GfK Happiness Score | Comparably
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GfK Claimed Company
The GfK Group is one of the largest market research companies in the world with long-standing data science experience. 13.000+ employees. read more
EMPLOYEE
PARTICIPANTS
95
TOTAL
RATINGS
931
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GfK Happiness Score

The employee happiness at GfK is listed in the Bottom 15% of similar size companies on Comparably. Compensation is an important aspect of employee happiness and at GfK, 38% of employees feel they are paid fairly, 45% are satisfied with their benefits, and 33% are satisfied with their stock/equity. 53% of GfK employees feel their work environment is positive meaning GfK is a happy place to work.

Last updated months ago.

Where This Score Ranks GfK's Happiness

  • BOTTOM
    15%

    In the Bottom 15% of 1313 Similar Sized Companies on Comparably

  • 5th

    5th place versus 5 competitors rated on Comparably

49
Jan
49
Feb
50
Apr
50
Apr
51
Jul
D50 / 100
Jan
Who Ranks GfK's Happiness the Highest?
Tenure - 2 to 5 Years 66/100
Ethnicity - Other 64/100
Experience - Over 10 Years 58/100
Who Ranks GfK's Happiness the Lowest?
Department - Marketing 33/100
Gender - Female 37/100
Department - IT 40/100

GfK Happiness At a Glance

GfK employees rate their happiness at the workplace a "D" (based on 178 ratings). The Happiness score describes employees well-being based on various topics such as positivity in the workplace, opportunities for professional growth, and satisfaction towards compensation and benefits.

45 GfK employees answered questions like "Are you satisfied with your stock/equity compensation?" and "Are your company's goals clear, and are you invested in them?" In general, employees in the IT department are considered to be the most happy at GfK, while the Marketing department are considered to be the least happy. Also, employees with 1 to 3 Years Experience are more satisfied at GfK, while employees with 3 to 6 Years Experience are the least satisfied.

GfK's Happiness score ranks in 5th place when compared to competitors Kantar, Nielsen, Datavail, comScore, and J.D. Power. GfK ranks in the Bottom 15% of other companies on Comparably.

GfK's Happiness Trendline

  • GfK50
  • Similar Size on Comparably

How GfK's Happiness Score is Calculated

FILTER RATINGS BY

Results from 45 Employees in All Departments, All Genders, All Ethnicities and All Yrs. Experience Experience

AnswerPercent
Yes100%
No0%
Do you feel burnt out at work?
AnswerPercent
Yes33%
No67%
Are your company's goals clear, and are you invested in them?
AnswerPercent
Yes38%
No62%
Do you believe you're paid fairly?
AnswerPercent
Positive53%
Negative47%
Is your work environment positive or negative?
AnswerPercent
Yes45%
No55%
Are you satisfied with your Benefits?

GfK's Happiness Rank Against Similar Sized Companies on Comparably

BOTTOM
15%

GfK ranks in the Bottom 15% of other companies on Comparably with 10,000+ Employees for Happiness Score.

  1. Freudenberg Sealing Technologies
    50 / 100
  2. Broadridge Financial Solutions
    50 / 100
  3. IMI
    50 / 100
  4. GfK
    50 / 100
  5. Bright House Networks
    50 / 100
  6. Lincoln Electric Holdings
    50 / 100
  7. Lane Bryant
    50 / 100

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