

Sparkcentral empowers brands to deliver customer service via social channels like Twitter, Facebook, Instagram, Messenger, and WeChat. Among its major competitors, Sparkcentral is ranked in 6th place for NPS while Mention is 1st, and Sprout Social is 2nd.Their current valuation is $100.00M
Sparkcentral's Net Promoter Score (NPS) is a -100 with 0% Promoters, 0% Passives, and 100% Detractors. Net Promoter Score tracks whether Sparkcentral's customers would recommend using the product based on a scale of -100 to 100.
| 0% | Promoters |
|---|---|
| 0% | Passives |
| 100% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jun 2020 -100 | Jun 2020 | -100 |
Sparkcentral is ranked #4 for NPS among its competitors. Mention and Sprout Social come in first and second, with Hootsuite coming in at third. Among those competitors, it is the lowest valued company behind Hootsuite.
![]() Sparkcentral | ![]() Hootsuite | ![]() Sprout Social | ![]() Mention | |
| Global Ranking | #- | #225 | #276 | #- |
| NPS | -100 | 24 | 37 | 65 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $100.00M | $3.40B | $3.40B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Sparkcentral's NPS is rated right below Brand Embassy.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Mention | 65 |
![]() | Sprout Social | 37 |
![]() | Spredfast | 34 |
![]() | Act! | 28 |
![]() | Hootsuite | 24 |
![]() | Mavrck | N/A |
![]() | Engagor | N/A |
![]() | Brand Embassy | N/A |
![]() | Sparkcentral | -100 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
10% of Sparkcentral users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Compared to its competitors, Sparkcentral's Customer Loyalty score is rated right above Mention, and is preceded by Hootsuite.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Act! | 100% |
![]() | Sprout Social | 90% |
![]() | Hootsuite | 76% |
![]() | Sparkcentral | 10% |
![]() | Mention | N/A |
![]() | Spredfast | N/A |
![]() | Mavrck | N/A |
![]() | Engagor | N/A |
![]() | Brand Embassy | N/A |
Sparkcentral has an overall Product Quality score of 1.5 out of 5 stars rated by its users and customers.
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Sparkcentral’s product quality score is a 1.5 out of 5 as rated by its users and customers.
Compared to its competitors, Sparkcentral's Product Quality score is rated right above Mavrck, and is preceded by Act!.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Brand Embassy | 5/5 |
![]() | Mention | 4.6/5 |
![]() | Sprout Social | 4.1/5 |
![]() | Spredfast | 4/5 |
![]() | Hootsuite | 3.9/5 |
![]() | Act! | 3.7/5 |
![]() | Sparkcentral | 1.5/5 |
![]() | Mavrck | N/A |
![]() | Engagor | N/A |
Sparkcentral has a value for money and ROI score of 1.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Sparkcentral's overall ROI score rated by its users and customers.
Compared to its competitors, Sparkcentral's ROI score is rated right above Mavrck, and is preceded by Spredfast.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Mention | 4.4/5 |
![]() | Sprout Social | 4/5 |
![]() | Hootsuite | 3.7/5 |
![]() | Act! | 3.7/5 |
![]() | Spredfast | 3.5/5 |
![]() | Sparkcentral | 1.5/5 |
![]() | Mavrck | N/A |
![]() | Engagor | N/A |
![]() | Brand Embassy | N/A |
Sparkcentral has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
Sign Up to unlock Sparkcentral's overall Customer Service score rated by its users and customers.
650 California St., Suite 1850, San Francisco, CA
http://www.sparkcentral.com
866-599-6229
Compared to its competitors, Sparkcentral's Customer Service score is rated right above Mavrck, and is preceded by Hootsuite.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Mention | 5/5 |
![]() | Brand Embassy | 5/5 |
![]() | Sprout Social | 4/5 |
![]() | Spredfast | 3.7/5 |
![]() | Act! | 3.6/5 |
![]() | Hootsuite | 3.6/5 |
![]() | Sparkcentral | 3/5 |
![]() | Mavrck | N/A |
![]() | Engagor | N/A |
Sparkcentral has a 2.6/5 stars for its overall company culture rated by their employees

Sparkcentral scored a -100 for Net Promoter Score and a -34 for Employee Net Promoter Score. NPS gauges how likely a customer of Sparkcentral would recommend the brand to a friend. ENPS measures how likely Sparkcentral employees would recommend working at Sparkcentral to a friend.
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |
| 33% | Promoters |
|---|---|
| 0% | Passive |
| 67% | Detractors |