39
NPS
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Vera Bradley
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About Vera Bradley's Brand
Vera Bradley is a leader in fashionable, colorful, cotton quilted handbags, accessories, and paper and gift items for women of every age. Among its major competitors, Vera Bradley is ranked in 2nd place for NPS while Kate Spade is 1st, and Lacoste is 3rd.Their current market cap is $308.75M
Brand at a Glance
78%
Customer Loyalty
3.9/5
Product Quality
3.7/5
Pricing
4/5
Customer Service
Vera Bradley Ranking
- #1 / 4 of its competitors
Vera Bradley NPS
Vera Bradley's Net Promoter Score (NPS) is a 39 with 64% Promoters, 11% Passives, and 25% Detractors. Net Promoter Score tracks whether Vera Bradley's customers would recommend using the product based on a scale of -100 to 100.
Vera Bradley Overall NPS
| 64% | Promoters |
|---|---|
| 11% | Passives |
| 25% | Detractors |
Vera Bradley NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2024 28 | Jan 2024 | 28 |
Feb 2024 30 | Feb 2024 | 30 |
Apr 2024 29 | Apr 2024 | 29 |
Jun 2024 30 | Jun 2024 | 30 |
Jul 2024 32 | Jul 2024 | 32 |
Nov 2024 34 | Nov 2024 | 34 |
Jan 2025 35 | Jan 2025 | 35 |
Feb 2025 37 | Feb 2025 | 37 |
Mar 2025 39 | Mar 2025 | 39 |
Apr 2025 34 | Apr 2025 | 34 |
May 2025 36 | May 2025 | 36 |
Aug 2025 38 | Aug 2025 | 38 |
How Other Brands Compare
Vera Bradley is ranked first for NPS among its competitors. Lacoste and Warby Parker come in second and third, with Macy's coming in at #4. Among those competitors, it is the lowest valued company behind Macy's.
Vera Bradley |  Warby Parker |  Macy's |  Lacoste | |
| Global Ranking | #- | #223 | #254 | #623 |
| NPS | 39 | 16 | -11 | 33 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | $308.75M | $1.77B | $4.88B | $463.36M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Vera Bradley NPS by Gender
Male customers rated Vera Bradley's NPS 18 points higher than Female customers.
Male
75
Vera Bradley's NPS was rated 75 by Male customers on Comparably.
75%
Promoters
25%
Passives
0%
Detractors
Female
57
Vera Bradley's NPS was rated 57 by Female customers on Comparably.
71%
Promoters
15%
Passives
14%
Detractors
Vera Bradley NPS by Ethnicity
Vera Bradley's NPS was rated 45 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 45 | Caucasian | 45 |
Vera Bradley NPS by Age
Vera Bradley's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Vera Bradley NPS by Usage
Vera Bradley's NPS was rated the highest by customers who have used Vera Bradley's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 75 | Less than 1 Year | 75 |
Over 10 Years 50 | Over 10 Years | 50 |
Vera Bradley NPS vs. Competitors
Compared to its competitors, Vera Bradley's NPS is rated right above Lacoste, and is preceded by Kate Spade.
| COMPANY | NPS Score | |
|---|---|---|
 | Kate Spade | 41 |
| Vera Bradley | 39 |
| Lacoste | 33 |
| Warby Parker | 16 |
 | Jimmy Choo | 8 |
| Macy's | -11 |
Vera Bradley Customer Reviews
Out of the 4 Vera Bradley customer reviews 4 were positive and 0 were constructive. Vera Bradley customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Vera Bradley Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Vera Bradley users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Vera Bradley Customer Loyalty Score by Gender
Female customers rated Vera Bradley's Customer Loyalty score 32% higher than Male customers.
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Male
55%
Yes
Female
87%
Yes
Vera Bradley Customer Loyalty Score by Ethnicity
Vera Bradley's Customer Loyalty score was rated 90% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Vera Bradley.
90
out of 100
Caucasian
Vera Bradley Customer Loyalty Score by Age
Vera Bradley's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
36-40 100% | 36-40 | 100% |
66+ 100% | 66+ | 100% |
Vera Bradley Customer Loyalty Score by Usage
Vera Bradley's Customer Loyalty score was rated the highest by customers who have used Vera Bradley's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Vera Bradley Customer Loyalty vs. Competitors
Compared to its competitors, Vera Bradley's Customer Loyalty score is rated right above Lacoste, and is preceded by Kate Spade.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Kate Spade | 78% |
| Vera Bradley | 78% |
| Lacoste | 78% |
| Macy's | 77% |
| Warby Parker | 72% |
| Jimmy Choo | 69% |
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Vera Bradley Product Quality
3.9/5
Vera Bradley has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Vera Bradley Product Information
Vera Bradley’s product quality score is a 3.9 out of 5 as rated by its users and customers.
- Website
- http://www.verabradley.com/
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Fashion and Beauty
Quick Insights into Vera Bradley Product Quality
Vera Bradley's Product Quality score was rated highest by customers ages 36-40, and rated lowest by Male customers.
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Ranked Vera Bradley Product Quality the Highest
Ranked Vera Bradley Product Quality the Lowest
Vera Bradley Product Quality Score by Gender
Female customers rated Vera Bradley's Product Quality score 1.2 stars higher than Male customers.
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Male
3.4/5
Female
4.6/5
Vera Bradley Product Quality Score by Ethnicity
Vera Bradley's Product Quality score was rated 4.6 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
Vera Bradley Product Quality Score by Age
Vera Bradley's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
36-40 5 | 36-40 | 5 |
66+ 4.1 | 66+ | 4.1 |
Vera Bradley Product Quality Score by Usage
Vera Bradley's Product Quality score was rated the highest by customers who have used Vera Bradley's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Vera Bradley Product Quality vs. Competitors
Compared to its competitors, Vera Bradley's Product Quality score is rated right above Warby Parker, and is preceded by Lacoste.
| COMPANY | Product Quality Score | |
|---|---|---|
| Kate Spade | 4.2/5 |
| Lacoste | 4.2/5 |
| Vera Bradley | 3.9/5 |
| Warby Parker | 3.6/5 |
| Jimmy Choo | 3.4/5 |
| Macy's | 3.1/5 |
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Vera Bradley Pricing
Vera Bradley ROI & Value For Money
3.7/5
Vera Bradley has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Quick Insights into Vera Bradley ROI
Vera Bradley's ROI score was rated highest by customers who have used Vera Bradley's products/services for Less than 1 Year, and rated lowest by customers who have used Vera Bradley's products/services for Over 10 Years.
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Ranked Vera Bradley ROI the Highest
Ranked Vera Bradley ROI the Lowest
Vera Bradley ROI Score by Gender
Male customers rated Vera Bradley's ROI score 0.5 stars higher than Female customers.
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Male
4.2/5
Female
3.7/5
Vera Bradley ROI Score by Ethnicity
Vera Bradley's ROI score was rated 3.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Vera Bradley.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Vera Bradley ROI Score by Age
Vera Bradley's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
36-40 3.5 | 36-40 | 3.5 |
66+ 3.6 | 66+ | 3.6 |
Vera Bradley ROI Score by Usage
Vera Bradley's ROI score was rated the highest by customers who have used Vera Bradley's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Vera Bradley Pricing vs. Competitors
Compared to its competitors, Vera Bradley's ROI score is rated right above Jimmy Choo, and is preceded by Warby Parker.
| COMPANY | Pricing Score | |
|---|---|---|
| Kate Spade | 4.1/5 |
| Lacoste | 4/5 |
| Warby Parker | 3.8/5 |
| Vera Bradley | 3.7/5 |
| Jimmy Choo | 3.4/5 |
| Macy's | 3.1/5 |
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Vera Bradley Customer Satisfaction (CSAT)
Vera Bradley Customer Satisfaction (CSAT) Score
78 / 100
Vera Bradley has an overall Customer Satisfaction score of 78 rated by its users and customers.
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Very Satisfied
52%
Satisfied
26%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
0%
Very Dissatisfied
10%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Vera Bradley Customer Satisfaction
Vera Bradley's Customer Satisfaction score was rated highest by customers ages 36-40, and rated lowest by Male customers.
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Ranked Vera Bradley Customer Satisfaction the Highest
Ranked Vera Bradley Customer Satisfaction the Lowest
Vera Bradley Customer Satisfaction Score by Gender
Female customers rated Vera Bradley's Customer Satisfaction score 25 points higher than Male customers.
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67 / 100
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 67% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
92 / 100
FemaleVery Satisfied | 59% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Vera Bradley Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Vera Bradley's Customer Satisfaction (CSAT) score was rated 89% according to Caucasian users and customers.
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89 / 100
Very Satisfied
45%
Satisfied
44%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
0%
Vera Bradley Customer Satisfaction Score by Age
Vera Bradley's Customer Satisfaction score was rated 100 points by customers ages 36-40 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 100% |
Vera Bradley Customer Satisfaction Score by Usage
Vera Bradley's Customer Satisfaction score was rated the highest by customers who have used Vera Bradley's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Vera Bradley Customer Satisfaction vs. Competitors
Compared to its competitors, Vera Bradley's Customer Satisfaction score is rated right above Warby Parker, and is preceded by Kate Spade.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Lacoste | 86% |
| Kate Spade | 85% |
| Vera Bradley | 78% |
| Warby Parker | 63% |
| Jimmy Choo | 63% |
| Macy's | 52% |
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Vera Bradley Customer Service
4/5
Vera Bradley has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Vera Bradley's Customer Service
Address
2208 Production Rd, Fort Wayne, IN
Website
http://www.verabradley.com/
Phone Number
877-708-8372
Quick Insights into Vera Bradley Customer Service
Vera Bradley's Customer Service score was rated highest by customers ages 36-40, and rated lowest by customers ages 66+.
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Ranked Vera Bradley Customer Service the Highest
Ranked Vera Bradley Customer Service the Lowest
Vera Bradley Customer Service Score by Gender
Vera Bradley's Customer Service score was rated 4.2 by both Female and Male customers on Comparably.
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Male
4.2/5
Female
4.2/5
Vera Bradley Customer Service Score by Ethnicity
Vera Bradley's Customer Service score was rated 4.3 stars by Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Vera Bradley Customer Service Score by Age
Vera Bradley's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
36-40 4.7 | 36-40 | 4.7 |
66+ 3.5 | 66+ | 3.5 |
Vera Bradley Customer Service Score by Usage
Vera Bradley's Customer Service score was rated 4.1 stars by customers who have used Vera Bradley's products/services for Less than 1 Year, and by customers with Over 10 Years of usage.
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Vera Bradley Customer Service vs. Competitors
Compared to its competitors, Vera Bradley's Customer Service score is rated right above Warby Parker, and is preceded by Lacoste.
| COMPANY | Customer Service Score | |
|---|---|---|
| Kate Spade | 4.1/5 |
| Lacoste | 4.1/5 |
| Vera Bradley | 4/5 |
| Warby Parker | 3.5/5 |
| Jimmy Choo | 3.4/5 |
| Macy's | 2.9/5 |
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Vera Bradley as an Employer
4.2/5
Vera Bradley has a 4.2/5 stars for its overall company culture rated by their employees
top
25%
Consumer vs. Employees
Vera Bradley scored a 39 for Net Promoter Score and a 33 for Employee Net Promoter Score. NPS gauges how likely a customer of Vera Bradley would recommend the brand to a friend. ENPS measures how likely Vera Bradley employees would recommend working at Vera Bradley to a friend.
Net Promoter Score
39
NPS Score
| 64% | Promoters |
|---|---|
| 11% | Passive |
| 25% | Detractors |
Employee Net Promoter Score
33
eNPS Score
| 53% | Promoters |
|---|---|
| 27% | Passive |
| 20% | Detractors |
