-40
NPS
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Taboola
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About Taboola's Brand
Taboola powers recommendations for the open web, helping people discover things they may like. The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo. More than 14,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. Following the acquisition of Connexity in 2021, Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions each month. Leading brands including Walmart, Macy’s, Wayfair, Skechers and eBay are among key customers. Taboola is headquartered in New York City, and also has offices across the globe. Among its major competitors, Taboola is ranked in 5th place for NPS while Google is 1st, and Outbrain is 2nd.Their current valuation is $1.01B
Brand at a Glance
71%
Customer Loyalty
3.2/5
Product Quality
3.3/5
Pricing
3.4/5
Customer Service
Taboola Ranking
- #4 / 4 of its competitors
Taboola NPS
Taboola's Net Promoter Score (NPS) is a -40 with 25% Promoters, 10% Passives, and 65% Detractors. Net Promoter Score tracks whether Taboola's customers would recommend using the product based on a scale of -100 to 100.
Taboola Overall NPS
| 25% | Promoters |
|---|---|
| 10% | Passives |
| 65% | Detractors |
Taboola NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2023 -54 | Feb 2023 | -54 |
Apr 2023 -52 | Apr 2023 | -52 |
Jun 2023 -52 | Jun 2023 | -52 |
Jul 2023 -50 | Jul 2023 | -50 |
Aug 2023 -49 | Aug 2023 | -49 |
Sep 2023 -48 | Sep 2023 | -48 |
Nov 2023 -48 | Nov 2023 | -48 |
Dec 2023 -46 | Dec 2023 | -46 |
Jan 2024 -46 | Jan 2024 | -46 |
Feb 2024 -43 | Feb 2024 | -43 |
Oct 2024 -41 | Oct 2024 | -41 |
Nov 2024 -40 | Nov 2024 | -40 |
How Other Brands Compare
Taboola is ranked #4 for NPS among its competitors. Google and Outbrain come in first and second, with Yahoo coming in at third. Among those competitors, it is the second most valued company behind Google.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Taboola NPS by Gender
Male customers rated Taboola's NPS 70 points higher than Female customers.
Male
10
Taboola's NPS was rated 10 by Male customers on Comparably.
50%
Promoters
10%
Passives
40%
Detractors
Female
-60
Taboola's NPS was rated -60 by Female customers on Comparably.
20%
Promoters
0%
Passives
80%
Detractors
Taboola NPS by Ethnicity
Taboola's NPS was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 20 | Caucasian | 20 |
Asian or Pacific Islander -50 | Asian or Pacific Islander | -50 |
Other 0 | Other | 0 |
Taboola NPS by Age
Taboola's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
Taboola NPS by Usage
Taboola's NPS was rated the highest by customers who have used Taboola's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -50 | Less than 1 Year | -50 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
Taboola NPS vs. Competitors
Compared to its competitors, Taboola's NPS is rated right above Infolinks, and is preceded by Yahoo.
| COMPANY | NPS Score | |
|---|---|---|
 | 42 | |
 | Outbrain | 35 |
 | Truecaller | 0 |
 | Disqus | N/A |
 | Revcontent | N/A |
 | Yahoo | -21 |
| Taboola | -40 |
 | Infolinks | -100 |
Taboola Customer Reviews
Out of the 3 Taboola customer reviews 2 were positive and 1 was constructive. Taboola customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Taboola Customer Loyalty
71%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
71% of Taboola users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Taboola Customer Loyalty Score by Gender
Female customers rated Taboola's Customer Loyalty score 27% higher than Male customers.
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Male
55%
Yes
Female
82%
Yes
Taboola Customer Loyalty Score by Ethnicity
Taboola's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Taboola.
46
out of 100
Caucasian
78
out of 100
Asian or Pacific Islander
78
out of 100
Other
Taboola Customer Loyalty Score by Age
Taboola's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Taboola.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 70% | 26-30 | 70% |
36-40 64% | 36-40 | 64% |
Taboola Customer Loyalty Score by Usage
Taboola's Customer Loyalty score was rated the highest by customers who have used Taboola's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Taboola Customer Loyalty Score by Industry
Taboola's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Architecture and Planning industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Taboola Customer Loyalty vs. Competitors
Compared to its competitors, Taboola's Customer Loyalty score is rated right above Yahoo, and is preceded by Outbrain.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Truecaller | 100% |
| 87% | |
| Outbrain | 84% |
| Taboola | 71% |
| Yahoo | 65% |
| Infolinks | 10% |
| Disqus | N/A |
| Revcontent | N/A |
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Taboola Product Quality
3.2/5
Taboola has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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Taboola Product Information
Taboola serves markets in the United States, China, Europe, Japan, Australia, Canada, India, United Kingdom, and Brazil. Taboola supports Web devices and offers products for small, medium, and large sized businesses.
Taboola’s product quality score is a 3.2 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Taboola's product the highest. Reviewers from the Architecture and Planning industry rated Taboola the lowest at 1.8.
- Website
- http://taboola.com/
- Company Size
- 1,001-5,000 Employees
Industry
Tech
AdTech
Content
Media
Languages Supported
English
Chinese (Traditional)
French
German
Thai
Chinese (Simplified)
Japanese
Hebrew
Product Type
Content Marketing Software
PPC Software
Quick Insights into Taboola Product Quality
Taboola's Product Quality score was rated highest by customers who have used Taboola's products/services for 1 to 2 Years, and rated lowest by customers from the Architecture and Planning industry.
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Ranked Taboola Product Quality the Highest
Ranked Taboola Product Quality the Lowest
Taboola Product Quality Score by Gender
Male customers rated Taboola's Product Quality score 0.4 stars higher than Female customers.
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Male
3.3/5
Female
2.9/5
Taboola Product Quality Score by Ethnicity
Taboola's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Taboola.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 2.5 | Other | 2.5 |
Taboola Product Quality Score by Age
Taboola's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Taboola.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 2 | 26-30 | 2 |
36-40 3.4 | 36-40 | 3.4 |
Taboola Product Quality Score by Usage
Taboola's Product Quality score was rated the highest by customers who have used Taboola's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Taboola Product Quality Score by Industry
Taboola's Product Quality score was rated the highest by Tech industry customers, and the lowest by Architecture and Planning industry customers.
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Taboola Product Quality vs. Competitors
Compared to its competitors, Taboola's Product Quality score is rated right above Yahoo, and is preceded by Google.
| COMPANY | Product Quality Score | |
|---|---|---|
| Truecaller | 5/5 |
| Outbrain | 4.2/5 |
| 4.1/5 | |
| Taboola | 3.2/5 |
| Yahoo | 2.7/5 |
| Infolinks | 2.5/5 |
| Disqus | N/A |
| Revcontent | N/A |
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Taboola Pricing
Taboola ROI & Value For Money
3.3/5
Taboola has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Taboola Pricing Plans
Taboola has a pricing structure that accommodates small, medium, and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Architecture and Planning industry. The users from the Tech industry think that they had the lowest ROI from Taboola.
Who Uses Taboola?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into Taboola ROI
Taboola's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers ages 26-30.
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Ranked Taboola ROI the Highest
Ranked Taboola ROI the Lowest
Taboola ROI Score by Gender
Female customers rated Taboola's ROI score 0.1 stars higher than Male customers.
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Male
3.3/5
Female
3.4/5
Taboola ROI Score by Ethnicity
Taboola's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Taboola.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 2.2 | Other | 2.2 |
Taboola ROI Score by Age
Taboola's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Taboola.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 2 | 26-30 | 2 |
36-40 3.4 | 36-40 | 3.4 |
Taboola ROI Score by Usage
Taboola's ROI score was rated the highest by customers who have used Taboola's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Taboola ROI Score by Industry
Taboola's ROI score was rated the highest by Architecture and Planning industry customers, and the lowest by Tech industry customers.
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Taboola Pricing vs. Competitors
Compared to its competitors, Taboola's ROI score is rated right above Yahoo, and is preceded by Outbrain.
| COMPANY | Pricing Score | |
|---|---|---|
| Truecaller | 5/5 |
| 4/5 | |
| Outbrain | 4/5 |
| Taboola | 3.3/5 |
| Yahoo | 2.6/5 |
| Infolinks | 1.5/5 |
| Disqus | N/A |
| Revcontent | N/A |
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Taboola Customer Satisfaction (CSAT)
Taboola Customer Satisfaction (CSAT) Score
54 / 100
Taboola has an overall Customer Satisfaction score of 54 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
33%
Satisfied
21%
Neither Satisfied nor Dissatisfied
23%
Dissatisfied
0%
Very Dissatisfied
23%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Taboola Customer Satisfaction
Taboola's Customer Satisfaction score was rated highest by customers who have used Taboola's products/services for 1 to 2 Years, and rated lowest by Other customers.
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Ranked Taboola Customer Satisfaction the Highest
Ranked Taboola Customer Satisfaction the Lowest
Taboola Customer Satisfaction Score by Gender
Male customers rated Taboola's Customer Satisfaction score 16 points higher than Female customers.
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56 / 100
MaleVery Satisfied | 11% | |
|---|---|---|
Satisfied | 45% | |
Neither Satisfied nor Dissatisfied | 22% | |
Dissatisfied | 0% | |
Very Dissatisfied | 22% |
40 / 100
FemaleVery Satisfied | 20% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 40% | |
Dissatisfied | 0% | |
Very Dissatisfied | 20% |
Taboola Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Taboola's Customer Satisfaction (CSAT) score was rated 75% according to Caucasian users and customers.
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75 / 100
Very Satisfied
0%
Satisfied
75%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
CSAT according to Asian or Pacific Islander
Taboola's Customer Satisfaction (CSAT) score was rated 50% according to Asian or Pacific Islander users and customers.
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50 / 100
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
50%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Taboola's Customer Satisfaction (CSAT) score was rated 25% according to Other users and customers.
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25 / 100
Very Satisfied
0%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
50%
Taboola Customer Satisfaction Score by Age
Taboola's Customer Satisfaction score was rated 60 points by customers ages 36-40 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Taboola.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 60% |
Taboola Customer Satisfaction Score by Usage
Taboola's Customer Satisfaction score was rated the highest by customers who have used Taboola's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Taboola Customer Satisfaction Score by Industry
Taboola's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Architecture and Planning industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Taboola Customer Satisfaction vs. Competitors
Compared to its competitors, Taboola's Customer Satisfaction score is rated right above Yahoo, and is preceded by Outbrain.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| 81% | |
| Outbrain | 71% |
| Taboola | 54% |
| Yahoo | 48% |
| Truecaller | 0% |
| Infolinks | 0% |
| Disqus | 0% |
| Revcontent | 0% |
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Taboola Customer Service
3.4/5
Taboola has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About Taboola's Customer Service
Address
16 Madison Square West, 7th Floor, New York City, NY 10010
Website
http://taboola.com/
Phone Number
(212) 206-7663
Taboola's Social Links
Quick Insights into Taboola Customer Service
Taboola's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers ages 26-30.
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Ranked Taboola Customer Service the Highest
Ranked Taboola Customer Service the Lowest
Taboola Customer Service Score by Gender
Female customers rated Taboola's Customer Service score 0.2 stars higher than Male customers.
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Male
3.3/5
Female
3.5/5
Taboola Customer Service Score by Ethnicity
Taboola's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Taboola.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 2.4 | Other | 2.4 |
Taboola Customer Service Score by Age
Taboola's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Taboola.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 2 | 26-30 | 2 |
36-40 3.6 | 36-40 | 3.6 |
Taboola Customer Service Score by Usage
Taboola's Customer Service score was rated the highest by customers who have used Taboola's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Taboola Customer Service Score by Industry
Taboola's Customer Service score was rated the highest by Tech industry customers, and the lowest by Architecture and Planning industry customers.
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Taboola Customer Service vs. Competitors
Compared to its competitors, Taboola's Customer Service score is rated right above Infolinks, and is preceded by Google.
| COMPANY | Customer Service Score | |
|---|---|---|
| Truecaller | 4.5/5 |
| Outbrain | 4.1/5 |
| 4/5 | |
| Taboola | 3.4/5 |
| Infolinks | 3/5 |
| Yahoo | 2.6/5 |
| Disqus | N/A |
| Revcontent | N/A |
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Taboola as an Employer
4.6/5
Taboola has a 4.6/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Taboola scored a -40 for Net Promoter Score and a 42 for Employee Net Promoter Score. NPS gauges how likely a customer of Taboola would recommend the brand to a friend. ENPS measures how likely Taboola employees would recommend working at Taboola to a friend.
Net Promoter Score
-40
NPS Score
| 25% | Promoters |
|---|---|
| 10% | Passive |
| 65% | Detractors |
Employee Net Promoter Score
42
eNPS Score
| 65% | Promoters |
|---|---|
| 12% | Passive |
| 23% | Detractors |
