10
NPS
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The Quaker Oats Company
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About The Quaker Oats Company's Brand
Quaker Oats Company is a Chicago-based American manufacturer of oatmeal and other food and beverage products. Among its major competitors, The Quaker Oats Company is ranked in 5th place for NPS while pladis Global is 1st, and Gatorade is 2nd.
Brand at a Glance
63%
Customer Loyalty
4/5
Product Quality
3.8/5
Pricing
3.9/5
Customer Service
The Quaker Oats Company Ranking
- #3 / 4 of its competitors
The Quaker Oats Company NPS
The Quaker Oats Company's Net Promoter Score (NPS) is a 10 with 55% Promoters, 0% Passives, and 45% Detractors. Net Promoter Score tracks whether The Quaker Oats Company's customers would recommend using the product based on a scale of -100 to 100.
The Quaker Oats Company Overall NPS
| 55% | Promoters |
|---|---|
| 0% | Passives |
| 45% | Detractors |
The Quaker Oats Company NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2021 100 | Sep 2021 | 100 |
Feb 2022 100 | Feb 2022 | 100 |
May 2022 100 | May 2022 | 100 |
Nov 2022 50 | Nov 2022 | 50 |
Mar 2023 20 | Mar 2023 | 20 |
Oct 2023 33 | Oct 2023 | 33 |
Nov 2023 15 | Nov 2023 | 15 |
Apr 2024 25 | Apr 2024 | 25 |
May 2024 11 | May 2024 | 11 |
Nov 2024 20 | Nov 2024 | 20 |
Dec 2025 9 | Dec 2025 | 9 |
How Other Brands Compare
The Quaker Oats Company is ranked third for NPS among its competitors. PepsiCo and Frito-Lay come in first and second, with JUST coming in at #4.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
The Quaker Oats Company NPS by Age
The Quaker Oats Company's NPS was rated 34 points by customers ages 18-25 on Comparably.
The Quaker Oats Company NPS vs. Competitors
Compared to its competitors, The Quaker Oats Company's NPS is rated right above kite hill, and is preceded by Frito-Lay.
| COMPANY | NPS Score | |
|---|---|---|
 | pladis Global | 100 |
 | Gatorade | 28 |
 | PepsiCo | 24 |
 | Frito-Lay | 23 |
| The Quaker Oats Company | 10 |
 | kite hill | N/A |
 | JUST | -100 |
The Quaker Oats Company Customer Reviews
Out of the 2 The Quaker Oats Company customer reviews 2 were positive and 0 were constructive. The Quaker Oats Company customer reviews reflect that all customers have a favorable experience using the products/services of the company.
The Quaker Oats Company Customer Loyalty
63%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
63% of The Quaker Oats Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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The Quaker Oats Company Customer Loyalty Score by Age
The Quaker Oats Company's Customer Loyalty score was rated 40% by customers ages 18-25 on Comparably.
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0
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40%
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80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 40% | 18-25 | 40% |
The Quaker Oats Company Customer Loyalty vs. Competitors
Compared to its competitors, The Quaker Oats Company's Customer Loyalty score is rated right above JUST, and is preceded by Gatorade.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| pladis Global | 100% |
| PepsiCo | 82% |
| Frito-Lay | 80% |
| Gatorade | 77% |
| The Quaker Oats Company | 63% |
| JUST | N/A |
| kite hill | N/A |
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The Quaker Oats Company Product Quality
4/5
The Quaker Oats Company has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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The Quaker Oats Company Product Information
The Quaker Oats Company’s product quality score is a 4 out of 5 as rated by its users and customers.
- Website
- http://www.quakeroats.com/
- Company Size
- 10,000+ Employees
Industry
Tech
Food and Beverages
Quick Insights into The Quaker Oats Company Product Quality
The Quaker Oats Company's Product Quality score was rated highest by customers ages 18-25.
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Ranked The Quaker Oats Company Product Quality the Highest
The Quaker Oats Company Product Quality Score by Age
The Quaker Oats Company's Product Quality score was rated 4.1 stars by customers ages 18-25 on Comparably.
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| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
The Quaker Oats Company Product Quality vs. Competitors
Compared to its competitors, The Quaker Oats Company's Product Quality score is rated right above Frito-Lay, and is preceded by PepsiCo.
| COMPANY | Product Quality Score | |
|---|---|---|
| pladis Global | 5/5 |
| kite hill | 5/5 |
| Gatorade | 4.1/5 |
| PepsiCo | 4/5 |
| The Quaker Oats Company | 4/5 |
| Frito-Lay | 3.9/5 |
| JUST | N/A |
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The Quaker Oats Company Pricing
The Quaker Oats Company ROI & Value For Money
3.8/5
The Quaker Oats Company has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Quick Insights into The Quaker Oats Company ROI
The Quaker Oats Company's ROI score was rated highest by customers ages 18-25.
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Ranked The Quaker Oats Company ROI the Highest
The Quaker Oats Company ROI Score by Age
The Quaker Oats Company's ROI score was rated 3.8 stars by customers ages 18-25 on Comparably.
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| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
The Quaker Oats Company Pricing vs. Competitors
Compared to its competitors, The Quaker Oats Company's ROI score is rated right above PepsiCo, and is preceded by pladis Global.
| COMPANY | Pricing Score | |
|---|---|---|
| pladis Global | 5/5 |
| The Quaker Oats Company | 3.8/5 |
| PepsiCo | 3.8/5 |
| Frito-Lay | 3.6/5 |
| Gatorade | 3.5/5 |
| JUST | N/A |
| kite hill | N/A |
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The Quaker Oats Company Customer Satisfaction (CSAT)
The Quaker Oats Company Customer Satisfaction (CSAT) Score
78 / 100
The Quaker Oats Company has an overall Customer Satisfaction score of 78 rated by its users and customers.
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Very Satisfied
44%
Satisfied
34%
Neither Satisfied nor Dissatisfied
22%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into The Quaker Oats Company Customer Satisfaction
The Quaker Oats Company's Customer Satisfaction score was rated highest by customers ages 18-25.
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Ranked The Quaker Oats Company Customer Satisfaction the Highest
The Quaker Oats Company Customer Satisfaction Score by Age
The Quaker Oats Company's Customer Satisfaction score was rated 67 points by customers ages 18-25 on Comparably.
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% |
The Quaker Oats Company Customer Satisfaction vs. Competitors
Compared to its competitors, The Quaker Oats Company's Customer Satisfaction score is rated right above Frito-Lay, and is preceded by PepsiCo.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| pladis Global | 100% |
| Gatorade | 85% |
| PepsiCo | 79% |
| The Quaker Oats Company | 78% |
| Frito-Lay | 69% |
| JUST | 0% |
| kite hill | 0% |
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The Quaker Oats Company Customer Service
3.9/5
The Quaker Oats Company has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About The Quaker Oats Company's Customer Service
Address
Chicago, IL
Website
http://www.quakeroats.com/
Phone Number
(312) 222-8908
Quick Insights into The Quaker Oats Company Customer Service
The Quaker Oats Company's Customer Service score was rated highest by customers ages 18-25.
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Ranked The Quaker Oats Company Customer Service the Highest
The Quaker Oats Company Customer Service Score by Age
The Quaker Oats Company's Customer Service score was rated 3.6 stars by customers ages 18-25 on Comparably.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
The Quaker Oats Company Customer Service vs. Competitors
Compared to its competitors, The Quaker Oats Company's Customer Service score is rated right above Gatorade, and is preceded by PepsiCo.
| COMPANY | Customer Service Score | |
|---|---|---|
| pladis Global | 5/5 |
| PepsiCo | 3.9/5 |
| The Quaker Oats Company | 3.9/5 |
| Gatorade | 3.8/5 |
| Frito-Lay | 3.7/5 |
| JUST | N/A |
| kite hill | N/A |
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Consumer vs. Employees
The Quaker Oats Company scored a 10 for Net Promoter Score and a 100 for Employee Net Promoter Score. NPS gauges how likely a customer of The Quaker Oats Company would recommend the brand to a friend. ENPS measures how likely The Quaker Oats Company employees would recommend working at The Quaker Oats Company to a friend.
Net Promoter Score
10
NPS Score
| 55% | Promoters |
|---|---|
| 0% | Passive |
| 45% | Detractors |
Employee Net Promoter Score
100
eNPS Score
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |
