Forever 21 Culture | Comparably
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Forever 21 Claimed Company
Forever 21 is the leading fashion retailer of the latest trends and the season’s hottest styles at can’t-resist prices. read more
EMPLOYEE
PARTICIPANTS
1234
TOTAL
RATINGS
9008

Forever 21 Company Culture

Forever 21 Culture

This score is derived from employee ratings & reviews
2.4/5
Forever 21 Overall Culture is rated D-

Top Rated Culture Dimensions

Forever 21 CEO

Bottom 10%Bottom 10% of Similar Size Companies on Comparably
Winnie Park Forever 21 CEO
Winnie Park
54 /100

Diversity at Forever 21

Bottom 25%Bottom 25% of Similar Size Companies on Comparably
D+

Diverse employees at Forever 21 have rated Environment, Team, and Work Culture as the highest categories they have scored

Women at Forever 21

Bottom 25%Bottom 25% of Similar Size Companies on Comparably
D+

Women at Forever 21 have rated Environment, Team, and Work Culture as the highest categories they have scored

Forever 21 eNPS

Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?"
Bottom 10%Bottom 10% of Similar Size Companies on Comparably

Recommend to a Friend?

-50

Forever 21 employees are -50% more likely to recommend Forever 21 as a great place to work

18%Promoters
14%Passives
68%Detractors

Working at Forever 21

Working at Forever 21 is rated below average by 1234 employees, across various culture dimensions. Forever 21 employees rate Environment highest among all categories, and think that Perks And Benefits and Happiness have the most room for improvement, putting Forever 21’s culture in the Bottom 10% compared to similar sized companies on Comparably and in the Bottom 15% compared to other companies in Los Angeles. See below in detail how working at Forever 21 was rated by employees.

Overall Company Culture at Forever 21

D-

Overall Company Culture at Forever 21 is rated D-

Last updated 15 days ago

Bottom
10%

Forever 21 ranks in the Bottom 10% of other companies on Comparably with 10,000+ Employees for Overall Company Culture Score

Overall Company Culture Score by Department

This graph details how each department scores their Overall Company Culture

Results from 1234 Employees

View Results
0
20
40
60
80
100
Product
74
Product74
Design
70
Design70
Business Dev
69
Business Dev69
Customer Support
69
Customer Support69
Marketing
64
Marketing64
Operations
63
Operations63
Sales
56
Sales56
HR
48
HR48
Customer Success
30
Customer Success30

Forever 21 Employee Reviews

Out of 899 Forever 21 employee reviews, 56% were positive. The remaining 44% were constructive reviews with the goal of helping Forever 21 improve their work culture.

56%
44%
Positive Reviews56%
Constructive Feedback44%

Positive Reviews From Forever 21 Employees

  • What are some of the best things about your team?
    My individual coworkers are great to be around with mixed quality work. We all get along well though.
  • What do you like best about the leadership team?
    they listen to everyone and the open door policy
  • What is most positive about the culture and environment at your company?
    good team work environment and culture

Constructive Feedback From Forever 21 Employees

  • What would you improve about your company's interview process?
    i have no idea how to improve it
  • What do your coworkers need to improve and how could you work together better?
    i have no idea how to improve
  • What's going wrong and how can it be improved?
    How management is doing the hiring process,

Forever 21 Company Information

Forever 21 Company Overview

Forever 21 is the leading fashion retailer of the latest trends and the season’s hottest styles at can’t-resist prices.

Forever 21 was founded in 1984 and its current CEO is Winnie Park. Since its inception 42 years ago, Forever 21 has grown to 13000 employees.

Forever 21 Mission, Vision & Values

Forever 21 Mission Statement

Our mission at Forever 21 is to inspire self-expression through amazing fashion that is accessible to all.

Forever 21 Vision Statement

Forever 21 wants to inspire all customers shopping experience by providing a captivating and exciting store environment with a never-ending flow of fun, on-trend fashion at a great value.

Forever 21 Values

  • Customer Centricity
  • Inclusivity
  • Accessibility

Sustainability and Corporate Social Responsibility at Forever 21

Sustainability efforts can be challenging and difficult, often hampered by limitations in technology, but we are trying to take the steps in the right direction.

Environmental sustainability is a key responsibility and we can play an integral role in ensuring that our impact is minimal in the countries where we source materials and products through to the markets where products are sold.

Headquarter110 E 9th Street, Suite A500
Los Angeles, CA 90079
United States of America
Websitewww.forever21.com/company/about.aspx/?br=f21
Founding Date1984
Tel12137415151
Company StatusPrivate
Jobswww.forever21.mua.hrdepartment.com/hr/ats/jobsearch/viewall
Social Sites

Forever 21 Competitors

Forever 21 competitors include H&M and Fashion Nova. Forever 21 ranks 2nd in Overall Culture Score on Comparably vs its competitors. See below how Forever 21 compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

  1. #1
    H&M's Logo
    H&M
    3.8/5
  2. #2
    Forever 21 Logo
    Forever 21
    2.4/5
  3. #3
    Fashion Nova's Logo
    Fashion Nova
    2.4/5
  • F21 Threads Summer Internship Program
  • F21 Concert Ready
  • Summer Interns 2023
  • Threads 2023 Summer Interns

Forever 21 Employees

Forever 21 has 13000 employees. 1234 employees at Forever 21 have reviewed Forever 21 across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was 15 days ago.

Overall, the 1234 Forever 21 employees give their leadership a grade of D-, or Bottom 10% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.

Employees at Forever 21 are mostly dissatisfied with their total compensation at Forever 21, which includes a combination of pay, stock and equity, and benefits.

Overall, employees at Forever 21 are not very pleased with their team. 1234 Participants grade the quality of their coworkers a D. Less than half believe the meetings at Forever 21 are effective, and the majority look forward to interacting with their coworkers.

The majority of employees at Forever 21 believe the environment at Forever 21 is negative. Most Participants believe the pace of work at Forever 21 is extremely fast. About 80% of the employees at Forever 21 work 8 hours or less, while 7% of them have an extremely long day - longer than twelve hours.

Overall, the employees at Forever 21 are dissatisfied, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

A Day in the Life
A Day in the Life
Forever 21 employees generally work 8.2 hrs a day
Work Hours
A Day in the Life
Employees at Forever 21 report the work pace is extremely fast
Work Pace
A Day in the Life
70% of Forever 21 employees look forward to interacting with their team every day
Coworkers
A Day in the Life
Forever 21 employees most often take 0-10 paid vacation and sick days each year
Perks & Benefits
A Day in the Life
67% of Forever 21 employees report they are happy with their work life balance
Work Life Balance
A Day in the Life
Forever 21 employees typically get valuable feedback on how to improve at work Once a quarter
Feedback
A Day in the Life
59% of Forever 21 employees call their work environment negative
Environment

Joining Forever 21 - Employee Onboarding

The prevailing opinion from employees about joining Forever 21 is that the company was very prepared on their first day. Forever 21 employees concluded that their overall onboarding experience was negative. 20% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.

Forever 21 KPIs and OKRs

Employees’ understanding of Forever 21 KPIs and OKRs is essential for its success. Out of 13 Forever 21 employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 8 have said yes.

AnswerPercent
Yes62%
No38%
Are your company's goals clear, and are you invested in them?
AnswerPercent
Yes0%
No100%
Are the KPIs/OKRs for your department clear?

Forever 21 CEO & Leadership

Forever 21 CEO - Winnie Park

Winnie Park Forever 21 CEO
54 /100

Forever 21’s CEO Winnie Park started in this role in 2022. Winnie’s approval rate is lower compared to CEOs at similar sized companies, putting Winnie in the Bottom 10% of all CEOs of similar-sized companies on Comparably, and in the Bottom 10% compared to CEOs of all other companies in Los Angeles. Winnie Park’s employees rank Forever 21 in the Bottom 45% for Environment, in the Bottom 30% for Office Culture, and in the Bottom 20% for Professional Development. Park is generally unpopular with Forever 21 employees, but ranks especially low with employees in the Customer Success department, and by Non-Binary employees and employees identified with Other ethnicities. However, employees with the company for 2 to 5 Years have a slightly more favorable view of the CEO. When compared to Forever 21’s competitors, Winnie Park ranks below H&M CEO Daniel Ervér.

Forever 21 Leadership

The Forever 21 Executive Team is rated a “D” and led by CEO Winnie Park, VP, General Counsel Scott Hampton, and Sr. VP, Forever 21 Global Retail, Store Operations, Franchise and Riley Rose Jeffrey Gomez

  • Winnie Park  CEO / President

    Winnie Park CEO / President

    Winnie Park is a seasoned business executive and inspirational leader with deep international omni-channel brand... read more

  • Scott Hampton VP, General Counsel

    Scott Hampton serves as the VP, General Counsel of Forever 21.

  • Jeffrey Gomez Sr. VP, Forever 21 Global Retail, Store Operations, Franchise and Riley Rose

    Jeffrey Gomez serves as the Sr. VP, Forever 21 Global Retail, Store Operations, Franchise and Riley Rose of Forever 21.

  • Michael Kramer Chief Financial Officer

    Michael Kramer serves as the Chief Financial Officer of Forever 21.

  • Sherman Lee VP, Global Logistics

    Sherman Lee serves as the VP, Global Logistics of Forever 21.

  • Mr. Alex Ok President

    Mr. Alex Ok serves as the President of Forever 21.

  • Carla Macias VP, Global Human Resources

    Carla Macias serves as the VP, Global Human Resources of Forever 21.

  • Kevin Diamond Head of Global E-Commerce

    Kevin Diamond serves as the Head of Global E-Commerce of Forever 21.

  • Carla Macias Senior Director, Global Human Resources

    Carla Macias serves as the Senior Director, Global Human Resources of Forever 21.

Forever 21 Salaries

How much does Forever 21 pay?

How much do people at Forever 21 get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Forever 21 is $127,018, or $61 per hour, while the estimated median salary is $119,010, or $57 per hour.

At Forever 21, the highest paid job is a General Counsel at $249,556 annually and the lowest is a Sales Associate at $33,000 annually. Average Forever 21 salaries by department include: Legal at $172,576, Sales at $139,648, Communications at $229,276, and Operations at $86,918. Half of Forever 21 salaries are above $119,010.

465 employees at Forever 21 rank their Compensation in the Bottom 10% of similar sized companies in the US (based on 1351 ratings) while 432 employees at Forever 21 rank their Perks And Benefits in the Bottom 5% of similar sized companies in the US (based on 439 ratings).

Salaries contributed from Forever 21 employees include job titles like Creative Director and Sales Associate. Comparably data has a total of 3 salary records from Forever 21 employees.

Last updated months ago.

1st Percentile
$61k
$61k1st Percentile
17th Percentile
$90k
$90k17th Percentile
33rd Percentile
$118k
$118k33rd Percentile
50th Percentile
$160k
$160k50th Percentile
67th Percentile
$202k
$202k67th Percentile
83rd Percentile
$240k
$240k83rd Percentile
100th Percentile
$244k
$244k100th Percentile
$127,018*
Average Compensation
$119,010*
Median Compensation

* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.

Forever 21 Salaries by City

Forever 21 Salaries by Department

Explore Forever 21 Salaries

Diversity & Inclusion at Forever 21

Diverse employees at Forever 21 score the company 58/100 across various culture categories, placing Forever 21 in the Bottom 25% of companies on Comparably with 10,000+ Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at Forever 21 across various culture dimensions.

Ranked Culture the Highest

Women 75/100
Department - Product
Men 81/100
Department - Product
Diverse Employees 82/100
Department - Product

Ranked Culture the Lowest

Women 33/100
Department - Customer Success
Men 62/100
Department - Design
Diverse Employees 30/100
Department - Customer Success

Forever 21 Perks & Benefits

Health & Wellness

  • Dental Insurance
  • Vision Insurance
  • Health Insurance
  • Life Insurance
  • Gym Membership / Reimbursement

Paid Time Off

  • PTO / Vacation Policy
  • Paid Holidays
  • Maternity / Paternity Leave

Financial Benefits

  • 401K / Retirement Plan
  • Performance Bonus
  • Tuition Reimbursement

Office Perks

  • Work From Home Policy

Forever 21 PTO

Forever 21 PTO and Vacation policy typically gives 0-10 days off a year with 50% of employees expected to be work free while out of office. Forever 21 benefits and PTO Package averages to represent a less than $500 cash value per month.

AnswerPercent
Flex Time33%
Vacation Policy0%
Office Meals0%
401k Contribution67%
Childcare0%
Other than healthcare, which of the following benefits is most important to you?
AnswerPercent
Yes50%
No50%
Does your boss expect you to work when you're on vacation?
AnswerPercent
$2500+/mo20%
$1500 - $2500/mo20%
$1000 -$1500/mo0%
$500 -$1000/mo20%
Less than $500/mo40%
What do you estimate the cash value of your benefits to be? Healthcare, PTO, etc?

Forever 21 Careers

Forever 21 Jobs

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H1B Visa

In 2019, Forever 21 applied for 3 H1B visas. Of the work permits applied for, 100% were approved.

Work Permit Application Outcome

Forever 21 has a total of 13000 employees

3
Total Applied
  • 100% Granted (3 out of 3)
  • 0% Denied ( out of 3)
  • 0% Withdrawn Application was withdrawn by the employer before approval/rejection ( out of 3)
  • 0% Certified-Withdrawn Application was approved but later withdrawn by employer ( out of 3)

This data was calculated using publicly sourced data from OFLC Performance Data

Let Forever 21 Know You Want To Work There

Overview of Candidates Interested in Forever 21 on Comparably

Candidates By Department

All Industries
36%
Marketing
29%
IT
7%
Finance
7%
Engineering
7%
Other
14%

Candidates By Location

Los Angeles
71%
New York City
7%
Sturgeon Bay
7%
New London
7%
Santa Monica
7%

Forever 21 Internship Program

F21 THREADS INTERNSHIP PROGRAM

We believe internships are critically important for young people as it helps you prepare for life after school. An internship that provides a rich learning environment also sends an important message: Learning and earning are intrinsically related.

The goal of the F21 summer internship program, THREADS, is to help you develop the skills that are required to be successful in a fashion retail workplace.

The program is a hands-on, interactive and collaborative 10-week summer program offered to students in disciples such as: Merchandising, Production, Human Resources, IT, Marketing, Design, Legal and more!

How difficult is it to get an internship at Forever 21?

Sales
Very Difficult0%
Somewhat Difficult0%
Not Difficult0%
Difficult0%
Does Not Offer Internships100%
Answered by 4 Sales Interns

Frequently Asked Questions regarding Forever 21

What is Forever 21 address?

Forever 21 location is at 110 E 9th Street, Suite A500

Who is the CEO of Forever 21?

Forever 21 CEO is Winnie Park, their score by employees is 54

What is Forever 21 eNPS?

The eNPS for Forever 21 is -50

What is the salary for Director of Marketing in Forever 21?

Director of Marketing average salary in the US is 176k

What are the salaries in the Business Development in Forever 21?

The average salaries for Business Development in Forever 21 is 143k

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