18
NPS
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SpartanNash
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About SpartanNash's Brand
SpartanNash is an American food distributor and grocery store retailer headquartered in Byron Center, Michigan Among its major competitors, SpartanNash is ranked in 2nd place for NPS while FRANK'S INTERNATIONAL is 1st, and Flowers Foods is 3rd.
Brand at a Glance
67%
Customer Loyalty
3.1/5
Product Quality
3.2/5
Pricing
3.4/5
Customer Service
SpartanNash Ranking
- #2 / 4 of its competitors
SpartanNash NPS
SpartanNash's Net Promoter Score (NPS) is a 18 with 46% Promoters, 26% Passives, and 28% Detractors. Net Promoter Score tracks whether SpartanNash's customers would recommend using the product based on a scale of -100 to 100.
SpartanNash Overall NPS
| 46% | Promoters |
|---|---|
| 26% | Passives |
| 28% | Detractors |
SpartanNash NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2023 16 | Jul 2023 | 16 |
Oct 2023 17 | Oct 2023 | 17 |
Nov 2023 18 | Nov 2023 | 18 |
Dec 2023 17 | Dec 2023 | 17 |
Jan 2024 16 | Jan 2024 | 16 |
Sep 2024 16 | Sep 2024 | 16 |
Oct 2024 17 | Oct 2024 | 17 |
Dec 2024 19 | Dec 2024 | 19 |
Mar 2025 22 | Mar 2025 | 22 |
Jun 2025 19 | Jun 2025 | 19 |
Oct 2025 17 | Oct 2025 | 17 |
Nov 2025 18 | Nov 2025 | 18 |
How Other Brands Compare
SpartanNash is ranked second for NPS among its competitors. FRANK'S INTERNATIONAL and Flowers Foods come in first and third, with Meijer coming in at #4.
SpartanNash |  Meijer |  Flowers Foods |  FRANK'S INTERNATIONAL | |
| Global Ranking | #- | #606 | #- | #- |
| NPS | 18 | 7 | 17 | 34 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | - | $5.04B | $719.69M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
SpartanNash NPS by Gender
Male customers rated SpartanNash's NPS 15 points higher than Female customers.
Male
14
SpartanNash's NPS was rated 14 by Male customers on Comparably.
57%
Promoters
0%
Passives
43%
Detractors
Female
-1
SpartanNash's NPS was rated -1 by Female customers on Comparably.
28%
Promoters
43%
Passives
29%
Detractors
SpartanNash NPS by Ethnicity
SpartanNash's NPS was rated 28 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 28 | Caucasian | 28 |
SpartanNash NPS by Age
SpartanNash's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
SpartanNash NPS by Usage
SpartanNash's NPS was rated the highest by customers who have used SpartanNash's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years -25 | 2 to 5 Years | -25 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Over 10 Years 34 | Over 10 Years | 34 |
SpartanNash NPS vs. Competitors
Compared to its competitors, SpartanNash's NPS is rated right above Flowers Foods, and is preceded by FRANK'S INTERNATIONAL.
| COMPANY | NPS Score | |
|---|---|---|
| FRANK'S INTERNATIONAL | 34 |
| SpartanNash | 18 |
| Flowers Foods | 17 |
| Meijer | 7 |
 | SUPERVALU | -6 |
 | Metcash | -100 |
SpartanNash Customer Reviews
Out of the 2 SpartanNash customer reviews 1 was positive and 1 was constructive. SpartanNash customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
SpartanNash Customer Loyalty
67%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
67% of SpartanNash users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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SpartanNash Customer Loyalty Score by Gender
SpartanNash's Customer Loyalty score was rated 87 by both Female and Male customers on Comparably.
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Male
87%
Yes
Female
87%
Yes
SpartanNash Customer Loyalty Score by Ethnicity
SpartanNash's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
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100
out of 100
Caucasian
SpartanNash Customer Loyalty Score by Age
SpartanNash's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 40% | 26-30 | 40% |
41-45 70% | 41-45 | 70% |
SpartanNash Customer Loyalty Score by Usage
SpartanNash's Customer Loyalty score was rated the highest by customers who have used SpartanNash's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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SpartanNash Customer Loyalty Score by Industry
SpartanNash's Customer Loyalty score was rated 100% by Accounting industry customers.
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SpartanNash Customer Loyalty vs. Competitors
Compared to its competitors, SpartanNash's Customer Loyalty score is rated right above Metcash, and is preceded by SUPERVALU.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Flowers Foods | 84% |
| Meijer | 80% |
| FRANK'S INTERNATIONAL | 76% |
| SUPERVALU | 75% |
| SpartanNash | 67% |
| Metcash | 10% |
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SpartanNash Product Quality
3.1/5
SpartanNash has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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SpartanNash Product Information
SpartanNash’s product quality score is a 3.1 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated SpartanNash's product the highest.
- Website
- https://www.spartannash.com/
- Company Size
- 10,000+ Employees
Industry
Tech
Retail
Quick Insights into SpartanNash Product Quality
SpartanNash's Product Quality score was rated highest by customers from the Accounting industry, and rated lowest by customers ages 41-45.
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Ranked SpartanNash Product Quality the Highest
Ranked SpartanNash Product Quality the Lowest
SpartanNash Product Quality Score by Gender
Male customers rated SpartanNash's Product Quality score 0.2 stars higher than Female customers.
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Male
3.5/5
Female
3.3/5
SpartanNash Product Quality Score by Ethnicity
SpartanNash's Product Quality score was rated 3.4 stars by Caucasian customers on Comparably.
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0
1
2
3
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
SpartanNash Product Quality Score by Age
SpartanNash's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.1 | 26-30 | 3.1 |
41-45 2.3 | 41-45 | 2.3 |
SpartanNash Product Quality Score by Usage
SpartanNash's Product Quality score was rated the highest by customers who have used SpartanNash's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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SpartanNash Product Quality Score by Industry
SpartanNash's Product Quality score was rated 4.6 stars by Accounting industry customers.
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SpartanNash Product Quality vs. Competitors
Compared to its competitors, SpartanNash's Product Quality score is rated right above SUPERVALU, and is preceded by Flowers Foods.
| COMPANY | Product Quality Score | |
|---|---|---|
| FRANK'S INTERNATIONAL | 4.2/5 |
| Meijer | 3.5/5 |
| Flowers Foods | 3.4/5 |
| SpartanNash | 3.1/5 |
| SUPERVALU | 3/5 |
| Metcash | 2.5/5 |
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SpartanNash Pricing
SpartanNash ROI & Value For Money
3.2/5
SpartanNash has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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SpartanNash Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry.
Quick Insights into SpartanNash ROI
SpartanNash's ROI score was rated highest by customers from the Accounting industry, and rated lowest by customers ages 41-45.
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Ranked SpartanNash ROI the Highest
Ranked SpartanNash ROI the Lowest
SpartanNash ROI Score by Gender
Male customers rated SpartanNash's ROI score 0.6 stars higher than Female customers.
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Male
3.5/5
Female
2.9/5
SpartanNash ROI Score by Ethnicity
SpartanNash's ROI score was rated 3.3 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
SpartanNash ROI Score by Age
SpartanNash's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 2.5 | 26-30 | 2.5 |
41-45 2.5 | 41-45 | 2.5 |
SpartanNash ROI Score by Usage
SpartanNash's ROI score was rated the highest by customers who have used SpartanNash's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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SpartanNash ROI Score by Industry
SpartanNash's ROI score was rated 4.5 stars by Accounting industry customers.
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SpartanNash Pricing vs. Competitors
Compared to its competitors, SpartanNash's ROI score is rated right above SUPERVALU, and is preceded by Meijer.
| COMPANY | Pricing Score | |
|---|---|---|
| FRANK'S INTERNATIONAL | 3.8/5 |
| Flowers Foods | 3.3/5 |
| Meijer | 3.3/5 |
| SpartanNash | 3.2/5 |
| SUPERVALU | 2.9/5 |
| Metcash | 2.5/5 |
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SpartanNash Customer Satisfaction (CSAT)
SpartanNash Customer Satisfaction (CSAT) Score
67 / 100
SpartanNash has an overall Customer Satisfaction score of 67 rated by its users and customers.
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Very Satisfied
26%
Satisfied
41%
Neither Satisfied nor Dissatisfied
18%
Dissatisfied
0%
Very Dissatisfied
15%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into SpartanNash Customer Satisfaction
SpartanNash's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by Male customers.
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Ranked SpartanNash Customer Satisfaction the Highest
Ranked SpartanNash Customer Satisfaction the Lowest
SpartanNash Customer Satisfaction Score by Gender
SpartanNash's Customer Satisfaction score was rated 80 by both Female and Male customers on Comparably.
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80 / 100
MaleVery Satisfied | 60% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
80 / 100
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 80% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 20% |
SpartanNash Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
SpartanNash's Customer Satisfaction (CSAT) score was rated 72% according to Caucasian users and customers.
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72 / 100
Very Satisfied
29%
Satisfied
43%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
14%
SpartanNash Customer Satisfaction Score by Age
SpartanNash's Customer Satisfaction score was rated 100 points by customers ages 18-25 on Comparably.
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% |
SpartanNash Customer Satisfaction Score by Usage
SpartanNash's Customer Satisfaction score was rated 80 points by customers who have used SpartanNash's products/services for Over 10 Years.
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SpartanNash Customer Satisfaction vs. Competitors
Compared to its competitors, SpartanNash's Customer Satisfaction score is rated right above SUPERVALU, and is preceded by FRANK'S INTERNATIONAL.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| FRANK'S INTERNATIONAL | 100% |
| SpartanNash | 67% |
| SUPERVALU | 64% |
| Meijer | 59% |
| Flowers Foods | 51% |
| Metcash | 0% |
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SpartanNash Customer Service
3.4/5
SpartanNash has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About SpartanNash's Customer Service
Address
850 76th Street SW, Byron Center, MI 49315
Website
https://www.spartannash.com/
Phone Number
+1 616-878-2000
Quick Insights into SpartanNash Customer Service
SpartanNash's Customer Service score was rated highest by customers from the Accounting industry, and rated lowest by customers ages 41-45.
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Ranked SpartanNash Customer Service the Highest
Ranked SpartanNash Customer Service the Lowest
SpartanNash Customer Service Score by Gender
Female customers rated SpartanNash's Customer Service score 0.1 stars higher than Male customers.
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Male
3.4/5
Female
3.5/5
SpartanNash Customer Service Score by Ethnicity
SpartanNash's Customer Service score was rated 3.4 stars by Caucasian customers on Comparably.
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0
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
SpartanNash Customer Service Score by Age
SpartanNash's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
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0
20
40
60
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 2.6 | 26-30 | 2.6 |
41-45 2.3 | 41-45 | 2.3 |
SpartanNash Customer Service Score by Usage
SpartanNash's Customer Service score was rated the highest by customers who have used SpartanNash's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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SpartanNash Customer Service Score by Industry
SpartanNash's Customer Service score was rated 4.6 stars by Accounting industry customers.
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SpartanNash Customer Service vs. Competitors
Compared to its competitors, SpartanNash's Customer Service score is rated right above Flowers Foods, and is preceded by FRANK'S INTERNATIONAL.
| COMPANY | Customer Service Score | |
|---|---|---|
| FRANK'S INTERNATIONAL | 4/5 |
| SpartanNash | 3.4/5 |
| Flowers Foods | 3.3/5 |
| Meijer | 3.2/5 |
| SUPERVALU | 3.1/5 |
| Metcash | 2.5/5 |
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SpartanNash as an Employer
2.5/5
SpartanNash has a 2.5/5 stars for its overall company culture rated by their employees
bottom
15%
Consumer vs. Employees
SpartanNash scored a 18 for Net Promoter Score and a -34 for Employee Net Promoter Score. NPS gauges how likely a customer of SpartanNash would recommend the brand to a friend. ENPS measures how likely SpartanNash employees would recommend working at SpartanNash to a friend.
Net Promoter Score
18
NPS Score
| 46% | Promoters |
|---|---|
| 26% | Passive |
| 28% | Detractors |
Employee Net Promoter Score
-34
eNPS Score
| 26% | Promoters |
|---|---|
| 14% | Passive |
| 60% | Detractors |
