42
NPS
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Welch's
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About Welch's' Brand
The Welch’s brand has been loved around the world for over 150 years. Our company is a unique one, owned by a cooperative of family farmers and built on a legacy of hard work and dedication. We’re not just about grapes. Our bold ambition is to be the leading company of convenient, good for you, fruit-based food and beverage globally. To make that happen, we need talented, agile and innovative people who want to help us grow something special together. Among its major competitors, Welch's is ranked in 2nd place for NPS while Refresco Group is 1st, and J.M. Smucker Company is 3rd.Their current valuation is $7.34B
Brand at a Glance
90%
Customer Loyalty
4/5
Product Quality
3.8/5
Pricing
3.9/5
Customer Service
Welch's Ranking
- #2 / 4 of its competitors
Welch's NPS
Welch's's Net Promoter Score (NPS) is a 42 with 62% Promoters, 18% Passives, and 20% Detractors. Net Promoter Score tracks whether Welch's's customers would recommend using the product based on a scale of -100 to 100.
Welch's Overall NPS
| 62% | Promoters |
|---|---|
| 18% | Passives |
| 20% | Detractors |
Welch's NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2024 34 | Jun 2024 | 34 |
Jul 2024 32 | Jul 2024 | 32 |
Sep 2024 32 | Sep 2024 | 32 |
Oct 2024 35 | Oct 2024 | 35 |
Dec 2024 36 | Dec 2024 | 36 |
Jan 2025 38 | Jan 2025 | 38 |
Feb 2025 41 | Feb 2025 | 41 |
Mar 2025 42 | Mar 2025 | 42 |
May 2025 44 | May 2025 | 44 |
Jun 2025 43 | Jun 2025 | 43 |
Aug 2025 43 | Aug 2025 | 43 |
Nov 2025 41 | Nov 2025 | 41 |
How Other Brands Compare
Welch's is ranked second for NPS among its competitors. Refresco Group and J.M. Smucker Company come in first and third, with Dole Food Company coming in at #4. Among those competitors, it is the third most valued company behind J.M. Smucker Company .
Welch's |  Dole Food Company |  J.M. Smucker Company |  Refresco Group | |
| Global Ranking | #- | #207 | #991 | #- |
| NPS | 42 | 19 | 22 | 100 |
| Valuation Updated every 24 hours for public companies | $7.34B | - | $13.84B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Welch's NPS by Gender
Female customers rated Welch's's NPS 4 points higher than Male customers.
Male
25
Welch's's NPS was rated 25 by Male customers on Comparably.
50%
Promoters
25%
Passives
25%
Detractors
Female
29
Welch's's NPS was rated 29 by Female customers on Comparably.
43%
Promoters
43%
Passives
14%
Detractors
Welch's NPS by Ethnicity
Welch's's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 22 | Caucasian | 22 |
Other 34 | Other | 34 |
Welch's NPS by Age
Welch's's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.
Welch's NPS by Usage
Welch's's NPS was rated the highest by customers who have used Welch's's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 33 | 2 to 5 Years | 33 |
5 to 10 Years 33 | 5 to 10 Years | 33 |
Over 10 Years 25 | Over 10 Years | 25 |
Welch's NPS vs. Competitors
Compared to its competitors, Welch's's NPS is rated right above J.M. Smucker Company , and is preceded by Refresco Group.
| COMPANY | NPS Score | |
|---|---|---|
| Refresco Group | 100 |
| Welch's | 42 |
| J.M. Smucker Company | 22 |
| Dole Food Company | 19 |
 | Ocean Spray | 18 |
 | Minute Maid | 0 |
 | Mott's | N/A |
Welch's Customer Reviews
Out of the 5 Welch's customer reviews 4 were positive and 1 was constructive. Welch's customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Welch's Customer Loyalty
90%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
90% of Welch's users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Welch's Customer Loyalty Score by Gender
Male customers rated Welch's's Customer Loyalty score 2% higher than Female customers.
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Male
89%
Yes
Female
87%
Yes
Welch's Customer Loyalty Score by Ethnicity
Welch's's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
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90
out of 100
Caucasian
70
out of 100
Other
Welch's Customer Loyalty Score by Age
Welch's's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
36-40 70% | 36-40 | 70% |
41-45 100% | 41-45 | 100% |
Welch's Customer Loyalty Score by Usage
Welch's's Customer Loyalty score was rated the highest by customers who have used Welch's's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Welch's Customer Loyalty vs. Competitors
Compared to its competitors, Welch's's Customer Loyalty score is rated right above Ocean Spray, and is preceded by Minute Maid.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Refresco Group | 100% |
| Minute Maid | 100% |
| Welch's | 90% |
| Ocean Spray | 84% |
| Dole Food Company | 78% |
| J.M. Smucker Company | 73% |
| Mott's | N/A |
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Welch's Product Quality
4/5
Welch's has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Welch's Product Information
Welch's’s product quality score is a 4 out of 5 as rated by its users and customers.
- Website
- http://www.welchs.com
- Company Size
- 501-1,000 Employees
Industry
Consumer Goods
Quick Insights into Welch's Product Quality
Welch's's Product Quality score was rated highest by customers who have used Welch's's products/services for 2 to 5 Years, and rated lowest by Other customers.
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Ranked Welch's Product Quality the Highest
Ranked Welch's Product Quality the Lowest
Welch's Product Quality Score by Gender
Male customers rated Welch's's Product Quality score 0.6 stars higher than Female customers.
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Male
3.9/5
Female
3.3/5
Welch's Product Quality Score by Ethnicity
Welch's's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Other 2.6 | Other | 2.6 |
Welch's Product Quality Score by Age
Welch's's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 3.1 | 36-40 | 3.1 |
41-45 3.5 | 41-45 | 3.5 |
Welch's Product Quality Score by Usage
Welch's's Product Quality score was rated the highest by customers who have used Welch's's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Welch's Product Quality vs. Competitors
Compared to its competitors, Welch's's Product Quality score is rated right above Minute Maid, and is preceded by Refresco Group.
| COMPANY | Product Quality Score | |
|---|---|---|
| Refresco Group | 4.1/5 |
| Welch's | 4/5 |
| Minute Maid | 4/5 |
| J.M. Smucker Company | 3.8/5 |
| Dole Food Company | 3.7/5 |
| Ocean Spray | 3.6/5 |
| Mott's | N/A |
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Welch's Pricing
Welch's ROI & Value For Money
3.8/5
Welch's has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Quick Insights into Welch's ROI
Welch's's ROI score was rated highest by customers who have used Welch's's products/services for 5 to 10 Years, and rated lowest by Other customers.
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Ranked Welch's ROI the Highest
Ranked Welch's ROI the Lowest
Welch's ROI Score by Gender
Female customers rated Welch's's ROI score 0.1 stars higher than Male customers.
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Male
3.6/5
Female
3.7/5
Welch's ROI Score by Ethnicity
Welch's's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Other 3 | Other | 3 |
Welch's ROI Score by Age
Welch's's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 3 | 36-40 | 3 |
41-45 4.1 | 41-45 | 4.1 |
Welch's ROI Score by Usage
Welch's's ROI score was rated the highest by customers who have used Welch's's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Welch's Pricing vs. Competitors
Compared to its competitors, Welch's's ROI score is rated right above J.M. Smucker Company , and is preceded by Refresco Group.
| COMPANY | Pricing Score | |
|---|---|---|
| Refresco Group | 5/5 |
| Welch's | 3.8/5 |
| J.M. Smucker Company | 3.6/5 |
| Ocean Spray | 3.6/5 |
| Dole Food Company | 3.5/5 |
| Minute Maid | 3.5/5 |
| Mott's | N/A |
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Welch's Customer Satisfaction (CSAT)
Welch's Customer Satisfaction (CSAT) Score
75 / 100
Welch's has an overall Customer Satisfaction score of 75 rated by its users and customers.
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Very Satisfied
31%
Satisfied
44%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
7%
Very Dissatisfied
11%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Welch's Customer Satisfaction
Welch's's Customer Satisfaction score was rated highest by customers who have used Welch's's products/services for 2 to 5 Years, and rated lowest by customers who have used Welch's's products/services for 5 to 10 Years.
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Ranked Welch's Customer Satisfaction the Highest
Ranked Welch's Customer Satisfaction the Lowest
Welch's Customer Satisfaction Score by Gender
Male customers rated Welch's's Customer Satisfaction score 30 points higher than Female customers.
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88 / 100
MaleVery Satisfied | 13% | |
|---|---|---|
Satisfied | 75% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 12% | |
Very Dissatisfied | 0% |
58 / 100
FemaleVery Satisfied | 29% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 13% | |
Very Dissatisfied | 29% |
Welch's Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Welch's' Customer Satisfaction (CSAT) score was rated 78% according to Caucasian users and customers.
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78 / 100
Very Satisfied
0%
Satisfied
78%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
22%
Very Dissatisfied
0%
CSAT according to Other
Welch's' Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
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67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
Welch's Customer Satisfaction Score by Age
Welch's's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 67% | |||||||||||||||
| 41-45 | 33% |
Welch's Customer Satisfaction Score by Usage
Welch's's Customer Satisfaction score was rated the highest by customers who have used Welch's's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Welch's Customer Satisfaction vs. Competitors
Compared to its competitors, Welch's's Customer Satisfaction score is rated right above J.M. Smucker Company , and is preceded by Minute Maid.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Refresco Group | 100% |
| Minute Maid | 100% |
| Welch's | 75% |
| J.M. Smucker Company | 74% |
| Dole Food Company | 74% |
| Ocean Spray | 60% |
| Mott's | 0% |
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Welch's Customer Service
3.9/5
Welch's has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Welch's's Customer Service
Address
1601 Trapelo Rd, Waltham, MA 02451
Website
http://www.welchs.com
Phone Number
(978) 371-1000
Welch's's Social Links
Quick Insights into Welch's Customer Service
Welch's's Customer Service score was rated highest by customers who have used Welch's's products/services for 5 to 10 Years, and rated lowest by customers ages 36-40.
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Ranked Welch's Customer Service the Highest
Ranked Welch's Customer Service the Lowest
Welch's Customer Service Score by Gender
Female customers rated Welch's's Customer Service score 0.2 stars higher than Male customers.
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Male
3.6/5
Female
3.8/5
Welch's Customer Service Score by Ethnicity
Welch's's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Other 3.1 | Other | 3.1 |
Welch's Customer Service Score by Age
Welch's's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 3 | 36-40 | 3 |
41-45 4.1 | 41-45 | 4.1 |
Welch's Customer Service Score by Usage
Welch's's Customer Service score was rated the highest by customers who have used Welch's's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Welch's Customer Service vs. Competitors
Compared to its competitors, Welch's's Customer Service score is rated right above J.M. Smucker Company , and is preceded by Refresco Group.
| COMPANY | Customer Service Score | |
|---|---|---|
| Refresco Group | 5/5 |
| Welch's | 3.9/5 |
| J.M. Smucker Company | 3.7/5 |
| Dole Food Company | 3.6/5 |
| Ocean Spray | 3.6/5 |
| Minute Maid | 3.5/5 |
| Mott's | N/A |
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Welch's as an Employer
4.6/5
Welch's has a 4.6/5 stars for its overall company culture rated by their employees
Consumer vs. Employees
Welch's scored a 42 for Net Promoter Score and a 13 for Employee Net Promoter Score. NPS gauges how likely a customer of Welch's would recommend the brand to a friend. ENPS measures how likely Welch's employees would recommend working at Welch's to a friend.
Net Promoter Score
42
NPS Score
| 62% | Promoters |
|---|---|
| 18% | Passive |
| 20% | Detractors |
Employee Net Promoter Score
13
eNPS Score
| 50% | Promoters |
|---|---|
| 13% | Passive |
| 37% | Detractors |
