SUPERVALU NPS & Customer Reviews

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SUPERVALU

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SUPERVALU

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About SUPERVALU's Brand

Super Value Market is a Retail company located in 21282 S Marks Ave, Riverdale, California, United States. Among its major competitors, SUPERVALU is ranked in 7th place for NPS while Tesco Corporation is 1st, and Aldi UK is 2nd.

Brand at a Glance

75%

Customer Loyalty

3/5

Product Quality

2.9/5

Pricing

3.1/5

Customer Service

SUPERVALU Ranking

^#3 / 4 of its competitors

SUPERVALU NPS

SUPERVALU's Net Promoter Score (NPS) is a -6 with 39% Promoters, 16% Passives, and 45% Detractors. Net Promoter Score tracks whether SUPERVALU's customers would recommend using the product based on a scale of -100 to 100.

SUPERVALU Overall NPS

-6

NPS

39%	Promoters
16%	Passives
45%	Detractors

SUPERVALU NPS Trend

-100

-50

100

Summary	Date	Score
Mar 2023 -7	Mar 2023	-7
Jun 2023 -6	Jun 2023	-6
Jul 2023 0	Jul 2023	0
Feb 2024 4	Feb 2024	4
Apr 2024 12	Apr 2024	12
May 2024 4	May 2024	4
Jul 2024 0	Jul 2024	0
Oct 2024 3	Oct 2024	3
Jan 2025 2	Jan 2025	2
Apr 2025 0	Apr 2025	0
Jun 2025 -3	Jun 2025	-3
Nov 2025 -7	Nov 2025	-7

How Other Brands Compare

SUPERVALU is ranked third for NPS among its competitors. Walmart and Meijer come in first and second, with Dollar Tree coming in at #4.

	SUPERVALU	Walmart	Dollar Tree	Meijer
Global Ranking	#-	#104	#259	#606
NPS	-6	7	-7	7
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	Neutral	Neutral
Valuation Updated every 24 hours for public companies	-	$382.64B	$30.51B	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

SUPERVALU NPS by Gender

Male customers rated SUPERVALU's NPS 33 points higher than Female customers.

Male

SUPERVALU's NPS was rated 33 by Male customers on Comparably.

33%

Promoters

67%

Passives

Detractors

Female

SUPERVALU's NPS was rated by Female customers on Comparably.

43%

Promoters

14%

Passives

43%

Detractors

SUPERVALU NPS by Ethnicity

SUPERVALU's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 0	Caucasian	0
Other 25	Other	25

SUPERVALU NPS by Age

SUPERVALU's NPS was rated 0 points by customers ages 56-60 on Comparably.

100

Summary

Age

Promoters

Passives

Detractors

56-60

33%

34%

33%

SUPERVALU NPS by Usage

SUPERVALU's NPS was rated -40 points by customers who have used SUPERVALU's products/services for Over 10 Years.

-100

-50

100

Summary	Usage	Score
Over 10 Years -40	Over 10 Years	-40

SUPERVALU NPS vs. Competitors

Compared to its competitors, SUPERVALU's NPS is rated right above Dollar Tree, and is preceded by Wakefern Food.

COMPANY		NPS Score
	Tesco Corporation	50
	Aldi UK	40
	KeHE Distributors	16
	Walmart	7
	Meijer	7
	Wakefern Food	3
	SUPERVALU	-6
	Dollar Tree	-7
	Safeway	-41

SUPERVALU Customer Reviews

Out of the 2 SUPERVALU customer reviews 2 were positive and 0 were constructive. SUPERVALU customer reviews reflect that all customers have a favorable experience using the products/services of the company.

SUPERVALU Customer Loyalty

75%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

75% of SUPERVALU users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

75%

25%

SUPERVALU Customer Loyalty Score by Gender

Male customers rated SUPERVALU's Customer Loyalty score 39% higher than Female customers.

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Male

100%

Yes

Female

61%

Yes

SUPERVALU Customer Loyalty Score by Ethnicity

SUPERVALU's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.

% who answered "Yes"

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out of 100

Caucasian

100

out of 100

Other

SUPERVALU Customer Loyalty Score by Age

SUPERVALU's Customer Loyalty score was rated 40% by customers ages 56-60 on Comparably.

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20%

40%

60%

80%

100%

Summary	Age	Score
56-60 40%	56-60	40%

SUPERVALU Customer Loyalty Score by Usage

SUPERVALU's Customer Loyalty score was rated 64% by customers who have used SUPERVALU's products/services for Over 10 Years.

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Over 10 Years	64%

SUPERVALU Customer Loyalty vs. Competitors

Compared to its competitors, SUPERVALU's Customer Loyalty score is rated right below Aldi UK.

COMPANY		Customer Loyalty Score
	Tesco Corporation	100%
	Wakefern Food	87%
	KeHE Distributors	84%
	Dollar Tree	82%
	Meijer	80%
	Safeway	80%
	Walmart	76%
	Aldi UK	75%
	SUPERVALU	75%

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SUPERVALU Product Quality

3/5

SUPERVALU has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.

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SUPERVALU Product Information

SUPERVALU’s product quality score is a 3 out of 5 as rated by its users and customers.

Website: http://www.supervalu.com

Company Size: 10,000+ Employees

Industry

Tech

Consumer Services

Ecommerce and Marketplaces

Marketplaces

Quick Insights into SUPERVALU Product Quality

SUPERVALU's Product Quality score was rated highest by Male customers, and rated lowest by Female customers.

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Ranked SUPERVALU Product Quality the Highest

Male	3.5
Caucasian	3.1
Over 10 Years	2.5

Ranked SUPERVALU Product Quality the Lowest

Other	3
Female	2.8

SUPERVALU Product Quality Score by Gender

Male customers rated SUPERVALU's Product Quality score 0.7 stars higher than Female customers.

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Male

3.5/5

Female

2.8/5

SUPERVALU Product Quality Score by Ethnicity

SUPERVALU's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3.1	Caucasian	3.1
Other 3	Other	3

SUPERVALU Product Quality Score by Age

SUPERVALU's Product Quality score was rated 2.3 stars by customers ages 56-60 on Comparably.

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Summary	Age	Score
56-60 2.3	56-60	2.3

SUPERVALU Product Quality Score by Usage

SUPERVALU's Product Quality score was rated 2.5 stars by customers who have used SUPERVALU's products/services for Over 10 Years.

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Over 10 Years	2.5

SUPERVALU Product Quality vs. Competitors

Compared to its competitors, SUPERVALU's Product Quality score is rated right above Safeway, and is preceded by Dollar Tree.

COMPANY		Product Quality Score
	Aldi UK	4/5
	Tesco Corporation	4/5
	KeHE Distributors	3.7/5
	Walmart	3.5/5
	Meijer	3.5/5
	Wakefern Food	3.5/5
	Dollar Tree	3.1/5
	SUPERVALU	3/5
	Safeway	2.5/5

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SUPERVALU Pricing

SUPERVALU ROI & Value For Money

2.9/5

SUPERVALU has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.

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Quick Insights into SUPERVALU ROI

SUPERVALU's ROI score was rated highest by Male customers, and rated lowest by Female customers.

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Ranked SUPERVALU ROI the Highest

Male	4.1
Other	3.5
56-60	3

Ranked SUPERVALU ROI the Lowest

Caucasian	3.1
Female	2.9

SUPERVALU ROI Score by Gender

Male customers rated SUPERVALU's ROI score 1.2 stars higher than Female customers.

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Male

4.1/5

Female

2.9/5

SUPERVALU ROI Score by Ethnicity

SUPERVALU's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 3.1	Caucasian	3.1
Other 3.5	Other	3.5

SUPERVALU ROI Score by Age

SUPERVALU's ROI score was rated 3 stars by customers ages 56-60 on Comparably.

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Summary	Age	Score
56-60 3	56-60	3

SUPERVALU ROI Score by Usage

SUPERVALU's ROI score was rated 2.4 stars by customers who have used SUPERVALU's products/services for Over 10 Years.

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Over 10 Years	2.4

SUPERVALU Pricing vs. Competitors

Compared to its competitors, SUPERVALU's ROI score is rated right above Tesco Corporation, and is preceded by Dollar Tree.

COMPANY		Pricing Score
	Aldi UK	4.2/5
	KeHE Distributors	3.6/5
	Walmart	3.5/5
	Wakefern Food	3.4/5
	Meijer	3.3/5
	Dollar Tree	3.3/5
	SUPERVALU	2.9/5
	Tesco Corporation	2.5/5
	Safeway	2.3/5

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SUPERVALU Customer Satisfaction (CSAT)

SUPERVALU Customer Satisfaction (CSAT) Score

64 / 100

SUPERVALU has an overall Customer Satisfaction score of 64 rated by its users and customers.

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Very Satisfied	41%
Satisfied	23%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	9%
Very Dissatisfied	27%

Very Satisfied

41%

Satisfied

23%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

27%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into SUPERVALU Customer Satisfaction

SUPERVALU's Customer Satisfaction score was rated highest by customers ages 56-60, and rated lowest by Other customers.

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Ranked SUPERVALU Customer Satisfaction the Highest

56-60	67%
Caucasian	67%
Male	67%

Ranked SUPERVALU Customer Satisfaction the Lowest

Female	58%
Other	50%

SUPERVALU Customer Satisfaction Score by Gender

Male customers rated SUPERVALU's Customer Satisfaction score 9 points higher than Female customers.

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67 / 100

Male

	Very Satisfied	67%
	Satisfied	0%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	33%
	Very Dissatisfied	0%

58 / 100

Female

	Very Satisfied	29%
	Satisfied	29%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	14%
	Very Dissatisfied	28%

SUPERVALU Customer Satisfaction Score by Ethnicity

Caucasian
67%
Other
50%

CSAT according to Caucasian

SUPERVALU's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.

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67 / 100

Very Satisfied	50%
Satisfied	17%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	17%
Very Dissatisfied	16%

Very Satisfied

50%

Satisfied

17%

Neither Satisfied nor Dissatisfied

Dissatisfied

17%

Very Dissatisfied

16%

CSAT according to Other

SUPERVALU's Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.

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50 / 100

Very Satisfied	25%
Satisfied	25%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	25%
Very Dissatisfied	25%

Very Satisfied

25%

Satisfied

25%

Neither Satisfied nor Dissatisfied

Dissatisfied

25%

Very Dissatisfied

25%

SUPERVALU Customer Satisfaction Score by Age

SUPERVALU's Customer Satisfaction score was rated 67 points by customers ages 56-60 on Comparably.

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100

Breakdown

Age

Score

56-60

67%

SUPERVALU Customer Satisfaction Score by Usage

SUPERVALU's Customer Satisfaction score was rated 40 points by customers who have used SUPERVALU's products/services for Over 10 Years.

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Over 10 Years	40

SUPERVALU Customer Satisfaction vs. Competitors

Compared to its competitors, SUPERVALU's Customer Satisfaction score is rated right above Meijer, and is preceded by Walmart.

COMPANY		Customer Satisfaction (CSAT) Score
	Tesco Corporation	100%
	Aldi UK	86%
	Walmart	66%
	SUPERVALU	64%
	Meijer	59%
	Wakefern Food	59%
	KeHE Distributors	58%
	Dollar Tree	55%
	Safeway	33%

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SUPERVALU Customer Service

3.1/5

SUPERVALU has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.

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About SUPERVALU's Customer Service

Address

Eden Prairie, Beaver Creek, MN

Website

http://www.supervalu.com

Phone Number

9529473161

Quick Insights into SUPERVALU Customer Service

SUPERVALU's Customer Service score was rated highest by Male customers, and rated lowest by Female customers.

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Ranked SUPERVALU Customer Service the Highest

Male	4.1
Other	3.7
56-60	3

Ranked SUPERVALU Customer Service the Lowest

Caucasian	3.2
Female	3.1

SUPERVALU Customer Service Score by Gender

Male customers rated SUPERVALU's Customer Service score 1 stars higher than Female customers.

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Male

4.1/5

Female

3.1/5

SUPERVALU Customer Service Score by Ethnicity

SUPERVALU's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.2	Caucasian	3.2
Other 3.7	Other	3.7

SUPERVALU Customer Service Score by Age

SUPERVALU's Customer Service score was rated 3 stars by customers ages 56-60 on Comparably.

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100

Summary	Age	Customer Service Score
56-60 3	56-60	3

SUPERVALU Customer Service Score by Usage

SUPERVALU's Customer Service score was rated 2.4 stars by customers who have used SUPERVALU's products/services for Over 10 Years.

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Over 10 Years	2.4

SUPERVALU Customer Service vs. Competitors

Compared to its competitors, SUPERVALU's Customer Service score is rated right above Dollar Tree, and is preceded by Meijer.

COMPANY		Customer Service Score
	Aldi UK	4.1/5
	KeHE Distributors	3.5/5
	Wakefern Food	3.4/5
	Walmart	3.3/5
	Meijer	3.2/5
	SUPERVALU	3.1/5
	Dollar Tree	3/5
	Tesco Corporation	2.5/5
	Safeway	2.3/5

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SUPERVALU as an Employer

2.6/5

SUPERVALU has a 2.6/5 stars for its overall company culture rated by their employees

bottom

CEO of SUPERVALU

Mark Gross

In the Bottom 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

SUPERVALU scored a -6 for Net Promoter Score and a -32 for Employee Net Promoter Score. NPS gauges how likely a customer of SUPERVALU would recommend the brand to a friend. ENPS measures how likely SUPERVALU employees would recommend working at SUPERVALU to a friend.

Net Promoter Score

-6

NPS Score

39%	Promoters
16%	Passive
45%	Detractors

Employee Net Promoter Score

-32

eNPS Score

29%	Promoters
10%	Passive
61%	Detractors

Global Ranking Snapshot

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5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail