 |
Softchoice Customer Reviews
Out of the 2 Softchoice customer reviews 2 were positive and 0 were constructive. Softchoice customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Softchoice Customer Loyalty
72%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of Softchoice users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Softchoice Customer Loyalty Score by Gender
Male customers rated Softchoice's Customer Loyalty score 8% higher than Female customers.
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Male
78%
Yes
Female
70%
Yes
Softchoice Customer Loyalty Score by Ethnicity
Softchoice's Customer Loyalty score was rated 78% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Softchoice.
78
out of 100
Caucasian
Softchoice Customer Loyalty Score by Age
Softchoice's Customer Loyalty score was rated 100% by customers ages 36-40 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
36-40 100% | 36-40 | 100% |
Softchoice Customer Loyalty Score by Usage
Softchoice's Customer Loyalty score was rated 100% by customers who have used Softchoice's products/services for 2 to 5 Years.
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Softchoice Customer Loyalty Score by Industry
Softchoice's Customer Loyalty score was rated 100% by Tech industry customers.
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Softchoice Customer Loyalty vs. Competitors
Compared to its competitors, Softchoice's Customer Loyalty score is rated right above CDW Corporation, and is preceded by SHI International.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| SoftwareONE | 80% |
| SHI International | 80% |
| Softchoice | 72% |
| CDW Corporation | 71% |
| Zones | 63% |
| Advanced Solutions International | N/A |
| Softmart | N/A |
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Softchoice Product Quality
3.9/5
Softchoice has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Softchoice Product Information
Softchoice’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Softchoice's product the highest.
- Website
- http://www.softchoice.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Quick Insights into Softchoice Product Quality
Softchoice's Product Quality score was rated highest by customers who have used Softchoice's products/services for 2 to 5 Years, and rated lowest by Male customers.
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Ranked Softchoice Product Quality the Highest
Ranked Softchoice Product Quality the Lowest
Softchoice Product Quality Score by Gender
Female customers rated Softchoice's Product Quality score 0.8 stars higher than Male customers.
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Male
3.2/5
Female
4/5
Softchoice Product Quality Score by Ethnicity
Softchoice's Product Quality score was rated 4.1 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Softchoice Product Quality Score by Age
Softchoice's Product Quality score was rated 3.8 stars by customers ages 36-40 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 3.8 | 36-40 | 3.8 |
Softchoice Product Quality Score by Usage
Softchoice's Product Quality score was rated 4.6 stars by customers who have used Softchoice's products/services for 2 to 5 Years.
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Softchoice Product Quality Score by Industry
Softchoice's Product Quality score was rated 4.3 stars by Tech industry customers.
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Softchoice Product Quality vs. Competitors
Compared to its competitors, Softchoice's Product Quality score is rated right above SoftwareONE.
| COMPANY | Product Quality Score | |
|---|---|---|
| Softchoice | 3.9/5 |
| SoftwareONE | 3.7/5 |
| CDW Corporation | 3.5/5 |
| SHI International | 3.4/5 |
| Zones | 2.9/5 |
| Advanced Solutions International | N/A |
| Softmart | N/A |
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Softchoice Pricing
Softchoice ROI & Value For Money
3.7/5
Softchoice has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Softchoice Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Softchoice ROI
Softchoice's ROI score was rated highest by customers who have used Softchoice's products/services for 2 to 5 Years, and rated lowest by Male customers.
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Ranked Softchoice ROI the Highest
Ranked Softchoice ROI the Lowest
Softchoice ROI Score by Gender
Softchoice's ROI score was rated 3.1 by both Female and Male customers on Comparably.
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Male
3.1/5
Female
3.1/5
Softchoice ROI Score by Ethnicity
Softchoice's ROI score was rated 3.2 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Softchoice ROI Score by Age
Softchoice's ROI score was rated 4 stars by customers ages 36-40 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 4 | 36-40 | 4 |
Softchoice ROI Score by Usage
Softchoice's ROI score was rated 4.5 stars by customers who have used Softchoice's products/services for 2 to 5 Years.
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Softchoice ROI Score by Industry
Softchoice's ROI score was rated 4.3 stars by Tech industry customers.
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Softchoice Pricing vs. Competitors
Compared to its competitors, Softchoice's ROI score is rated right above SoftwareONE, and is preceded by CDW Corporation.
| COMPANY | Pricing Score | |
|---|---|---|
| CDW Corporation | 3.8/5 |
| Softchoice | 3.7/5 |
| SoftwareONE | 3.6/5 |
| SHI International | 3.5/5 |
| Zones | 2.8/5 |
| Advanced Solutions International | N/A |
| Softmart | N/A |
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Softchoice Customer Satisfaction (CSAT)
Softchoice Customer Satisfaction (CSAT) Score
71 / 100
Softchoice has an overall Customer Satisfaction score of 71 rated by its users and customers.
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Very Satisfied
33%
Satisfied
38%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
19%
Very Dissatisfied
5%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Softchoice Customer Satisfaction
Softchoice's Customer Satisfaction score was rated highest by customers ages 36-40.
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Ranked Softchoice Customer Satisfaction the Highest
Softchoice Customer Satisfaction Score by Gender
Softchoice's Customer Satisfaction score was rated 75 by Male customers on Comparably.
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75 / 100
MaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 25% | |
Very Dissatisfied | 0% |
Softchoice Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Softchoice's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
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100 / 100
Very Satisfied
25%
Satisfied
75%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Softchoice Customer Satisfaction Score by Age
Softchoice's Customer Satisfaction score was rated 100 points by customers ages 36-40 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 100% |
Softchoice Customer Satisfaction vs. Competitors
Compared to its competitors, Softchoice's Customer Satisfaction score is rated right above SHI International, and is preceded by SoftwareONE.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| SoftwareONE | 73% |
| Softchoice | 71% |
| SHI International | 63% |
| Zones | 58% |
| CDW Corporation | 56% |
| Advanced Solutions International | 0% |
| Softmart | 0% |
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Softchoice Customer Service
4/5
Softchoice has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Softchoice's Customer Service
Address
173 Dufferin Street, Toronto, OH M6K3H7
Website
http://www.softchoice.com
Phone Number
800-268-7638
Softchoice's Social Links
Quick Insights into Softchoice Customer Service
Softchoice's Customer Service score was rated highest by customers who have used Softchoice's products/services for 2 to 5 Years, and rated lowest by Male customers.
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Ranked Softchoice Customer Service the Highest
Ranked Softchoice Customer Service the Lowest
Softchoice Customer Service Score by Gender
Female customers rated Softchoice's Customer Service score 0.3 stars higher than Male customers.
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Male
3.7/5
Female
4/5
Softchoice Customer Service Score by Ethnicity
Softchoice's Customer Service score was rated 4.5 stars by Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
Softchoice Customer Service Score by Age
Softchoice's Customer Service score was rated 4.6 stars by customers ages 36-40 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 4.6 | 36-40 | 4.6 |
Softchoice Customer Service Score by Usage
Softchoice's Customer Service score was rated 4.6 stars by customers who have used Softchoice's products/services for 2 to 5 Years.
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Softchoice Customer Service Score by Industry
Softchoice's Customer Service score was rated 4.5 stars by Tech industry customers.
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Softchoice Customer Service vs. Competitors
Compared to its competitors, Softchoice's Customer Service score is rated right above CDW Corporation.
| COMPANY | Customer Service Score | |
|---|---|---|
| Softchoice | 4/5 |
| CDW Corporation | 3.8/5 |
| SoftwareONE | 3.6/5 |
| SHI International | 3.3/5 |
| Zones | 2.8/5 |
| Advanced Solutions International | N/A |
| Softmart | N/A |
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Softchoice as an Employer
4.1/5
Softchoice has a 4.1/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
Softchoice scored a 22 for Net Promoter Score and a 17 for Employee Net Promoter Score. NPS gauges how likely a customer of Softchoice would recommend the brand to a friend. ENPS measures how likely Softchoice employees would recommend working at Softchoice to a friend.
Net Promoter Score
22
NPS Score
| 56% | Promoters |
|---|---|
| 10% | Passive |
| 34% | Detractors |
Employee Net Promoter Score
17
eNPS Score
| 46% | Promoters |
|---|---|
| 25% | Passive |
| 29% | Detractors |
