56
NPS
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Virgin Group
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About Virgin Group's Brand
The Virgin Group is the home of Virgin. Among its major competitors, Virgin Group is ranked in 1st place for NPS while Andreessen Horowitz is 2nd, and Delta Air Lines is 3rd.
Brand at a Glance
82%
Customer Loyalty
4/5
Product Quality
3.9/5
Pricing
3.9/5
Customer Service
Virgin Group Ranking
- #1 / 4 of its competitors
Virgin Group NPS
Virgin Group's Net Promoter Score (NPS) is a 56 with 70% Promoters, 16% Passives, and 14% Detractors. Net Promoter Score tracks whether Virgin Group's customers would recommend using the product based on a scale of -100 to 100.
Virgin Group Overall NPS
| 70% | Promoters |
|---|---|
| 16% | Passives |
| 14% | Detractors |
Virgin Group NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2023 62 | Oct 2023 | 62 |
Nov 2023 63 | Nov 2023 | 63 |
Dec 2023 59 | Dec 2023 | 59 |
Jan 2024 58 | Jan 2024 | 58 |
Feb 2024 57 | Feb 2024 | 57 |
May 2024 58 | May 2024 | 58 |
Sep 2024 58 | Sep 2024 | 58 |
Mar 2025 60 | Mar 2025 | 60 |
May 2025 55 | May 2025 | 55 |
Jul 2025 57 | Jul 2025 | 57 |
Sep 2025 57 | Sep 2025 | 57 |
Jan 2026 55 | Jan 2026 | 55 |
How Other Brands Compare
Virgin Group is ranked first for NPS among its competitors. Delta Air Lines and Alaska Air Group come in second and third, with United Airlines coming in at #4.
Virgin Group |  Delta Air Lines |  United Airlines |  Alaska Air Group | |
| Global Ranking | #- | #21 | #144 | #222 |
| NPS | 56 | 43 | 4 | 36 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $31.16B | $18.71B | $8.61B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Virgin Group NPS by Gender
Female customers rated Virgin Group's NPS 30 points higher than Male customers.
Male
30
Virgin Group's NPS was rated 30 by Male customers on Comparably.
60%
Promoters
10%
Passives
30%
Detractors
Female
60
Virgin Group's NPS was rated 60 by Female customers on Comparably.
60%
Promoters
40%
Passives
0%
Detractors
Virgin Group NPS by Ethnicity
Virgin Group's NPS was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 13 | Caucasian | 13 |
African American/Black 100 | African American/Black | 100 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Virgin Group NPS by Age
Virgin Group's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Virgin Group NPS by Usage
Virgin Group's NPS was rated the highest by customers who have used Virgin Group's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 34 | Less than 1 Year | 34 |
1 to 2 Years 75 | 1 to 2 Years | 75 |
Over 10 Years 0 | Over 10 Years | 0 |
Virgin Group NPS vs. Competitors
Compared to its competitors, Virgin Group's NPS is rated right above Andreessen Horowitz.
| COMPANY | NPS Score | |
|---|---|---|
| Virgin Group | 56 |
 | Andreessen Horowitz | 56 |
| Delta Air Lines | 43 |
| Alaska Air Group | 36 |
 | British Airways | 6 |
| United Airlines | 4 |
 | Lurkin | N/A |
 | BT Group | N/A |
 | Spirit Airlines | -54 |
Virgin Group Customer Reviews
Out of the 2 Virgin Group customer reviews 1 was positive and 1 was constructive. Virgin Group customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Virgin Group Customer Loyalty
82%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of Virgin Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Virgin Group Customer Loyalty Score by Gender
Male customers rated Virgin Group's Customer Loyalty score 18% higher than Female customers.
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Male
82%
Yes
Female
64%
Yes
Virgin Group Customer Loyalty Score by Ethnicity
Virgin Group's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
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74
out of 100
Caucasian
100
out of 100
African American/Black
40
out of 100
Asian or Pacific Islander
Virgin Group Customer Loyalty Score by Age
Virgin Group's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 64% | 18-25 | 64% |
41-45 100% | 41-45 | 100% |
Virgin Group Customer Loyalty Score by Usage
Virgin Group's Customer Loyalty score was rated the highest by customers who have used Virgin Group's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Virgin Group Customer Loyalty vs. Competitors
Compared to its competitors, Virgin Group's Customer Loyalty score is rated right above Alaska Air Group, and is preceded by Delta Air Lines.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Andreessen Horowitz | 85% |
| Delta Air Lines | 83% |
| Virgin Group | 82% |
| Alaska Air Group | 79% |
| United Airlines | 72% |
| British Airways | 66% |
| Spirit Airlines | 49% |
| Lurkin | N/A |
| BT Group | N/A |
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Virgin Group Product Quality
4/5
Virgin Group has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Virgin Group Product Information
Virgin Group’s product quality score is a 4 out of 5 as rated by its users and customers.
- Website
- https://www.virgin.com
- Company Size
- 10,000+ Employees
Industry
Tech
Consumer Services
Enterprise
Travel
Quick Insights into Virgin Group Product Quality
Virgin Group's Product Quality score was rated highest by African American/Black customers, and rated lowest by customers who have used Virgin Group's products/services for Over 10 Years.
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Ranked Virgin Group Product Quality the Highest
Ranked Virgin Group Product Quality the Lowest
Virgin Group Product Quality Score by Gender
Female customers rated Virgin Group's Product Quality score 1.2 stars higher than Male customers.
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Male
3.4/5
Female
4.6/5
Virgin Group Product Quality Score by Ethnicity
Virgin Group's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Virgin Group.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
African American/Black 4.6 | African American/Black | 4.6 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Virgin Group Product Quality Score by Age
Virgin Group's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
41-45 3.5 | 41-45 | 3.5 |
Virgin Group Product Quality Score by Usage
Virgin Group's Product Quality score was rated the highest by customers who have used Virgin Group's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Virgin Group Product Quality vs. Competitors
Compared to its competitors, Virgin Group's Product Quality score is rated right above Andreessen Horowitz, and is preceded by Delta Air Lines.
| COMPANY | Product Quality Score | |
|---|---|---|
| Delta Air Lines | 4.1/5 |
| Virgin Group | 4/5 |
| Andreessen Horowitz | 4/5 |
| Alaska Air Group | 4/5 |
| British Airways | 3.4/5 |
| United Airlines | 3.2/5 |
| Spirit Airlines | 1.7/5 |
| Lurkin | N/A |
| BT Group | N/A |
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Virgin Group Pricing
Virgin Group ROI & Value For Money
3.9/5
Virgin Group has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Quick Insights into Virgin Group ROI
Virgin Group's ROI score was rated highest by Female customers, and rated lowest by customers who have used Virgin Group's products/services for Over 10 Years.
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Ranked Virgin Group ROI the Highest
Ranked Virgin Group ROI the Lowest
Virgin Group ROI Score by Gender
Female customers rated Virgin Group's ROI score 1.2 stars higher than Male customers.
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Male
3.2/5
Female
4.4/5
Virgin Group ROI Score by Ethnicity
Virgin Group's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Virgin Group.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Virgin Group ROI Score by Age
Virgin Group's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Virgin Group.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
41-45 3.1 | 41-45 | 3.1 |
Virgin Group ROI Score by Usage
Virgin Group's ROI score was rated the highest by customers who have used Virgin Group's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Virgin Group Pricing vs. Competitors
Compared to its competitors, Virgin Group's ROI score is rated right above Delta Air Lines.
| COMPANY | Pricing Score | |
|---|---|---|
| Virgin Group | 3.9/5 |
| Delta Air Lines | 3.9/5 |
| Andreessen Horowitz | 3.7/5 |
| Alaska Air Group | 3.7/5 |
| British Airways | 3.2/5 |
| United Airlines | 3.1/5 |
| Spirit Airlines | 1.9/5 |
| Lurkin | N/A |
| BT Group | N/A |
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Virgin Group Customer Satisfaction (CSAT)
Virgin Group Customer Satisfaction (CSAT) Score
88 / 100
Virgin Group has an overall Customer Satisfaction score of 88 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
62%
Satisfied
26%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
2%
Very Dissatisfied
10%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Virgin Group Customer Satisfaction
Virgin Group's Customer Satisfaction score was rated highest by customers who have used Virgin Group's products/services for 1 to 2 Years, and rated lowest by customers who have used Virgin Group's products/services for Over 10 Years.
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Ranked Virgin Group Customer Satisfaction the Highest
Ranked Virgin Group Customer Satisfaction the Lowest
Virgin Group Customer Satisfaction Score by Gender
Female customers rated Virgin Group's Customer Satisfaction score 22 points higher than Male customers.
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78 / 100
MaleVery Satisfied | 44% | |
|---|---|---|
Satisfied | 34% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 22% |
100 / 100
FemaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Virgin Group Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Virgin Group's Customer Satisfaction (CSAT) score was rated 80% according to Caucasian users and customers.
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80 / 100
Very Satisfied
40%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
20%
CSAT according to African American/Black
Virgin Group's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Virgin Group's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
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100 / 100
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Virgin Group Customer Satisfaction Score by Age
Virgin Group's Customer Satisfaction score was rated 100 points by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% |
Virgin Group Customer Satisfaction Score by Usage
Virgin Group's Customer Satisfaction score was rated the highest by customers who have used Virgin Group's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Virgin Group Customer Satisfaction vs. Competitors
Compared to its competitors, Virgin Group's Customer Satisfaction score is rated right above Andreessen Horowitz.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Virgin Group | 88% |
| Andreessen Horowitz | 86% |
| Delta Air Lines | 79% |
| Alaska Air Group | 74% |
| British Airways | 70% |
| United Airlines | 59% |
| Spirit Airlines | 22% |
| Lurkin | 0% |
| BT Group | 0% |
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Virgin Group Customer Service
3.9/5
Virgin Group has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Virgin Group's Customer Service
Website
https://www.virgin.com
Quick Insights into Virgin Group Customer Service
Virgin Group's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers who have used Virgin Group's products/services for Over 10 Years.
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Ranked Virgin Group Customer Service the Highest
Ranked Virgin Group Customer Service the Lowest
Virgin Group Customer Service Score by Gender
Female customers rated Virgin Group's Customer Service score 1 stars higher than Male customers.
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Male
3.4/5
Female
4.4/5
Virgin Group Customer Service Score by Ethnicity
Virgin Group's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Virgin Group Customer Service Score by Age
Virgin Group's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
41-45 3.1 | 41-45 | 3.1 |
Virgin Group Customer Service Score by Usage
Virgin Group's Customer Service score was rated the highest by customers who have used Virgin Group's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Virgin Group Customer Service vs. Competitors
Compared to its competitors, Virgin Group's Customer Service score is rated right above Andreessen Horowitz, and is preceded by Alaska Air Group.
| COMPANY | Customer Service Score | |
|---|---|---|
| Delta Air Lines | 4/5 |
| Alaska Air Group | 4/5 |
| Virgin Group | 3.9/5 |
| Andreessen Horowitz | 3.9/5 |
| British Airways | 3.3/5 |
| United Airlines | 3.1/5 |
| Spirit Airlines | 1.7/5 |
| Lurkin | N/A |
| BT Group | N/A |
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Virgin Group as an Employer
3.3/5
Virgin Group has a 3.3/5 stars for its overall company culture rated by their employees
bottom
45%
Consumer vs. Employees
Virgin Group scored a 56 for Net Promoter Score and a -28 for Employee Net Promoter Score. NPS gauges how likely a customer of Virgin Group would recommend the brand to a friend. ENPS measures how likely Virgin Group employees would recommend working at Virgin Group to a friend.
Net Promoter Score
56
NPS Score
| 70% | Promoters |
|---|---|
| 16% | Passive |
| 14% | Detractors |
Employee Net Promoter Score
-28
eNPS Score
| 27% | Promoters |
|---|---|
| 18% | Passive |
| 55% | Detractors |
