BEGiN Claimed Company
BEGiN is an award-winning education company bringing high-quality learning to kids globally. Our mission is to give children the best start possible through a comprehensive portfolio of digital, physical, and instructor-led learning experiences that build foundational skills and a lifelong love of learning.
BEGiN’s brands include HOMER, KidPass, codeSpark Academy, Little Passports and Mommy Nearest. We are backed by the most recognized names in early childhood development, including LEGO Ventures, Sesame Workshop, and Gymboree Play & Music.
LEARN MORE ABOUT OUR BRANDS
codeSpark Academy: https://codespark.com/
HOMER: https://learnwithhomer.com/
KidPass: https://kidpass.com/
Little Passports: https://www.littlepassports.com/
Mommy Nearest: https://www.mommynearest.com/ read more
Rachel Rutherford — Chief Product Officer at BEGiN
Executive Bio
As Chief Product Officer, Rachel is responsible for leading BEGiN’s product vision by managing the product, content, and product design functions. Rachel has spent the last 15 years creating innovative consumer products, both digital and physical—leading two teams to acquisition.
Before HOMER, Rachel was Chief Product Officer at Seedling, leading both physical and digital product teams in creating the future of play for kids. Her team created 200+ physical, digital, and blended products during her two-year tenure. They put over 100 products into retail, won numerous awards while competing with Hasbro and Mattel, and created the world’s first augmented reality teddy bear in partnership with Apple stores worldwide.
Prior to Seedling, she was the first head of product and design for Pose, a venture-backed social and e-commerce mobile app centered on fashion. After scaling Pose to 4 million organic users, Rachel became the Co-CEO and led the company to acquisition in the spring of 2015.
Rachel’s career started in the film industry, where she produced film festivals and worked for powerhouse entertainment companies like WME, CAA, and Media Rights Capital (MRC). Excited by the changing technology landscape, she joined Whalerock Industries (formerly BermanBraun) to launch and run websites for partners like MSN, AOL, and P&G. Rachel has bachelor’s degrees in Theater and Cinema Studies from Oberlin College. Her favorite children’s books are the Nancy Drew Mysteries.
Before HOMER, Rachel was Chief Product Officer at Seedling, leading both physical and digital product teams in creating the future of play for kids. Her team created 200+ physical, digital, and blended products during her two-year tenure. They put over 100 products into retail, won numerous awards while competing with Hasbro and Mattel, and created the world’s first augmented reality teddy bear in partnership with Apple stores worldwide.
Prior to Seedling, she was the first head of product and design for Pose, a venture-backed social and e-commerce mobile app centered on fashion. After scaling Pose to 4 million organic users, Rachel became the Co-CEO and led the company to acquisition in the spring of 2015.
Rachel’s career started in the film industry, where she produced film festivals and worked for powerhouse entertainment companies like WME, CAA, and Media Rights Capital (MRC). Excited by the changing technology landscape, she joined Whalerock Industries (formerly BermanBraun) to launch and run websites for partners like MSN, AOL, and P&G. Rachel has bachelor’s degrees in Theater and Cinema Studies from Oberlin College. Her favorite children’s books are the Nancy Drew Mysteries.
Executive Team Culture Ratings from BEGiN Employees
TOP
5%
BEGiN's Executive Team scores in the Top 5%
of similar sized companies on Comparably
of similar sized companies on Comparably
BEGiN's Executive Team at a Glance
Based on 70 ratings, BEGiN's employees are very satisfied with their Executive Team and give them an “A+” or 91/100. On average, Men provided higher ratings for their Executive Team compared to Women. Also, the Design department thinks more highly of the Executive Team relative to the Product department.
BEGiN's Executive Team ranks in the Top 5% of other companies in New York and Top 5% of other companies on Comparably that also have 201-500 Employees.
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