4
NPS
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Trupanion
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About Trupanion's Brand
Trupanion is high-quality medical insurance for cats and dogs. Our mission is to help the pets we all love get the veterinary care they need. Among its major competitors, Trupanion is ranked in 4th place for NPS while Figo Pet Insurance is 1st, and PitchBook is 2nd.Their current market cap is $3.09B
Brand at a Glance
81%
Customer Loyalty
3.1/5
Product Quality
3/5
Pricing
3.1/5
Customer Service
Trupanion Ranking
- #4 / 4 of its competitors
Trupanion NPS
Trupanion's Net Promoter Score (NPS) is a 4 with 45% Promoters, 14% Passives, and 41% Detractors. Net Promoter Score tracks whether Trupanion's customers would recommend using the product based on a scale of -100 to 100.
Trupanion Overall NPS
| 45% | Promoters |
|---|---|
| 14% | Passives |
| 41% | Detractors |
Trupanion NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2024 -3 | Sep 2024 | -3 |
Oct 2024 -3 | Oct 2024 | -3 |
Nov 2024 -4 | Nov 2024 | -4 |
Dec 2024 -2 | Dec 2024 | -2 |
Jan 2025 -1 | Jan 2025 | -1 |
Feb 2025 -1 | Feb 2025 | -1 |
Mar 2025 0 | Mar 2025 | 0 |
May 2025 1 | May 2025 | 1 |
Jun 2025 1 | Jun 2025 | 1 |
Sep 2025 1 | Sep 2025 | 1 |
Oct 2025 3 | Oct 2025 | 3 |
Jan 2026 3 | Jan 2026 | 3 |
How Other Brands Compare
Trupanion is ranked #4 for NPS among its competitors. Figo Pet Insurance and PitchBook come in first and second, with Chewy coming in at third. Among those competitors, it is the lowest valued company behind Chewy.
Trupanion |  Chewy |  Figo Pet Insurance |  PitchBook | |
| Global Ranking | #- | #186 | #- | #- |
| NPS | 4 | 11 | 100 | 14 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $3.09B | $33.74B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Trupanion NPS by Gender
Female customers rated Trupanion's NPS 6 points higher than Male customers.
Male
-14
Trupanion's NPS was rated -14 by Male customers on Comparably.
24%
Promoters
38%
Passives
38%
Detractors
Female
-8
Trupanion's NPS was rated -8 by Female customers on Comparably.
39%
Promoters
14%
Passives
47%
Detractors
Trupanion NPS by Ethnicity
Trupanion's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -31 | Caucasian | -31 |
Hispanic or Latino 60 | Hispanic or Latino | 60 |
African American/Black -1 | African American/Black | -1 |
Asian or Pacific Islander -1 | Asian or Pacific Islander | -1 |
Other 40 | Other | 40 |
Trupanion NPS by Age
Trupanion's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
Trupanion NPS by Usage
Trupanion's NPS was rated the highest by customers who have used Trupanion's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years -15 | 1 to 2 Years | -15 |
2 to 5 Years 21 | 2 to 5 Years | 21 |
5 to 10 Years -25 | 5 to 10 Years | -25 |
Over 10 Years -57 | Over 10 Years | -57 |
Trupanion NPS vs. Competitors
Compared to its competitors, Trupanion's NPS is rated right above Pumpkin, and is preceded by Chewy.
| COMPANY | NPS Score | |
|---|---|---|
| Figo Pet Insurance | 100 |
| PitchBook | 14 |
| Chewy | 11 |
| Trupanion | 4 |
 | Pumpkin | N/A |
 | Nationwide Insurance | -31 |
 | Pets Best Insurance | -100 |
Trupanion Customer Reviews
Out of the 16 Trupanion customer reviews 12 were positive and 4 were constructive. Trupanion customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Trupanion Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Trupanion users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Trupanion Customer Loyalty Score by Gender
Female customers rated Trupanion's Customer Loyalty score 6% higher than Male customers.
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Male
79%
Yes
Female
85%
Yes
Trupanion Customer Loyalty Score by Ethnicity
Trupanion's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Trupanion.
77
out of 100
Caucasian
100
out of 100
Hispanic or Latino
100
out of 100
African American/Black
74
out of 100
Asian or Pacific Islander
100
out of 100
Other
Trupanion Customer Loyalty Score by Age
Trupanion's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Trupanion.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 80% | 31-35 | 80% |
36-40 89% | 36-40 | 89% |
41-45 84% | 41-45 | 84% |
46-50 100% | 46-50 | 100% |
51-55 90% | 51-55 | 90% |
61-65 100% | 61-65 | 100% |
66+ 55% | 66+ | 55% |
Trupanion Customer Loyalty Score by Usage
Trupanion's Customer Loyalty score was rated the highest by customers who have used Trupanion's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Trupanion Customer Loyalty Score by Industry
Trupanion's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Education industry customers.
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Trupanion Customer Loyalty vs. Competitors
Compared to its competitors, Trupanion's Customer Loyalty score is rated right above Nationwide Insurance, and is preceded by Chewy.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Figo Pet Insurance | 100% |
| Pets Best Insurance | 85% |
| Chewy | 84% |
| Trupanion | 81% |
| Nationwide Insurance | 80% |
| PitchBook | 72% |
| Pumpkin | N/A |
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Trupanion Product Quality
3.1/5
Trupanion has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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Trupanion Product Information
Trupanion’s product quality score is a 3.1 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Trupanion's product the highest. Reviewers from the Education industry rated Trupanion the lowest at 2.4.
- Website
- http://trupanion.com
- Company Size
- 1,001-5,000 Employees
Industry
Insurance
Quick Insights into Trupanion Product Quality
Trupanion's Product Quality score was rated highest by African American/Black customers, and rated lowest by customers ages 66+.
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Ranked Trupanion Product Quality the Highest
Ranked Trupanion Product Quality the Lowest
Trupanion Product Quality Score by Gender
Male customers rated Trupanion's Product Quality score 0.1 stars higher than Female customers.
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Male
2.9/5
Female
2.8/5
Trupanion Product Quality Score by Ethnicity
Trupanion's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Trupanion.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Hispanic or Latino 3.4 | Hispanic or Latino | 3.4 |
African American/Black 4.4 | African American/Black | 4.4 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 3.9 | Other | 3.9 |
Trupanion Product Quality Score by Age
Trupanion's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 3.1 | 31-35 | 3.1 |
36-40 3.2 | 36-40 | 3.2 |
41-45 3 | 41-45 | 3 |
46-50 4.2 | 46-50 | 4.2 |
51-55 2.5 | 51-55 | 2.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Trupanion Product Quality Score by Usage
Trupanion's Product Quality score was rated the highest by customers who have used Trupanion's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Trupanion Product Quality Score by Industry
Trupanion's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Education industry customers.
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Trupanion Product Quality vs. Competitors
Compared to its competitors, Trupanion's Product Quality score is rated right above Nationwide Insurance, and is preceded by Chewy.
| COMPANY | Product Quality Score | |
|---|---|---|
| Figo Pet Insurance | 5/5 |
| PitchBook | 3.6/5 |
| Chewy | 3.4/5 |
| Trupanion | 3.1/5 |
| Nationwide Insurance | 2.5/5 |
| Pets Best Insurance | 1.7/5 |
| Pumpkin | N/A |
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Trupanion Pricing
Trupanion ROI & Value For Money
3/5
Trupanion has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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Trupanion Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Education industry think that they had the lowest ROI from Trupanion.
Quick Insights into Trupanion ROI
Trupanion's ROI score was rated highest by customers ages 46-50, and rated lowest by customers ages 66+.
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Ranked Trupanion ROI the Highest
Ranked Trupanion ROI the Lowest
Trupanion ROI Score by Gender
Male customers rated Trupanion's ROI score 0.2 stars higher than Female customers.
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Male
2.9/5
Female
2.7/5
Trupanion ROI Score by Ethnicity
Trupanion's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Trupanion.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Hispanic or Latino 3.3 | Hispanic or Latino | 3.3 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 3.7 | Other | 3.7 |
Trupanion ROI Score by Age
Trupanion's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 3.3 | 31-35 | 3.3 |
36-40 3.2 | 36-40 | 3.2 |
41-45 2.8 | 41-45 | 2.8 |
46-50 4.1 | 46-50 | 4.1 |
51-55 2.4 | 51-55 | 2.4 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Trupanion ROI Score by Usage
Trupanion's ROI score was rated the highest by customers who have used Trupanion's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Trupanion ROI Score by Industry
Trupanion's ROI score was rated the highest by Accounting industry customers, and the lowest by Education industry customers.
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Trupanion Pricing vs. Competitors
Compared to its competitors, Trupanion's ROI score is rated right above Nationwide Insurance, and is preceded by Chewy.
| COMPANY | Pricing Score | |
|---|---|---|
| Figo Pet Insurance | 4.5/5 |
| PitchBook | 3.6/5 |
| Chewy | 3.3/5 |
| Trupanion | 3/5 |
| Nationwide Insurance | 2.3/5 |
| Pets Best Insurance | 1.8/5 |
| Pumpkin | N/A |
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Trupanion Customer Satisfaction (CSAT)
Trupanion Customer Satisfaction (CSAT) Score
61 / 100
Trupanion has an overall Customer Satisfaction score of 61 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
36%
Satisfied
25%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
7%
Very Dissatisfied
28%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Trupanion Customer Satisfaction
Trupanion's Customer Satisfaction score was rated highest by customers ages 46-50, and rated lowest by customers ages 61-65.
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Ranked Trupanion Customer Satisfaction the Highest
Ranked Trupanion Customer Satisfaction the Lowest
Trupanion Customer Satisfaction Score by Gender
Male customers rated Trupanion's Customer Satisfaction score 11 points higher than Female customers.
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68 / 100
MaleVery Satisfied | 42% | |
|---|---|---|
Satisfied | 26% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 5% | |
Very Dissatisfied | 27% |
57 / 100
FemaleVery Satisfied | 27% | |
|---|---|---|
Satisfied | 30% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 43% |
Trupanion Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Trupanion's Customer Satisfaction (CSAT) score was rated 45% according to Caucasian users and customers.
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45 / 100
Very Satisfied
30%
Satisfied
15%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
3%
Very Dissatisfied
52%
CSAT according to Hispanic or Latino
Trupanion's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
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100 / 100
Very Satisfied
0%
Satisfied
100%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Trupanion's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Trupanion's Customer Satisfaction (CSAT) score was rated 80% according to Asian or Pacific Islander users and customers.
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80 / 100
Very Satisfied
20%
Satisfied
60%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
20%
CSAT according to Other
Trupanion's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
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100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Trupanion Customer Satisfaction Score by Age
Trupanion's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Trupanion.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 62% | |||||||||||||||
| 36-40 | 71% | |||||||||||||||
| 41-45 | 86% | |||||||||||||||
| 46-50 | 100% | |||||||||||||||
| 51-55 | 50% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 33% |
Trupanion Customer Satisfaction Score by Usage
Trupanion's Customer Satisfaction score was rated the highest by customers who have used Trupanion's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Trupanion Customer Satisfaction Score by Industry
Trupanion's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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{
"title": "Trupanion Customer Satisfaction Score by Industry",
"text": "Trupanion's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 55,
"stars": 0,
"csatScore": 55,
"text": "Trupanion's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 55
},
{
"label": "Accounting",
"groupId": 495,
"score": 90,
"stars": 0,
"csatScore": 90,
"text": "Trupanion's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 90
},
{
"label": "Aerospace and Aviation",
"groupId": 496,
"score": 71,
"stars": 0,
"csatScore": 71,
"text": "Trupanion's Customer Satisfaction score is rated by Aerospace and Aviation customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 71
},
{
"label": "Education",
"groupId": 515,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Trupanion's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 66,
"stars": 0,
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"scoreClassName": "",
"scoreLabel": 66
}
]
}Trupanion Customer Satisfaction vs. Competitors
Compared to its competitors, Trupanion's Customer Satisfaction score is rated right above Chewy, and is preceded by PitchBook.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| PitchBook | 67% |
| Trupanion | 61% |
| Chewy | 55% |
| Nationwide Insurance | 34% |
| Figo Pet Insurance | 0% |
| Pets Best Insurance | 0% |
| Pumpkin | 0% |
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Trupanion Customer Service
3.1/5
Trupanion has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
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About Trupanion's Customer Service
Address
6100 4th Ave S, Seattle, WA 98108
Website
http://trupanion.com
Phone Number
855.210.8749
Trupanion's Social Links
Quick Insights into Trupanion Customer Service
Trupanion's Customer Service score was rated highest by African American/Black customers, and rated lowest by customers ages 66+.
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Ranked Trupanion Customer Service the Highest
Ranked Trupanion Customer Service the Lowest
Trupanion Customer Service Score by Gender
Male customers rated Trupanion's Customer Service score 0.4 stars higher than Female customers.
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Male
3.1/5
Female
2.7/5
Trupanion Customer Service Score by Ethnicity
Trupanion's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Trupanion.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 3.7 | Other | 3.7 |
Trupanion Customer Service Score by Age
Trupanion's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 3.4 | 31-35 | 3.4 |
36-40 3.2 | 36-40 | 3.2 |
41-45 3.1 | 41-45 | 3.1 |
46-50 4 | 46-50 | 4 |
51-55 2.4 | 51-55 | 2.4 |
61-65 1.6 | 61-65 | 1.6 |
66+ 1.5 | 66+ | 1.5 |
Trupanion Customer Service Score by Usage
Trupanion's Customer Service score was rated the highest by customers who have used Trupanion's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Trupanion Customer Service Score by Industry
Trupanion's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Education industry customers.
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Trupanion Customer Service vs. Competitors
Compared to its competitors, Trupanion's Customer Service score is rated right above Nationwide Insurance, and is preceded by Chewy.
| COMPANY | Customer Service Score | |
|---|---|---|
| Figo Pet Insurance | 5/5 |
| PitchBook | 3.7/5 |
| Chewy | 3.3/5 |
| Trupanion | 3.1/5 |
| Nationwide Insurance | 2.2/5 |
| Pets Best Insurance | 1.8/5 |
| Pumpkin | N/A |
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Trupanion as an Employer
2.7/5
Trupanion has a 2.7/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
Trupanion scored a 4 for Net Promoter Score and a -48 for Employee Net Promoter Score. NPS gauges how likely a customer of Trupanion would recommend the brand to a friend. ENPS measures how likely Trupanion employees would recommend working at Trupanion to a friend.
Net Promoter Score
4
NPS Score
| 45% | Promoters |
|---|---|
| 14% | Passive |
| 41% | Detractors |
Employee Net Promoter Score
-48
eNPS Score
| 18% | Promoters |
|---|---|
| 16% | Passive |
| 66% | Detractors |
