

Among its major competitors, Western & Southern Financial Group is ranked in 1st place for NPS while AIG is 2nd, and Prudential is 3rd.
Western & Southern Financial Group's Net Promoter Score (NPS) is a 12 with 56% Promoters, 0% Passives, and 44% Detractors. Net Promoter Score tracks whether Western & Southern Financial Group's customers would recommend using the product based on a scale of -100 to 100.
| 56% | Promoters |
|---|---|
| 0% | Passives |
| 44% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2020 -100 | Dec 2020 | -100 |
Nov 2021 0 | Nov 2021 | 0 |
Sep 2022 33 | Sep 2022 | 33 |
Mar 2023 50 | Mar 2023 | 50 |
Aug 2023 20 | Aug 2023 | 20 |
Oct 2023 0 | Oct 2023 | 0 |
Jan 2024 15 | Jan 2024 | 15 |
Mar 2024 11 | Mar 2024 | 11 |
Western & Southern Financial Group is ranked first for NPS among its competitors. AIG and Prudential come in second and third, with Allstate coming in at #4.
![]() Western & Southern Financial Group | ![]() Allstate | ![]() Prudential | ![]() AIG | |
| Global Ranking | #- | #122 | #176 | #302 |
| NPS | 12 | -31 | -4 | 11 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $31.46B | $36.42B | $40.99B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Western & Southern Financial Group's NPS is rated right above AIG.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Western & Southern Financial Group | 12 |
![]() | AIG | 11 |
![]() | Aegon NV | N/A |
![]() | Prudential | -4 |
![]() | MetLife | -19 |
![]() | Allstate | -31 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
89% of Western & Southern Financial Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, Western & Southern Financial Group's Customer Loyalty score is rated right above MetLife.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Western & Southern Financial Group | 89% |
![]() | MetLife | 80% |
![]() | Prudential | 75% |
![]() | Allstate | 74% |
![]() | AIG | 64% |
![]() | Aegon NV | N/A |
Western & Southern Financial Group has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Western & Southern Financial Group’s product quality score is a 3.9 out of 5 as rated by its users and customers.
Compared to its competitors, Western & Southern Financial Group's Product Quality score is rated right above AIG.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Western & Southern Financial Group | 3.9/5 |
![]() | AIG | 3.3/5 |
![]() | Prudential | 3.3/5 |
![]() | MetLife | 2.9/5 |
![]() | Allstate | 2.3/5 |
![]() | Aegon NV | N/A |
Western & Southern Financial Group has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Compared to its competitors, Western & Southern Financial Group's ROI score is rated right above AIG.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Western & Southern Financial Group | 3.7/5 |
![]() | AIG | 3.4/5 |
![]() | Prudential | 3.2/5 |
![]() | MetLife | 2.8/5 |
![]() | Allstate | 2.3/5 |
![]() | Aegon NV | N/A |
Western & Southern Financial Group has an overall Customer Satisfaction score of 80 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Western & Southern Financial Group's Customer Satisfaction score is rated right above AIG.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Western & Southern Financial Group | 80% |
![]() | AIG | 58% |
![]() | Prudential | 55% |
![]() | MetLife | 52% |
![]() | Allstate | 32% |
![]() | Aegon NV | 0% |
Western & Southern Financial Group has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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http://www.westernsouthern.com
Compared to its competitors, Western & Southern Financial Group's Customer Service score is rated right above AIG.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Western & Southern Financial Group | 3.7/5 |
![]() | AIG | 3.3/5 |
![]() | Prudential | 3.2/5 |
![]() | MetLife | 2.7/5 |
![]() | Allstate | 2.4/5 |
![]() | Aegon NV | N/A |
Western & Southern Financial Group has a 4.3/5 stars for its overall company culture rated by their employees

In the Top 25% of Similar Sized Companies on Comparably.
Western & Southern Financial Group scored a 12 for Net Promoter Score and a 18 for Employee Net Promoter Score. NPS gauges how likely a customer of Western & Southern Financial Group would recommend the brand to a friend. ENPS measures how likely Western & Southern Financial Group employees would recommend working at Western & Southern Financial Group to a friend.
| 56% | Promoters |
|---|---|
| 0% | Passive |
| 44% | Detractors |
| 45% | Promoters |
|---|---|
| 28% | Passive |
| 27% | Detractors |