F. Peter Zaballos

Mr. F. Peter Zaballos has been the Chief Marketing Officer since March 3 2016. Mr. Zaballos served as Vice President of Marketing and Product at SPS Commerce, Inc. since September 2012 until March 3 2016. Mr. Zaballos is responsible for defining, executing and scaling SPS Commerce's marketing programs and campaigns to support its significant growth in the retail supply chain market. Mr. Zaballos serves as a Venture Partner of Formative Ventures, LLC and focuses on operations. Mr. Zaballos served as the Vice President of Marketing at Vivo Software, Inc., where he managed all aspects of its marketing including strategic partnerships with Microsoft and RealNetworks until 1998. Before Vivo, he held key executive and management roles in sales and marketing spanning more than 10 years at FTP Software, C-Cube Microsystems and LSI Logic. He served as a Venture Capitalist at Frazier Technology Ventures. Mr. Zaballos served as a Vice President of Midwest at Frazier Technology Ventures, where he sourced, evaluated and managed early stage investments in the consumer and enterprise web services sectors. He joined Frazier in 2003. From 2010 to 2011 he held the positions of Vice President of Product and Vice President of Marketing and Business Development at StudyBlue. He held executive leadership positions in marketing, business development and product management at StudyBlue, Inc., including as Head of Product. Mr. Zaballos led Frazier Technology Venture's investment in Icebreaker, Inc. He is a seasoned Marketing Executive with significant experience in the technology software and semiconductor markets. He has more than 15 years as a marketing executive and board experience provide knowledge and skills to the board in the areas of brand development and marketing, product strategy, business development and innovation. Mr. Zaballos works closely on product and marketing strategy. He has been the Chairman of Insignia Systems Inc. since January 11, 2016 and has been its Director since June 2015. He serves as an Independent Director at Insignia Systems, Inc. Mr. Zaballos served as the Senior Director of Marketing at RealNetworks, where he developed the product marketing strategy and go-to-market plans for four major RealSystem software platforms. He developed the marketing strategy for RealNetworks Mobile Multimedia Platform. He served as a Board Observer at Aveso, Control4, Mobitrac, OnRequest Images, Inc. and WetPaint. At Control4 and Wetpaint. He served as a Board Director at IceBreaker, Inc. Mr. Zaballos served as an Advisory Board Member for two consumer web service firms. At RealNetworks, he served as a Representative on the Advisory Board of the World Wide Web Consortium from 1998 to 1999. Mr. Zaballos holds an M.B.A. from the Massachusetts Institute of Technology and a Bachelor of Science degree in Electrical Engineering and Computer Science from the University of California, Berkeley.