


Share Your Opinion
Anonymously Rate Your Experience & Make Work BetterWomen at Broadlume (formerly Adhawk) have rated Leadership, Retention, and Work Culture as the highest categories they have scored
Broadlume (formerly Adhawk) employees are -8% more likely to recommend Broadlume (formerly Adhawk) as a great place to work
| 44% | Promoters |
|---|---|
| 4% | Passives |
| 52% | Detractors |
Working at Broadlume (formerly Adhawk) is rated below average by 36 employees, across various culture dimensions. Broadlume (formerly Adhawk) employees rate Office Culture highest among all categories, and think that Work Culture and Team have the most room for improvement, putting Broadlume (formerly Adhawk)’s culture in the Bottom 35% compared to similar sized companies on Comparably and in the Bottom 45% compared to other companies in New York. See below in detail how working at Broadlume (formerly Adhawk) was rated by employees.
Overall Company Culture at Broadlume (formerly Adhawk) is rated C-
Last updated months ago
Broadlume (formerly Adhawk) ranks in the Bottom 35% of other companies on Comparably with 51-200 Employees for Overall Company Culture Score
Share Your Opinion
Anonymously Rate Your Experience & Make Work BetterOut of 36 Broadlume (formerly Adhawk) employee reviews, 84% were positive. The remaining 16% were constructive reviews with the goal of helping Broadlume (formerly Adhawk) improve their work culture.
| Positive Reviews | 84% |
|---|---|
| Constructive Feedback | 16% |
What did you like most about the interview process?Getting a chance to meet multiple individuals but you don't get to understand how behind everything is until it's too late.
What is most positive about the culture and environment at your company?Being able to work from home
What is most positive about the culture and environment at your company?It's motivating and we are making an impact with our customers.
Why do you feel undervalued and what would make you feel better about your compensation?Equity grants are small and not meaningful.
Why do you feel undervalued and what would make you feel better about your compensation?Respect goes a long way
What does the leadership team need to get better at?Lying, listening, ditch the misogynists
Powering the Flooring Industry. We develop powerful technology for the floor covering industry to lay a strong foundation for the future.
Broadlume (formerly Adhawk) was founded in 2015 and its current CEO is Todd Saunders. Since its inception 11 years ago, Broadlume (formerly Adhawk) has grown to 115 employees.
Our mission at Broadlume is pretty simple: to empower the flooring industry with the tools and products they need to grow their business in a digital-first world.
| Headquarter | 500 Mamaroneck Ave. Suite 320 Harrison, NY 10528 United States of America |
|---|---|
| Website | www.broadlume.com |
| Founding Date | 2015 |
| Company Status | Private |
| Social Sites |
Broadlume (formerly Adhawk) competitors include Moloco and WordStream. Broadlume (formerly Adhawk) ranks 3rd in Overall Culture Score on Comparably vs its competitors. See below how Broadlume (formerly Adhawk) compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

Broadlume (formerly Adhawk) has 115 employees. 36 employees at Broadlume (formerly Adhawk) have reviewed Broadlume (formerly Adhawk) across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.
Overall, the 36 Broadlume (formerly Adhawk) employees give their leadership a grade of C, or Bottom 45% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.
Employees at Broadlume (formerly Adhawk) are generally satisfied with their total compensation at Broadlume (formerly Adhawk), which includes a combination of pay, stock and equity, and benefits.
Overall, employees at Broadlume (formerly Adhawk) are generally satisfied with their team. 36 Participants grade the quality of their coworkers a D+. Less than half believe the meetings at Broadlume (formerly Adhawk) are effective, and the majority look forward to interacting with their coworkers.
The majority of employees at Broadlume (formerly Adhawk) believe the environment at Broadlume (formerly Adhawk) is positive. Most Participants believe the pace of work at Broadlume (formerly Adhawk) is comfortably fast. About 60% of the employees at Broadlume (formerly Adhawk) work 8 hours or less, while 10% of them have an extremely long day - longer than twelve hours.
Overall, the employees at Broadlume (formerly Adhawk) are not very happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.


The prevailing opinion from employees about joining Broadlume (formerly Adhawk) is that the company was very prepared on their first day. Broadlume (formerly Adhawk) employees concluded that their overall onboarding experience was positive. 67% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
At Broadlume (formerly Adhawk) 50% of employees think their department KPIs and OKRs are clear. Employees’ understanding of Broadlume (formerly Adhawk) KPIs and OKRs is essential for its success. Out of 8 Broadlume (formerly Adhawk) employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 7 have said yes.
Broadlume (formerly Adhawk)’s CEO Todd Saunders started in this role in 2015. Todd’s approval rate is lower compared to CEOs at similar sized companies, putting Todd in the Bottom 25% of all CEOs of similar-sized companies on Comparably, and in the Bottom 25% compared to CEOs of all other companies in New York. Todd Saunders’s employees rank Broadlume (formerly Adhawk) in the Top 30% for Office Culture, in the Top 40% for Professional Development, and in the Bottom 45% for Leadership. Saunders is generally unpopular with Broadlume (formerly Adhawk) employees, but ranks especially low with Male employees. However, employees with 1 to 3 Years experience have a slightly more favorable view of the CEO. When compared to Broadlume (formerly Adhawk)’s competitors, Todd Saunders ranks below both WordStream CEO Howard M. Kogan and Moloco CEO Ikkjin Ahn.
The Broadlume (formerly Adhawk) Executive Team is rated a “D+” and led by CEO Todd Saunders, Chief Revenue Officer Dan Pratt, and Chief Executive Officer Todd Saunders
Todd Saunders CEO / President
Todd Saunders serves as the CEO / President of Broadlume (formerly Adhawk).
Dan Pratt Chief Revenue Officer
Dan Pratt is the Co-Founder of Adhawk, Inc. now Broadlume and serves as the Chief Revenue Officer.
Todd Saunders Chief Executive Officer
Todd Saunders serves as the Chief Executive Officer of Broadlume (formerly Adhawk).
Sean Bave Chief Operating Officer
Sean Bave serves as the Chief Operating Officer of Broadlume (formerly Adhawk).
Dimitar Alexandrov Chief Product Officer
Dimitar Alexandrov serves as the Chief Product Officer of Broadlume (formerly Adhawk).
John Weller Chief Innovation Officer
John Weller serves as the Chief Innovation Officer of Broadlume (formerly Adhawk).
How much do people at Broadlume (formerly Adhawk) get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Broadlume (formerly Adhawk) is $106,417, or $51 per hour, while the estimated median salary is $114,652, or $55 per hour.
At Broadlume (formerly Adhawk), the highest paid job is a Director of Engineering at $169,490 annually and the lowest is an Admin Assistant at $44,291 annually. Average Broadlume (formerly Adhawk) salaries by department include: Admin at $52,546, Engineering at $119,764, Business Development at $105,268, and HR at $101,198. Half of Broadlume (formerly Adhawk) salaries are above $114,652.
25 employees at Broadlume (formerly Adhawk) rank their Compensation in the Bottom 40% of similar sized companies in the US (based on 88 ratings) while 25 employees at Broadlume (formerly Adhawk) rank their Perks And Benefits in the Bottom 30% of similar sized companies in the US (based on 30 ratings).
Last updated months ago.
| Summary | Salary Range | Percentile |
|---|---|---|
1st Percentile $58k | $58k | 1st Percentile |
20th Percentile $91k | $91k | 20th Percentile |
40th Percentile $112k | $112k | 40th Percentile |
60th Percentile $174k | $174k | 60th Percentile |
80th Percentile $208k | $208k | 80th Percentile |
100th Percentile $328k | $328k | 100th Percentile |
* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.
The Diversity score provides insights into how diverse employees feel and rate their work experience at Broadlume (formerly Adhawk) across various culture dimensions.
Broadlume (formerly Adhawk) PTO and Vacation policy typically gives unlimited days off a year. Paid Time Off is Broadlume (formerly Adhawk) most important benefit besides Healthcare when ranked by employees, with 67% of employees saying it is the most important benefit. Broadlume (formerly Adhawk) benefits and PTO Package averages to represent a $500 -$1000 cash value per month.

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What is Broadlume (formerly Adhawk) address?
Broadlume (formerly Adhawk) location is at 500 Mamaroneck Ave. Suite 320
Who is the CEO of Broadlume (formerly Adhawk)?
Broadlume (formerly Adhawk) CEO is Todd Saunders, their score by employees is 62
What is Broadlume (formerly Adhawk) eNPS?
The eNPS for Broadlume (formerly Adhawk) is -8
What is the salary for Customer Service Manager in Broadlume (formerly Adhawk)?
Customer Service Manager average salary in the US is 80k
What are the salaries in the IT in Broadlume (formerly Adhawk)?
The average salaries for IT in Broadlume (formerly Adhawk) is 96k