adidas Mission, Vision & Values
adidas Mission Statement
Mission Guiding Principles remind us of what is important. Performance calls for focus and dedication. This is why we have set ourselves Guiding Principles to make sure we stay on the right track. They remind us of what is important. We are committed to continuously strengthening our brands and products to improve our competitive position. We are consumer-focused and therefore we continuously improve the quality, look, feel and image of our products and our organisational structures to match and exceed consumer expectations and to provide them with the highest value. We are innovation and design leaders who seek to help athletes of all skill levels achieve peak performance with every product we bring to market. We are dedicated to consistently delivering outstanding financial results. We are a global organisation that is socially and environmentally responsible, that embraces creativity and diversity and is financially rewarding for our employees and shareholders.
adidas Vision Statement
Adidas vision statement is to be the design leaders with a focus on getting the best out of the athletes with performance guaranteed products in the sports market globally.
adidas Values
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adidas Employee Alignment
adidas' mission, vision & values motivate 63% of adidas employees. Besides getting paid, the “company mission” is the most important thing about their work for 4% of employees at adidas. 20% of employees say that the main reason they stay at adidas is because of the adidas company mission. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.
