14
NPS
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PitchBook
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About PitchBook's Brand
PitchBook provides data and research technology for private equity and venture capital markets. Among its major competitors, PitchBook is ranked in 5th place for NPS while RELX is 1st, and Bloomberg is 2nd.
Brand at a Glance
72%
Customer Loyalty
3.6/5
Product Quality
3.6/5
Pricing
3.7/5
Customer Service
PitchBook Ranking
- #3 / 4 of its competitors
PitchBook NPS
PitchBook's Net Promoter Score (NPS) is a 14 with 48% Promoters, 18% Passives, and 34% Detractors. Net Promoter Score tracks whether PitchBook's customers would recommend using the product based on a scale of -100 to 100.
PitchBook Overall NPS
| 48% | Promoters |
|---|---|
| 18% | Passives |
| 34% | Detractors |
PitchBook NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2022 8 | Mar 2022 | 8 |
Apr 2022 19 | Apr 2022 | 19 |
Jun 2022 16 | Jun 2022 | 16 |
Oct 2022 22 | Oct 2022 | 22 |
Dec 2022 25 | Dec 2022 | 25 |
Apr 2023 30 | Apr 2023 | 30 |
May 2023 32 | May 2023 | 32 |
Jul 2023 28 | Jul 2023 | 28 |
Nov 2023 20 | Nov 2023 | 20 |
Nov 2024 17 | Nov 2024 | 17 |
Jan 2025 15 | Jan 2025 | 15 |
Jan 2026 14 | Jan 2026 | 14 |
How Other Brands Compare
PitchBook is ranked third for NPS among its competitors. Bloomberg and UST Global come in first and second, with Thomson Reuters coming in at #4.
PitchBook |  Bloomberg |  Thomson Reuters |  UST Global | |
| Global Ranking | #- | #129 | #227 | #- |
| NPS | 14 | 31 | 7 | 14 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $1.09B | $40.72B | $750.00M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
PitchBook NPS by Gender
Female customers rated PitchBook's NPS 25 points higher than Male customers.
Male
0
PitchBook's NPS was rated by Male customers on Comparably.
50%
Promoters
0%
Passives
50%
Detractors
Female
25
PitchBook's NPS was rated 25 by Female customers on Comparably.
50%
Promoters
25%
Passives
25%
Detractors
PitchBook NPS by Ethnicity
PitchBook's NPS was rated -25 points by Asian or Pacific Islander customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander -25 | Asian or Pacific Islander | -25 |
PitchBook NPS by Age
PitchBook's NPS was rated -34 points by customers ages 31-35 on Comparably.
PitchBook NPS by Usage
PitchBook's NPS was rated 14 points by customers who have used PitchBook's products/services for 1 to 2 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 14 | 1 to 2 Years | 14 |
PitchBook NPS vs. Competitors
Compared to its competitors, PitchBook's NPS is rated right above Thomson Reuters, and is preceded by UST Global.
| COMPANY | NPS Score | |
|---|---|---|
 | RELX | 43 |
| Bloomberg | 31 |
 | Hearst | 19 |
| UST Global | 14 |
| PitchBook | 14 |
| Thomson Reuters | 7 |
PitchBook Customer Loyalty
72%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of PitchBook users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
PitchBook Customer Loyalty Score by Gender
PitchBook's Customer Loyalty score was rated 55 by both Female and Male customers on Comparably.
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Male
55%
Yes
Female
55%
Yes
PitchBook Customer Loyalty Score by Ethnicity
PitchBook's Customer Loyalty score was rated 55% by Asian or Pacific Islander customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of PitchBook.
55
out of 100
Asian or Pacific Islander
PitchBook Customer Loyalty Score by Age
PitchBook's Customer Loyalty score was rated 70% by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of PitchBook.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 70% | 31-35 | 70% |
PitchBook Customer Loyalty Score by Usage
PitchBook's Customer Loyalty score was rated 61% by customers who have used PitchBook's products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
PitchBook Customer Loyalty Score by Industry
PitchBook's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
PitchBook Customer Loyalty vs. Competitors
Compared to its competitors, PitchBook's Customer Loyalty score is rated right below RELX.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| UST Global | 87% |
| Thomson Reuters | 80% |
| Bloomberg | 77% |
| Hearst | 74% |
| RELX | 73% |
| PitchBook | 72% |
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PitchBook Product Quality
3.6/5
PitchBook has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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PitchBook Product Information
PitchBook’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated PitchBook's product the highest. Reviewers from the Tech industry rated PitchBook the lowest at 3.6.
- Website
- http://www.pitchbook.com
- Company Size
- 501-1,000 Employees
Industry
SaaS
Quick Insights into PitchBook Product Quality
PitchBook's Product Quality score was rated highest by customers from the Accounting industry, and rated lowest by Male customers.
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Ranked PitchBook Product Quality the Highest
Ranked PitchBook Product Quality the Lowest
PitchBook Product Quality Score by Gender
Female customers rated PitchBook's Product Quality score 0.3 stars higher than Male customers.
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Male
3.1/5
Female
3.4/5
PitchBook Product Quality Score by Ethnicity
PitchBook's Product Quality score was rated 2.7 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of PitchBook.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 2.7 | Asian or Pacific Islander | 2.7 |
PitchBook Product Quality Score by Age
PitchBook's Product Quality score was rated 2.3 stars by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of PitchBook.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 2.3 | 31-35 | 2.3 |
PitchBook Product Quality Score by Usage
PitchBook's Product Quality score was rated 3.3 stars by customers who have used PitchBook's products/services for 1 to 2 Years.
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PitchBook Product Quality Score by Industry
PitchBook's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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PitchBook Product Quality vs. Competitors
Compared to its competitors, PitchBook's Product Quality score is rated right above Hearst, and is preceded by Thomson Reuters.
| COMPANY | Product Quality Score | |
|---|---|---|
| UST Global | 4.2/5 |
| RELX | 4.1/5 |
| Bloomberg | 4/5 |
| Thomson Reuters | 3.7/5 |
| PitchBook | 3.6/5 |
| Hearst | 3.5/5 |
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PitchBook Pricing
PitchBook ROI & Value For Money
3.6/5
PitchBook has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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PitchBook Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Tech industry think that they had the lowest ROI from PitchBook.
Quick Insights into PitchBook ROI
PitchBook's ROI score was rated highest by customers from the Accounting industry, and rated lowest by Male customers.
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Ranked PitchBook ROI the Highest
Ranked PitchBook ROI the Lowest
PitchBook ROI Score by Gender
Female customers rated PitchBook's ROI score 0.7 stars higher than Male customers.
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Male
2.7/5
Female
3.4/5
PitchBook ROI Score by Ethnicity
PitchBook's ROI score was rated 2.9 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of PitchBook.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 2.9 | Asian or Pacific Islander | 2.9 |
PitchBook ROI Score by Age
PitchBook's ROI score was rated 2.1 stars by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of PitchBook.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 2.1 | 31-35 | 2.1 |
PitchBook ROI Score by Usage
PitchBook's ROI score was rated 3 stars by customers who have used PitchBook's products/services for 1 to 2 Years.
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PitchBook ROI Score by Industry
PitchBook's ROI score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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PitchBook Pricing vs. Competitors
Compared to its competitors, PitchBook's ROI score is rated right above Thomson Reuters, and is preceded by Hearst.
| COMPANY | Pricing Score | |
|---|---|---|
| UST Global | 4/5 |
| Bloomberg | 3.9/5 |
| RELX | 3.8/5 |
| Hearst | 3.6/5 |
| PitchBook | 3.6/5 |
| Thomson Reuters | 3.6/5 |
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PitchBook Customer Satisfaction (CSAT)
PitchBook Customer Satisfaction (CSAT) Score
67 / 100
PitchBook has an overall Customer Satisfaction score of 67 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
28%
Satisfied
39%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
5%
Very Dissatisfied
11%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into PitchBook Customer Satisfaction
PitchBook's Customer Satisfaction score was rated highest by Asian or Pacific Islander customers.
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Ranked PitchBook Customer Satisfaction the Highest
PitchBook Customer Satisfaction Score by Gender
PitchBook's Customer Satisfaction score was rated 50 by Male customers on Comparably.
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50 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 33% | |
Dissatisfied | 0% | |
Very Dissatisfied | 17% |
PitchBook Customer Satisfaction Score by Ethnicity
CSAT according to Asian or Pacific Islander
PitchBook's Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.
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67 / 100
Very Satisfied
0%
Satisfied
67%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
PitchBook Customer Satisfaction Score by Usage
PitchBook's Customer Satisfaction score was rated 60 points by customers who have used PitchBook's products/services for 1 to 2 Years.
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PitchBook Customer Satisfaction Score by Industry
PitchBook's Customer Satisfaction score was rated 60 points by Tech industry customers.
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}PitchBook Customer Satisfaction vs. Competitors
Compared to its competitors, PitchBook's Customer Satisfaction score is rated right below Thomson Reuters.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| RELX | 92% |
| UST Global | 87% |
| Bloomberg | 76% |
| Hearst | 69% |
| Thomson Reuters | 68% |
| PitchBook | 67% |
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PitchBook Customer Service
3.7/5
PitchBook has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About PitchBook's Customer Service
Address
Seattle, WA
Website
http://www.pitchbook.com
Quick Insights into PitchBook Customer Service
PitchBook's Customer Service score was rated highest by customers from the Tech industry, and rated lowest by Male customers.
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Ranked PitchBook Customer Service the Highest
Ranked PitchBook Customer Service the Lowest
PitchBook Customer Service Score by Gender
Female customers rated PitchBook's Customer Service score 0.3 stars higher than Male customers.
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Male
3.1/5
Female
3.4/5
PitchBook Customer Service Score by Ethnicity
PitchBook's Customer Service score was rated 2.9 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of PitchBook.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 2.9 | Asian or Pacific Islander | 2.9 |
PitchBook Customer Service Score by Age
PitchBook's Customer Service score was rated 2.1 stars by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of PitchBook.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 2.1 | 31-35 | 2.1 |
PitchBook Customer Service Score by Usage
PitchBook's Customer Service score was rated 3.3 stars by customers who have used PitchBook's products/services for 1 to 2 Years.
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PitchBook Customer Service Score by Industry
PitchBook's Customer Service score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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PitchBook Customer Service vs. Competitors
Compared to its competitors, PitchBook's Customer Service score is rated right above Hearst, and is preceded by RELX.
| COMPANY | Customer Service Score | |
|---|---|---|
| UST Global | 4.1/5 |
| Bloomberg | 4/5 |
| RELX | 3.9/5 |
| PitchBook | 3.7/5 |
| Hearst | 3.6/5 |
| Thomson Reuters | 3.5/5 |
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PitchBook as an Employer
4.3/5
PitchBook has a 4.3/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
PitchBook scored a 14 for Net Promoter Score and a 30 for Employee Net Promoter Score. NPS gauges how likely a customer of PitchBook would recommend the brand to a friend. ENPS measures how likely PitchBook employees would recommend working at PitchBook to a friend.
Net Promoter Score
14
NPS Score
| 48% | Promoters |
|---|---|
| 18% | Passive |
| 34% | Detractors |
Employee Net Promoter Score
30
eNPS Score
| 45% | Promoters |
|---|---|
| 40% | Passive |
| 15% | Detractors |
