67
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Starwood Hotels & Resorts
Marketing or Exec? Claim Your Free Account
About Starwood Hotels & Resorts' Brand
Among its major competitors, Starwood Hotels & Resorts is ranked in 1st place for NPS while Hyatt is 2nd, and Hilton is 3rd.
Brand at a Glance
100%
Customer Loyalty
4.5/5
Product Quality
5/5
Pricing
5/5
Customer Service
Starwood Hotels & Resorts Ranking
- #1 / 4 of its competitors
Starwood Hotels & Resorts NPS
Starwood Hotels & Resorts's Net Promoter Score (NPS) is a 67 with 67% Promoters, 33% Passives, and 0% Detractors. Net Promoter Score tracks whether Starwood Hotels & Resorts's customers would recommend using the product based on a scale of -100 to 100.
Starwood Hotels & Resorts Overall NPS
| 67% | Promoters |
|---|---|
| 33% | Passives |
| 0% | Detractors |
Starwood Hotels & Resorts NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2021 100 | May 2021 | 100 |
Dec 2023 50 | Dec 2023 | 50 |
Feb 2024 66 | Feb 2024 | 66 |
How Other Brands Compare
Starwood Hotels & Resorts is ranked first for NPS among its competitors. Hyatt and Hilton come in second and third, with Marriott coming in at #4.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Starwood Hotels & Resorts NPS vs. Competitors
Compared to its competitors, Starwood Hotels & Resorts's NPS is rated right above Hyatt.
| COMPANY | NPS Score | |
|---|---|---|
| Starwood Hotels & Resorts | 67 |
 | Hyatt | 32 |
 | Hilton | 26 |
 | Marriott | 15 |
 | Choice Hotels | -29 |
 | Doubletree By Hilton | -42 |
 | Wyndham Worldwide Corp | -49 |
Starwood Hotels & Resorts Customer Loyalty
100%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of Starwood Hotels & Resorts users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Starwood Hotels & Resorts Customer Loyalty vs. Competitors
Compared to its competitors, Starwood Hotels & Resorts's Customer Loyalty score is rated right above Choice Hotels.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Starwood Hotels & Resorts | 100% |
| Choice Hotels | 83% |
| Marriott | 81% |
| Hyatt | 79% |
| Hilton | 78% |
| Doubletree By Hilton | 68% |
| Wyndham Worldwide Corp | 60% |
Unlock Starwood Hotels & Resorts Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Starwood Hotels & Resorts Customer Loyalty vs. Competitors data and gain insights into your customers today.
Starwood Hotels & Resorts Product Quality
4.5/5
Starwood Hotels & Resorts has an overall Product Quality score of 4.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Starwood Hotels & Resorts' overall Product Quality score rated by its users and customers.
Starwood Hotels & Resorts Product Information
Starwood Hotels & Resorts’s product quality score is a 4.5 out of 5 as rated by its users and customers.
Starwood Hotels & Resorts Product Quality vs. Competitors
Compared to its competitors, Starwood Hotels & Resorts's Product Quality score is rated right above Hyatt.
| COMPANY | Product Quality Score | |
|---|---|---|
| Starwood Hotels & Resorts | 4.5/5 |
| Hyatt | 4.1/5 |
| Hilton | 3.8/5 |
| Marriott | 3.5/5 |
| Choice Hotels | 2.5/5 |
| Doubletree By Hilton | 2.1/5 |
| Wyndham Worldwide Corp | 2/5 |
Unlock Starwood Hotels & Resorts Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Starwood Hotels & Resorts Product Quality vs. Competitors data and gain insights into your customers today.
Starwood Hotels & Resorts Pricing
Starwood Hotels & Resorts ROI & Value For Money
5/5
Starwood Hotels & Resorts has a value for money and ROI score of 5 out of 5 stars rated by its users and customers.
Sign Up to unlock Starwood Hotels & Resorts' overall ROI score rated by its users and customers.
Starwood Hotels & Resorts Pricing vs. Competitors
Compared to its competitors, Starwood Hotels & Resorts's ROI score is rated right above Hyatt.
| COMPANY | Pricing Score | |
|---|---|---|
| Starwood Hotels & Resorts | 5/5 |
| Hyatt | 3.9/5 |
| Hilton | 3.7/5 |
| Marriott | 3.4/5 |
| Choice Hotels | 2.7/5 |
| Doubletree By Hilton | 2.1/5 |
| Wyndham Worldwide Corp | 2/5 |
Unlock Starwood Hotels & Resorts ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Starwood Hotels & Resorts ROI vs. Competitors data and gain insights into your customers today.
Starwood Hotels & Resorts Customer Satisfaction (CSAT)
Starwood Hotels & Resorts Customer Satisfaction (CSAT) Score
100 / 100
Starwood Hotels & Resorts has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Starwood Hotels & Resorts Customer Satisfaction vs. Competitors
Compared to its competitors, Starwood Hotels & Resorts's Customer Satisfaction score is rated right above Hyatt.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Starwood Hotels & Resorts | 100% |
| Hyatt | 81% |
| Hilton | 74% |
| Marriott | 64% |
| Choice Hotels | 38% |
| Doubletree By Hilton | 27% |
| Wyndham Worldwide Corp | 26% |
Unlock Starwood Hotels & Resorts Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Starwood Hotels & Resorts Customer Satisfaction vs. Competitors data and gain insights into your customers today.
Starwood Hotels & Resorts Customer Service
5/5
Starwood Hotels & Resorts has an overall Customer Service score of 5 out of 5 stars rated by its users and customers.
Sign Up to unlock Starwood Hotels & Resorts' overall Customer Service score rated by its users and customers.
About Starwood Hotels & Resorts's Customer Service
Address
One StarPoint, Stamford, CT 06902
Website
http://www.starwoodhotels.com
Starwood Hotels & Resorts Customer Service vs. Competitors
Compared to its competitors, Starwood Hotels & Resorts's Customer Service score is rated right above Hyatt.
| COMPANY | Customer Service Score | |
|---|---|---|
| Starwood Hotels & Resorts | 5/5 |
| Hyatt | 4/5 |
| Hilton | 3.8/5 |
| Marriott | 3.4/5 |
| Choice Hotels | 2.6/5 |
| Wyndham Worldwide Corp | 2.3/5 |
| Doubletree By Hilton | 2.1/5 |
Unlock Starwood Hotels & Resorts Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Starwood Hotels & Resorts Customer Service vs. Competitors data and gain insights into your customers today.
Starwood Hotels & Resorts as an Employer
4.5/5
Starwood Hotels & Resorts has a 4.5/5 stars for its overall company culture rated by their employees
top
5%
CEO of Starwood Hotels & Resorts
In the Top 5% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Starwood Hotels & Resorts scored a 67 for Net Promoter Score and a 25 for Employee Net Promoter Score. NPS gauges how likely a customer of Starwood Hotels & Resorts would recommend the brand to a friend. ENPS measures how likely Starwood Hotels & Resorts employees would recommend working at Starwood Hotels & Resorts to a friend.
Net Promoter Score
67
NPS Score
| 67% | Promoters |
|---|---|
| 33% | Passive |
| 0% | Detractors |
Employee Net Promoter Score
25
eNPS Score
| 50% | Promoters |
|---|---|
| 25% | Passive |
| 25% | Detractors |
