Universal Forest Products NPS & Customer Reviews

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Universal Forest Products

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Universal Forest Products

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About Universal Forest Products' Brand

"Universal Forest Products is a manufacturer and distributor of wood, wood-alternative and other building products." Among its major competitors, Universal Forest Products is ranked in 1st place for NPS while Boise Cascade is 2nd, and Builders FirstSource is 3rd.Their current market cap is $4.88B

Brand at a Glance

92%

Customer Loyalty

3.9/5

Product Quality

3.8/5

Pricing

4/5

Customer Service

Universal Forest Products Ranking

^#1 / 4 of its competitors

Universal Forest Products NPS

Universal Forest Products's Net Promoter Score (NPS) is a 37 with 62% Promoters, 13% Passives, and 25% Detractors. Net Promoter Score tracks whether Universal Forest Products's customers would recommend using the product based on a scale of -100 to 100.

Universal Forest Products Overall NPS

NPS

62%	Promoters
13%	Passives
25%	Detractors

Universal Forest Products NPS Trend

-100

-50

100

Summary	Date	Score
May 2021 66	May 2021	66
Feb 2022 75	Feb 2022	75
Apr 2022 80	Apr 2022	80
Jul 2022 83	Jul 2022	83
Sep 2022 71	Sep 2022	71
Dec 2022 75	Dec 2022	75
Jan 2023 77	Jan 2023	77
Dec 2023 80	Dec 2023	80
May 2024 63	May 2024	63
Aug 2024 38	Aug 2024	38
Jan 2025 29	Jan 2025	29
May 2025 37	May 2025	37

How Other Brands Compare

Universal Forest Products is ranked first for NPS among its competitors. Boise Cascade and Builders FirstSource come in second and third, with BlueLinx Holdings coming in at #4. Among those competitors, it is the second most valued company behind Builders FirstSource.

	Universal Forest Products	Builders FirstSource	Boise Cascade	BlueLinx Holdings
Global Ranking	#-	#601	#-	#-
NPS	37	17	31	-1
Valuation Updated every 24 hours for public companies	$4.88B	$9.78B	$3.07B	$382.70M

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Universal Forest Products NPS vs. Competitors

Compared to its competitors, Universal Forest Products's NPS is rated right above Boise Cascade.

COMPANY		NPS Score
	Universal Forest Products	37
	Boise Cascade	31
	Builders FirstSource	17
	Azek	N/A
	Weyerhaeuser	-1
	BlueLinx Holdings	-1

Universal Forest Products Customer Loyalty

92%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

92% of Universal Forest Products users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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92%

Universal Forest Products Customer Loyalty vs. Competitors

Compared to its competitors, Universal Forest Products's Customer Loyalty score is rated right above Weyerhaeuser.

COMPANY		Customer Loyalty Score
	Universal Forest Products	92%
	Weyerhaeuser	83%
	Builders FirstSource	77%
	BlueLinx Holdings	76%
	Boise Cascade	68%
	Azek	N/A

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Universal Forest Products Product Quality

3.9/5

Universal Forest Products has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.

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Universal Forest Products Product Information

Universal Forest Products’s product quality score is a 3.9 out of 5 as rated by its users and customers.

Website: http://www.ufpi.com

Company Size: 10,000+ Employees

Industry

Manufacturing

Universal Forest Products Product Quality vs. Competitors

Compared to its competitors, Universal Forest Products's Product Quality score is rated right above Weyerhaeuser, and is preceded by Boise Cascade.

COMPANY		Product Quality Score
	Boise Cascade	4/5
	Universal Forest Products	3.9/5
	Weyerhaeuser	3.9/5
	BlueLinx Holdings	3.4/5
	Builders FirstSource	3.3/5
	Azek	N/A

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Universal Forest Products Pricing

Universal Forest Products ROI & Value For Money

3.8/5

Universal Forest Products has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.

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Universal Forest Products Pricing vs. Competitors

Compared to its competitors, Universal Forest Products's ROI score is rated right above Boise Cascade.

COMPANY		Pricing Score
	Universal Forest Products	3.8/5
	Boise Cascade	3.6/5
	BlueLinx Holdings	3.5/5
	Weyerhaeuser	3.3/5
	Builders FirstSource	3.2/5
	Azek	N/A

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Universal Forest Products Customer Satisfaction (CSAT)

Universal Forest Products Customer Satisfaction (CSAT) Score

60 / 100

Universal Forest Products has an overall Customer Satisfaction score of 60 rated by its users and customers.

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Very Satisfied	40%
Satisfied	20%
Neither Satisfied nor Dissatisfied	30%
Dissatisfied	10%
Very Dissatisfied	0%

Very Satisfied

40%

Satisfied

20%

Neither Satisfied nor Dissatisfied

30%

Dissatisfied

10%

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Universal Forest Products Customer Satisfaction vs. Competitors

Compared to its competitors, Universal Forest Products's Customer Satisfaction score is rated right above Builders FirstSource, and is preceded by Weyerhaeuser.

COMPANY		Customer Satisfaction (CSAT) Score
	Boise Cascade	82%
	BlueLinx Holdings	72%
	Weyerhaeuser	61%
	Universal Forest Products	60%
	Builders FirstSource	55%
	Azek	0%

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Universal Forest Products Customer Service

4/5

Universal Forest Products has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

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About Universal Forest Products's Customer Service

Address

2801 East Beltline NE, Grand Rapids, MI 49525

Website

http://www.ufpi.com

Phone Number

616-364-6161

Universal Forest Products Customer Service vs. Competitors

Compared to its competitors, Universal Forest Products's Customer Service score is rated right above Boise Cascade.

COMPANY		Customer Service Score
	Universal Forest Products	4/5
	Boise Cascade	3.6/5
	Weyerhaeuser	3.6/5
	BlueLinx Holdings	3.4/5
	Builders FirstSource	3/5
	Azek	N/A

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Universal Forest Products as an Employer

3.7/5

Universal Forest Products has a 3.7/5 stars for its overall company culture rated by their employees

top

25%

CEO of Universal Forest Products

Matthew Missad

In the Top 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Universal Forest Products scored a 37 for Net Promoter Score and a 8 for Employee Net Promoter Score. NPS gauges how likely a customer of Universal Forest Products would recommend the brand to a friend. ENPS measures how likely Universal Forest Products employees would recommend working at Universal Forest Products to a friend.

Net Promoter Score

NPS Score

62%	Promoters
13%	Passive
25%	Detractors

Employee Net Promoter Score

eNPS Score

47%	Promoters
14%	Passive
39%	Detractors

Global Ranking Snapshot

RANK			INDUSTRY
1	Costco	W. Craig Jelinek	Retail
2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail