39
NPS
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Trek Bicycle Corporation
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About Trek Bicycle Corporation's Brand
Headquartered in Waterloo, Wisconsin, Trek Bicycle Corporation is a global leader in bicycle design and manufacturing. Among its major competitors, Trek Bicycle Corporation is ranked in 5th place for NPS while Giant Bicycles is 1st, and scott is 2nd.Their current valuation is $11.53M
Brand at a Glance
85%
Customer Loyalty
4.1/5
Product Quality
3.9/5
Pricing
3.9/5
Customer Service
Trek Bicycle Corporation Ranking
- #4 / 4 of its competitors
Trek Bicycle Corporation NPS
Trek Bicycle Corporation's Net Promoter Score (NPS) is a 39 with 64% Promoters, 11% Passives, and 25% Detractors. Net Promoter Score tracks whether Trek Bicycle Corporation's customers would recommend using the product based on a scale of -100 to 100.
Trek Bicycle Corporation Overall NPS
| 64% | Promoters |
|---|---|
| 11% | Passives |
| 25% | Detractors |
Trek Bicycle Corporation NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2024 37 | Jul 2024 | 37 |
Aug 2024 37 | Aug 2024 | 37 |
Sep 2024 37 | Sep 2024 | 37 |
Oct 2024 37 | Oct 2024 | 37 |
Jan 2025 38 | Jan 2025 | 38 |
Feb 2025 38 | Feb 2025 | 38 |
Mar 2025 40 | Mar 2025 | 40 |
May 2025 40 | May 2025 | 40 |
Jul 2025 40 | Jul 2025 | 40 |
Aug 2025 40 | Aug 2025 | 40 |
Oct 2025 40 | Oct 2025 | 40 |
Dec 2025 39 | Dec 2025 | 39 |
How Other Brands Compare
Trek Bicycle Corporation is ranked #4 for NPS among its competitors. Giant Bicycles and Shimano come in first and second, with Specialized Bicycle Components coming in at third. Among those competitors, it is the lowest valued company behind Shimano.
Trek Bicycle Corporation |  Specialized Bicycle Components |  Shimano |  Giant Bicycles | |
| Global Ranking | #- | #589 | #- | #- |
| NPS | 39 | 41 | 55 | 70 |
| Valuation Updated every 24 hours for public companies | $11.53M | - | $22.25B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Trek Bicycle Corporation NPS by Gender
Male customers rated Trek Bicycle Corporation's NPS 49 points higher than Female customers.
Male
40
Trek Bicycle Corporation's NPS was rated 40 by Male customers on Comparably.
67%
Promoters
6%
Passives
27%
Detractors
Female
-9
Trek Bicycle Corporation's NPS was rated -9 by Female customers on Comparably.
36%
Promoters
19%
Passives
45%
Detractors
Trek Bicycle Corporation NPS by Ethnicity
Trek Bicycle Corporation's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 41 | Caucasian | 41 |
African American/Black -34 | African American/Black | -34 |
Asian or Pacific Islander 75 | Asian or Pacific Islander | 75 |
Other -12 | Other | -12 |
Trek Bicycle Corporation NPS by Age
Trek Bicycle Corporation's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
Trek Bicycle Corporation NPS by Usage
Trek Bicycle Corporation's NPS was rated the highest by customers who have used Trek Bicycle Corporation's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 23 | Less than 1 Year | 23 |
1 to 2 Years -20 | 1 to 2 Years | -20 |
2 to 5 Years 42 | 2 to 5 Years | 42 |
5 to 10 Years 69 | 5 to 10 Years | 69 |
Over 10 Years 25 | Over 10 Years | 25 |
Trek Bicycle Corporation NPS vs. Competitors
Compared to its competitors, Trek Bicycle Corporation's NPS is rated right above Cannondale, and is preceded by Specialized Bicycle Components.
| COMPANY | NPS Score | |
|---|---|---|
| Giant Bicycles | 70 |
 | scott | 56 |
| Shimano | 55 |
| Specialized Bicycle Components | 41 |
| Trek Bicycle Corporation | 39 |
 | Cannondale | 0 |
Trek Bicycle Corporation Customer Reviews
Out of the 17 Trek Bicycle Corporation customer reviews 14 were positive and 3 were constructive. Trek Bicycle Corporation customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Trek Bicycle Corporation Customer Loyalty
85%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of Trek Bicycle Corporation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Trek Bicycle Corporation Customer Loyalty Score by Gender
Male customers rated Trek Bicycle Corporation's Customer Loyalty score 11% higher than Female customers.
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Male
95%
Yes
Female
84%
Yes
Trek Bicycle Corporation Customer Loyalty Score by Ethnicity
Trek Bicycle Corporation's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Trek Bicycle Corporation.
94
out of 100
Caucasian
70
out of 100
African American/Black
78
out of 100
Asian or Pacific Islander
90
out of 100
Other
Trek Bicycle Corporation Customer Loyalty Score by Age
Trek Bicycle Corporation's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
31-35 55% | 31-35 | 55% |
36-40 70% | 36-40 | 70% |
46-50 89% | 46-50 | 89% |
51-55 91% | 51-55 | 91% |
56-60 87% | 56-60 | 87% |
61-65 87% | 61-65 | 87% |
66+ 100% | 66+ | 100% |
Trek Bicycle Corporation Customer Loyalty Score by Usage
Trek Bicycle Corporation's Customer Loyalty score was rated the highest by customers who have used Trek Bicycle Corporation's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Trek Bicycle Corporation Customer Loyalty Score by Industry
Trek Bicycle Corporation's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Tech industry customers.
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Trek Bicycle Corporation Customer Loyalty vs. Competitors
Compared to its competitors, Trek Bicycle Corporation's Customer Loyalty score is rated right above Giant Bicycles, and is preceded by Shimano.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Cannondale | 100% |
| Specialized Bicycle Components | 87% |
| Shimano | 86% |
| Trek Bicycle Corporation | 85% |
| Giant Bicycles | 84% |
| scott | 65% |
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Trek Bicycle Corporation Product Quality
4.1/5
Trek Bicycle Corporation has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Trek Bicycle Corporation Product Information
Trek Bicycle Corporation’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Energy and Manufacturing industry rated Trek Bicycle Corporation's product the highest. Reviewers from the Construction industry rated Trek Bicycle Corporation the lowest at 3.1.
- Website
- http://www.trekbikes.com
- Company Size
- 1,001-5,000 Employees
Industry
Consumer Goods
Quick Insights into Trek Bicycle Corporation Product Quality
Trek Bicycle Corporation's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers ages 31-35.
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Ranked Trek Bicycle Corporation Product Quality the Highest
Ranked Trek Bicycle Corporation Product Quality the Lowest
Trek Bicycle Corporation Product Quality Score by Gender
Male customers rated Trek Bicycle Corporation's Product Quality score 0.8 stars higher than Female customers.
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Male
4.1/5
Female
3.3/5
Trek Bicycle Corporation Product Quality Score by Ethnicity
Trek Bicycle Corporation's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
African American/Black 2.6 | African American/Black | 2.6 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 3.4 | Other | 3.4 |
Trek Bicycle Corporation Product Quality Score by Age
Trek Bicycle Corporation's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.8 | 18-25 | 4.8 |
31-35 2.1 | 31-35 | 2.1 |
36-40 3.6 | 36-40 | 3.6 |
46-50 4.2 | 46-50 | 4.2 |
51-55 3.9 | 51-55 | 3.9 |
56-60 4 | 56-60 | 4 |
61-65 4.1 | 61-65 | 4.1 |
66+ 3.4 | 66+ | 3.4 |
Trek Bicycle Corporation Product Quality Score by Usage
Trek Bicycle Corporation's Product Quality score was rated the highest by customers who have used Trek Bicycle Corporation's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Trek Bicycle Corporation Product Quality Score by Industry
Trek Bicycle Corporation's Product Quality score was rated the highest by Energy and Manufacturing industry customers, and the lowest by Construction industry customers.
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Trek Bicycle Corporation Product Quality vs. Competitors
Compared to its competitors, Trek Bicycle Corporation's Product Quality score is rated right above Giant Bicycles, and is preceded by Shimano.
| COMPANY | Product Quality Score | |
|---|---|---|
| Cannondale | 5/5 |
| Specialized Bicycle Components | 4.2/5 |
| Shimano | 4.1/5 |
| Trek Bicycle Corporation | 4.1/5 |
| Giant Bicycles | 3.9/5 |
| scott | 3.8/5 |
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Trek Bicycle Corporation Pricing
Trek Bicycle Corporation ROI & Value For Money
3.9/5
Trek Bicycle Corporation has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Trek Bicycle Corporation Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Retail industry think that they had the lowest ROI from Trek Bicycle Corporation.
Quick Insights into Trek Bicycle Corporation ROI
Trek Bicycle Corporation's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers ages 31-35.
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Ranked Trek Bicycle Corporation ROI the Highest
Ranked Trek Bicycle Corporation ROI the Lowest
Trek Bicycle Corporation ROI Score by Gender
Male customers rated Trek Bicycle Corporation's ROI score 0.5 stars higher than Female customers.
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Male
3.8/5
Female
3.3/5
Trek Bicycle Corporation ROI Score by Ethnicity
Trek Bicycle Corporation's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
African American/Black 2.3 | African American/Black | 2.3 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 3.6 | Other | 3.6 |
Trek Bicycle Corporation ROI Score by Age
Trek Bicycle Corporation's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
31-35 2.1 | 31-35 | 2.1 |
36-40 3.4 | 36-40 | 3.4 |
46-50 3.8 | 46-50 | 3.8 |
51-55 4.1 | 51-55 | 4.1 |
56-60 4.1 | 56-60 | 4.1 |
61-65 3.8 | 61-65 | 3.8 |
66+ 3.2 | 66+ | 3.2 |
Trek Bicycle Corporation ROI Score by Usage
Trek Bicycle Corporation's ROI score was rated the highest by customers who have used Trek Bicycle Corporation's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Trek Bicycle Corporation ROI Score by Industry
Trek Bicycle Corporation's ROI score was rated the highest by Tech industry customers, and the lowest by Retail industry customers.
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Trek Bicycle Corporation Pricing vs. Competitors
Compared to its competitors, Trek Bicycle Corporation's ROI score is rated right above Giant Bicycles, and is preceded by Specialized Bicycle Components.
| COMPANY | Pricing Score | |
|---|---|---|
| Shimano | 4.1/5 |
| Cannondale | 4/5 |
| scott | 3.9/5 |
| Specialized Bicycle Components | 3.9/5 |
| Trek Bicycle Corporation | 3.9/5 |
| Giant Bicycles | 3.3/5 |
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Trek Bicycle Corporation Customer Satisfaction (CSAT)
Trek Bicycle Corporation Customer Satisfaction (CSAT) Score
78 / 100
Trek Bicycle Corporation has an overall Customer Satisfaction score of 78 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
51%
Satisfied
27%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
5%
Very Dissatisfied
10%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Trek Bicycle Corporation Customer Satisfaction
Trek Bicycle Corporation's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers ages 31-35.
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Ranked Trek Bicycle Corporation Customer Satisfaction the Highest
Ranked Trek Bicycle Corporation Customer Satisfaction the Lowest
Trek Bicycle Corporation Customer Satisfaction Score by Gender
Male customers rated Trek Bicycle Corporation's Customer Satisfaction score 14 points higher than Female customers.
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78 / 100
MaleVery Satisfied | 52% | |
|---|---|---|
Satisfied | 26% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 6% | |
Very Dissatisfied | 10% |
64 / 100
FemaleVery Satisfied | 37% | |
|---|---|---|
Satisfied | 27% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 18% | |
Very Dissatisfied | 9% |
Trek Bicycle Corporation Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Trek Bicycle Corporation's Customer Satisfaction (CSAT) score was rated 76% according to Caucasian users and customers.
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76 / 100
Very Satisfied
55%
Satisfied
21%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
7%
Very Dissatisfied
10%
CSAT according to African American/Black
Trek Bicycle Corporation's Customer Satisfaction (CSAT) score was rated 50% according to African American/Black users and customers.
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50 / 100
Very Satisfied
33%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
17%
Very Dissatisfied
33%
CSAT according to Asian or Pacific Islander
Trek Bicycle Corporation's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
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100 / 100
Very Satisfied
25%
Satisfied
75%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Trek Bicycle Corporation's Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.
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50 / 100
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
12%
Very Dissatisfied
25%
Trek Bicycle Corporation Customer Satisfaction Score by Age
Trek Bicycle Corporation's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 31-35 | 33% | |||||||||||||||
| 36-40 | 67% | |||||||||||||||
| 46-50 | 63% | |||||||||||||||
| 51-55 | 78% | |||||||||||||||
| 56-60 | 86% | |||||||||||||||
| 61-65 | 72% | |||||||||||||||
| 66+ | 65% |
Trek Bicycle Corporation Customer Satisfaction Score by Usage
Trek Bicycle Corporation's Customer Satisfaction score was rated the highest by customers who have used Trek Bicycle Corporation's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Trek Bicycle Corporation Customer Satisfaction Score by Industry
Trek Bicycle Corporation's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Retail industry customers.
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{
"title": "Trek Bicycle Corporation Customer Satisfaction Score by Industry",
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}Trek Bicycle Corporation Customer Satisfaction vs. Competitors
Compared to its competitors, Trek Bicycle Corporation's Customer Satisfaction score is rated right above Giant Bicycles, and is preceded by Specialized Bicycle Components.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| scott | 100% |
| Shimano | 82% |
| Specialized Bicycle Components | 81% |
| Trek Bicycle Corporation | 78% |
| Giant Bicycles | 60% |
| Cannondale | 0% |
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Trek Bicycle Corporation Customer Service
3.9/5
Trek Bicycle Corporation has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Trek Bicycle Corporation's Customer Service
Address
801 W Madison St, Waterloo, WI 53594
Website
http://www.trekbikes.com
Phone Number
9204782191
Quick Insights into Trek Bicycle Corporation Customer Service
Trek Bicycle Corporation's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers ages 31-35.
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Ranked Trek Bicycle Corporation Customer Service the Highest
Ranked Trek Bicycle Corporation Customer Service the Lowest
Trek Bicycle Corporation Customer Service Score by Gender
Male customers rated Trek Bicycle Corporation's Customer Service score 0.7 stars higher than Female customers.
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Male
3.9/5
Female
3.2/5
Trek Bicycle Corporation Customer Service Score by Ethnicity
Trek Bicycle Corporation's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
African American/Black 2.2 | African American/Black | 2.2 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 4 | Other | 4 |
Trek Bicycle Corporation Customer Service Score by Age
Trek Bicycle Corporation's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
31-35 2.1 | 31-35 | 2.1 |
36-40 3.6 | 36-40 | 3.6 |
46-50 3.5 | 46-50 | 3.5 |
51-55 4.3 | 51-55 | 4.3 |
56-60 3.9 | 56-60 | 3.9 |
61-65 4 | 61-65 | 4 |
66+ 3.3 | 66+ | 3.3 |
Trek Bicycle Corporation Customer Service Score by Usage
Trek Bicycle Corporation's Customer Service score was rated the highest by customers who have used Trek Bicycle Corporation's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Trek Bicycle Corporation Customer Service Score by Industry
Trek Bicycle Corporation's Customer Service score was rated the highest by Energy and Manufacturing industry customers, and the lowest by Retail industry customers.
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Trek Bicycle Corporation Customer Service vs. Competitors
Compared to its competitors, Trek Bicycle Corporation's Customer Service score is rated right above Shimano, and is preceded by scott.
| COMPANY | Customer Service Score | |
|---|---|---|
| Specialized Bicycle Components | 4.1/5 |
| scott | 3.9/5 |
| Trek Bicycle Corporation | 3.9/5 |
| Shimano | 3.8/5 |
| Giant Bicycles | 3.3/5 |
| Cannondale | 2.5/5 |
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Trek Bicycle Corporation as an Employer
3.0/5
Trek Bicycle Corporation has a 3.0/5 stars for its overall company culture rated by their employees
bottom
25%
CEO of Trek Bicycle Corporation
In the Bottom 25% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Trek Bicycle Corporation scored a 39 for Net Promoter Score and a -17 for Employee Net Promoter Score. NPS gauges how likely a customer of Trek Bicycle Corporation would recommend the brand to a friend. ENPS measures how likely Trek Bicycle Corporation employees would recommend working at Trek Bicycle Corporation to a friend.
Net Promoter Score
39
NPS Score
| 64% | Promoters |
|---|---|
| 11% | Passive |
| 25% | Detractors |
Employee Net Promoter Score
-17
eNPS Score
| 35% | Promoters |
|---|---|
| 13% | Passive |
| 52% | Detractors |
