
New Senior leadership, especially a new CEO that actually has a passion for guitars and has a proven track record that cares about the business.
Boring product lines, less inventory, better lines, the stores are dated and need a facelift. More direct to consumer sales through strategic partnerships.
Most love music and have a passion for musical instruments. Some are typical high teen, low 20's just doing it because its better than McDonalds.
Store level, they are your typical young manager that is still learning how to lead. The corporate leadership is awful. There is no direction bad product line decisions, inconsistent supply chain the best of times let alone during covid.