adidas Competitors | Comparably
adidas Claimed Company
Adidas is a global sports brand, manufacturing apparel, accessories and footwear for professional athletes involved in various sports. read more
EMPLOYEE
PARTICIPANTS
776
TOTAL
RATINGS
5784
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adidas Competitors

adidas competitors include Callaway Golf, Nike, Eastbay, Under Armour and ASICS America. adidas ranks 1st in Pricing Score on Comparably vs its competitors. See below how adidas compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

CEO Rank
3rd
eNPS Rank
3rd
Gender Rank
3rd
Diversity Rank
3rd
Product Quality
2nd
NPS Rank
2nd
Pricing Rank
1st
Customer Service
2nd

adidas Competitors at a Glance

Product Quality Score Comparison

adidas Ranks 2nd in Product Quality Score

2236 Customers rate adidas' Product Quality Score a 4.3/5, which ranks it 2nd against its competitors, below Nike.

  1. 1st
    Nike
    4.3 / 5
  2. 2nd
    adidas
    4.3 / 5
  3. 3rd
    Under Armour
    4.1 / 5
  4. 4th
    Callaway Golf
    4 / 5
  5. 5th
    Eastbay
    4 / 5
  6. 6th
    ASICS America
    3.1 / 5
Product Quality Score Comparison
RankCompany Score
1Nike86
2adidas86
3Under Armour82
4Callaway Golf81
5Eastbay80
6ASICS America63
NPS Comparison

adidas Ranks 2nd in Net Promoter Score

2780 Customers rate adidas' Net Promoter Score a 41, which ranks it 2nd against its competitors, below Nike. Net Promoter score tracks customers' overall score to this question - “On a scale from 0-10, how likely are you to recommend adidas to a friend?”.

  1. 1st
    Nike
    48
  2. 2nd
    adidas
    41
  3. 3rd
    Under Armour
    32
  4. 4th
    Eastbay
    25
  5. 5th
    Callaway Golf
    23
  6. 6th
    ASICS America
    -4
NPS Comparison
RankCompany Score
1Nike48
2adidas41
3Under Armour32
4Eastbay25
5Callaway Golf23
6ASICS America-4
Pricing Score Comparison

adidas Ranks 1st in Pricing Score

2056 Customers rate adidas' Pricing Score a 4/5, which ranks it 1st against its competitors.

  1. 1st
    adidas
    4 / 5
  2. 2nd
    Nike
    3.9 / 5
  3. 3rd
    Under Armour
    3.9 / 5
  4. 4th
    Eastbay
    3.7 / 5
  5. 5th
    Callaway Golf
    3.6 / 5
  6. 6th
    ASICS America
    3 / 5
Pricing Score Comparison
RankCompany Score
1adidas81
2Nike79
3Under Armour78
4Eastbay75
5Callaway Golf72
6ASICS America61
Customer Service Comparison

adidas Ranks 2nd in Customer Service

1967 Customers rate adidas' Customer Service a 4.1/5, which ranks it 2nd against its competitors, below Nike.

  1. 1st
    Nike
    4.1 / 5
  2. 2nd
    adidas
    4.1 / 5
  3. 3rd
    Under Armour
    4 / 5
  4. 4th
    Callaway Golf
    3.7 / 5
  5. 5th
    Eastbay
    3.5 / 5
  6. 6th
    ASICS America
    3.1 / 5
Customer Service Comparison
RankCompany Score
1Nike82
2adidas82
3Under Armour80
4Callaway Golf74
5Eastbay70
6ASICS America62
Overall Culture Score Comparison

adidas Ranks 3rd in Overall Culture Score

776 Employees rate adidas' Overall Culture a 69/100, which ranks it 3rd against its competitors, below Nike. Overall Culture scores are aggregated from all of the questions employees at a company answer on Comparably.

  1. 1st
    Callaway Golf
    84 / 100
  2. 2nd
    Nike
    72 / 100
  3. 3rd
    adidas
    69 / 100
  4. 4th
    Eastbay
    63 / 100
  5. 5th
    Under Armour
    62 / 100
  6. 6th
    ASICS America
    55 / 100
Overall Culture Score Comparison
RankCompany Score
1Callaway Golf84
2Nike72
3adidas69
4Eastbay63
5Under Armour62
6ASICS America55
eNPS Comparison

adidas Ranks 3rd in Employee Net Promoter Score

569 Employees rate adidas' Employee Net Promoter Score a 8, which ranks it 3rd against its competitors, below Nike. Employee Net Promoter score tracks employees' overall score to this question - “On a scale from 0-10, how likely are you to recommend working at adidas to a friend?”.

  1. 1st
    Callaway Golf
    69
  2. 2nd
    Nike
    20
  3. 3rd
    adidas
    8
  4. 4th
    Under Armour
    -21
  5. 5th
    ASICS America
    -42
  6. 6th
    Eastbay
    -67
eNPS Comparison
RankCompany eNPS
1Callaway Golf69
2Nike20
3adidas8
4Under Armour-21
5ASICS America-42
6Eastbay-67
Gender Score Comparison

adidas Ranks 3rd in Gender Score

56 Employees rate adidas' Gender Score a 69/100, which ranks it 3rd against its competitors, below Nike. The Gender Score tracks how positively women rate their experience at adidas.

  1. 1st
    Callaway Golf
    87 / 100
  2. 2nd
    Nike
    71 / 100
  3. 3rd
    adidas
    69 / 100
  4. 4th
    Under Armour
    55 / 100
  5. 5th
    ASICS America
    44 / 100
Gender Score Comparison
RankCompany Score
1Callaway Golf87
2Nike71
3adidas69
4Under Armour55
5ASICS America44
Diversity Score Comparison

adidas Ranks 3rd in Diversity Score

76 Employees rate adidas' Diversity Score a 63/100, which ranks it 3rd against its competitors, below Nike. The Diversity Score tracks how positively diverse employees rate their experience at adidas.

  1. 1st
    Callaway Golf
    87 / 100
  2. 2nd
    Nike
    73 / 100
  3. 3rd
    adidas
    63 / 100
  4. 4th
    Under Armour
    59 / 100
  5. 5th
    ASICS America
    28 / 100
Diversity Score Comparison
RankCompany Score
1Callaway Golf87
2Nike73
3adidas63
4Under Armour59
5ASICS America28
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