Broadlume (formerly Adhawk) Culture | Comparably
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Powering the Flooring Industry. We develop powerful technology for the floor covering industry to lay a strong foundation for the future. read more
EMPLOYEE
PARTICIPANTS
36
TOTAL
RATINGS
578

Broadlume (formerly Adhawk) Company Culture

Broadlume (formerly Adhawk) Culture

This score is derived from employee ratings & reviews
3.1/5
Broadlume (formerly Adhawk) Overall Culture is rated C-

Top Rated Culture Dimensions

Broadlume (formerly Adhawk) CEO

Bottom 25%Bottom 25% of Similar Size Companies on Comparably
Todd Saunders Broadlume (formerly Adhawk) CEO
Todd Saunders
62 /100

Diversity at Broadlume (formerly Adhawk)

Women at Broadlume (formerly Adhawk)

Top 5%Top 5% of Similar Size Companies on Comparably
A+

Women at Broadlume (formerly Adhawk) have rated Leadership, Retention, and Work Culture as the highest categories they have scored

Broadlume (formerly Adhawk) eNPS

Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?"
Bottom 40%Bottom 40% of Similar Size Companies on Comparably

Recommend to a Friend?

-8

Broadlume (formerly Adhawk) employees are -8% more likely to recommend Broadlume (formerly Adhawk) as a great place to work

44%Promoters
4%Passives
52%Detractors

Working at Broadlume (formerly Adhawk)

Working at Broadlume (formerly Adhawk) is rated below average by 36 employees, across various culture dimensions. Broadlume (formerly Adhawk) employees rate Office Culture highest among all categories, and think that Work Culture and Team have the most room for improvement, putting Broadlume (formerly Adhawk)’s culture in the Bottom 35% compared to similar sized companies on Comparably and in the Bottom 45% compared to other companies in New York. See below in detail how working at Broadlume (formerly Adhawk) was rated by employees.

Overall Company Culture at Broadlume (formerly Adhawk)

C-

Overall Company Culture at Broadlume (formerly Adhawk) is rated C-

Last updated months ago

Bottom
35%

Broadlume (formerly Adhawk) ranks in the Bottom 35% of other companies on Comparably with 51-200 Employees for Overall Company Culture Score

Broadlume (formerly Adhawk) Employee Reviews

Out of 36 Broadlume (formerly Adhawk) employee reviews, 84% were positive. The remaining 16% were constructive reviews with the goal of helping Broadlume (formerly Adhawk) improve their work culture.

84%
16%
Positive Reviews84%
Constructive Feedback16%

Positive Reviews From Broadlume (formerly Adhawk) Employees

  • What did you like most about the interview process?
    Getting a chance to meet multiple individuals but you don't get to understand how behind everything is until it's too late.
  • What is most positive about the culture and environment at your company?
    Being able to work from home
  • What is most positive about the culture and environment at your company?
    It's motivating and we are making an impact with our customers.

Constructive Feedback From Broadlume (formerly Adhawk) Employees

  • Why do you feel undervalued and what would make you feel better about your compensation?
    Equity grants are small and not meaningful.
  • Why do you feel undervalued and what would make you feel better about your compensation?
    Respect goes a long way
  • What does the leadership team need to get better at?
    Lying, listening, ditch the misogynists

Broadlume (formerly Adhawk) Company Information

Broadlume (formerly Adhawk) Company Overview

Powering the Flooring Industry. We develop powerful technology for the floor covering industry to lay a strong foundation for the future.

Broadlume (formerly Adhawk) was founded in 2015 and its current CEO is Todd Saunders. Since its inception 11 years ago, Broadlume (formerly Adhawk) has grown to 115 employees.

Broadlume (formerly Adhawk) Mission, Vision & Values

Broadlume (formerly Adhawk) Mission & Values

Our mission at Broadlume is pretty simple: to empower the flooring industry with the tools and products they need to grow their business in a digital-first world.

Headquarter500 Mamaroneck Ave. Suite 320
Harrison, NY 10528
United States of America
Websitewww.broadlume.com
Founding Date2015
Company StatusPrivate
Social Sites

Broadlume (formerly Adhawk) Competitors

Broadlume (formerly Adhawk) competitors include Moloco and WordStream. Broadlume (formerly Adhawk) ranks 3rd in Overall Culture Score on Comparably vs its competitors. See below how Broadlume (formerly Adhawk) compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

  1. #1
    Moloco's Logo
    Moloco
    4.6/5
  2. #2
    WordStream's Logo
    WordStream
    3.4/5
  3. #3
    Broadlume (formerly Adhawk) Logo
    Broadlume (formerly Adhawk)
    3.1/5
  • Culture Video

Broadlume (formerly Adhawk) Employees

Broadlume (formerly Adhawk) has 115 employees. 36 employees at Broadlume (formerly Adhawk) have reviewed Broadlume (formerly Adhawk) across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.

Overall, the 36 Broadlume (formerly Adhawk) employees give their leadership a grade of C, or Bottom 45% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.

Employees at Broadlume (formerly Adhawk) are generally satisfied with their total compensation at Broadlume (formerly Adhawk), which includes a combination of pay, stock and equity, and benefits.

Overall, employees at Broadlume (formerly Adhawk) are generally satisfied with their team. 36 Participants grade the quality of their coworkers a D+. Less than half believe the meetings at Broadlume (formerly Adhawk) are effective, and the majority look forward to interacting with their coworkers.

The majority of employees at Broadlume (formerly Adhawk) believe the environment at Broadlume (formerly Adhawk) is positive. Most Participants believe the pace of work at Broadlume (formerly Adhawk) is comfortably fast. About 60% of the employees at Broadlume (formerly Adhawk) work 8 hours or less, while 10% of them have an extremely long day - longer than twelve hours.

Overall, the employees at Broadlume (formerly Adhawk) are not very happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

A Day in the Life
A Day in the Life
Broadlume (formerly Adhawk) employees generally work 9.1 hrs a day
Work Hours
A Day in the Life
Employees at Broadlume (formerly Adhawk) report the work pace is comfortably fast
Work Pace
A Day in the Life
68% of Broadlume (formerly Adhawk) employees look forward to interacting with their team every day
Coworkers
A Day in the Life
Broadlume (formerly Adhawk) employees most often take unlimited paid vacation and sick days each year
Perks & Benefits
A Day in the Life
80% of Broadlume (formerly Adhawk) employees report they are happy with their work life balance
Work Life Balance
A Day in the Life
Broadlume (formerly Adhawk) employees typically get valuable feedback on how to improve at work Every Week
Feedback
A Day in the Life
57% of Broadlume (formerly Adhawk) employees call their work environment positive
Environment

Joining Broadlume (formerly Adhawk) - Employee Onboarding

The prevailing opinion from employees about joining Broadlume (formerly Adhawk) is that the company was very prepared on their first day. Broadlume (formerly Adhawk) employees concluded that their overall onboarding experience was positive. 67% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.

Broadlume (formerly Adhawk) KPIs and OKRs

At Broadlume (formerly Adhawk) 50% of employees think their department KPIs and OKRs are clear. Employees’ understanding of Broadlume (formerly Adhawk) KPIs and OKRs is essential for its success. Out of 8 Broadlume (formerly Adhawk) employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 7 have said yes.

AnswerPercent
Yes88%
No12%
Are your company's goals clear, and are you invested in them?
AnswerPercent
Yes50%
No50%
Are the KPIs/OKRs for your department clear?

Broadlume (formerly Adhawk) CEO & Leadership

Broadlume (formerly Adhawk) CEO - Todd Saunders

Todd Saunders Broadlume (formerly Adhawk) CEO
62 /100

Broadlume (formerly Adhawk)’s CEO Todd Saunders started in this role in 2015. Todd’s approval rate is lower compared to CEOs at similar sized companies, putting Todd in the Bottom 25% of all CEOs of similar-sized companies on Comparably, and in the Bottom 25% compared to CEOs of all other companies in New York. Todd Saunders’s employees rank Broadlume (formerly Adhawk) in the Top 30% for Office Culture, in the Top 40% for Professional Development, and in the Bottom 45% for Leadership. Saunders is generally unpopular with Broadlume (formerly Adhawk) employees, but ranks especially low with Male employees. However, employees with 1 to 3 Years experience have a slightly more favorable view of the CEO. When compared to Broadlume (formerly Adhawk)’s competitors, Todd Saunders ranks below both WordStream CEO Howard M. Kogan and Moloco CEO Ikkjin Ahn.

Broadlume (formerly Adhawk) Leadership

The Broadlume (formerly Adhawk) Executive Team is rated a “D+” and led by CEO Todd Saunders, Chief Revenue Officer Dan Pratt, and Chief Executive Officer Todd Saunders

  • Todd Saunders  CEO / President

    Todd Saunders CEO / President

    Todd Saunders serves as the CEO / President of Broadlume (formerly Adhawk).

  • Dan Pratt Chief Revenue Officer

    Dan Pratt is the Co-Founder of Adhawk, Inc. now Broadlume and serves as the Chief Revenue Officer.

  • Todd Saunders Chief Executive Officer

    Todd Saunders serves as the Chief Executive Officer of Broadlume (formerly Adhawk).

  • Sean Bave Chief Operating Officer

    Sean Bave serves as the Chief Operating Officer of Broadlume (formerly Adhawk).

  • Dimitar Alexandrov Chief Product Officer

    Dimitar Alexandrov serves as the Chief Product Officer of Broadlume (formerly Adhawk).

  • John Weller Chief Innovation Officer

    John Weller serves as the Chief Innovation Officer of Broadlume (formerly Adhawk).

Broadlume (formerly Adhawk) Salaries

How much does Broadlume (formerly Adhawk) pay?

How much do people at Broadlume (formerly Adhawk) get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Broadlume (formerly Adhawk) is $106,417, or $51 per hour, while the estimated median salary is $114,652, or $55 per hour.

At Broadlume (formerly Adhawk), the highest paid job is a Director of Engineering at $169,490 annually and the lowest is an Admin Assistant at $44,291 annually. Average Broadlume (formerly Adhawk) salaries by department include: Operations at $82,237, IT at $96,459, Marketing at $135,779, and Admin at $52,546. Half of Broadlume (formerly Adhawk) salaries are above $114,652.

25 employees at Broadlume (formerly Adhawk) rank their Compensation in the Bottom 40% of similar sized companies in the US (based on 88 ratings) while 25 employees at Broadlume (formerly Adhawk) rank their Perks And Benefits in the Bottom 30% of similar sized companies in the US (based on 30 ratings).

Last updated months ago.

1st Percentile
$58k
$58k1st Percentile
20th Percentile
$91k
$91k20th Percentile
40th Percentile
$112k
$112k40th Percentile
60th Percentile
$174k
$174k60th Percentile
80th Percentile
$208k
$208k80th Percentile
100th Percentile
$328k
$328k100th Percentile
$106,417*
Average Compensation
$114,652*
Median Compensation

* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.

Broadlume (formerly Adhawk) Salaries by Department

Explore Broadlume (formerly Adhawk) Salaries

Diversity & Inclusion at Broadlume (formerly Adhawk)

The Diversity score provides insights into how diverse employees feel and rate their work experience at Broadlume (formerly Adhawk) across various culture dimensions.

Ranked Culture the Highest

Women N/A/100
Men N/A/100
Diverse Employees N/A/100

Ranked Culture the Lowest

Women N/A/100
Men N/A/100
Diverse Employees N/A/100

Broadlume (formerly Adhawk) Perks & Benefits

Health & Wellness

  • Dental Insurance
  • Vision Insurance
  • Health Insurance

Paid Time Off

  • PTO / Vacation Policy

Financial Benefits

  • 401K / Retirement Plan
  • Performance Bonus

Office Perks

  • Work From Home Policy

Broadlume (formerly Adhawk) PTO

Broadlume (formerly Adhawk) PTO and Vacation policy typically gives unlimited days off a year. Paid Time Off is Broadlume (formerly Adhawk) most important benefit besides Healthcare when ranked by employees, with 67% of employees saying it is the most important benefit. Broadlume (formerly Adhawk) benefits and PTO Package averages to represent a $500 -$1000 cash value per month.

AnswerPercent
Flex Time33%
Vacation Policy67%
Office Meals0%
401k Contribution0%
Childcare0%
Other than healthcare, which of the following benefits is most important to you?
AnswerPercent
Yes0%
No0%
Does your boss expect you to work when you're on vacation?
AnswerPercent
$2500+/mo0%
$1500 - $2500/mo0%
$1000 -$1500/mo25%
$500 -$1000/mo50%
Less than $500/mo25%
What do you estimate the cash value of your benefits to be? Healthcare, PTO, etc?

Broadlume (formerly Adhawk) Careers

Broadlume (formerly Adhawk) Jobs

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Overview of Candidates Interested in Broadlume (formerly Adhawk) on Comparably

Candidates By Department

Marketing
50%
Sales
50%

Candidates By Location

Montclair
50%
Other
50%

Frequently Asked Questions regarding Broadlume (formerly Adhawk)

What is Broadlume (formerly Adhawk) address?

Broadlume (formerly Adhawk) location is at 500 Mamaroneck Ave. Suite 320

Who is the CEO of Broadlume (formerly Adhawk)?

Broadlume (formerly Adhawk) CEO is Todd Saunders, their score by employees is 62

What is Broadlume (formerly Adhawk) eNPS?

The eNPS for Broadlume (formerly Adhawk) is -8

What is the salary for IT Manager in Broadlume (formerly Adhawk)?

IT Manager average salary in the US is 97k

What are the salaries in the Design in Broadlume (formerly Adhawk)?

The average salaries for Design in Broadlume (formerly Adhawk) is 88k

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