25
NPS
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Wave Financial Inc.
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About Wave Financial Inc. Brand
"Wave (waveapps.com) offers a cloud-based integrated suite of small business tools including accounting, invoices, payments & payroll." Among its major competitors, Wave Financial Inc. is ranked in 4th place for NPS while Xero Inc is 1st, and Kashoo is 2nd. Overall, Wave Financial Inc. has a neutral social sentiment, when analyzing social media channels and online mentions.
Brand at a Glance
82%
Customer Loyalty
3.7/5
Product Quality
3.7/5
Pricing
2.6/5
Customer Service
Wave Financial Inc. Ranking
- #3 / 4 of its competitors
Wave Financial Inc. NPS
Wave Financial Inc.'s Net Promoter Score (NPS) is a 25 with 55% Promoters, 15% Passives, and 30% Detractors. Net Promoter Score tracks whether Wave Financial Inc.'s customers would recommend using the product based on a scale of -100 to 100.
Wave Financial Inc. Overall NPS
| 55% | Promoters |
|---|---|
| 15% | Passives |
| 30% | Detractors |
Wave Financial Inc. NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2023 32 | Aug 2023 | 32 |
Sep 2023 32 | Sep 2023 | 32 |
Oct 2023 31 | Oct 2023 | 31 |
Nov 2023 31 | Nov 2023 | 31 |
Dec 2023 29 | Dec 2023 | 29 |
Jan 2024 28 | Jan 2024 | 28 |
May 2024 28 | May 2024 | 28 |
Nov 2024 26 | Nov 2024 | 26 |
Dec 2024 27 | Dec 2024 | 27 |
Aug 2025 25 | Aug 2025 | 25 |
Nov 2025 26 | Nov 2025 | 26 |
Dec 2025 25 | Dec 2025 | 25 |
How Other Brands Compare
Wave Financial Inc. is ranked third for NPS among its competitors. Xero Inc and FreshBooks come in first and second, with Zenefits coming in at #4.
Wave Financial Inc. |  Xero Inc |  Zenefits |  FreshBooks | |
| Global Ranking | #- | #368 | #412 | #- |
| NPS | 25 | 44 | 13 | 26 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | - | $4.50B | $9.32B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Wave Financial Inc. NPS by Gender
Female customers rated Wave Financial Inc.'s NPS 47 points higher than Male customers.
Male
-58
Wave Financial Inc.'s NPS was rated -58 by Male customers on Comparably.
17%
Promoters
8%
Passives
75%
Detractors
Female
-11
Wave Financial Inc.'s NPS was rated -11 by Female customers on Comparably.
33%
Promoters
23%
Passives
44%
Detractors
Wave Financial Inc. NPS by Ethnicity
Wave Financial Inc.'s NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 17 | Caucasian | 17 |
Other -89 | Other | -89 |
Wave Financial Inc. NPS by Age
Wave Financial Inc.'s NPS was rated -51 points by customers ages 41-45 on Comparably.
Wave Financial Inc. NPS by Usage
Wave Financial Inc.'s NPS was rated the highest by customers who have used Wave Financial Inc.'s products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 5 | Less than 1 Year | 5 |
1 to 2 Years 12 | 1 to 2 Years | 12 |
2 to 5 Years 52 | 2 to 5 Years | 52 |
5 to 10 Years 53 | 5 to 10 Years | 53 |
Wave Financial Inc. NPS vs. Competitors
Compared to its competitors, Wave Financial Inc.'s NPS is rated right above Sage, and is preceded by FreshBooks.
| COMPANY | NPS Score | |
|---|---|---|
| Xero Inc | 44 |
 | Kashoo | 40 |
| FreshBooks | 26 |
| Wave Financial Inc. | 25 |
 | Sage | 20 |
| Zenefits | 13 |
 | Gusto | 3 |
Wave Financial Inc. Customer Reviews
Out of the 7 Wave Financial Inc. customer reviews 2 were positive and 5 were constructive. Wave Financial Inc. customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Wave Financial Inc. Customer Loyalty
82%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of Wave Financial Inc. users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Wave Financial Inc. Customer Loyalty Score by Gender
Female customers rated Wave Financial Inc.'s Customer Loyalty score 30% higher than Male customers.
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Male
70%
Yes
Female
100%
Yes
Wave Financial Inc. Customer Loyalty Score by Ethnicity
Wave Financial Inc.'s Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
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100
out of 100
Caucasian
60
out of 100
Other
Wave Financial Inc. Customer Loyalty Score by Age
Wave Financial Inc.'s Customer Loyalty score was rated 85% by customers ages 41-45 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
41-45 85% | 41-45 | 85% |
Wave Financial Inc. Customer Loyalty Score by Usage
Wave Financial Inc.'s Customer Loyalty score was rated the highest by customers who have used Wave Financial Inc.'s products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Wave Financial Inc. Customer Loyalty Score by Industry
Wave Financial Inc.'s Customer Loyalty score was rated 64% by Tech industry customers.
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Wave Financial Inc. Customer Loyalty vs. Competitors
Compared to its competitors, Wave Financial Inc.'s Customer Loyalty score is rated right above Xero Inc.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Wave Financial Inc. | 82% |
| Xero Inc | 80% |
| Gusto | 72% |
| Sage | 67% |
| FreshBooks | 63% |
| Zenefits | 56% |
| Kashoo | N/A |
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Wave Financial Inc. Product Quality
3.7/5
Wave Financial Inc. has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Wave Financial Inc. Product Information
Wave Financial Inc. serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, and Germany. Wave Financial Inc. supports iOS, Web, and Android devices and offers products for small sized businesses.
Wave Financial Inc.’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Real Estate industry rated Wave Financial Inc.'s product the highest. Reviewers from the Tech industry rated Wave Financial Inc. the lowest at 3.3.
- Website
- http://www.waveapps.com
- Company Size
- 51-200 Employees
Industry
Tech
FinTech
Mobile App
SaaS
Languages Supported
English
Product Type
Accounting Software
Bookkeeper Software
Quick Insights into Wave Financial Inc. Product Quality
Wave Financial Inc.'s Product Quality score was rated highest by customers who have used Wave Financial Inc.'s products/services for 2 to 5 Years, and rated lowest by Other customers.
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Ranked Wave Financial Inc. Product Quality the Highest
Ranked Wave Financial Inc. Product Quality the Lowest
Wave Financial Inc. Product Quality Score by Gender
Female customers rated Wave Financial Inc.'s Product Quality score 1.9 stars higher than Male customers.
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Male
1.8/5
Female
3.7/5
Wave Financial Inc. Product Quality Score by Ethnicity
Wave Financial Inc.'s Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Other 1.5 | Other | 1.5 |
Wave Financial Inc. Product Quality Score by Age
Wave Financial Inc.'s Product Quality score was rated 2.8 stars by customers ages 41-45 on Comparably.
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| Summary | Age | Score |
|---|---|---|
41-45 2.8 | 41-45 | 2.8 |
Wave Financial Inc. Product Quality Score by Usage
Wave Financial Inc.'s Product Quality score was rated the highest by customers who have used Wave Financial Inc.'s products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Wave Financial Inc. Product Quality Score by Industry
Wave Financial Inc.'s Product Quality score was rated the highest by Real Estate industry customers, and the lowest by Tech industry customers.
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Wave Financial Inc. Product Quality vs. Competitors
Compared to its competitors, Wave Financial Inc.'s Product Quality score is rated right above Sage, and is preceded by FreshBooks.
| COMPANY | Product Quality Score | |
|---|---|---|
| Kashoo | 4.4/5 |
| Xero Inc | 4.2/5 |
| FreshBooks | 3.9/5 |
| Wave Financial Inc. | 3.7/5 |
| Sage | 3.6/5 |
| Gusto | 3.3/5 |
| Zenefits | 3/5 |
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Wave Financial Inc. Pricing
Wave Financial Inc. ROI & Value For Money
3.7/5
Wave Financial Inc. has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Wave Financial Inc. Pricing Plans
Wave Financial Inc. has a pricing structure that accommodates small businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Real Estate industry. The users from the Tech industry think that they had the lowest ROI from Wave Financial Inc..
Who Uses Wave Financial Inc.?
Small Businesses
Quick Insights into Wave Financial Inc. ROI
Wave Financial Inc.'s ROI score was rated highest by customers who have used Wave Financial Inc.'s products/services for 2 to 5 Years, and rated lowest by customers who have used Wave Financial Inc.'s products/services for Less than 1 Year.
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Ranked Wave Financial Inc. ROI the Highest
Ranked Wave Financial Inc. ROI the Lowest
Wave Financial Inc. ROI Score by Gender
Female customers rated Wave Financial Inc.'s ROI score 1.4 stars higher than Male customers.
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Male
1.9/5
Female
3.3/5
Wave Financial Inc. ROI Score by Ethnicity
Wave Financial Inc.'s ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Other 1.7 | Other | 1.7 |
Wave Financial Inc. ROI Score by Age
Wave Financial Inc.'s ROI score was rated 3.1 stars by customers ages 41-45 on Comparably.
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| Summary | Age | Score |
|---|---|---|
41-45 3.1 | 41-45 | 3.1 |
Wave Financial Inc. ROI Score by Usage
Wave Financial Inc.'s ROI score was rated the highest by customers who have used Wave Financial Inc.'s products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Wave Financial Inc. ROI Score by Industry
Wave Financial Inc.'s ROI score was rated the highest by Real Estate industry customers, and the lowest by Tech industry customers.
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Wave Financial Inc. Pricing vs. Competitors
Compared to its competitors, Wave Financial Inc.'s ROI score is rated right above Sage, and is preceded by FreshBooks.
| COMPANY | Pricing Score | |
|---|---|---|
| Kashoo | 4.5/5 |
| Xero Inc | 4.2/5 |
| FreshBooks | 3.8/5 |
| Wave Financial Inc. | 3.7/5 |
| Sage | 3.5/5 |
| Zenefits | 3.2/5 |
| Gusto | 3.2/5 |
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Wave Financial Inc. Customer Satisfaction (CSAT)
Wave Financial Inc. Customer Satisfaction (CSAT) Score
64 / 100
Wave Financial Inc. has an overall Customer Satisfaction score of 64 rated by its users and customers.
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Very Satisfied
32%
Satisfied
32%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
3%
Very Dissatisfied
30%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Wave Financial Inc. Customer Satisfaction
Wave Financial Inc.'s Customer Satisfaction score was rated highest by customers who have used Wave Financial Inc.'s products/services for 2 to 5 Years, and rated lowest by customers who have used Wave Financial Inc.'s products/services for Less than 1 Year.
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Ranked Wave Financial Inc. Customer Satisfaction the Highest
Ranked Wave Financial Inc. Customer Satisfaction the Lowest
Wave Financial Inc. Customer Satisfaction Score by Gender
Female customers rated Wave Financial Inc.'s Customer Satisfaction score 34 points higher than Male customers.
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33 / 100
MaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 8% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 67% |
67 / 100
FemaleVery Satisfied | 34% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 11% | |
Very Dissatisfied | 22% |
Wave Financial Inc. Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Wave Financial Inc. Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
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67 / 100
Very Satisfied
50%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
CSAT according to Other
Wave Financial Inc. Customer Satisfaction (CSAT) score was rated 33% according to Other users and customers.
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33 / 100
Very Satisfied
11%
Satisfied
22%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
11%
Very Dissatisfied
56%
Wave Financial Inc. Customer Satisfaction Score by Age
Wave Financial Inc.'s Customer Satisfaction score was rated 66 points by customers ages 41-45 on Comparably.
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 41-45 | 66% |
Wave Financial Inc. Customer Satisfaction Score by Usage
Wave Financial Inc.'s Customer Satisfaction score was rated the highest by customers who have used Wave Financial Inc.'s products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Wave Financial Inc. Customer Satisfaction vs. Competitors
Compared to its competitors, Wave Financial Inc.'s Customer Satisfaction score is rated right above FreshBooks, and is preceded by Xero Inc.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Xero Inc | 71% |
| Wave Financial Inc. | 64% |
| FreshBooks | 60% |
| Sage | 60% |
| Gusto | 44% |
| Zenefits | 18% |
| Kashoo | 0% |
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Wave Financial Inc. Customer Service
2.6/5
Wave Financial Inc. has an overall Customer Service score of 2.6 out of 5 stars rated by its users and customers.
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About Wave Financial Inc.'s Customer Service
Address
235 Carlaw Avenue, Ontario, OH M4M 2S1 Canada
Website
http://www.waveapps.com
Phone Number
416-521-9141
Wave Financial Inc.'s Social Links
Quick Insights into Wave Financial Inc. Customer Service
Wave Financial Inc.'s Customer Service score was rated highest by Caucasian customers, and rated lowest by Other customers.
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Ranked Wave Financial Inc. Customer Service the Highest
Ranked Wave Financial Inc. Customer Service the Lowest
Wave Financial Inc. Customer Service Score by Gender
Female customers rated Wave Financial Inc.'s Customer Service score 1 stars higher than Male customers.
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Male
1.6/5
Female
2.6/5
Wave Financial Inc. Customer Service Score by Ethnicity
Wave Financial Inc.'s Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Other 1.5 | Other | 1.5 |
Wave Financial Inc. Customer Service Score by Age
Wave Financial Inc.'s Customer Service score was rated 2.1 stars by customers ages 41-45 on Comparably.
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| Summary | Age | Customer Service Score |
|---|---|---|
41-45 2.1 | 41-45 | 2.1 |
Wave Financial Inc. Customer Service Score by Usage
Wave Financial Inc.'s Customer Service score was rated the highest by customers who have used Wave Financial Inc.'s products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Wave Financial Inc. Customer Service Score by Industry
Wave Financial Inc.'s Customer Service score was rated 2.8 stars by Tech industry customers.
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Wave Financial Inc. Customer Service vs. Competitors
Compared to its competitors, Wave Financial Inc.'s Customer Service score is rated right above Gusto, and is preceded by Sage.
| COMPANY | Customer Service Score | |
|---|---|---|
| Kashoo | 5/5 |
| Xero Inc | 4.2/5 |
| FreshBooks | 3.7/5 |
| Sage | 3.6/5 |
| Wave Financial Inc. | 2.6/5 |
| Gusto | 2.5/5 |
| Zenefits | 2/5 |
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Wave Financial Inc. as an Employer
4.2/5
Wave Financial Inc. has a 4.2/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Wave Financial Inc. scored a 25 for Net Promoter Score and a 67 for Employee Net Promoter Score. NPS gauges how likely a customer of Wave Financial Inc. would recommend the brand to a friend. ENPS measures how likely Wave Financial Inc. employees would recommend working at Wave Financial Inc. to a friend.
Net Promoter Score
25
NPS Score
| 55% | Promoters |
|---|---|
| 15% | Passive |
| 30% | Detractors |
Employee Net Promoter Score
67
eNPS Score
| 74% | Promoters |
|---|---|
| 19% | Passive |
| 7% | Detractors |
