13
NPS
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Vodacom Group
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About Vodacom Group's Brand
Provider of wireless communication service. The company operates as a mobile communications company and provides voice, messaging, data and converged services. Among its major competitors, Vodacom Group is ranked in 4th place for NPS while First National Bank is 1st, and MTN is 2nd.
Brand at a Glance
90%
Customer Loyalty
3.8/5
Product Quality
3.5/5
Pricing
3.6/5
Customer Service
Vodacom Group Ranking
- #3 / 4 of its competitors
Vodacom Group NPS
Vodacom Group's Net Promoter Score (NPS) is a 13 with 47% Promoters, 19% Passives, and 34% Detractors. Net Promoter Score tracks whether Vodacom Group's customers would recommend using the product based on a scale of -100 to 100.
Vodacom Group Overall NPS
| 47% | Promoters |
|---|---|
| 19% | Passives |
| 34% | Detractors |
Vodacom Group NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2024 22 | Jul 2024 | 22 |
Aug 2024 19 | Aug 2024 | 19 |
Nov 2024 20 | Nov 2024 | 20 |
Dec 2024 19 | Dec 2024 | 19 |
Feb 2025 19 | Feb 2025 | 19 |
Mar 2025 18 | Mar 2025 | 18 |
Apr 2025 14 | Apr 2025 | 14 |
May 2025 15 | May 2025 | 15 |
Jun 2025 15 | Jun 2025 | 15 |
Aug 2025 14 | Aug 2025 | 14 |
Sep 2025 16 | Sep 2025 | 16 |
Dec 2025 13 | Dec 2025 | 13 |
How Other Brands Compare
Vodacom Group is ranked third for NPS among its competitors. First National Bank and MTN come in first and second, with Vodafone coming in at #4.
Vodacom Group |  MTN |  First National Bank |  Vodafone | |
| Global Ranking | #- | #797 | #992 | #- |
| NPS | 13 | 33 | 46 | 10 |
| Valuation Updated every 24 hours for public companies | - | $11.74B | $4.38B | $53.05B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Vodacom Group NPS by Gender
Female customers rated Vodacom Group's NPS 11 points higher than Male customers.
Male
8
Vodacom Group's NPS was rated 8 by Male customers on Comparably.
54%
Promoters
0%
Passives
46%
Detractors
Female
19
Vodacom Group's NPS was rated 19 by Female customers on Comparably.
55%
Promoters
9%
Passives
36%
Detractors
Vodacom Group NPS by Ethnicity
Vodacom Group's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 27 | African American/Black | 27 |
Other -17 | Other | -17 |
Vodacom Group NPS by Age
Vodacom Group's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
Vodacom Group NPS by Usage
Vodacom Group's NPS was rated the highest by customers who have used Vodacom Group's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 20 | 2 to 5 Years | 20 |
5 to 10 Years 66 | 5 to 10 Years | 66 |
Over 10 Years -8 | Over 10 Years | -8 |
Vodacom Group NPS vs. Competitors
Compared to its competitors, Vodacom Group's NPS is rated right above Vodafone, and is preceded by Telkom Sa.
| COMPANY | NPS Score | |
|---|---|---|
| First National Bank | 46 |
| MTN | 33 |
 | Telkom Sa | 25 |
| Vodacom Group | 13 |
| Vodafone | 10 |
Vodacom Group Customer Reviews
Out of the 8 Vodacom Group customer reviews 6 were positive and 2 were constructive. Vodacom Group customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Vodacom Group Customer Loyalty
90%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
90% of Vodacom Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Vodacom Group Customer Loyalty Score by Gender
Female customers rated Vodacom Group's Customer Loyalty score 21% higher than Male customers.
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Male
79%
Yes
Female
100%
Yes
Vodacom Group Customer Loyalty Score by Ethnicity
Vodacom Group's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
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94
out of 100
African American/Black
55
out of 100
Other
Vodacom Group Customer Loyalty Score by Age
Vodacom Group's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 100% | 26-30 | 100% |
31-35 70% | 31-35 | 70% |
41-45 100% | 41-45 | 100% |
51-55 33% | 51-55 | 33% |
Vodacom Group Customer Loyalty Score by Usage
Vodacom Group's Customer Loyalty score was rated the highest by customers who have used Vodacom Group's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Vodacom Group Customer Loyalty Score by Industry
Vodacom Group's Customer Loyalty score was rated the highest by Telecommunications industry customers, and the lowest by Tech industry customers.
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Vodacom Group Customer Loyalty vs. Competitors
Compared to its competitors, Vodacom Group's Customer Loyalty score is rated right above Telkom Sa, and is preceded by First National Bank.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| MTN | 93% |
| First National Bank | 90% |
| Vodacom Group | 90% |
| Telkom Sa | 84% |
| Vodafone | 84% |
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Vodacom Group Product Quality
3.8/5
Vodacom Group has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Vodacom Group Product Information
Vodacom Group’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Telecommunications industry rated Vodacom Group's product the highest. Reviewers from the Tech industry rated Vodacom Group the lowest at 2.4.
- Website
- www.vodacom.com
- Company Size
- 5,001-10,000 Employees
Quick Insights into Vodacom Group Product Quality
Vodacom Group's Product Quality score was rated highest by customers from the Telecommunications industry, and rated lowest by customers ages 51-55.
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Ranked Vodacom Group Product Quality the Highest
Ranked Vodacom Group Product Quality the Lowest
Vodacom Group Product Quality Score by Gender
Female customers rated Vodacom Group's Product Quality score 1 stars higher than Male customers.
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Male
3/5
Female
4/5
Vodacom Group Product Quality Score by Ethnicity
Vodacom Group's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 3.8 | African American/Black | 3.8 |
Other 2.4 | Other | 2.4 |
Vodacom Group Product Quality Score by Age
Vodacom Group's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 3.4 | 26-30 | 3.4 |
31-35 3.8 | 31-35 | 3.8 |
41-45 4.5 | 41-45 | 4.5 |
51-55 1.5 | 51-55 | 1.5 |
Vodacom Group Product Quality Score by Usage
Vodacom Group's Product Quality score was rated the highest by customers who have used Vodacom Group's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Vodacom Group Product Quality Score by Industry
Vodacom Group's Product Quality score was rated the highest by Telecommunications industry customers, and the lowest by Tech industry customers.
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Vodacom Group Product Quality vs. Competitors
Compared to its competitors, Vodacom Group's Product Quality score is rated right above Vodafone, and is preceded by Telkom Sa.
| COMPANY | Product Quality Score | |
|---|---|---|
| First National Bank | 4.1/5 |
| MTN | 4.1/5 |
| Telkom Sa | 3.9/5 |
| Vodacom Group | 3.8/5 |
| Vodafone | 3.7/5 |
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Vodacom Group Pricing
Vodacom Group ROI & Value For Money
3.5/5
Vodacom Group has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Vodacom Group Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Telecommunications industry. The users from the Tech industry think that they had the lowest ROI from Vodacom Group.
Quick Insights into Vodacom Group ROI
Vodacom Group's ROI score was rated highest by customers from the Telecommunications industry, and rated lowest by customers ages 51-55.
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Ranked Vodacom Group ROI the Highest
Ranked Vodacom Group ROI the Lowest
Vodacom Group ROI Score by Gender
Female customers rated Vodacom Group's ROI score 1 stars higher than Male customers.
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Male
2.8/5
Female
3.8/5
Vodacom Group ROI Score by Ethnicity
Vodacom Group's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 3.6 | African American/Black | 3.6 |
Other 2.1 | Other | 2.1 |
Vodacom Group ROI Score by Age
Vodacom Group's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.9 | 26-30 | 3.9 |
31-35 3.3 | 31-35 | 3.3 |
41-45 4.2 | 41-45 | 4.2 |
51-55 1.5 | 51-55 | 1.5 |
Vodacom Group ROI Score by Usage
Vodacom Group's ROI score was rated the highest by customers who have used Vodacom Group's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Vodacom Group ROI Score by Industry
Vodacom Group's ROI score was rated the highest by Telecommunications industry customers, and the lowest by Tech industry customers.
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Vodacom Group Pricing vs. Competitors
Compared to its competitors, Vodacom Group's ROI score is rated right below Vodafone.
| COMPANY | Pricing Score | |
|---|---|---|
| Telkom Sa | 3.8/5 |
| First National Bank | 3.7/5 |
| MTN | 3.7/5 |
| Vodafone | 3.6/5 |
| Vodacom Group | 3.5/5 |
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Vodacom Group Customer Satisfaction (CSAT)
Vodacom Group Customer Satisfaction (CSAT) Score
73 / 100
Vodacom Group has an overall Customer Satisfaction score of 73 rated by its users and customers.
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Very Satisfied
54%
Satisfied
19%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
4%
Very Dissatisfied
13%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Vodacom Group Customer Satisfaction
Vodacom Group's Customer Satisfaction score was rated highest by customers from the Telecommunications industry, and rated lowest by customers ages 51-55.
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Ranked Vodacom Group Customer Satisfaction the Highest
Ranked Vodacom Group Customer Satisfaction the Lowest
Vodacom Group Customer Satisfaction Score by Gender
Female customers rated Vodacom Group's Customer Satisfaction score 32 points higher than Male customers.
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46 / 100
MaleVery Satisfied | 46% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 0% | |
Very Dissatisfied | 45% |
78 / 100
FemaleVery Satisfied | 56% | |
|---|---|---|
Satisfied | 22% | |
Neither Satisfied nor Dissatisfied | 22% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Vodacom Group Customer Satisfaction Score by Ethnicity
CSAT according to African American/Black
Vodacom Group's Customer Satisfaction (CSAT) score was rated 70% according to African American/Black users and customers.
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70 / 100
Very Satisfied
62%
Satisfied
8%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
0%
Very Dissatisfied
15%
CSAT according to Other
Vodacom Group's Customer Satisfaction (CSAT) score was rated 33% according to Other users and customers.
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33 / 100
Very Satisfied
17%
Satisfied
16%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
50%
Vodacom Group Customer Satisfaction Score by Age
Vodacom Group's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 75% | |||||||||||||||
| 26-30 | 67% | |||||||||||||||
| 31-35 | 67% | |||||||||||||||
| 41-45 | 50% | |||||||||||||||
| 51-55 | 0% |
Vodacom Group Customer Satisfaction Score by Usage
Vodacom Group's Customer Satisfaction score was rated the highest by customers who have used Vodacom Group's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Vodacom Group Customer Satisfaction Score by Industry
Vodacom Group's Customer Satisfaction score was rated the highest by Telecommunications industry customers, and the lowest by Tech industry customers.
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}Vodacom Group Customer Satisfaction vs. Competitors
Compared to its competitors, Vodacom Group's Customer Satisfaction score is rated right above Vodafone, and is preceded by Telkom Sa.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| MTN | 86% |
| First National Bank | 83% |
| Telkom Sa | 75% |
| Vodacom Group | 73% |
| Vodafone | 71% |
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Vodacom Group Customer Service
3.6/5
Vodacom Group has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About Vodacom Group's Customer Service
Address
1685
Website
www.vodacom.com
Phone Number
7
Quick Insights into Vodacom Group Customer Service
Vodacom Group's Customer Service score was rated highest by customers who have used Vodacom Group's products/services for 5 to 10 Years, and rated lowest by customers ages 51-55.
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Ranked Vodacom Group Customer Service the Highest
Ranked Vodacom Group Customer Service the Lowest
Vodacom Group Customer Service Score by Gender
Female customers rated Vodacom Group's Customer Service score 0.7 stars higher than Male customers.
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Male
2.9/5
Female
3.6/5
Vodacom Group Customer Service Score by Ethnicity
Vodacom Group's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
African American/Black 3.5 | African American/Black | 3.5 |
Other 2.4 | Other | 2.4 |
Vodacom Group Customer Service Score by Age
Vodacom Group's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 3.4 | 26-30 | 3.4 |
31-35 3.5 | 31-35 | 3.5 |
41-45 3.5 | 41-45 | 3.5 |
51-55 1.5 | 51-55 | 1.5 |
Vodacom Group Customer Service Score by Usage
Vodacom Group's Customer Service score was rated the highest by customers who have used Vodacom Group's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Vodacom Group Customer Service Score by Industry
Vodacom Group's Customer Service score was rated the highest by Telecommunications industry customers, and the lowest by Tech industry customers.
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Vodacom Group Customer Service vs. Competitors
Compared to its competitors, Vodacom Group's Customer Service score is rated right above Vodafone, and is preceded by Telkom Sa.
| COMPANY | Customer Service Score | |
|---|---|---|
| First National Bank | 3.9/5 |
| MTN | 3.9/5 |
| Telkom Sa | 3.6/5 |
| Vodacom Group | 3.6/5 |
| Vodafone | 3.6/5 |
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Vodacom Group as an Employer
4.7/5
Vodacom Group has a 4.7/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Vodacom Group scored a 13 for Net Promoter Score and a 58 for Employee Net Promoter Score. NPS gauges how likely a customer of Vodacom Group would recommend the brand to a friend. ENPS measures how likely Vodacom Group employees would recommend working at Vodacom Group to a friend.
Net Promoter Score
13
NPS Score
| 47% | Promoters |
|---|---|
| 19% | Passive |
| 34% | Detractors |
Employee Net Promoter Score
58
eNPS Score
| 70% | Promoters |
|---|---|
| 18% | Passive |
| 12% | Detractors |
