-6
NPS
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SUPERVALU
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About SUPERVALU's Brand
Super Value Market is a Retail company located in 21282 S Marks Ave, Riverdale, California, United States. Among its major competitors, SUPERVALU is ranked in 7th place for NPS while Tesco Corporation is 1st, and Aldi UK is 2nd.
Brand at a Glance
75%
Customer Loyalty
3/5
Product Quality
2.9/5
Pricing
3.1/5
Customer Service
SUPERVALU Ranking
- #3 / 4 of its competitors
SUPERVALU NPS
SUPERVALU's Net Promoter Score (NPS) is a -6 with 39% Promoters, 16% Passives, and 45% Detractors. Net Promoter Score tracks whether SUPERVALU's customers would recommend using the product based on a scale of -100 to 100.
SUPERVALU Overall NPS
| 39% | Promoters |
|---|---|
| 16% | Passives |
| 45% | Detractors |
SUPERVALU NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2023 -7 | Mar 2023 | -7 |
Jun 2023 -6 | Jun 2023 | -6 |
Jul 2023 0 | Jul 2023 | 0 |
Feb 2024 4 | Feb 2024 | 4 |
Apr 2024 12 | Apr 2024 | 12 |
May 2024 4 | May 2024 | 4 |
Jul 2024 0 | Jul 2024 | 0 |
Oct 2024 3 | Oct 2024 | 3 |
Jan 2025 2 | Jan 2025 | 2 |
Apr 2025 0 | Apr 2025 | 0 |
Jun 2025 -3 | Jun 2025 | -3 |
Nov 2025 -7 | Nov 2025 | -7 |
How Other Brands Compare
SUPERVALU is ranked third for NPS among its competitors. Walmart and Meijer come in first and second, with Dollar Tree coming in at #4.
SUPERVALU |  Walmart |  Dollar Tree |  Meijer | |
| Global Ranking | #- | #104 | #259 | #606 |
| NPS | -6 | 7 | -7 | 7 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $382.64B | $30.51B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
SUPERVALU NPS by Gender
Male customers rated SUPERVALU's NPS 33 points higher than Female customers.
Male
33
SUPERVALU's NPS was rated 33 by Male customers on Comparably.
33%
Promoters
67%
Passives
0%
Detractors
Female
0
SUPERVALU's NPS was rated by Female customers on Comparably.
43%
Promoters
14%
Passives
43%
Detractors
SUPERVALU NPS by Ethnicity
SUPERVALU's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Other 25 | Other | 25 |
SUPERVALU NPS by Age
SUPERVALU's NPS was rated 0 points by customers ages 56-60 on Comparably.
SUPERVALU NPS by Usage
SUPERVALU's NPS was rated -40 points by customers who have used SUPERVALU's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years -40 | Over 10 Years | -40 |
SUPERVALU NPS vs. Competitors
Compared to its competitors, SUPERVALU's NPS is rated right above Dollar Tree, and is preceded by Wakefern Food.
| COMPANY | NPS Score | |
|---|---|---|
 | Tesco Corporation | 50 |
 | Aldi UK | 40 |
 | KeHE Distributors | 16 |
| Walmart | 7 |
| Meijer | 7 |
 | Wakefern Food | 3 |
| SUPERVALU | -6 |
| Dollar Tree | -7 |
 | Safeway | -41 |
SUPERVALU Customer Reviews
Out of the 2 SUPERVALU customer reviews 2 were positive and 0 were constructive. SUPERVALU customer reviews reflect that all customers have a favorable experience using the products/services of the company.
SUPERVALU Customer Loyalty
75%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of SUPERVALU users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
SUPERVALU Customer Loyalty Score by Gender
Male customers rated SUPERVALU's Customer Loyalty score 39% higher than Female customers.
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Male
100%
Yes
Female
61%
Yes
SUPERVALU Customer Loyalty Score by Ethnicity
SUPERVALU's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of SUPERVALU.
55
out of 100
Caucasian
100
out of 100
Other
SUPERVALU Customer Loyalty Score by Age
SUPERVALU's Customer Loyalty score was rated 40% by customers ages 56-60 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
56-60 40% | 56-60 | 40% |
SUPERVALU Customer Loyalty Score by Usage
SUPERVALU's Customer Loyalty score was rated 64% by customers who have used SUPERVALU's products/services for Over 10 Years.
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SUPERVALU Customer Loyalty vs. Competitors
Compared to its competitors, SUPERVALU's Customer Loyalty score is rated right below Aldi UK.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Tesco Corporation | 100% |
| Wakefern Food | 87% |
| KeHE Distributors | 84% |
| Dollar Tree | 82% |
| Meijer | 80% |
| Safeway | 80% |
| Walmart | 76% |
| Aldi UK | 75% |
| SUPERVALU | 75% |
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SUPERVALU Product Quality
3/5
SUPERVALU has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
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SUPERVALU Product Information
SUPERVALU’s product quality score is a 3 out of 5 as rated by its users and customers.
- Website
- http://www.supervalu.com
- Company Size
- 10,000+ Employees
Industry
Tech
Consumer Services
Ecommerce and Marketplaces
Marketplaces
Quick Insights into SUPERVALU Product Quality
SUPERVALU's Product Quality score was rated highest by Male customers, and rated lowest by Female customers.
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Ranked SUPERVALU Product Quality the Highest
Ranked SUPERVALU Product Quality the Lowest
SUPERVALU Product Quality Score by Gender
Male customers rated SUPERVALU's Product Quality score 0.7 stars higher than Female customers.
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Male
3.5/5
Female
2.8/5
SUPERVALU Product Quality Score by Ethnicity
SUPERVALU's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of SUPERVALU.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Other 3 | Other | 3 |
SUPERVALU Product Quality Score by Age
SUPERVALU's Product Quality score was rated 2.3 stars by customers ages 56-60 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
56-60 2.3 | 56-60 | 2.3 |
SUPERVALU Product Quality Score by Usage
SUPERVALU's Product Quality score was rated 2.5 stars by customers who have used SUPERVALU's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
SUPERVALU Product Quality vs. Competitors
Compared to its competitors, SUPERVALU's Product Quality score is rated right above Safeway, and is preceded by Dollar Tree.
| COMPANY | Product Quality Score | |
|---|---|---|
| Aldi UK | 4/5 |
| Tesco Corporation | 4/5 |
| KeHE Distributors | 3.7/5 |
| Walmart | 3.5/5 |
| Meijer | 3.5/5 |
| Wakefern Food | 3.5/5 |
| Dollar Tree | 3.1/5 |
| SUPERVALU | 3/5 |
| Safeway | 2.5/5 |
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SUPERVALU Pricing
SUPERVALU ROI & Value For Money
2.9/5
SUPERVALU has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
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Quick Insights into SUPERVALU ROI
SUPERVALU's ROI score was rated highest by Male customers, and rated lowest by Female customers.
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Ranked SUPERVALU ROI the Highest
Ranked SUPERVALU ROI the Lowest
SUPERVALU ROI Score by Gender
Male customers rated SUPERVALU's ROI score 1.2 stars higher than Female customers.
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Male
4.1/5
Female
2.9/5
SUPERVALU ROI Score by Ethnicity
SUPERVALU's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of SUPERVALU.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Other 3.5 | Other | 3.5 |
SUPERVALU ROI Score by Age
SUPERVALU's ROI score was rated 3 stars by customers ages 56-60 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
56-60 3 | 56-60 | 3 |
SUPERVALU ROI Score by Usage
SUPERVALU's ROI score was rated 2.4 stars by customers who have used SUPERVALU's products/services for Over 10 Years.
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SUPERVALU Pricing vs. Competitors
Compared to its competitors, SUPERVALU's ROI score is rated right above Tesco Corporation, and is preceded by Dollar Tree.
| COMPANY | Pricing Score | |
|---|---|---|
| Aldi UK | 4.2/5 |
| KeHE Distributors | 3.6/5 |
| Walmart | 3.5/5 |
| Wakefern Food | 3.4/5 |
| Meijer | 3.3/5 |
| Dollar Tree | 3.3/5 |
| SUPERVALU | 2.9/5 |
| Tesco Corporation | 2.5/5 |
| Safeway | 2.3/5 |
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SUPERVALU Customer Satisfaction (CSAT)
SUPERVALU Customer Satisfaction (CSAT) Score
64 / 100
SUPERVALU has an overall Customer Satisfaction score of 64 rated by its users and customers.
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Very Satisfied
41%
Satisfied
23%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
9%
Very Dissatisfied
27%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into SUPERVALU Customer Satisfaction
SUPERVALU's Customer Satisfaction score was rated highest by customers ages 56-60, and rated lowest by Other customers.
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Ranked SUPERVALU Customer Satisfaction the Highest
Ranked SUPERVALU Customer Satisfaction the Lowest
SUPERVALU Customer Satisfaction Score by Gender
Male customers rated SUPERVALU's Customer Satisfaction score 9 points higher than Female customers.
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67 / 100
MaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 33% | |
Very Dissatisfied | 0% |
58 / 100
FemaleVery Satisfied | 29% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 13% | |
Very Dissatisfied | 29% |
SUPERVALU Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
SUPERVALU's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
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67 / 100
Very Satisfied
50%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
16%
Very Dissatisfied
17%
CSAT according to Other
SUPERVALU's Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.
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50 / 100
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
25%
SUPERVALU Customer Satisfaction Score by Age
SUPERVALU's Customer Satisfaction score was rated 67 points by customers ages 56-60 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 56-60 | 67% |
SUPERVALU Customer Satisfaction Score by Usage
SUPERVALU's Customer Satisfaction score was rated 40 points by customers who have used SUPERVALU's products/services for Over 10 Years.
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SUPERVALU Customer Satisfaction vs. Competitors
Compared to its competitors, SUPERVALU's Customer Satisfaction score is rated right above Meijer, and is preceded by Walmart.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Tesco Corporation | 100% |
| Aldi UK | 86% |
| Walmart | 66% |
| SUPERVALU | 64% |
| Meijer | 59% |
| Wakefern Food | 59% |
| KeHE Distributors | 58% |
| Dollar Tree | 55% |
| Safeway | 33% |
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SUPERVALU Customer Service
3.1/5
SUPERVALU has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
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About SUPERVALU's Customer Service
Address
Eden Prairie, Beaver Creek, MN
Website
http://www.supervalu.com
Phone Number
9529473161
Quick Insights into SUPERVALU Customer Service
SUPERVALU's Customer Service score was rated highest by Male customers, and rated lowest by Female customers.
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Ranked SUPERVALU Customer Service the Highest
Ranked SUPERVALU Customer Service the Lowest
SUPERVALU Customer Service Score by Gender
Male customers rated SUPERVALU's Customer Service score 1 stars higher than Female customers.
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Male
4.1/5
Female
3.1/5
SUPERVALU Customer Service Score by Ethnicity
SUPERVALU's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of SUPERVALU.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Other 3.7 | Other | 3.7 |
SUPERVALU Customer Service Score by Age
SUPERVALU's Customer Service score was rated 3 stars by customers ages 56-60 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
56-60 3 | 56-60 | 3 |
SUPERVALU Customer Service Score by Usage
SUPERVALU's Customer Service score was rated 2.4 stars by customers who have used SUPERVALU's products/services for Over 10 Years.
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SUPERVALU Customer Service vs. Competitors
Compared to its competitors, SUPERVALU's Customer Service score is rated right above Dollar Tree, and is preceded by Meijer.
| COMPANY | Customer Service Score | |
|---|---|---|
| Aldi UK | 4.1/5 |
| KeHE Distributors | 3.5/5 |
| Wakefern Food | 3.4/5 |
| Walmart | 3.3/5 |
| Meijer | 3.2/5 |
| SUPERVALU | 3.1/5 |
| Dollar Tree | 3/5 |
| Tesco Corporation | 2.5/5 |
| Safeway | 2.3/5 |
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SUPERVALU as an Employer
2.6/5
SUPERVALU has a 2.6/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
SUPERVALU scored a -6 for Net Promoter Score and a -32 for Employee Net Promoter Score. NPS gauges how likely a customer of SUPERVALU would recommend the brand to a friend. ENPS measures how likely SUPERVALU employees would recommend working at SUPERVALU to a friend.
Net Promoter Score
-6
NPS Score
| 39% | Promoters |
|---|---|
| 16% | Passive |
| 45% | Detractors |
Employee Net Promoter Score
-32
eNPS Score
| 29% | Promoters |
|---|---|
| 10% | Passive |
| 61% | Detractors |
