

ThetaRay is a leading provider of unknown threat detection solutions enabling financial institutions and IIoT to uncover the unknown. Among its major competitors, ThetaRay is ranked in 5th place for NPS while NICE Actimize is 1st, and IBM Watson is 2nd.
ThetaRay's Net Promoter Score (NPS) is a -34 with 33% Promoters, 0% Passives, and 67% Detractors. Net Promoter Score tracks whether ThetaRay's customers would recommend using the product based on a scale of -100 to 100.
| 33% | Promoters |
|---|---|
| 0% | Passives |
| 67% | Detractors |
| Summary | Date | Score |
|---|---|---|
Apr 2023 -100 | Apr 2023 | -100 |
Apr 2025 -100 | Apr 2025 | -100 |
Dec 2025 -33 | Dec 2025 | -33 |
ThetaRay is ranked #4 for NPS among its competitors. NICE Actimize and Palantir Technologies come in first and second, with SAS coming in at third.
![]() ThetaRay | ![]() Palantir Technologies | ![]() SAS | ![]() NICE Actimize | |
| Global Ranking | #- | #271 | #672 | #- |
| NPS | -34 | 31 | 27 | 72 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $20.40B | - | $13.72B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, ThetaRay's NPS is rated right below SAS.
| COMPANY | NPS Score | |
|---|---|---|
![]() | NICE Actimize | 72 |
![]() | IBM Watson | 37 |
![]() | Palantir Technologies | 31 |
![]() | SAS | 27 |
![]() | ThetaRay | -34 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of ThetaRay users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, ThetaRay's Customer Loyalty score is rated right below NICE Actimize.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | IBM Watson | 87% |
![]() | Palantir Technologies | 81% |
![]() | SAS | 80% |
![]() | NICE Actimize | 73% |
![]() | ThetaRay | 68% |
ThetaRay has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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ThetaRay’s product quality score is a 3.4 out of 5 as rated by its users and customers.
Compared to its competitors, ThetaRay's Product Quality score is rated right above NICE Actimize, and is preceded by SAS.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | IBM Watson | 4.3/5 |
![]() | Palantir Technologies | 4.1/5 |
![]() | SAS | 4/5 |
![]() | ThetaRay | 3.4/5 |
![]() | NICE Actimize | 3.3/5 |
ThetaRay has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Compared to its competitors, ThetaRay's ROI score is rated right below NICE Actimize.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | IBM Watson | 4/5 |
![]() | Palantir Technologies | 3.9/5 |
![]() | SAS | 3.9/5 |
![]() | NICE Actimize | 3.4/5 |
![]() | ThetaRay | 3.4/5 |
ThetaRay has an overall Customer Satisfaction score of 67 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, ThetaRay's Customer Satisfaction score is rated right above NICE Actimize, and is preceded by SAS.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | IBM Watson | 83% |
![]() | Palantir Technologies | 78% |
![]() | SAS | 75% |
![]() | ThetaRay | 67% |
![]() | NICE Actimize | 65% |
ThetaRay has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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31 West 34th st, ny, ny, New York City, NY 10001
http://www.thetaray.com
6467574956
Compared to its competitors, ThetaRay's Customer Service score is rated right below NICE Actimize.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Palantir Technologies | 4/5 |
![]() | SAS | 3.9/5 |
![]() | IBM Watson | 3.7/5 |
![]() | NICE Actimize | 3.4/5 |
![]() | ThetaRay | 3.4/5 |
ThetaRay has a 3.9/5 stars for its overall company culture rated by their employees

ThetaRay scored a -34 for Net Promoter Score and a 34 for Employee Net Promoter Score. NPS gauges how likely a customer of ThetaRay would recommend the brand to a friend. ENPS measures how likely ThetaRay employees would recommend working at ThetaRay to a friend.
| 33% | Promoters |
|---|---|
| 0% | Passive |
| 67% | Detractors |
| 67% | Promoters |
|---|---|
| 0% | Passive |
| 33% | Detractors |