TD Canada Trust NPS & Customer Reviews | Comparably
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TD Canada Trust
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About TD Canada Trust's Brand

TD Canada Trust is a financial company focused on personal banking services. Among its major competitors, TD Canada Trust is ranked in 4th place for NPS while Rbc is 1st, and Scotiabank is 2nd.

Brand at a Glance

81%
Customer Loyalty
3.6/5
Product Quality
3.3/5
Pricing
3.3/5
Customer Service

TD Canada Trust Ranking

TD Canada Trust NPS

TD Canada Trust's Net Promoter Score (NPS) is a -5 with 33% Promoters, 29% Passives, and 38% Detractors. Net Promoter Score tracks whether TD Canada Trust's customers would recommend using the product based on a scale of -100 to 100.

TD Canada Trust Overall NPS

-5
NPS
33%Promoters
29%Passives
38%Detractors
TD Canada Trust Overall NPS

TD Canada Trust NPS Trend

-100
-50
0
50
100
Jan 2023
0
Jan 20230
Feb 2023
9
Feb 20239
May 2023
8
May 20238
Sep 2023
13
Sep 202313
Nov 2023
6
Nov 20236
Dec 2023
4
Dec 20234
Jan 2024
-1
Jan 2024-1
Apr 2024
5
Apr 20245
May 2024
5
May 20245
Jul 2024
0
Jul 20240
Nov 2024
-5
Nov 2024-5
Jan 2026
-4
Jan 2026-4

How Other Brands Compare

TD Canada Trust is ranked #4 for NPS among its competitors. Rbc and Scotiabank come in first and second, with Td Bank coming in at third.

TD Canada Trust's Logo
TD Canada Trust
Rbc's Logo
Rbc
Td Bank's Logo
Td Bank
Scotiabank's Logo
Scotiabank
Global Ranking#-#897#-#-
NPS-5241516
Valuation Updated every 24 hours for public companies-$123.84B$121.22B$68.70B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

TD Canada Trust NPS vs. Competitors

Compared to its competitors, TD Canada Trust's NPS is rated right above Nova, and is preceded by Td Bank.

COMPANYNPS Score
Rbc
24
Scotiabank
16
Td Bank
15
TD Canada Trust
-5
Nova
-33

TD Canada Trust Customer Loyalty

81%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

81% of TD Canada Trust users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

81
81%
19
19%
TD Canada Trust Customer Loyalty

TD Canada Trust Customer Loyalty vs. Competitors

Compared to its competitors, TD Canada Trust's Customer Loyalty score is rated right above Td Bank, and is preceded by Scotiabank.

COMPANYCustomer Loyalty Score
Rbc82%
Scotiabank81%
TD Canada Trust81%
Td Bank76%
Nova10%

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TD Canada Trust Product Quality

3.6/5

TD Canada Trust has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.

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TD Canada Trust Product Information

TD Canada Trust’s product quality score is a 3.6 out of 5 as rated by its users and customers.

Website
http://www.tdcanadatrust.com
Company Size
10,000+ Employees

TD Canada Trust Product Quality vs. Competitors

Compared to its competitors, TD Canada Trust's Product Quality score is rated right above Nova, and is preceded by Td Bank.

COMPANYProduct Quality Score
Rbc3.7/5
Scotiabank3.6/5
Td Bank3.6/5
TD Canada Trust3.6/5
Nova2.5/5

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TD Canada Trust Pricing

TD Canada Trust ROI & Value For Money

3.3/5

TD Canada Trust has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.

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TD Canada Trust Pricing vs. Competitors

Compared to its competitors, TD Canada Trust's ROI score is rated right above Nova, and is preceded by Scotiabank.

COMPANYPricing Score
Td Bank3.7/5
Rbc3.7/5
Scotiabank3.7/5
TD Canada Trust3.3/5
Nova3/5

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TD Canada Trust Customer Satisfaction (CSAT)

TD Canada Trust Customer Satisfaction (CSAT) Score

69 / 100

TD Canada Trust has an overall Customer Satisfaction score of 69 rated by its users and customers.

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Very Satisfied19%
Satisfied50%
Neither Satisfied nor Dissatisfied0%
Dissatisfied6%
Very Dissatisfied25%
Very Satisfied
19%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
6%
Very Dissatisfied
25%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

TD Canada Trust Customer Satisfaction vs. Competitors

Compared to its competitors, TD Canada Trust's Customer Satisfaction score is rated right above Nova, and is preceded by Scotiabank.

COMPANYCustomer Satisfaction (CSAT) Score
Rbc75%
Td Bank71%
Scotiabank70%
TD Canada Trust69%
Nova50%

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TD Canada Trust Customer Service

3.3/5

TD Canada Trust has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.

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About TD Canada Trust's Customer Service

Address

M5K 1A2 Canada


Website

http://www.tdcanadatrust.com


Phone Number

(800) 465-5463

TD Canada Trust Customer Service vs. Competitors

Compared to its competitors, TD Canada Trust's Customer Service score is rated right above Nova, and is preceded by Scotiabank.

COMPANYCustomer Service Score
Td Bank3.8/5
Rbc3.7/5
Scotiabank3.7/5
TD Canada Trust3.3/5
Nova3/5

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TD Canada Trust as an Employer

4.3/5

TD Canada Trust has a 4.3/5 stars for its overall company culture rated by their employees

  TD Canada Trust CEO
top
10%
CEO of TD Canada Trust

In the Top 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

TD Canada Trust scored a -5 for Net Promoter Score and a 17 for Employee Net Promoter Score. NPS gauges how likely a customer of TD Canada Trust would recommend the brand to a friend. ENPS measures how likely TD Canada Trust employees would recommend working at TD Canada Trust to a friend.

Net Promoter Score

-5
NPS Score
33%Promoters
29%Passive
38%Detractors

Employee Net Promoter Score

17
eNPS Score
48%Promoters
21%Passive
31%Detractors

Global Ranking Snapshot

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