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About Hearst's Brand

The Hearst Corporation is an American multinational mass media group that publishes daily and weekly newspapers, and magazines. Among its major competitors, Hearst is ranked in 4th place for NPS while The economist is 1st, and BBC is 2nd.

Brand at a Glance

74%
Customer Loyalty
3.5/5
Product Quality
3.6/5
Pricing
3.6/5
Customer Service

Hearst Ranking

Hearst NPS

Hearst's Net Promoter Score (NPS) is a 19 with 51% Promoters, 17% Passives, and 32% Detractors. Net Promoter Score tracks whether Hearst's customers would recommend using the product based on a scale of -100 to 100.

Hearst Overall NPS

19
NPS
51%Promoters
17%Passives
32%Detractors
Hearst Overall NPS

Hearst NPS Trend

-100
-50
0
50
100
Sep 2024
16
Sep 202416
Oct 2024
16
Oct 202416
Nov 2024
15
Nov 202415
Dec 2024
15
Dec 202415
Jan 2025
15
Jan 202515
Feb 2025
12
Feb 202512
Mar 2025
14
Mar 202514
Apr 2025
14
Apr 202514
May 2025
16
May 202516
Aug 2025
18
Aug 202518
Dec 2025
17
Dec 202517
Jan 2026
19
Jan 202619

How Other Brands Compare

Hearst is ranked third for NPS among its competitors. BBC and The New York Times come in first and second, with News Corp coming in at #4.

Hearst's Logo
Hearst
The New York Times' Logo
The New York Times
BBC's Logo
BBC
News Corp's Logo
News Corp
Global Ranking#-#627#973#-
NPS1929466
Social Sentiment Calculated by analyzing social media and other online mentions-Neutral--
Valuation Updated every 24 hours for public companies-$8.49B$48.47M$14.98B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Hearst NPS by Gender

Male customers rated Hearst's NPS 17 points higher than Female customers.

Male

17

Hearst's NPS was rated 17 by Male customers on Comparably.

50%
Promoters
17%
Passives
33%
Detractors

Female

0

Hearst's NPS was rated by Female customers on Comparably.

50%
Promoters
0%
Passives
50%
Detractors

Hearst NPS by Ethnicity

Hearst's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

-100
-50
0
50
100
Caucasian
-1
Caucasian-1
Hispanic or Latino
50
Hispanic or Latino50
Asian or Pacific Islander
34
Asian or Pacific Islander34

Hearst NPS by Age

Hearst's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

0
20
40
60
80
100
Promoters
75%
Passives
0%
Detractors
25%
18-2575%0%25%
Promoters
50%
Passives
0%
Detractors
50%
31-3550%0%50%
Promoters
60%
Passives
20%
Detractors
20%
41-4560%20%20%
Promoters
0%
Passives
0%
Detractors
100%
61-650%0%100%
Promoters
40%
Passives
0%
Detractors
60%
66+40%0%60%

Hearst NPS by Usage

Hearst's NPS was rated the highest by customers who have used Hearst's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

-100
-50
0
50
100
Less than 1 Year
0
Less than 1 Year0
1 to 2 Years
57
1 to 2 Years57
2 to 5 Years
-16
2 to 5 Years-16
Over 10 Years
0
Over 10 Years0

Hearst NPS vs. Competitors

Compared to its competitors, Hearst's NPS is rated right above Time Inc., and is preceded by The New York Times.

Hearst Customer Reviews

Out of the 5 Hearst customer reviews 4 were positive and 1 was constructive. Hearst customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What can this brand most improve?
Why can't you and Dish reach an agreement. As a retired person, I know all of you are bringing home a lot more than I am each month. I can't even afford internet. But I'm having to pay for a service that I normally use (WYFF) 5-7 hours day and can't service. This has been going on for a month.
What do you value most about this brand?
Excellent quality!! Good Value! Trusted. produtes and service value
What do you value most about this brand?
Value & consistantce Conveniunce and avaliabity
What do you value most about this brand?
I'm just doing this for the sake of getting to work out
What do you value most about this brand?
Education and brand support tools

Hearst Customer Loyalty

74%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

74% of Hearst users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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74
74%
26
26%
Hearst Customer Loyalty

Hearst Customer Loyalty Score by Gender

Female customers rated Hearst's Customer Loyalty score 12% higher than Male customers.

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Male
70%
Yes
Female
82%
Yes

Hearst Customer Loyalty Score by Ethnicity

Hearst's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.

% who answered "Yes"

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78
out of 100
Caucasian
55
out of 100
Hispanic or Latino
70
out of 100
Asian or Pacific Islander

Hearst Customer Loyalty Score by Age

Hearst's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 31-35.

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0
20%
40%
60%
80%
100%
18-25
78%
18-2578%
31-35
55%
31-3555%
41-45
82%
41-4582%
61-65
100%
61-65100%
66+
64%
66+64%

Hearst Customer Loyalty Score by Usage

Hearst's Customer Loyalty score was rated the highest by customers who have used Hearst's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
55%
1 to 2 Years
87%
2 to 5 Years
40%
Over 10 Years
82%

Hearst Customer Loyalty Score by Industry

Hearst's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Media and Entertainment industry customers.

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Tech
100%
Accounting
70%
Aerospace and Aviation
70%
Media and Entertainment
70%

Hearst Customer Loyalty vs. Competitors

Compared to its competitors, Hearst's Customer Loyalty score is rated right above News Corp, and is preceded by The New York Times.

COMPANYCustomer Loyalty Score
Time Inc.89%
The economist86%
BBC85%
AOL81%
The New York Times78%
Hearst74%
News Corp74%
Meredith59%
Gannett59%

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Hearst Product Quality

3.5/5

Hearst has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.

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Hearst Product Information

Hearst’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Media and Entertainment industry rated Hearst's product the highest. Reviewers from the Aerospace and Aviation industry rated Hearst the lowest at 2.6.

Website
https://www.hearst.com/
Company Size
10,000+ Employees

Industry

Media and Entertainment
Content
Media

Quick Insights into Hearst Product Quality

Hearst's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers ages 61-65.

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Ranked Hearst Product Quality the Highest

18-25
4.4
Asian or Pacific Islander
4.3
Media and Entertainment
4.1

Ranked Hearst Product Quality the Lowest

Over 10 Years
2.8
Aerospace and Aviation
2.6
61-65
1.5

Hearst Product Quality Score by Gender

Female customers rated Hearst's Product Quality score 0.1 stars higher than Male customers.

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Male

3.3/5

Female

3.4/5

Hearst Product Quality Score by Ethnicity

Hearst's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
2.9
Caucasian2.9
Hispanic or Latino
3.9
Hispanic or Latino3.9
Asian or Pacific Islander
4.3
Asian or Pacific Islander4.3

Hearst Product Quality Score by Age

Hearst's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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0
1
2
3
4
5
18-25
4.4
18-254.4
31-35
3.4
31-353.4
41-45
4.1
41-454.1
61-65
1.5
61-651.5
66+
1.9
66+1.9

Hearst Product Quality Score by Usage

Hearst's Product Quality score was rated the highest by customers who have used Hearst's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.2
1 to 2 Years
3.8
2 to 5 Years
3.6
Over 10 Years
2.8

Hearst Product Quality Score by Industry

Hearst's Product Quality score was rated the highest by Media and Entertainment industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech
3.1
Accounting
3
Aerospace and Aviation
2.6
Media and Entertainment
4.1

Hearst Product Quality vs. Competitors

Compared to its competitors, Hearst's Product Quality score is rated right above News Corp, and is preceded by Time Inc..

COMPANYProduct Quality Score
The New York Times4.1/5
The economist4/5
BBC4/5
Time Inc.3.8/5
Hearst3.5/5
News Corp3.1/5
Meredith3/5
Gannett2/5
AOL1.6/5

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Hearst Pricing

Hearst ROI & Value For Money

3.6/5

Hearst has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.

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Hearst Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from Hearst.

Quick Insights into Hearst ROI

Hearst's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers ages 61-65.

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Ranked Hearst ROI the Highest

Asian or Pacific Islander
4.5
18-25
4.4
1 to 2 Years
4.3

Ranked Hearst ROI the Lowest

Over 10 Years
2.8
Aerospace and Aviation
2.3
61-65
1.5

Hearst ROI Score by Gender

Female customers rated Hearst's ROI score 0.1 stars higher than Male customers.

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Male

3.3/5

Female

3.4/5

Hearst ROI Score by Ethnicity

Hearst's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
2.9
Caucasian2.9
Hispanic or Latino
4.2
Hispanic or Latino4.2
Asian or Pacific Islander
4.5
Asian or Pacific Islander4.5

Hearst ROI Score by Age

Hearst's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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0
1
2
3
4
5
18-25
4.4
18-254.4
31-35
3.4
31-353.4
41-45
4.1
41-454.1
61-65
1.5
61-651.5
66+
2.2
66+2.2

Hearst ROI Score by Usage

Hearst's ROI score was rated the highest by customers who have used Hearst's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.2
1 to 2 Years
4.3
2 to 5 Years
3.5
Over 10 Years
2.8

Hearst ROI Score by Industry

Hearst's ROI score was rated the highest by Accounting industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech
3.5
Accounting
3.8
Aerospace and Aviation
2.3
Media and Entertainment
3.8

Hearst Pricing vs. Competitors

Compared to its competitors, Hearst's ROI score is rated right above Time Inc., and is preceded by The New York Times.

COMPANYPricing Score
The economist4/5
BBC3.9/5
The New York Times3.9/5
Hearst3.6/5
Time Inc.3.6/5
News Corp3.4/5
Meredith3.2/5
Gannett1.9/5
AOL1.6/5

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Hearst Customer Satisfaction (CSAT)

Hearst Customer Satisfaction (CSAT) Score

69 / 100

Hearst has an overall Customer Satisfaction score of 69 rated by its users and customers.

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Very Satisfied38%
Satisfied31%
Neither Satisfied nor Dissatisfied11%
Dissatisfied7%
Very Dissatisfied13%
Very Satisfied
38%
Satisfied
31%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
7%
Very Dissatisfied
13%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Hearst Customer Satisfaction

Hearst's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers ages 61-65.

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Ranked Hearst Customer Satisfaction the Highest

18-25
100%
2 to 5 Years
100%
Asian or Pacific Islander
100%

Ranked Hearst Customer Satisfaction the Lowest

Over 10 Years
50%
Aerospace and Aviation
33%
61-65
0%

Hearst Customer Satisfaction Score by Gender

Male customers rated Hearst's Customer Satisfaction score 10 points higher than Female customers.

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70 / 100
Male
Very Satisfied
35%
Satisfied
35%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
12%
Very Dissatisfied
12%
60 / 100
Female
Very Satisfied
50%
Satisfied
10%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
10%
Very Dissatisfied
20%

Hearst Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Hearst's Customer Satisfaction (CSAT) score was rated 51% according to Caucasian users and customers.

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51 / 100
Very Satisfied38%
Satisfied13%
Neither Satisfied nor Dissatisfied13%
Dissatisfied17%
Very Dissatisfied19%
Very Satisfied
38%
Satisfied
13%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
17%
Very Dissatisfied
19%

CSAT according to Hispanic or Latino

Hearst's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.

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100 / 100
Very Satisfied25%
Satisfied75%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
25%
Satisfied
75%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Asian or Pacific Islander

Hearst's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.

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100 / 100
Very Satisfied33%
Satisfied67%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

Hearst Customer Satisfaction Score by Age

Hearst's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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0
20
40
60
80
100
18-25 CSAT Score
100%
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
18-25100%
31-35 CSAT Score
75%
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
31-3575%
41-45 CSAT Score
80%
Very Satisfied
40%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
0%
41-4580%
61-65 CSAT Score
0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
34%
Dissatisfied
33%
Very Dissatisfied
33%
61-650%
66+ CSAT Score
40%
Very Satisfied
0%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
40%
66+40%

Hearst Customer Satisfaction Score by Usage

Hearst's Customer Satisfaction score was rated the highest by customers who have used Hearst's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
67
1 to 2 Years
72
2 to 5 Years
100
Over 10 Years
50

Hearst Customer Satisfaction Score by Industry

Hearst's Customer Satisfaction score was rated the highest by Media and Entertainment industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech
67
Aerospace and Aviation
33
Media and Entertainment
100

Hearst Customer Satisfaction vs. Competitors

Compared to its competitors, Hearst's Customer Satisfaction score is rated right above News Corp, and is preceded by The New York Times.

COMPANYCustomer Satisfaction (CSAT) Score
The economist81%
BBC79%
Time Inc.78%
The New York Times77%
Hearst69%
News Corp55%
Meredith53%
Gannett22%
AOL15%

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Hearst Customer Service

3.6/5

Hearst has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.

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About Hearst's Customer Service

Address

300 W. 57th Street, New York City, NY 10019


Website

https://www.hearst.com/


Phone Number

1-212-649-2000

Quick Insights into Hearst Customer Service

Hearst's Customer Service score was rated highest by customers who have used Hearst's products/services for 1 to 2 Years, and rated lowest by customers ages 61-65.

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Ranked Hearst Customer Service the Highest

1 to 2 Years
4.6
41-45
4.5
Asian or Pacific Islander
4.3

Ranked Hearst Customer Service the Lowest

Caucasian
3.1
Over 10 Years
2.9
61-65
1.5

Hearst Customer Service Score by Gender

Female customers rated Hearst's Customer Service score 0.1 stars higher than Male customers.

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Male

3.4/5

Female

3.5/5

Hearst Customer Service Score by Ethnicity

Hearst's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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0
20
40
60
80
100
Caucasian
3.1
Caucasian3.1
Hispanic or Latino
4.1
Hispanic or Latino4.1
Asian or Pacific Islander
4.3
Asian or Pacific Islander4.3

Hearst Customer Service Score by Age

Hearst's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.

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0
20
40
60
80
100
18-25
4.2
18-254.2
31-35
3.4
31-353.4
41-45
4.5
41-454.5
61-65
1.5
61-651.5
66+
2.3
66+2.3

Hearst Customer Service Score by Usage

Hearst's Customer Service score was rated the highest by customers who have used Hearst's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.2
1 to 2 Years
4.6
2 to 5 Years
3.5
Over 10 Years
2.9

Hearst Customer Service Score by Industry

Hearst's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech
3.5
Accounting
4
Aerospace and Aviation
3.3
Media and Entertainment
3.8

Hearst Customer Service vs. Competitors

Compared to its competitors, Hearst's Customer Service score is rated right above News Corp, and is preceded by Time Inc..

COMPANYCustomer Service Score
The economist4.1/5
BBC3.8/5
The New York Times3.8/5
Time Inc.3.7/5
Hearst3.6/5
News Corp3.3/5
Meredith3.2/5
Gannett1.7/5
AOL1.5/5

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Hearst's Logo
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Hearst as an Employer

3.2/5

Hearst has a 3.2/5 stars for its overall company culture rated by their employees

  Hearst CEO
top
35%
CEO of Hearst

In the Top 35% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Hearst scored a 19 for Net Promoter Score and a 2 for Employee Net Promoter Score. NPS gauges how likely a customer of Hearst would recommend the brand to a friend. ENPS measures how likely Hearst employees would recommend working at Hearst to a friend.

Net Promoter Score

19
NPS Score
51%Promoters
17%Passive
32%Detractors

Employee Net Promoter Score

2
eNPS Score
38%Promoters
26%Passive
36%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail