


Diverse employees at Aveda have rated Environment, Team, and Outlook as the highest categories they have scored
Women at Aveda have rated Environment, Team, and Happiness as the highest categories they have scored
Aveda employees are -15% more likely to recommend Aveda as a great place to work
| 38% | Promoters |
|---|---|
| 9% | Passives |
| 53% | Detractors |
Working at Aveda is rated below average by 170 employees, across various culture dimensions. Aveda employees rate eNPS highest among all categories, and think that Executive Team and Professional Development have the most room for improvement, putting Aveda’s culture in the Bottom 15% compared to similar sized companies on Comparably and in the Bottom 15% compared to other companies in Minneapolis. See below in detail how working at Aveda was rated by employees.
Overall Company Culture at Aveda is rated D
Last updated months ago
Aveda ranks in the Bottom 15% of other companies on Comparably with 5,001-10,000 Employees for Overall Company Culture Score
Out of 110 Aveda employee reviews, 52% were positive. The remaining 48% were constructive reviews with the goal of helping Aveda improve their work culture.
| Positive Reviews | 52% |
|---|---|
| Constructive Feedback | 48% |
What is most positive about the culture and environment at your company?The relaxation and focus on wellness
What did you like most about the interview process?They ask hard questions. Only dedicated workers will answer correctly. I'm FOR the Company, not here to make a buck
What are some of the best things about your team?Totally work together to advance the values of our company.
What does the leadership team need to get better at?Communication, skill building, time management, training, professionalism and again skill building
Why do you feel undervalued and what would make you feel better about your compensation?Aveda is such a large company they need to offer health insurance and other benefits to their eployees. They also need to allow their salons a little more freedom, like being able to booth rent
What needs to change to make the company culture better?Be honest about the product and problems
Aveda creates high performance, botanically-based products for beauty professionals and consumers.
OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN, FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH WE GIVE BACK TO SOCIETY. AT AVEDA, WE STRIVE TO SET AN EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY, NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD.
Aveda's beliefs: We believe in treating ourselves,each other, and the planet with care and respect. ... We believe ecological and profit goals are mutually achievable. ... We believe in inspiring and educating people to integrate wellness and beauty in their lives. ... We believe learning never ends. More items...
| Headquarter | Minneapolis, MN United States of America |
|---|---|
| Website | www.aveda.com/ |
| Founding Date | 1978 |
| Company Status | Private |
Aveda competitors include Estee Lauder Companies , Redken, and Kiehl's. Aveda ranks 3rd in Overall Culture Score on Comparably vs its competitors. See below how Aveda compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

170 employees at Aveda have reviewed Aveda across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.
Overall, the 170 Aveda employees give their leadership a grade of D-, or Bottom 10% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.
Employees at Aveda are mostly dissatisfied with their total compensation at Aveda, which includes a combination of pay, stock and equity, and benefits.
Overall, employees at Aveda are not very pleased with their team. 170 Participants grade the quality of their coworkers a D+. Less than half believe the meetings at Aveda are effective, and the majority look forward to interacting with their coworkers.
The majority of employees at Aveda believe the environment at Aveda is split between positive and negative. Most Participants believe the pace of work at Aveda is extremely fast. About 43% of the employees at Aveda work 8 hours or less, while 10% of them have an extremely long day - longer than twelve hours.
Overall, the employees at Aveda are not very happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

The prevailing opinion from employees about joining Aveda is that the company was somewhat prepared on their first day. Aveda employees concluded that their overall onboarding experience was positive. 100% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
At Aveda 100% of employees think their department KPIs and OKRs are clear. Employees’ understanding of Aveda's KPIs and OKRs is essential for its success. Out of 3 Aveda employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 3 have said yes.
Barbara’s approval rate is lower compared to CEOs at similar sized companies, putting Barbara in the Bottom 10% of all CEOs of similar-sized companies on Comparably, and in the Bottom 10% compared to CEOs of all other companies in Minneapolis. Barbara De Laere’s employees rank Aveda in the Bottom 25% for Retention, in the Bottom 25% for Outlook, and in the Bottom 25% for Team. De Laere is generally unpopular with Aveda employees, but ranks especially low with employees identified with Other ethnicities, and by employees with Over 10 Years experience and employees with 1 to 3 Years experience. However, employees in the Customer Support department have a slightly more favorable view of the CEO. When compared to Aveda’s competitors, Barbara De Laere ranks below Estee Lauder Companies CEO Fabrizio Freda.
The Aveda Executive Team is rated a “F” and led by CEO Barbara De Laere, Vice President Global Marketing Marianne Knutson, and Executive Director Sheryl Holladay
Barbara De Laere CEO / President
Barbara De Laere serves as the CEO / President of Aveda.
Marianne Knutson Vice President Global Marketing
Marianne Knutson serves as the Vice President Global Marketing of Aveda. Marianne started at Aveda in January of 1996.... read more
Sheryl Holladay Executive Director
Sheryl Holladay serves as the Executive Director of Aveda.
Tim Simmons Executive Creative Director
Tim Simmons serves as the Executive Creative Director of Aveda.
Beenders Aveda Senior Vice President Creative
Beenders Aveda serves as the Senior Vice President Creative of Aveda.
Cindy Angerhofer Executive Director of Botanical Research
Cindy Angerhofer serves as the Executive Director of Botanical Research of Aveda. Cindy started at Aveda in June of... read more
Antoinette Beenders Senior Vice President Creative
Antoinette Beenders serves as the Senior Vice President Creative of Aveda. Antoinette started at Aveda in September of... read more
Harish Bhandari Vice President, Global Creative
Harish Bhandari serves as the Vice President, Global Creative of Aveda. Harish started at Aveda in August of 2008.... read more
Amy Caron Executive Director, Global Brand Finance
Amy Caron serves as the Executive Director, Global Brand Finance of Aveda.
How much do people at Aveda get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Aveda is $124,087, or $59 per hour, while the estimated median salary is $123,924, or $59 per hour.
At Aveda, the highest paid job is a Director of Sales at $220,680 annually and the lowest is a CS Rep at $46,596 annually. Average Aveda salaries by department include: Design at $115,766, Operations at $123,069, Marketing at $126,357, and Customer Support at $63,914. Half of Aveda salaries are above $123,924.
50 employees at Aveda rank their Compensation in the Bottom 20% of similar sized companies in the US (based on 152 ratings) while 49 employees at Aveda rank their Perks And Benefits in the Bottom 20% of similar sized companies in the US (based on 51 ratings).
Salaries contributed from Aveda employees include job titles like Product Manager. Comparably data has a total of 1 salary records from Aveda employees.
Last updated months ago.
| Summary | Salary Range | Percentile |
|---|---|---|
1st Percentile $72k | $72k | 1st Percentile |
17th Percentile $98k | $98k | 17th Percentile |
33rd Percentile $123k | $123k | 33rd Percentile |
50th Percentile $172k | $172k | 50th Percentile |
67th Percentile $221k | $221k | 67th Percentile |
83rd Percentile $261k | $261k | 83rd Percentile |
100th Percentile $273k | $273k | 100th Percentile |
* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.
Diverse employees at Aveda score the company 41/100 across various culture categories, placing Aveda in the Bottom 5% of companies on Comparably with 5,001-10,000 Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at Aveda across various culture dimensions.
Aveda's PTO and Vacation policy typically gives 10-15 days off a year. Paid Time Off is Aveda's most important benefit besides Healthcare when ranked by employees, with 100% of employees saying it is the most important benefit. Aveda's benefits and PTO Package averages to represent a less than $500 cash value per month.

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In 2019, Aveda applied for 1 H1B visas. Of the work permits applied for, 100% were approved.
H1B Applications Outcome
This data was calculated using publicly sourced data from OFLC Performance Data

Who is the CEO of Aveda?
Aveda CEO is Barbara De Laere, their score by employees is 52
What is Aveda eNPS?
The eNPS for Aveda is -15
What is the salary for Accountant in Aveda?
Accountant average salary in the US is 62k
What are the salaries in the Design in Aveda?
The average salaries for Design in Aveda is 116k
Who are Aveda competitors?
Aveda main competitors are Estee Lauder Companies , Redken, Kiehl's